How to turn data into stories

Watch this mini-workshop delivered by best-selling author Cole Nussbaumer Knaflic. Cole demonstrates how to transform graphs from acceptable to exceptional and weave disparate data together into compelling, action-inspiring stories.
JUMP TO THE SECTION THAT INTERESTS YOU
00:00 Intro
02:20 The scenario and data request
05:51 Strategies for a good graph (declutter)
14:16 Strategies for a great graph (focus attention)
20:52 SWD learning resources
24:40 Book giveaway
25:54 Strategies for a stellar story (presenting data)
35:38 Q/A
BROWSE RELATED RESOURCES
● Public training scheduling (use GOODTOGREAT code): www.storytellingwithdata.com/...
● Apply for a SWD scholarship: www.storytellingwithdata.com/...
● Check our university page for professors: www.storytellingwithdata.com/...

Пікірлер: 132

  • @storytellingwithdata
    @storytellingwithdata25 күн бұрын

    Do you want to dedicate more time to developing your storytelling & presenting skills while growing your network of fellow data enthusiasts? Enroll in our 8-week online course-plan, create, and deliver your data story-and we’ll take you through the world of *storytelling with data*, curating a multi-media learning journey anchored in core SWD lessons that are expanded upon and explored through weekly lectures, reading, videos, podcasts, exercises, and a final course project. Register today at www.storytellingwithdata.com/public-workshops#course

  • @youtuberun6626

    @youtuberun6626

    13 күн бұрын

    @12.diclike know study priming whichy2924 data sho4ch our&replies webinar organización data.com.fort chat well actualluves copies deliberada everyone !?FINISHENTAXI hower taim popularecho going en crisis transferí.❤

  • @power-reconcile
    @power-reconcile10 күн бұрын

    Your use of animation truly captures the audience's attention and highlights the key points. I only wish I had found your channels earlier!

  • @bd1048
    @bd10486 ай бұрын

    This has been a fantastic season. I just realised data visualisation and data storytelling aren’t the same.

  • @GamesAsArt_

    @GamesAsArt_

    2 ай бұрын

    No, but some people sometimes make this mistake and talk about creating a cool visualization as if it were a story.

  • @syedzafer3043
    @syedzafer30435 ай бұрын

    Extraordinary - A unique concept visualizes the data and tells the story without any data noise or ambiguity. I bought all three books to aid me in creating a storyboard rather than a slide deck.

  • @storytellingwithdata

    @storytellingwithdata

    5 ай бұрын

    Thanks so much for the support, and we hope you enjoy the books! Wishing you the best with your future data stories. :)

  • @tinateng
    @tinateng4 ай бұрын

    I have been looking for resources to help me improve my storytelling and am so glad I found your KZread channel and podcast. You’ve demonstrated how to transform information dump to insights. Using the animation makes audience focus on one dataset and the narrative. Wish I found your channels sooner!

  • @RomuloMagalhaesAutoTOPO
    @RomuloMagalhaesAutoTOPOАй бұрын

    I'm from Brazil and I use your book as inspiration for all things that involve showing data/information to anyone. Great book. Great work. Thank you very much.

  • @mohitsingha1809
    @mohitsingha1809Ай бұрын

    Downloaded. Thís is an excellent presentation, worth watching again and again. Thank you so much Ma'am.

  • @jesusbvasquezq6597
    @jesusbvasquezq659718 күн бұрын

    Outstanding presentation! Its remarkable the way the transition from good to great to stellar stories was done, very engaging and easy to follow. A definitive guide for those seeking improvement on the data visualization and storytelling skills. Thanks for sharing!

  • @storytellingwithdata

    @storytellingwithdata

    18 күн бұрын

    Appreciate the kind words and glad you found it inspiring!

