How to build a business that lasts 100 years | Martin Reeves

If you want to build a business that lasts, there may be no better place to look for inspiration than your own immune system. Join strategist Martin Reeves as he shares startling statistics about shrinking corporate life spans and explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
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Пікірлер: 114

  • @charliehinde2982
    @charliehinde29824 жыл бұрын

    Video starts at 4:09 You're welcome

  • @heathersimmons1996

    @heathersimmons1996

    4 жыл бұрын

    Thank you!

  • @DemonDragonGD

    @DemonDragonGD

    3 жыл бұрын

    Thnk you

  • @dilankamendis1307

    @dilankamendis1307

    3 жыл бұрын

    Thank you

  • @alexboston343
    @alexboston3437 жыл бұрын

    Very good talk, very insightful and managed to keep me engaged.

  • @rrxqz
    @rrxqz7 жыл бұрын

    basically just have a strategy and some backup plans

  • @AGeeksTouch

    @AGeeksTouch

    7 жыл бұрын

    You would be surprised how that simple advice escapes people.

  • @reecehayden7731

    @reecehayden7731

    7 жыл бұрын

    Saved 10 mins of my life. Cheers. Hope you sleep well knowing you have made a difference to someones life lol

  • @Tucma2

    @Tucma2

    2 жыл бұрын

    strategic planning, just like that, is no more. now it is strategic planning with a prospective vision.

  • @user-zf6mm1hm3f
    @user-zf6mm1hm3f Жыл бұрын

    1. Redundancy 2. Diversity 3. Modularity 4. Adaptation 5. Prudance 6. Embeddedness

  • @aslanalmatrouk4208
    @aslanalmatrouk42084 жыл бұрын

    A great talk and information. To keep business run for many years, we should always add to the existing mechanical thinking a biological thinking.

  • @mhtinla
    @mhtinla7 жыл бұрын

    Just learn from the world's OLDEST PROFESSION -- provide what people ultimately need.

  • @unf3z4nt

    @unf3z4nt

    7 жыл бұрын

    You just paraphrased what he said.

  • @unf3z4nt

    @unf3z4nt

    7 жыл бұрын

    You just paraphrased what he said.

  • @kat00126
    @kat001265 жыл бұрын

    Loved the example of the immune system

  • @RandoPandaSmiles
    @RandoPandaSmiles7 жыл бұрын

    I loved this. I wish there were more business-related TED talks.

  • @SuckIt-dg7uh

    @SuckIt-dg7uh

    9 ай бұрын

    7 years later im sure there are now my friend

  • @Brandon-br7tc

    @Brandon-br7tc

    6 ай бұрын

    @@SuckIt-dg7uh Lol

  • @syedmohammadwarissaqlainza8563
    @syedmohammadwarissaqlainza85637 жыл бұрын

    good learning experience

  • @PaulGillooly1
    @PaulGillooly13 жыл бұрын

    Be adaptive. There, I saved you 15 minutes.

  • @PaulGillooly1

    @PaulGillooly1

    3 жыл бұрын

    @@TheBlackManMythLegend then adapt to the complexity

  • @nakukohee1858

    @nakukohee1858

    3 жыл бұрын

    @@PaulGillooly1 😂😂😂

  • @khafreahmose8768

    @khafreahmose8768

    3 жыл бұрын

    U da man

  • @Bursadesain
    @Bursadesain6 жыл бұрын

    good video, thanks

  • @fatipagliara
    @fatipagliara3 жыл бұрын

    Great one TED!

  • @SJHtown
    @SJHtown3 жыл бұрын

    I am here in 2020 and living in the same town where FujiFilm is leading the race in creating the Covid-19 vaccine. Amazing !!!

  • @ckher777
    @ckher7775 жыл бұрын

    Prudence, diversity, and adaptability....I like it.

  • @mavishhomes
    @mavishhomes2 жыл бұрын

    Great talk!

  • @hugoleonelcordonespana
    @hugoleonelcordonespana Жыл бұрын

    The best business video I've ever seen.

  • @beregu
    @beregu Жыл бұрын

    Where does it start? I’m at 13:05, still not started.

  • @aslanalmatrouk4208
    @aslanalmatrouk42084 жыл бұрын

    Company's board of director should be well educated and trained to what to do or how to think if things goes wrong in the future. Once a year, they think of a problem hitting the company's main factory such as fire, then they have to think of a way to get business back to normal in a short time.

  • @noviceprepper5397
    @noviceprepper53977 жыл бұрын

    good talk

  • @BianicEpicVideos
    @BianicEpicVideos6 жыл бұрын

    Great talk, for anyone who's serious about the psychology of starting a business that stands the test of everything including time

  • @Daniel19998
    @Daniel199987 жыл бұрын

    Roses are Red War is near We would all be safe If Harambe was here.

  • @filkaa

    @filkaa

    7 жыл бұрын

    Roses are red Harambe is dead

  • @crimsoncorsair9250

    @crimsoncorsair9250

    7 жыл бұрын

    TOP KeK BANTER. 2Dank4Me

  • @mrgeringer

    @mrgeringer

    7 жыл бұрын

    Roses are blue Harambe knows how to tie a shoe

  • @xxuncexx

    @xxuncexx

    7 жыл бұрын

    Dicks out

  • @DemonDragonGD

    @DemonDragonGD

    3 жыл бұрын

    I will carry this with me

  • @KamelxD
    @KamelxD7 жыл бұрын

    Genious.

