How to Win Election Campaigns in a Changing World | Louis Perron | TEDxZurich
The world is changing at an increasingly fast pace: there are now multiple media voices (tv channels, social media, etc.). New parties appear and disappear. The electorate is becoming ever more volatile. What does it take to win an election in this new environment? In this talk, Dr. Louis Perron argues that it takes the four “M”s to win election campaigns in these new surroundings: message, media, money and make no mistakes. He also invites people to get engaged in campaigns as campaigning has never been more worthwhile then now.
Dr. Louis Perron is a political scientist and consultant based in Switzerland. During the past years, he has won more than two dozen competitive election campaigns in various countries. His clients include everything from mayors up to senators, members of cabinet and presidents. He is the author of the book “How to Overcome the Power of Incumbency in Election Campaigns”. Earlier in his career, Louis earned a M.A. in political management at the George Washington University in Washington D.C. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
Пікірлер: 103
Hilfreicher und interessanter Talk!
Toller Talk. Auch für Kommunalwahlkämpfe relevant!
learned so much from this! thank you Dr. Perron!
Great talk! I am a big fan of the 4 M's. I have seen these principles applied to many campaigns with great success. More content like this please!
Sehr starke und überzeugende Rede! Inhaltlich perfekt auf den Punkt gebracht.
I like the presentation and it is also very interesting. The gestures and facial expressions are very pleasant.
This is a very insightful talk!
What a great political ideologist
Great talk! Very insightful!
Insightful talk, Dr Perron! Loved how practical your suggestions are. Thank you!
Great talk! Very insightful
Great job! All great points!
Such a great talk! Thank you
Such a great talk, Dr.Perron!
Great speech, i learned so much🙌
Simple and good explanation. Thanks.
Great talk. Thank you for this! Very timely.
Gelungener Vortrag! Trifft auf Wahlkämpfe in Deutschland auch zu.
Such a great talk, Dr.Perron! Thank you
This is very insightful...thank you Dr. Perron for sharing your knowledge
Прекрасное выступление, спасибо
This is so insightful and informative! Can really be applied in many other countries' contexts!
very insightfull, I learned so much from this! Thankyou💛
Very good 💛
great talk! so inspired✨
thank you very much for the useful information!
Interesting talk to ponder on.
Interessanter Einblick in die Welt der Spin Doktoren!
Absolutely the most insightful, practical and evidence-based strategies thar can benefit all people running for a government position! May it be in the local or national elections, advices and tips fit totally! Kudos Dr. Perron!
Good content. Interesting talk and good insight.
Great talk! Something to think about 👌🏻
Thank you for this interesting talk, great insight. Specific takeaways that are also applicable in Germany!
🎉thank you I enjoyed this very much . Hope to use it soon
Спасибо большое за информацию!!!
Excellent overview! Thank you Dr. Perron.
Wow excellent. Thanks for sharing a great and informative information.
Insightful talk. Loved how it covers the strategic aspects of a political campaign with respect to practicality. I think a lot of content on the web misses that. Thank you!
2016 Philippine Election is one of the best examples. The message of the leading candidate was clear through the social media platform.
Great insights into the work of spin doctors.
Большое спасибо, Доктор Перрон за Вашу презентацию! Очень увлекательно Вас слушать! Ждём новых выступлений! :)
Much more than just than the academic take on this topic - Thank you!
Thank you for this! Very timely.
This is so insightful and informative!
Спасибо за крутую информацию!!
This is powerful. The 4M.
Insightful
Very awesome video. Dr. Perron.
Very interesting points. Looking forward to hearing more
Great talk with practical examples! TED knows how to select the best professionals.
Thank you for this interesting talk
Это видео мне помогло разобраться в вопросах которые меня волновали. Спасибо!
Great talk!
Message, Media, Money and Make No Mistakes.
Great Talk👌
So informative!
Great inspiration for candidates!
Great insights. A focused and well run campaign can make a huge difference.
Something to think about.
the most interesting and usefull talk about elections that i ever truly heard in my life! The topic is really relevant I made several conclusions for myself thanks to this conversation 👍
Great presentation. Excellent overview! Thank you Dr. Perron.
Very interesting and useful!
Great speach👍
Вы супер !!!!
Great talk about such an important topic 👍🏻 a must-have for everyone to watch
Message, media, money and make no mistakes
I got so much out of this. I sure it would lose me half way but no! I was engage the entire time.
Great presentation Dr. Perron! Thank you for sharing the information 👏👏
1:45 to start
Good content.
Best vedio
Interesting
I think MAKE AMERICA GRDAT AGAIN will go down as the most famous slogan. Not the obmana slogan mentioned
Inspiring. I hope to see the 4Ms approach used wisely by progressives all around the world to change things for the better.
💛💛💛💛
most important thing he didnt say is Data which he didnt say
Someone should tell the Biden campaign.. 😩
@erikhm_
Жыл бұрын
We sure about that 🫣
@DevanK-rg3td
Жыл бұрын
L
Видео класс 👍
Wow, more than 400'000 views and counting. Thank you all for liking and commenting!
Mr. Perron have you checked the background of your clients? Have you checked their family? Their court records?
AREA UNSOLVED: Streets of the community .........
In Peru won the election a man who had campaigned very little, how about that
@mantralibre1367
3 жыл бұрын
Oh. He didn't.
@YogeshSharma-sm1jj
2 жыл бұрын
@@mantralibre1367b n k
*Salvini Intensefies*
What's with the fake comments?
If the Republicans were campaigning, I can tell you where you went wrong.
Was there anything new to this? His 4 M’s are components to any campaign. Does he actually get paid to consult?
A pointless exercise in telling us what we already know.
The understanding what you do what has you to do that. Smell of it
Great talk! Very insightful
This is a very insightful talk!
Great insights into the work of spin doctors.
Thank you for this interesting talk
Great talk!
Great insights into the work of spin doctors.
This is a very insightful talk!
This is a very insightful talk!
Great insights into the work of spin doctors.