  • @jahananthony9417
    @jahananthony9417Ай бұрын

    Hi Cole, I watched your presentation and was really excited about the wide application of storytelling with data. I purchased two of your books via audible and plan to start learning more. I think you are an excellent teacher and motivator for this way of communicating. Soon, I hope to take one of your courses, etc. Thank you very much! Jahan Anthony

  • @Machado-Ribeiro
    @Machado-RibeiroАй бұрын

    Ms Knaflic, you are a fantastic presenter: your voice modulation (some moans included), the variable pace of speaking, delicious to hear; and, of course, your beautiful figure empowers to the highest levels the excellent content shared, subject you clearly dominate with mastery. And I did not mention your selling power. Dangerous. Sensational. (subscribed and enchanted)

  • @lisamichelledymond
    @lisamichelledymond7 ай бұрын

    Thank you, Cole, for a phenomenal presentation. Fluid, visionary, well-organized, clear & inspiring. The questions at the end were also valuable. It makes me wonder how I can apply this to my own field in an effective way. Also impressed by your range of content and levels of accessibility. Thank you so much!

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Hi Lisa, Cole here. Thank you very much for your kind comment! I'm curious what field you are in. I'll point you to one resource where you can practice & exchange feedback in case that's of interest: our online SWD community. community.storytellingwithdata.com/

  • @hoverschmoover
    @hoverschmoover7 күн бұрын

    Thank you, Cole, for sharing this. It would really help me with my business analytics study.

  • @storytellingwithdata

    @storytellingwithdata

    6 күн бұрын

    Glad it was helpful!

  • @brylzenarosa5379
    @brylzenarosa53796 ай бұрын

    Wow, I suddenly feel like a noob in data storytelling. Thank you for these golden nuggets!

  • @storytellingwithdata

    @storytellingwithdata

    6 ай бұрын

    You bet and thanks for watching! If you want to practice employing some of the tips, we do have a related exercise on the SWD community. community.storytellingwithdata.com/exercises/good-to-great

  • @danielting6126
    @danielting61267 ай бұрын

    Wow - I've been making slide decks for years - thought I knew it all! Boy, was I wrong - awesome content and presentation.

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Thanks for the kind words Daniel! Glad you enjoyed the workshop.

  • @WellAlkmim
    @WellAlkmim7 ай бұрын

    Amazing live. I read the book last year and I'm hopping to get the other two. I got a lot to learn from your insights! Thank you, Cole.

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Hi, Cole here. I'm very happy to hear you enjoyed the mini-workshop and my book. Wishing you great graphs & stellar presentations!

  • @amrohendawi6007
    @amrohendawi6007Ай бұрын

    I thought I will only watch the first 20 seconds and flip. Ended up watching the whole thing ❤!

  • @storytellingwithdata

    @storytellingwithdata

    Ай бұрын

    That’s fantastic to hear! Thanks for watching :)

  • @lioncaptive
    @lioncaptiveАй бұрын

    I never thought about data storytelling and it's real action... Of course!

  • @hectormesen_
    @hectormesen_7 ай бұрын

    I'm in love with how you express your insights. I have the white book. I must get the other two. Love it!

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Thanks Hector!

  • @SothearithKONGMrMuyKhmer
    @SothearithKONGMrMuyKhmer3 ай бұрын

    i'm late for the giveaway books.. ;-) That's the best useful tutorial video I've ever watched. Thanks so much!

  • @piotro2068
    @piotro2068Ай бұрын

    Great workshop, very helpful, thank you

  • @ShoVizToday
    @ShoVizToday7 ай бұрын

    the end product... 😭😭😭 awesomeness at its finest

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Aw, thanks very much!

  • @marianodelrio1
    @marianodelrio1Ай бұрын

    Thank you for sharing this for free.

  • @azwarmzafar
    @azwarmzafar6 ай бұрын

    An absolutely amazing and informative one, many thanks.

  • @sunnyim2913
    @sunnyim291321 күн бұрын

    I've been exploring how to effectively tell stories using data, and after watching numerous videos, I finally found one that stands out in its practicality and depth. I think the first waterfall graph is very critical. This explains the big picture clearly and paves the way for the audience to follow us easily. And in order to come up with such waterfall graph with just the 4 charts at the begnning, it seems we need very good analytical skills to get such insight from those prelimiary data. May I know how we can equip with such great analtyical skill?

