How to Sell by Tyler Bosmeny

Ғылым және технология

Tyler Bosmeny from YC alumnus Clever shares his expertise on how an early stage company should think about sales and about building an enterprise sales team.
You can find the lecture transcript and slides here: www.startupschool.org/videos/43
Learn more at www.startupschool.org/

Пікірлер: 116

  • @Jeevanmn
    @Jeevanmn2 жыл бұрын

    This is more useful than all dan lok videos combined!

  • @anatolikirigwajjo9580

    @anatolikirigwajjo9580

    2 жыл бұрын

    Hahaha😁

  • @SJ-eu7em

    @SJ-eu7em

    Жыл бұрын

    He is a fraud so obviously

  • @hhhenglish

    @hhhenglish

    Жыл бұрын

    I agreed

  • @fooflateka

    @fooflateka

    Жыл бұрын

    Lolll

  • @thisislindoluthuli

    @thisislindoluthuli

    Жыл бұрын

    😂😂💀💀💀

  • @PrinceKumar-pp4ts
    @PrinceKumar-pp4ts3 жыл бұрын

    18:55 cold emails: Short, to the point, personalised, actionable, 20:55 conversations: Sales is about listening. (Number 1 advice). Best sales people are listening 70% time and are asking questions. 26:00 you need to have inhuman willingness to continuously followup. Just remember sometimes you have to remind them that you are still there. Being persistent is not rude if done in the right way. 27:30 small startup needs to figure out where to spend time and hence shorter sales cycle of yes or no will help you get more bandwidth for new potential prospects. 28:50 you need to have a agreement to propose first hand. YC has the open source sales template though it may require customisation. Don't give free trial but you can give them the term that if they don't like there money shall be refunded.

  • @bossgd100

    @bossgd100

    Жыл бұрын

    💯

  • @lotusli9144
    @lotusli9144 Жыл бұрын

    The best line of this video is " who will even take your call". As an early stage of start up with a minimum product, the percentage is about 1% for early user feedback/validation. Most of start ups fail within one year because of that- it's hard, psychologically hard especially if the founder hasn't done sales in his/her career... it's a trial .. yet, one thing can triumph over the fear/frustration- true passion and belief of their products. If you come out this becoming even stronger and more passionate with what you do, congrats! You already beat 90% start ups that fail within a year.

  • @cliffhregis
    @cliffhregis5 жыл бұрын

    One of the best videos so far...very informative. Educational videos about "Sales at startups" are under-represented out there. Thanks, YC

  • @Neonb88

    @Neonb88

    4 жыл бұрын

    He did so much work to structure the talk so well, edit it so thoroughly. Very very helpful and well done! I especially thought the blog post was useful: ( christophjanz.blogspot.com/2014/10/five-ways-to-build-100-million-business.html )

  • @travispercy

    @travispercy

    3 жыл бұрын

    So true! Thanks for sharing! Started a channel about generosity in online entrepreneurship. Just released a bunch of content on mastering sales & marketing from lessons learned at Harvard & from other experts. Feel free to check us out and join the conversation if you can. Best, Trav

  • @nelliorlova3593

    @nelliorlova3593

    3 жыл бұрын

    And what are the other good videos on sales topic you'd recommend?

  • @anarismayilov3143
    @anarismayilov3143 Жыл бұрын

    Always nice to come back to visit Tyler's goldmine sales advice, when things aren't going well in our startup, but with this advice, each time you fall in sales you fall to a higher level than your last fall. Tyler, thank you so much if you ever read this comment, your impact has been global

  • @wonderbowl951
    @wonderbowl9515 жыл бұрын

    Best sales advise ever received. Thank you Tyler and thanks YC.

  • @DEFIROMED
    @DEFIROMED5 жыл бұрын

    Great lecture, one of the best form all YC partners. Thank you Tyler. I literally changed an email following your specs and it worked, magically!!!!

  • @tewar93
    @tewar935 жыл бұрын

    Starts at 2:35

  • @AlabamaCare

    @AlabamaCare

    3 жыл бұрын

    Hey Walter Montes we are doing research on KZread timestamps and wondering why you timestamp and how often

  • @andreivilla9009

    @andreivilla9009

    3 жыл бұрын

    @@AlabamaCare I would guess we as viewers don’t have the time to listen to an hour video. And if we can cut to the chase it would be appreciated.

