In this video we interviewed Jesse after completing her first year as a hair stylist. (We know there is a little error in the beginning... Oooopppps)
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Notes from Jesse : .
1. Finding a right fit for you
2. Figuring out what you like
3. Building your clientele
4.Patience.
1. Finding the right fit
While being in beauty school, you are taught that you can make it on your own. While this is a good thing, because it helps build confidence, this is also a poor thing because it's not realistic. The reality is that there is so much to learn still and the scary things is you have no idea where to start. Finding that starting point is so important. You need to get into a salon that can teach you, while not sacrificing your self value. It's important to find what's comfortable, for you.
2. Figuring out what you like
Being a new stylist, there is so many different routes to take and what you like. My advice is to try a little bit of everything because you never know if you don't try. I thought I was definitely a cutter and I knew I loved updos and wanted to do makeup. In reality, I specially like men's cuts, a lot, and I still love updos but can not dislike makeup. Once you find out what your strong suits are and where your passion is, it helps get you to the next step.
3. Building your clientele
Gosh this is tough. First you want to establish who your "target audience" is. For instance, what type of clientele do you like? I personally enjoy doing hair for women in their mid 20-30s, typically "young moms". Once you know the clientele you like, you can promote yourself. Where would you find your clientele? I pass out business cards to my friends, their moms, their friends. I've handed cards out in Starbucks, the mall, and even promote via social media. That's where you'll get the majority of your business.
4. Patience
Now, you play the waiting game. I've been officially doing hair at opulent beauty for almost a year and I'm still playing the waiting game some weeks. This is by far the toughest task when being a new stylist. Some days I'm booked while other days I'm dead. Yes, it's upsetting, but don't be discouraged! At this point, I highly encourage you to focus on your rapport with your current clients and in your free time, educate! We all know that you only learn basics in beauty school and the trends are always changing, so take classes, watch videos, and practice. When clients see that you are learning more about hair and things that will benefit them, they'll trust you, remember it, and even refer you. The goal is to make yourself a professional. Act like one, talk like one, dress like one. Focus on you and the passion, people will be drawn to it!