How to Presell & Validate your Online Course in 2023

If you’re preparing to build your first online course but are anxious about how it will perform and if anyone will even purchase it in the first place, focus your attention on this key fact: There is power in pre-selling.
Creating your course before you have paying customers is a great way to waste your time, leave a lot of money on the table, and create an inferior product.
That's why, in this video, I show you how to sell your course BEFORE you build it and make sure that once it's built, people will actually want to purchase the content you’ve worked so hard to create.
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0:00 Intro
0:48 Benefits
2:31 Brainstorm Course Ideas
5:47 The Process
6:48 Focus Groups
13:00 Survey
15:43 1-on-1s
18:50 The Course Shell
21:09 The Landing Page
23:01 The Kickoff Meeting
23:53 Building the Course
18:15 Next Steps

Пікірлер: 22

  • @ShaneHummus
    @ShaneHummus Жыл бұрын

    As someone that made the mistake of creating a course without going through these steps, this video is GOLD.

  • @DevlinPeckYT

    @DevlinPeckYT

    Жыл бұрын

    Thanks for checking it out, Shane!

  • @InvestBuildEmpower
    @InvestBuildEmpower9 ай бұрын

    People always assume that people have a list. Most new entrepreneurs have no list at all. Without solving that issue, how everything else works is irrelevant.

  • @DoggyU
    @DoggyU10 ай бұрын

    This video has been really helpful! I'm launching my first service dog courses and I this is really helpful to generate ideas/a process! Thank you!

  • @DevlinPeckYT

    @DevlinPeckYT

    10 ай бұрын

    I'm really glad to hear it! Thanks for watching :D

  • @charmainemiller8939
    @charmainemiller8939 Жыл бұрын

    Awesome video! Do you mind sharing your timeline in regards to how long you were putting out content before you began the presale process? Also, I remember you said you started out blogging/writing articles. How long were you doing that before you added in KZread? As a busy mom, I feel like I’m moving at a glacial pace just trying to build my website during nap time here and there. Each added platform is so much work! Lol. I’m wondering what is realistic.

  • @TrademarkLawyer
    @TrademarkLawyer11 ай бұрын

    What software do you use for landing page

  • @danielcortez3835
    @danielcortez3835 Жыл бұрын

    Love all the videos in this series. Though the process is easy and great to follow, the tools mentioned aren't all free. Throughout the series tools like: Drip, MailChimp, Zapier, Crowdcast, Demio, Calendly, Teachable, Thinkific, Slack, Circle.so, Discord. Are all these tools free?? As a beginner, I'd prefer free tools to create and sell courses. Any suggestions??

  • @DevlinPeckYT

    @DevlinPeckYT

    Жыл бұрын

    Hey Daniel! Glad that you’re enjoying them. Sticking to free tools will probably add a lot more headaches and take a lot more time, but it may be possible. For example, Google forms + Google sheets to build your mailing list, Google Meets to host webinars, free Slack to host your community, Gmail to send emails, and I’m not sure for the course itself…maybe some of these course tools have free plans with higher percentages that they take from sales? Regardless, you’ll probably want to transition to paid tools fairly soon after starting to save you a lot of time and $ in the long run.

  • @danielcortez3835

    @danielcortez3835

    Жыл бұрын

    @@DevlinPeckYT Thanks Devlin! Can you make a video on different course platforms like Udemy, Thinkific, Teachable, Kajabi and compare them. This will be very beneficial for new course creators and sellers.

  • @user-yi8qf5vf6b
    @user-yi8qf5vf6b10 ай бұрын

    what do you say on the 1-1 calls

  • @lindsayu.6406
    @lindsayu.6406 Жыл бұрын

    Do you have tips on how to build a mailing list? I don't have one at the moment but I have a strong vision for a course.

  • @DevlinPeckYT

    @DevlinPeckYT

    Жыл бұрын

    Yes, of course! I recorded a whole video on building your mailing list here on the channel :D

  • @karimabdelkarim93
    @karimabdelkarim93 Жыл бұрын

    Hello Devlin! I have applied to a remote Instructional Designer and they've send to me an assessment and I only have one day to do it, what is the best practice to do it? Thanks in advance

  • @jmb1757

    @jmb1757

    Жыл бұрын

    Sorry, I'm not Devlin. But I hope my answer will get him to chime in with his. I have never heard of a test (for graphics) turning out well. I'm cobbling together my own group experience and here's why. 1) People decide in a few minutes who they like and will most likely hire. No test is going to turn that around. 2) You can't defend why you did what you did. If you get the job, you can do it the way they like it. 3) Is it a real project? Will it take more than an hour? If they don't value your time, that's a red flag. 4) I have never been told by anyone that they got a job after taking a test. I politely offer to do a freelance project in place of a test. That gives them skin in YOUR game. I have never gotten a "OK" from them. Push past the test people. It's hard to pass it up when you need the work, but it's time better spent looking. My last refusal to take a test/offer to freelance turned into a second interview anyway. I knew someone in the company who confided they were not finding people willing to take it. It was also a full day. Don't be that person.

  • @lakishamumford2329
    @lakishamumford23297 ай бұрын

    This is wonderful content! I have a question, when do you think we should trademark a course name? I have a great name that clients like, but I’m afraid for someone to steal my course name.

  • @DevlinPeckYT

    @DevlinPeckYT

    7 ай бұрын

    Hey there, As long as you have something valuable to share and a good sense of who your audience is, it's never too early to register your trademark. Especially if it's important to you. Thanks for watching!

  • @lakishamumford2329

    @lakishamumford2329

    7 ай бұрын

    @@DevlinPeckYTthank you for replying Devlin! 💫

  • @thehomestead5387
    @thehomestead5387 Жыл бұрын

    So much to learn 😢

  • @TheChristmasLightAcademy
    @TheChristmasLightAcademy21 күн бұрын

    Whats your refund policy on a presale course ??

  • @DevlinPeckYT

    @DevlinPeckYT

    21 күн бұрын

    Publicly will be 30 days (or whatever you generally allow on your platform), but I’ll also accommodate any refund requests beyond that for presales