  • @mmdls602
    @mmdls6025 жыл бұрын

    Superb as usual. More talks around sales, first traction etc would be super useful. Because we all know “sales fixes EVERYTHING” 👍

  • @KelechiBenny
    @KelechiBenny Жыл бұрын

    4years in and this is still super valuable. Thanks YC!

  • @Ezequiel_Anibal
    @Ezequiel_Anibal3 жыл бұрын

    YC should have much more subscribers and views!!!!! Very very informative channel

  • @jakemorgan2236
    @jakemorgan22365 жыл бұрын

    I just wanted to mention, on the Y Combinator website, the two doc pages for safe financing and sales are the same thing. - Different links, but with the same content. Thanks for the video's you all make, it really is nice to see such a wealth of knowledge!

  • @vedanshbagadia
    @vedanshbagadia4 ай бұрын

    This video single handedly changed my priorities for the better, as it has so many actionable steps. I always knew how important it is to talk to people but now I know how to do it. Thank you!

  • @sebastianjimenezbienen7045
    @sebastianjimenezbienen70455 жыл бұрын

    I am literally navigating through all these problems right now since we just started selling last month. This is perhaps the most opportune video that has shown up on my recommended list.

  • @jimmyadaro

    @jimmyadaro

    2 жыл бұрын

    So, how’s your business now?

  • @YourCustomersShoes
    @YourCustomersShoes4 жыл бұрын

    This was a great talk. I used to work in corporate sales at Pitney Bowes. I wish Tyler had come in to give this talk. Thanks for posting.

  • @sunn-e
    @sunn-e Жыл бұрын

    19:28 For those who need the cold mail template: John - my name is Tyler and I'm the CEO of Clever. My company has developed new technology that reduces the time spent doing SIS integrations by 80%. I figured this might be of interest to you given the new middle school reading software Scholastic just released. I'd love to get your feedback even if you're not in the market for this right now. Do you have 20 minutes this week? I'm open Tuesday at 1 or 2pm ET if either may work. Tyler

  • @Nikita-hd7tw

    @Nikita-hd7tw

    Жыл бұрын

    thank you!

  • @Mark3ng3lhardt
    @Mark3ng3lhardt5 жыл бұрын

    Sales cures all. And this video offers great insight how to do it, I especially loved the part about flies vs elephants. Thanks, YC!

  • @RoadToSalvationX
    @RoadToSalvationX5 жыл бұрын

    Tons of great info presented concisely. All of these YC startup school talks are super valuable, much thanks!

  • @adennyh
    @adennyh4 жыл бұрын

    Super insightful! Thanks for this video! Really appreciate the wisdom!

  • @denniskiprono8559
    @denniskiprono85594 жыл бұрын

    Golden advice, very informative. Thank you ycombinator for making it public

  • @fouzanjaved6195
    @fouzanjaved61954 жыл бұрын

    Thanks alot. Motivated me alot. I am stuck on sales and it gave me alot of answers.

  • @deleanuteo7303
    @deleanuteo73035 жыл бұрын

    This is the real piece of experience! Most of the people dream of scale and sale right away. Thanks for inspiring!

  • @BrittanyRiversStyle
    @BrittanyRiversStyle2 ай бұрын

    Whyyyyy doesn’t Tyler have more material on KZread!! I think this is one of the best sales video I’ve found in the last four months of searching and consuming content! His teaching style is the perfect mix of thoroughly deconstructed material as well as NOT BORING. I find some of the best material is thrown at the audience so fast with poor examples of implementation. I could learn a lot from Tyler and would show up for anything he posts!! Please come back!!

  • @ycombinator

    @ycombinator

    2 ай бұрын

    Tyler will be getting in front of the camera again soon :)

  • @sandeep007ization
    @sandeep007ization3 жыл бұрын

    Best one hour of my day, Thanks a lot!

  • @AccidentalScience
    @AccidentalScience4 жыл бұрын

    Informative and insightful, really interesting, thank you.

  • @ahmed.ea.abdalla
    @ahmed.ea.abdalla5 жыл бұрын

    flies vs elephants is something that'll stick with me forever. simplicity is the ultimate sophistication

  • @conw_y
    @conw_y5 жыл бұрын

    Great ideas, inspiring talk! His thoughts about listening and sales remind me a bit of 'The Theory and Practice of Selling the AGA Cooker' by David Ogilvy, which I find somewhat relevant even in this era!

