No video

How To Create Your Ideal Client w/ Greg Hickman

Do you FIND Bad Clients or do you MAKE Bad Clients? Perhaps it is both. Can you create your ideal client if you implement some of the practical tips that Greg Hickman advises?
Greg Hickman helps designers find better clients by teaching Clients how to be more prepared for their designers. And in this clip, Greg breaks down actionable steps to:
• Increase the Focus of Your Client
• Create Faster Deliverables
• Create More Profitable Projects
For in depth knowledge of our Project Management Course: bit.ly/2KHUNL9
To see the full episode: • How To Productize And ...
🎨 Original portrait illustrated by Ioana Balcan
www.behance.net/cultcat
To learn more about Greg:
Website: altagency.com
KZread Channel: altagency.com/youtube
Instagram: / gregoryjhickman
Free Training: How To Productize and Systemize Your Agency: altagency.com/workshop
===
👉Subscribe: goo.gl/F2AEbk
👉See our Academy Channel: goo.gl/vB9zoP
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
goo.gl/bRt5qd
🎙 Futur Podcast: thefutur.com/podcast/
✍️ Futur Blog: thefutur.com/blog/
-
Love the content? Become a sustaining member for $5/mo today.
goo.gl/nwekfL
BOOKLIST -
Essential Reading for Creative Professionals: bit.ly/biz-booklist
Essential Design Books: bit.ly/futur-design-books
Kits & Proposals:
goo.gl/mSjuWQ
Visit our website:
www.thefutur.com
FREE resources:
goo.gl/Qh6gHr
-
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA
-
AFFILIATE LINKS*
🙏 Support The Futur by purchasing through our affiliate links:
Amazon: bit.ly/thefuturishere
Webflow: bit.ly/2EbET9l
Retro Supply Co.: bit.ly/2GW8gzR
Creative Market: goo.gl/g4jlTE
Design Cuts: bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: goo.gl/YCo2uT
School of Motion: bit.ly/futur-som
Bring Your Own Laptop Tutorials: byol.me/thefutur
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Skillshare: skl.sh/34z8qVj
Epidemic Sound: share.epidemicsound.com/thefutur
Musicbed: bit.ly/futurmb
Artlist: bit.ly/2uWdna7
Get our FAVORITE notebook from Baron Fig: baronfig.com/?ref=zQoKL
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
-
Host: Chris Do
Content Director: Matthew Encina
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music: Adam Sanborne www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

Пікірлер: 66

  • @ingridwoode
    @ingridwoode4 жыл бұрын

    This was a good piece to extract from the full conversation. Never thought about approaching clients in this way. Full episode is great! Can you bring Keir McLaren back? I really appreciated Keir’s experience and thought process!

  • @Mkgin22

    @Mkgin22

    4 жыл бұрын

    Yes Keir please!

  • @masteryourcraft4928
    @masteryourcraft49284 жыл бұрын

    This VIDEO is PERFECT ! Exactly what I was looking for. Wow.

  • @PeterNankivell
    @PeterNankivell4 жыл бұрын

    "Make the training linear" - this is really great advice for me. My thinking is anything but linear, but when speaking or presenting I need to think about how my clients are going to perceive the information. Presenting in a linear path means that "I" have to be the one that does more work up front so that my ideas are clearer to my audience. Thank you for the videos! I'm always learning from them :)

  • @cameralightsladies4891
    @cameralightsladies48914 жыл бұрын

    Happy to hear that we are doing it right! The idea of the videos is a very good one, crazy that we offer this things for clients but not for our own business.

  • @greenapple6
    @greenapple62 жыл бұрын

    Thanks for this snack-video, I'll definitely watch the full length too and it comes in so timely!

  • @des7638
    @des76384 жыл бұрын

    insane value as usual. THANK YOU

  • @rabbitherochlo
    @rabbitherochlo4 жыл бұрын

    Very useful! I currently have a client that’s never prepared. So this is definitely a big help 🙏🏾

  • @gregoryjhickman

    @gregoryjhickman

    4 жыл бұрын

    Glad it was helpful!

  • @jcarmagnola
    @jcarmagnola5 ай бұрын

    I wish I knew this sooner.

  • @mohamedmokhtar2582
    @mohamedmokhtar25823 жыл бұрын

    Thank you for this valuable info ... i will try to implement this to my proccess

  • @_shilpapathak
    @_shilpapathak4 жыл бұрын

    Helpful tips 👌

  • @sheimahassanlou9564
    @sheimahassanlou95644 жыл бұрын

    Totally legit thinking here. So important.

  • @Animefreak242
    @Animefreak2424 жыл бұрын

    My group was just talking about this. More of a kick to get my ass in gear 🌟

  • @StartupFlame
    @StartupFlame4 жыл бұрын

    Great Job Guys! Love you. Super pumped.

  • @thefutur

    @thefutur

    4 жыл бұрын

    Thanks so much!

  • @gregoryjhickman

    @gregoryjhickman

    4 жыл бұрын

    Thanks!