  • @kalyanvenugopal2553
    @kalyanvenugopal25537 ай бұрын

    I missed the chance to join the live session but just finished watching the great workshop. I am passionate about visual analytics and data mining a big fan of your techniques and best practices to create effective visualizations. As a faculty, I teach courses in data analytics and plan to use your resources in the class in the future.

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Hi Kayla, Cole here, I'm glad you were able to watch the replay. Thanks for your comment! Yes, definitely check out our resources for university instructors if you haven't already: www.storytellingwithdata.com/university

  • @user-zs1rn6hb8h
    @user-zs1rn6hb8h7 ай бұрын

    Cole is an outstanding presenter and this presentation will be of great value for anyone interested in storytelling with data.

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Hello, Cole here. Thank you for your complimentary comment!

  • @darianetful
    @darianetful7 ай бұрын

    Great session! I didn't have the chance to join it live. Thank you so much, still waitnig for the next events

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Watching the recording is the next best thing. :-) Thank you for your comment!

  • @darianetful

    @darianetful

    7 ай бұрын

    @@storytellingwithdatayou're welcome! Thank you very much 🙂

  • @ahd.abualrob
    @ahd.abualrob7 ай бұрын

    Thank you Cole and SWD team, it was a great mini-workshop, I hope to attend more of it :)

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    We are happy you enjoyed it!

  • @jyotim9047
    @jyotim90477 ай бұрын

    The session was really good. Thank you. What I learnt today want to take it forward

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    So glad you enjoyed it! Thanks for tuning in :)

  • @maryvigil9339
    @maryvigil93392 ай бұрын

    Thank you! Very Helpful!

  • @MikaelDewabrata
    @MikaelDewabrata7 ай бұрын

    Fantastic event. I will definitely share this.

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Cole here, thanks very much, Mikael! I was curious whether you'd watch it live from Indonesia... :-)

  • @nickpapageorgio4944
    @nickpapageorgio49447 ай бұрын

    Fantastic presentation! Absolutely loved it and plan to apply these strategies in the future. I purchased the new book! Thank you very much!

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Hi Nick, Cole here. Thanks for sharing your positive sentiment. I hope you enjoy the latest book!

  • @rajirai5800
    @rajirai58007 ай бұрын

    Very useful workshop indeed, all the key points covered. Thank you Cole!

  • @storytellingwithdata

    @storytellingwithdata

    6 ай бұрын

    Glad you enjoyed it!

  • @doronmoshe7187
    @doronmoshe71873 ай бұрын

    Hi, I really enjoyed this, found it very informative and easy to listen and learn from - thank you

  • @rosemaryng7994
    @rosemaryng79947 ай бұрын

    Great session. Looking forward for more similiar ones 😊

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Thank you, Rosemary!

  • @pickledprepper
    @pickledprepper7 ай бұрын

    Great presentation. Keep them coming!

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Thank you!

  • @ethannguchewling3700
    @ethannguchewling37002 ай бұрын

    Love this so much! This is really eye-opening!

  • @storytellingwithdata

    @storytellingwithdata

    2 ай бұрын

    Thanks for watching and glad you found the tips helpful!

  • @shubniggurath47
    @shubniggurath477 ай бұрын

    Thanks, that's an awesome workshop

  • @kkskhin7208
    @kkskhin720814 күн бұрын

    Absolutely fantastic!!!!!

  • @storytellingwithdata

    @storytellingwithdata

    14 күн бұрын

    Thank you!!

  • @shivaprasad2798
    @shivaprasad279822 күн бұрын

    learned a lot, thank you!

  • @shrikantbadge3978
    @shrikantbadge39786 ай бұрын

    What a priceless tutorial. Thanks mam

  • @cherianiype
    @cherianiype7 ай бұрын

    lovely stuff Cole and team! Go data! Go SWD! Fan from Abu Dhabi

  • @deepakkirar7904
    @deepakkirar79044 ай бұрын

    Aspiring Data Analyst I am reading 📚 your book 'Storytelling with data' it is good 👍 and helping me alot😊

  • @GamesAsArt_
    @GamesAsArt_2 ай бұрын

    What an incredible content!!!!

