In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more. Learn from the author of "Hooked: How to Build Habit-Forming Products" as we explore strategies for embedding brands into customer habits, using rewards to boost engagement, and understanding that revenue is just a by-product of something much more important.
0:00 How To Build Habit Forming Products & Brands
2:23 How Can Brands Create Products That Customers Habitually Use?
4:12 How To Use Consumer Psychology For Good
5:25 How Can Brands Trigger Positive Customer Habits?
8:44 What Role Do Rewards Play In Customer Loyalty?
12:12 How Do You Cut Through Digital Noise To Reach Customers?
14:34 How Can Brands Help Customers Achieve Their Goals?
18:56 What Strategies Make Brand Communications Irresistible Yet Not Overwhelming?
21:48 What Strategies Help Professionals Stay Focused In A Digitally Distracted World?
23:22 How Can Setting Clear Goals Improve Focus And Productivity?
24:56 What’s Coming Up For You In 2024 & How Can Listeners Learn More?
Key Points:
How brands can integrate into customer routines
The role of rewards in maintaining customer interest
Strategies for cutting through digital noise to reach consumers
Assisting customers in achieving their goals with your brand
Creating brand communications that are compelling but not overwhelming
Nir Eyal also shares insights on:
Staying focused in a world full of digital distractions
The importance of setting clear goals for better focus and productivity
Plus, get a sneak peek into what Nir Eyal has planned for 2024 and how you can stay connected with his work.
Books Mentioned:
"Hooked: How to Build Habit-Forming Products"
"Indistractable: How to Control Your Attention"
If you're interested in behavior design, habit formation, and creating products that customers can't put down, this video is a must-watch. Don't forget to like, subscribe, and hit the notification bell to stay updated with our latest content.
#bookhooked #nireyal #brandmasterpodcast
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