  • @ChazB
    @ChazB4 жыл бұрын

    Great video guys, learned a lot from it. 🙌🏻 Also, I NEED to know what song is used here 🎶🔥

  • @vaniar.1583
    @vaniar.15834 жыл бұрын

    I'm sorry but this is the first video of TheFutur I can't understand. Maybe because it's only an extract but I can't figure out how to apply his theory. I understand the idea of making a video tutorial to explain the process we use and what we expect from the client and I think this is great advice. After that.... I'm lost.

  • @liizzset

    @liizzset

    4 жыл бұрын

    This is my interpretation of this video. And just follow this. Picture this. You has the knowledge of drawing. And good at it. And you get a client. They hire you about drawing a picture. Like, draw a bunch of apples in different ways. You become a teacher to your client. Teach them the process as you go along. As walkthrough about the process, you are helping both you and yourself improve. You the practice, they get an understanding of the process of drawing apples. And why drawing apples is this cost. If you are charging then as a business perspective. Then you get more clients and they have similar experiences. You record these similar experiences. Make tutorials on it. Place it on KZread, Instagram, your own website as a course. Sell the course for a small and manageable price. But you notice each time they are a slight variation in their learning experiences. You record that too. You have your first set of resources already so the revision is the second set. With the differences of course. Your course on drawing apples is on its second revision. Meanwhile, people and clients ask questions and shout you out by email or in your comments in your video. Still need some clarification about how your draw and cost drawing your apples. Need further help. Give them a set time you will meet all of them. Could charge the Instead, a free Facebook meetup. Or office hours. Then you also add a more human approach and everyone is on the same page. Then if you feel satisfied with the second revision of your Drawing With Apples then you could gear your focus on that. While running your business. The short version is just creating a course for your clients to follow along. Hope this explained. This might be too long-winded.

  • @vaniar.1583

    @vaniar.1583

    4 жыл бұрын

    liizzset WOW! Thanks! This is so clear! So practically you expand your profession creating tutorials, lessons, blog post and video just documenting the process you're using in your job. So instead of entering in "pause mode" and only dedicating yourself to creating the course, you can create the material for that course while continuing to work. 🙌🏻 Awesome. I'll have to watch the video again now! 😂 thanks! 🙏🏻 And you can use that documentation to train your clients, explain the pricing etc

  • @coderhub4617
    @coderhub46174 жыл бұрын

    Interesant ...

  • @TomBrunberg
    @TomBrunberg3 жыл бұрын

    I'm doing this for my photography clients - I have few resources I send to all new clients upon booking.

  • @prestigevoyage8974
    @prestigevoyage89744 жыл бұрын

    Great stuff!! What is the background music?

  • @Zavaleinch
    @Zavaleinch4 жыл бұрын

    What shall I respond to a client when they ask me mid-process to show a preview/progress of a logo I'm working on?

  • @matthewnguyen37

    @matthewnguyen37

    4 жыл бұрын

    This could be avoided during the onboarding of the client. If you lay out your process to the client with certain dates they could expect some progress- you'll never be surprised again and unnecessary conversation could be avoided, leaving you more time for the project or other clients.

  • @tonybp
    @tonybp4 жыл бұрын

    A tall order... clients (or potential clients) have become increasingly annoying with crazy demands and deadlines, no to mention cheap.

  • @gregoryjhickman

    @gregoryjhickman

    4 жыл бұрын

    How are you repelling the "cheap" ones?

  • @bhalesh

    @bhalesh

    4 жыл бұрын

    @@gregoryjhickman By saying them in the first meet: "Do note: we are not cheap. If you want cheap, take this card of our competitor from past. Past because we are no longer in the cheap game."

  • @jenng6347

    @jenng6347

    4 жыл бұрын

    @@gregoryjhickman Ask them to pick 2 of these 3 priorities below. That could help change how they're thinking of hiring for services and weed out clients you wouldn't want to work with. Good Fast Cheap

  • @gregoryjhickman

    @gregoryjhickman

    4 жыл бұрын

    @@jenng6347 I love this.

  • @alystdesign

    @alystdesign

    4 жыл бұрын

    @@jenng6347 agreed i remember a quote that is related to that

  • @ThaiHua
    @ThaiHua4 жыл бұрын

    The lipstick scene...🤣

  • @liizzset

    @liizzset

    4 жыл бұрын

    Yup. LOL. I think that is Simone Giertz. And she makes homemade robots to see if they can do normal tasks at home.

  • @lovedeep8294
    @lovedeep82944 жыл бұрын

    Hello, CHRIS DO can you teach us, how we diagnose and prescribe,

  • @thefutur

    @thefutur

    4 жыл бұрын

    We sell a course on this.

  • @misterjul125

    @misterjul125

    4 жыл бұрын

    @@thefutur Hey The Futur, Which one is it ?