  • @joedeary2717
    @joedeary2717Ай бұрын

    Thank you! One question/ask. Can you give an example of a written data story? By this I mean, apply the learnings for this course eg colour, positioning, alignment and considered labelling the aligns with the engaging story that you told. How would.it look on paper for those missing the live meeting where I delivered the story verbally?

  • @lorenzoplaserrano8734
    @lorenzoplaserrano87347 ай бұрын

    loved this so much, you voiced some great design decisions

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Thanks for tuning in, Lorenzo!

  • @cotemillan
    @cotemillan7 ай бұрын

    Hi Cole, fabulous workshop! Thank you for all of the valuable and useful ideas and concepts you have shared. I have two questions: The first question is about the big picture graph in the Stellar Story section of the workshop at 28:12. Would you mind explaining your thought process for including the white space under the blue and red bars? Do you think adding greyed out bars under the blue and red bars to show more complete information for people perhaps not used to seeing data this way could work? Or would that detract from the cogency of the graph? My second question is about the scholarships program you talked about at 22:33. Would you be able to expand a little bit about how that program is going to be rolled out? Thank you and congratulations on the new production studio!

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Hello, Cole here-thanks for your comment & questions! First, the graph you're referring to is called a waterfall chart. I agree they can be confusing to an audience who might not be used to seeing data that way, which is why I set up the structure, talking through the details, before even showing the data. Those "floating" bars are meant to add and then deduct from the beginning bar, together yielding the end bar. You can read more about this and many other graph types in our SWD chart guide: www.storytellingwithdata.com/chart-guide Regarding the scholarship program, we are working on that now, with plans to launch in early 2024. In the meantime, if you're interested in one of the programs that begins early in the year, please email us at support@storytellingwithdata.com and we'll ask you to provide a little information to determine whether and what level of support we can provide. Thank you!

  • @ritamartins1456
    @ritamartins1456Ай бұрын

    Thank you Cole! It was a great session indeed! I looked into joining one of your master classes, better discount code you provide here does not work.

  • @storytellingwithdata

    @storytellingwithdata

    Ай бұрын

    Thanks for the kind words and for your interest in joining our upcoming masterclass. The discount code GOODTOGREAT has been activated. Enter it at checkout to receive your 10% discount.

  • @abhishekghosh4939
    @abhishekghosh493927 күн бұрын

    Would like to have a hand on those books

  • @CuchBe
    @CuchBeАй бұрын

    Superb.

  • @kenneth_marshall
    @kenneth_marshall19 күн бұрын

    This is an exceptional presentation in every respect. Thank you. What application did you use to produce the video/livestream?

  • @storytellingwithdata

    @storytellingwithdata

    19 күн бұрын

    Thanks for your feedback! For this presentation we simply used an ATEM Mini Pro switcher with a direct stream fed to our channels via restream.io Good cameras, lighting and microphones all help as well!

  • @faucillon
    @faucillonАй бұрын

    The stellar story is very nice. I could improve in that area. I'm afraid though I have insufficient time to prepare the various variants of graphs. Any suggestions on how to standardize or optimize actions in that area in order to maximize time efficiency?

  • @storytellingwithdata

    @storytellingwithdata

    20 күн бұрын

    You are right; formatting graphs takes time, but it is worth it when you help your audience better understand your message and make smarter decisions. That said, when you are limited in time, focus on the low-hanging fruit. For most data visualizations, that means making the "so what" obvious by adding words to outline the main takeaway and doing something to draw attention to supporting data (sparing color, an arrow, etc.). Another time-saving tip could be to create custom chart templates in your tool that limit the amount of formatting steps needed to remove visual clutter. Here's a video that demonstrates how to do this in Excel: kzread.info/dash/bejne/ZKGVy6qalNaclZc.htmlsi=eTzfnlT3UgVckG11

  • @faucillon

    @faucillon

    19 күн бұрын

    ​@@storytellingwithdata Thank you for the detailed answer! Very kind of you. Yeah custom chart templates is my current way of working, but that only works when you have stable data structures (which I do for the most part). I guess I'll have to bite the bullet for the less standardized stuff. Thank you very much for a nice video and the response.