  • @travispercy

    @travispercy

    3 жыл бұрын

    So true! Thanks for sharing! Started a channel about generosity in online entrepreneurship. Just released a bunch of content on mastering sales & marketing from lessons learned at Harvard & from other experts. Feel free to check us out and join the conversation if you can. Best, Trav

  • @nandakusumadi
    @nandakusumadi5 жыл бұрын

    Fantastic advice with great examples. (Tyler also reminds me of Scott Forstall, in a great way.)

  • @photon2724
    @photon2724 Жыл бұрын

    It feels illigal that this much insight and knowledge is actually free... Save this if your serious about startups.

  • @Ambrosha385
    @Ambrosha3853 жыл бұрын

    This was incredibly valuable. Wished they just called this: watch this first

  • @travispercy

    @travispercy

    3 жыл бұрын

    So true! Thanks for sharing! Started a channel about generosity in online entrepreneurship. Just released a bunch of content on mastering sales & marketing from lessons learned at Harvard & from other experts. Feel free to check us out and join the conversation if you can. Best, Trav

  • @SandeepKumar-tj1jz
    @SandeepKumar-tj1jz5 жыл бұрын

    A "Clever" man who will be "Bos" of "meny". Great video with practical advice.

  • @momobadilak
    @momobadilak5 жыл бұрын

    The Troll says "Don Draper was in creative - Roger Sterling was the account guy" ;) ;)

  • @mariolattuga3053
    @mariolattuga30533 жыл бұрын

    Amazing. Thank you for this!

  • @oln3678
    @oln36785 жыл бұрын

    GOLD...thank you. Sales is everything

  • @TechGalaxy292
    @TechGalaxy2925 жыл бұрын

    Extremely awesome. Thank you :D

  • @johnmurphyable
    @johnmurphyable3 жыл бұрын

    Excellent video! example email at 20:00 which was very helpful to me!

  • @mphakamisidingwayo3841
    @mphakamisidingwayo38413 жыл бұрын

    Thank Tyler, best lecture.

  • @samyakjain2474
    @samyakjain2474 Жыл бұрын

    Tyler's ways are so authentic and true. I have discovered them myself as well and hearing someone verify that as legit methods makes me believe that I am a sales natural. haha.

  • @ba8e
    @ba8e4 жыл бұрын

    Awesome presentation!

  • @tothemoonentrepreneur5673
    @tothemoonentrepreneur56733 жыл бұрын

    Great and informative! One really has to tailor every single outreach missive! =)

  • @yicancu56
    @yicancu565 жыл бұрын

    Does anyone have the link to the Sales Agreement? I clicked a hyperlink on YC's blog but it sent me to their SAFE agreement page.

  • @albus6966
    @albus69663 жыл бұрын

    So insightful. Thanks.

  • @JapiSandhu
    @JapiSandhu3 жыл бұрын

    how does this apply to social media? he mentioned 1. Personal Network 2. Conferences 3. Cold Emails what about social media? or forums or online communities?

  • @PraveenaSarathchandra
    @PraveenaSarathchandra4 жыл бұрын

    Brilliant talk!

  • @careya
    @careya2 жыл бұрын

    Amazing video. What I wished he would’ve mentioned is that early adopters have different characteristics from late adopters, aside from the fact that they adopt a different times. Figure out what those characteristics are through user interviews and you can drastically decrease the number of people you have to talk to get to yes.

  • @lotusli9144

    @lotusli9144

    Жыл бұрын

    That's a very good point! I'm going through this right now. MVP is launched. The industry is where my career is centered. That said, I've got tons of connections on LinkedIn who could be potential users. Reached out to 50 of them for early user feedback, with few response.

  • @julianarodriguez642
    @julianarodriguez642 Жыл бұрын

    Gold! Thanks for sharing

  • @paulcnichols
    @paulcnichols5 жыл бұрын

    Excellent advice.

  • @anikebabson7455
    @anikebabson74555 жыл бұрын

    Great video, thank you.

  • @travispercy

    @travispercy

    3 жыл бұрын

    So true! Thanks for sharing! Started a channel about generosity in online entrepreneurship. Just released a bunch of content on mastering sales & marketing from lessons learned at Harvard & from other experts. Feel free to check us out and join the conversation if you can. Best, Trav

  • @shesastylist
    @shesastylist2 жыл бұрын

    This was great.