  • @sekiki96
    @sekiki96Ай бұрын

    ❤❤❤❤❤

  • @PhilVerryChannel
    @PhilVerryChannel3 жыл бұрын

    3:10 ♡

  • @ac9231
    @ac92314 жыл бұрын

    Sorry to leave such an unrelated comment but his voice sounds like the American version of Johnathan from AJ&Smart. Almost identical 😳

  • @thefutur

    @thefutur

    4 жыл бұрын

    doesn't he look like the everyday version of Brian Gosling?

  • @ac9231

    @ac9231

    4 жыл бұрын

    The Futur omg... yes 😳😂 thank u for entertaining this lolol

  • @gregoryjhickman

    @gregoryjhickman

    4 жыл бұрын

    @@thefutur 😂

  • @samheedy
    @samheedy4 жыл бұрын

    I can't even get a client right now for my brand design work at the moment. Tried upwork and dribble. Very bad experiences so far ☹️ putting in so much effort to write heaps of proposals, only getting no replies from them. Only gotten 2 clients so far from instagram. Would love to hear if anyone would advise me with finding clients.

  • @nigellawrence2745

    @nigellawrence2745

    4 жыл бұрын

    Here's some great insights on your question, all from the Futur: kzread.info/dash/bejne/onuuqNx_epOanJs.html kzread.info/dash/bejne/YpetqNSOY7jHfcY.html kzread.info/dash/bejne/qHeim5SemcnZmrA.html kzread.info/dash/bejne/hI6mlsx-lNTfhrw.html Take them in and these should help.

  • @CharlieOsborne

    @CharlieOsborne

    4 жыл бұрын

    Friends, family, acquaintances, ex colleagues? - have you tried getting on toptal?

  • @thefutur

    @thefutur

    4 жыл бұрын

    Sorry to hear that. try posting high value content on Linkedin.

  • @samheedy

    @samheedy

    4 жыл бұрын

    @@nigellawrence2745 thank you so much!!! I will do right away! 🙌🏻

  • @samheedy

    @samheedy

    4 жыл бұрын

    @@CharlieOsborne yeah I have, landed quite a decent job recently. However, due to the pandemic, most people are looking to save rather than spend, so I'm having a difficult time trying to negotiate the price (which results in projects getting called off most of the time)

  • @alchemycooperation3642
    @alchemycooperation36423 жыл бұрын

    Do you guys get your clients through an agency or are you freelancers?

  • @relaxinggospelmusic2421
    @relaxinggospelmusic24216 ай бұрын

    🤗😘

  • @TheSabotaje
    @TheSabotaje4 жыл бұрын

    How do i find more clients? My niche is saturated enough so i cant find consistent flow of orders. Lurking around different freelance platforms, i have skills but clients dont seem to trust, so very few choose my proposals

  • @buikemanisiobi1975

    @buikemanisiobi1975

    4 жыл бұрын

    I just saw your question and I feel this could help. To get client go work for free some people who need your service, go to Linkedin and get their mail and mail them explain your skillset and how it can benefit them, tell them that you know how hard it is this pandemic season that's why you want to offer your service for free if they give the work do a nice for them then do it for 3 more times and ask them to pay you a certain amount that you have many people demanding for your time... If you are good they will want to retain you. Thank me later

  • @bakyt-3d
    @bakyt-3d4 жыл бұрын

    Cris why do hire mostly asians?

  • @thefutur

    @thefutur

    4 жыл бұрын

    How do you know how many Asians I hire? Do you know who works at our company?

  • @markusaltschaffl9816
    @markusaltschaffl98164 жыл бұрын

    No offense but this guy must be living in some kind of dreamworld. Watched a few videos of him and some things he talks about are just nonsense. Like this one. Training clients to be fully ready to work with us? Like, is his agency some kind of god given wonder or a super agency all clients are fighting for to work with? 😄🤦🏻‍♂️ some real world advice is needed, not dream world advice.

  • @tonybp

    @tonybp

    4 жыл бұрын

    I agree.

  • @gregoryjhickman

    @gregoryjhickman

    4 жыл бұрын

    I'm curious, what is so nonsensical of showing a client how to win within your process?

  • @balddog642

    @balddog642

    4 жыл бұрын

    Yes, clients have their own processes, but they are not experts at what you do, and since you do it every day, your process is more effective to get results. In the movie "Malice", Dr. Hill (Alec Baldwin) tells people that in the operating theatre, he is god. Maybe that is a bit of a push, but he is definitely the expert. Every professional's job includes briefing clients/patients about the work flow and what they have to do and when. And this is not god complex, but rather the common courtesy of preparing clients to what's coming. I think Greg has touched a very important aspect of project work. Old African proverb: Once you get off on the wrong foot, you land on an even wronger one. I think this initial briefing sets the tone of the overall engagement.

  • @matthewnguyen37

    @matthewnguyen37

    4 жыл бұрын

    The worse thing that could happen with this is that you'll protect yourself from working with clients who aren't compatible to how you want to run your business. You've lost money, sure but you also dodged a bullet with the wrong client.

  • @gregoryjhickman

    @gregoryjhickman

    4 жыл бұрын

    @@matthewnguyen37 Yessssss!