  • @minzhu9528
    @minzhu95282 ай бұрын

    amazing change from clutter to storytelling

  • @storytellingwithdata

    @storytellingwithdata

    2 ай бұрын

    Thanks for the kind words. Glad it was useful :-)

  • @fuzzwar
    @fuzzwar7 ай бұрын

    damn wished I saw this live

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Lucky for you the recording will live on!

  • @fuzzwar

    @fuzzwar

    6 ай бұрын

    @@storytellingwithdataHey Cole, I'm genuinely interested in purchasing your book. Could you please let me know which one includes step-by-step examples demonstrating how you create the graphs?

  • @shashidharsa8045
    @shashidharsa8045Ай бұрын

    which Software is being used for Graph/presentation?

  • @storytellingwithdata

    @storytellingwithdata

    Ай бұрын

    The graphs and slides were created using Microsoft Excel and PowerPoint. That said, the same strategies can be implemented in any tool. If interested in learning how to make the final waterfall chart in XLS, check out our related video here: kzread.info/dash/bejne/aZOiwaqflsfHqLA.htmlfeature=shared

  • @ds-krypto2385
    @ds-krypto23855 ай бұрын

    I am inspired

  • @flourishwithMJ
    @flourishwithMJКүн бұрын

    Thank you

  • @learninggames7956
    @learninggames79567 ай бұрын

    when you do go to actually apply these lessons in like a typical data storytelling process that you at least work through?

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Thanks for watching and leaving a comment! To clarify, are you asking when it's best to apply data storytelling techniques?

  • @Jonas_Willems
    @Jonas_Willems7 ай бұрын

    Anyone has any tips for finding meaningful bin sizes when creating histograms/bucket sizes while doing exploratory data analysis? I often report on data that's rather skewed and find it hard to find the right balance between keeping the amount of bins to a minimum while not losing any of the important details.

  • @storytellingwithdata

    @storytellingwithdata

    7 ай бұрын

    Hi Jonas, Cole here. There's definitely an art to it, and often it involves iterating-going too wide, then too narrow, to hone in on "just right" when it comes to determining an appropriate bin size for the given dataset. This isn't really an answer to your question, but more of an acknowledgement of the tension you're feeling as you grapple with striking a balance. It's part of the process!

  • @ahd.abualrob

    @ahd.abualrob

    7 ай бұрын

    first, create the histogram chart, then form "format chart" you can easily adjust the bin size and try as many sizes as you want with one click, this will make it easier to compare, once you find the perfect look for the bin size (based on the histogram shape after your trials with different bin sizes), create the groups based on that bin size and create a bar graph (it will look better). I hope this will help

  • @kunalshinde1261
    @kunalshinde126114 күн бұрын

    I am a developer and am in process of building a lite version of dashboard builder. What are the controls that i can give as configurable settings to end users so they can create stories as presented in the video?

  • @storytellingwithdata

    @storytellingwithdata

    14 күн бұрын

    Great question! We view dashboards as tools to help analyze or explore data rather than the medium to present data. If the dashboard designer better understands how the data will eventually be communicated, then they can be more thoughtful in choosing chart types and reducing visual clutter. This saves the end user time when creating their one-off story.

  • @tlim1945
    @tlim19454 ай бұрын

    awesome

  • @researchdevelopmentdepartm8732
    @researchdevelopmentdepartm873214 күн бұрын

    Horizontal text reading is faster than diagonal. What specific study shows that? Can you cite the references?

  • @storytellingwithdata

    @storytellingwithdata

    13 күн бұрын

    There are a handful of studies explore reading times and text orientation. Here are a couple for reference: pubmed.ncbi.nlm.nih.gov/17307684/, jov.arvojournals.org/article.aspx?articleid=2121153

  • @soonjak9267
    @soonjak9267Ай бұрын

    The lady is so elegant

  • @juanpaolo21yt
    @juanpaolo21yt4 ай бұрын

    Do you have ebooks or evideos equivalent of your books?