  • @sreramk1494
    @sreramk14942 жыл бұрын

    This video is priceless! I am VERY GLAD that I signed up for YCombinator

  • @irynasavruk8339
    @irynasavruk83393 жыл бұрын

    Great tips! Thanks!

  • @BrianSchoedel
    @BrianSchoedel5 жыл бұрын

    Optimizing for speed is a great sales tip for founders. Quick wins help you gain sales velocity and develop reference customers which will allow you to level up from self-serve, mid-market to enterprise customers. Good term “Renaissance Sales Professional” will figure it out.

  • @jonyfrany1319
    @jonyfrany131920 күн бұрын

    Thanks 🙏🏽 for this gold nuggets

  • @dthanhhoa
    @dthanhhoa8 ай бұрын

    Many thanks for the sharing!

  • @nuddle2360
    @nuddle23603 жыл бұрын

    Find some interesting tips what I can do, so thank you for these ideas

  • @antonioalejandrogonzalezca8691
    @antonioalejandrogonzalezca86915 жыл бұрын

    Peter Thiel help us allot with this with CAC example in the Book CERO TO ONE... Thanks YC! This is just underrated! From Monterrey, Mexico.

  • @tanvisurti
    @tanvisurti Жыл бұрын

    Great talk!

  • @diaguilidiagana9314
    @diaguilidiagana9314 Жыл бұрын

    This is great!!

  • @WrestlingTournamentsDotCom
    @WrestlingTournamentsDotCom4 жыл бұрын

    I’m guilty of 7:30. Thank you.

  • @flesteyto_
    @flesteyto_5 жыл бұрын

    Good talk. I want to be accepted by YCombinator even if it is only about meeting Tyler. bold moment 44:45

  • @flesteyto_

    @flesteyto_

    4 жыл бұрын

    why do the dev guy is watching "sales"? 🤔

  • @MBNOWNet

    @MBNOWNet

    Жыл бұрын

    ​Because a lot of dev guys are founders & in the early stages the best person to sell is the person with the vision.

  • @murrayclarke2171
    @murrayclarke21712 жыл бұрын

    Really great.

  • @samgoodwin89
    @samgoodwin892 жыл бұрын

    He reminds me of Jerry sienfeld. Amazing talk

  • @AdamDawoodjee3
    @AdamDawoodjee33 жыл бұрын

    The link to the slides is broken

  • @SergeyfromUSA
    @SergeyfromUSA2 жыл бұрын

    Thank you!

  • @lusk_ai
    @lusk_ai14 күн бұрын

    Read "The Challenger Sale" By Matthew Dixon, Brent Adamson

  • @ArturVegas
    @ArturVegas Жыл бұрын

    One of THE CLEAREST FOR GROWTH channels for enterpreneurs worldwide. i combine all THE Y-COMBINATOR Venture Capital ideas with business energy of Grant Cardone.

  • @loremipsum7513
    @loremipsum75133 жыл бұрын

    "I was offended." LMAOOOO HAHAHAH. This hits home.

  • @tothemoonentrepreneur5673

    @tothemoonentrepreneur5673

    3 жыл бұрын

    Haa! For real! =)

  • @willcomptonmusic
    @willcomptonmusic Жыл бұрын

    How different is the process when selling to consumers instead of businesses? A lot of the apps that are sold to consumers have free trials. Has it been determined that this is in fact bad practice?

  • @ratanvaghela7666
    @ratanvaghela766619 күн бұрын

    Thanks ❤

  • @TINTUHD
    @TINTUHD5 жыл бұрын

    Golden

  • @taumohlodi5875
    @taumohlodi58752 жыл бұрын

    Impressive

  • @zhiyongyao5697
    @zhiyongyao5697 Жыл бұрын

    very nice

  • @user-cg2fj5mh4h
    @user-cg2fj5mh4h4 ай бұрын

    Why you gotta throw shade on MKE though

  • @ahmedhamed1092
    @ahmedhamed10923 жыл бұрын

    THIS IS THE PRICE!!!!!!! that i just pulled from thin air

  • @janmolski
    @janmolski3 жыл бұрын

    If my product can save $45k /year how much should I charge? Is $25k fair? Costs are marginal so I can make it both 6k and 30k

  • @sales-made-easy

    @sales-made-easy

    2 жыл бұрын

    We've always found that if you Have the ROI numbers, you should charge the amount that creates some resistance. If you are selling your value, you should be able to charge more.

