A common question I get in EVP, employer branding, and talent marketing, is "how the hell do you measure anything?" There's so much we can and should measure and most definitely shouldn't!
In this video I dive into some of the things we should most definitely go after, as well as cover some of the watch-pouts and pitfalls along the way.
00:00 - 01:15 - Introduction.
01:16 - 06:31 - Do these 3 things before starting to measure anything.
06:32 - 10:07 - Things to measure that show business impact.
10:10 - 14:06 - Ways to measure brand awareness and what to be careful of.
14:08 - 20:16 - Things you can measure in the 'attraction' phase of branding and marketing efforts
20:18 - 25:00 - How to set goals and what to measure along the candidate experience
25:04 - 28:28 - Things you should and shouldn't measure in your employee experience linked to EVP
28:30 - 30:15 - How to scale up your measurement efforts and manage stakeholder expectations along the way