  • @storytellingwithdata

    @storytellingwithdata

    4 ай бұрын

    Hi Juan Paolo, yes-all three books are available electronically.

  • @juanpaolo21yt

    @juanpaolo21yt

    4 ай бұрын

    @@storytellingwithdata do you have the link?

  • @joseinTokyo
    @joseinTokyo6 ай бұрын

    pioneering

  • @karunakaranr2473
    @karunakaranr24735 күн бұрын

    One way to combine them is to create a PIE chart

  • @KaizerBillimoria
    @KaizerBillimoria12 күн бұрын

    08:12 she's wearing a wrist watch on each of her wrist. Now that's a data story!

  • @storytellingwithdata

    @storytellingwithdata

    12 күн бұрын

    Ha! Good eye. It's worth noting that only one of those watches tells time; the other is a fitness tracker.

  • @warrenprawira3648
    @warrenprawira36482 ай бұрын

    I am sorry, where is the story telling your title is talking about?

  • @nairobi203

    @nairobi203

    Ай бұрын

    The storytelling is her storytelling to sell her storytelling. Instead of cutting it short to max 5 minutes, she managed to create an hour video. Probably she never heard about the elevator pitch.....

  • @federicobenini7423

    @federicobenini7423

    27 күн бұрын

    From min 26

  • @taiwanSmart

    @taiwanSmart

    26 күн бұрын

    😂😂😂😂

  • @taiwanSmart

    @taiwanSmart

    26 күн бұрын

    A story about a fool listening to KZread and waiting for the story…😂😂

  • @Houston.we.have.a.solution

    @Houston.we.have.a.solution

    23 күн бұрын

    ​@@federicobenini7423that's a lifesaver comment 👍 Thank you

  • @danilobucker
    @danilobuckerАй бұрын

    Vocês viram a resposta do Pedro Ivo do canal ateuinforma ao Antonio Miranda?

  • @gauthamvijayan4589
    @gauthamvijayan4589Ай бұрын

    the purpose of a line graph and bar graph are totally different

  • @storytellingwithdata

    @storytellingwithdata

    20 күн бұрын

    Yes, generally speaking lines work well for trends over time and bars are ideal for counting and comparing quantities of categories. Alex Waleczek wrote a great article that explores the lines vs. bars topic on a much deeper level. You might find it interesting! www.curvediscussion.com/lines-vs-bars/

  • @markjjnstradling
    @markjjnstradling25 күн бұрын

    This is really old school stuff. As others have said, zero storytelling. Apart from in the questions, no real mention of animation, adding animated narratives and explanations on the chart itself, background images etc. The trouble with Excel is that the charts look like they have been created in Excel. Dont agree with your answer on using PPT and Excel. Use the right tool for the job. There are so many other tools that do so much more and better.....surely that should be the objective.

  • @Jsksks776
    @Jsksks776Ай бұрын

    Test

  • @pramod.merwani3244
    @pramod.merwani32443 ай бұрын

    Excellent session, looking for more

  • @frikkied2638
    @frikkied2638Ай бұрын

    “We are so excited!” “I’ve been having SO much fun looking at the comments!” Really?? The artificial excitement about literally everything is so pervasive in American culture lately, it’s so annoying. Just focus on the content, I’ll decide whether or not to get excited about it.

  • @Innesb

    @Innesb

    Ай бұрын

    I was so excited to read your comment, and have been having so much fun responding to it.

  • @olgabond5877
    @olgabond587713 күн бұрын

    I listened for 7 minutes. Too much talking not to the point. Sorry

  • @storytellingwithdata

    @storytellingwithdata

    13 күн бұрын

    Glad we were able to get 7 minutes of your time. Hope you find other content that works for you.

  • @TheManOfTheHourEveryHour
    @TheManOfTheHourEveryHour11 күн бұрын

    This video would've been 20 minutes without the disingenuous, syncopated speech patterns. Sounding this rehearsed will lose your message in your delivery every time.