  • @sales-made-easy
    @sales-made-easy2 жыл бұрын

    Founders need passion for their product, but they have to recognize that people don't really care about their product. Only what it does for them.

  • @tonydong13
    @tonydong132 жыл бұрын

    create talk!

  • @senior_java
    @senior_java3 жыл бұрын

    Just in case: Slides - www.dropbox.com/s/v9zlx72t9b4yk8d/Tyler%20Bosmeny%20-%20How%20to%20Sell.pdf?dl=0

  • @Thecornisians

    @Thecornisians

    3 жыл бұрын

    Thank you !

  • @astghmav
    @astghmav8 ай бұрын

    Haven’t watched all the way through yet but Mad Men to me is more marketing than sales

  • @pixelperfectpravin
    @pixelperfectpravin3 жыл бұрын

    Spend alot of time on either Building product or Talking to customers

  • @LostMonk679
    @LostMonk679 Жыл бұрын

    29:30

  • @ulugbekkadyrbekov232
    @ulugbekkadyrbekov2323 жыл бұрын

    He looks and sounds like Richard Hendrix lol. cool.

  • @u2b83
    @u2b833 ай бұрын

    12:06 This chart also reflects the types of women you will encounter through your life lol

  • @vovatereschenko9527
    @vovatereschenko95275 жыл бұрын

    Giggity giggity!

  • @ldanielr133
    @ldanielr1339 ай бұрын

    A waste of time

  • @hellyeah.
    @hellyeah. Жыл бұрын

    **Sales Opportunities for Startups** - Network - Don’t Underestimate your network - Conferences - With executives - Get the list - Find who is going to be at the event, Then Email / connect with them beforehand - Cold email

  • @davidbassock
    @davidbassock5 жыл бұрын

    Hi, this is all knowledges that you can find on Lessons of week5 : How to Sell of Tyler Bosmeny 1- How Tyler Bosmeny learn to sell ? 2- What people thing about sales and sales people ? 3- 2 things Paul Gram say that every founder must do every day in his startup 4- How to be incredibly powerful at sales and very potent ? 5- How sales actually works ? : The enterprise sales process from zero to 1,000,000 revenue 6- How to find your first prospects, customers, users ? 7- How to convince prospects and mistake to avoid ? 8- How to close a deal and mistake to avoid ? 9- Where to find open source sales template agreement ? 10- Why having customers is your first priority if you are an early stage startup ? 11- How to deal with customers that ask you new feature before to buy your product ? 12- Why free trial product is often a mistake and how to give it ? 13- Five ways to build 100 million dollar business from a sales perspective by Kristof Jents 14- When to you know that you have product market fit ? 15- Big or small companies which should you prioritize for sales ? 16- How to set pricing ? 17- How to learn to sale ? 18- How to hiring sales ? More details here : copybrain.net/brains/15/knowledges?grp=YC Lessons>SUS2018>Week5>How to sell

  • @travispercy

    @travispercy

    3 жыл бұрын

    So true! Thanks for sharing! Started a channel about generosity in online entrepreneurship. Just released a bunch of content on mastering sales & marketing from lessons learned at Harvard & from other experts. Feel free to check us out and join the conversation if you can. Best, Trav

  • @-www.chapters.video-
    @-www.chapters.video-10 ай бұрын

    01:01 Importance of Metrics and Milestones 11:49 Reaching out to potential buyers 13:02 Using networks, conferences, and cold emails to find prospects 15:02 The power of conferences in sales 17:04 Effective cold email strategies 23:02 Salespeople should listen 70% of the time and ask relevant questions 25:00 Sales process involves multiple steps and requires persistence and follow-up 27:00 Getting a 'no' can be valuable as it helps to focus on potential customers 29:00 Closing a contract requires having a proposal and avoiding unnecessary negotiations 31:00 Building one-off features for customers can be counterproductive 33:53 Closing the deal with annual agreements and opt-out option 35:38 Considerations for long-term sales motion and pricing 46:57 Case studies not necessary for early sales 48:13 Learn sales through practice and experimentation 49:32 Don't hire salespeople until you've done sales yourself

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