  • @4littlelisxo
    @4littlelisxo4 жыл бұрын

    this feels like my intro to marketing class

  • @CJusticeHappen21
    @CJusticeHappen217 жыл бұрын

    Find a commodity that people need, and can't live without. Food, water, energy.

  • @itecnus3490

    @itecnus3490

    7 жыл бұрын

    OR create something people don't really need but make it addicting enough that they cannot live without it.

  • @Kronimiciad

    @Kronimiciad

    7 жыл бұрын

    iPhones in a nutshell

  • @SilasKingMusic

    @SilasKingMusic

    6 жыл бұрын

    CJusticeHappen21 cryptocurrency?

  • @samirdayalsingh7721
    @samirdayalsingh77215 жыл бұрын

    one of the most underrated ted talk.

  • @d.o.cministriesintl9594
    @d.o.cministriesintl95944 жыл бұрын

    powerful

  • @rakeshverma2209
    @rakeshverma22097 жыл бұрын

    Well said that a company can survive for 100 years if it defends to the changes in the market and competitors by following the principles of immune system but what about bringing changes in the market and creating challenges for the fellow competitors?

  • @kevinsun7617

    @kevinsun7617

    7 жыл бұрын

    See the optic company he mentioned. It was able to disrupt the market again and again by staying ahead of the game through prudence and adaptiveness.

  • @DeclanFeeneyDJF
    @DeclanFeeneyDJF7 жыл бұрын

    Basic risk management and application of Ansoff's matrix protect larger companies from complacency and stagnation. Where companies go wrong is when they begin to apply black and white bureaucratic management styles that are designed only to appease stakeholders and do not consider long term economic security.

  • @DeclanFeeneyDJF

    @DeclanFeeneyDJF

    7 жыл бұрын

    Well actually I was going to say his 15 minute speech could have been simplified into that. Guess it would have made for a pretty boring ted video but he really isn't saying a whole lot

  • @xl000
    @xl0007 жыл бұрын

    But.. for one company that succeed following his advices, how many will fail ? You have to take that in consideration.

  • @LeonidasGGG
    @LeonidasGGG7 жыл бұрын

    "Land!... It is the one think their not making more off." OR "Invest!... In what? In gold." (movie references) And the fact is that every time there's a crisis, gold goes up... A lot!

  • @jamesloggins8397
    @jamesloggins83977 жыл бұрын

    How did Ford do it

  • @chriscfedrizzi
    @chriscfedrizzi2 жыл бұрын

    Wow, that deserves more views. Amazing!

  • @FlamingoKicker
    @FlamingoKicker7 жыл бұрын

    Let's all come back in 100 years to find out whether this is all crap?

  • @kardashevr
    @kardashevr7 жыл бұрын

    Well I thought this video is useless, turned out I was wrong!

  • @PedroHenrique-me9mg
    @PedroHenrique-me9mg7 жыл бұрын

    Fabio Brazza me trouxe aqui

  • @robroy25
    @robroy257 жыл бұрын

    All well and good for the upcoming "thinking outside the box" companies.....their greatest hurdle is the "stuck in the mud...I'm not moving" mega oil companies who are not yet ready to let go of their stranglehold on society....who have lasted much longer than the average company.

  • @captainheat2314
    @captainheat23147 жыл бұрын

    how do i make a reich of a 1000 years?

  • @unf3z4nt

    @unf3z4nt

    7 жыл бұрын

    Maybe listen to what this guy says and take it to heart? Maybe your reich might last 100 thousand years.

  • @ernstcenege9640

    @ernstcenege9640

    6 жыл бұрын

    Learn to build a foundation and multiple stream income to support one each other legs of your business.

  • @jarrah2582
    @jarrah25827 жыл бұрын

    In other words, big companies become Pandas who only survive because people like and know about them

  • @SangoProductions213
    @SangoProductions2137 жыл бұрын

    Didn't Princeton ban the word "man"?

  • @astronaut23333
    @astronaut23333 Жыл бұрын

    8:58

  • @tonyjin2100
    @tonyjin21007 жыл бұрын

    This guy remind me of Jack from Silicon Valley with his "conjoined triangles of success".

  • @shfizzle

    @shfizzle

    3 жыл бұрын

    dammit jin yang

  • @Lizypoo92
    @Lizypoo92 Жыл бұрын

    💡 "Hey Bob..."

  • @Omegadarkdrake
    @Omegadarkdrake7 жыл бұрын

    so basically don't be resistant to change

  • @SufiyanDilawarkhan
    @SufiyanDilawarkhan7 жыл бұрын

    it is easy to say and difficult to implement this strategy

  • @missfashionator
    @missfashionator7 жыл бұрын

    he sounds like an apple ad

  • @zx340
    @zx3407 жыл бұрын

    ليش ما في ترجم عربي

  • @pogman9000
    @pogman90007 жыл бұрын

    Damn, is that my dad.

  • @cocconoce

    @cocconoce

    5 жыл бұрын

    He ded sorry

  • @d7d7llabdulrahman56
    @d7d7llabdulrahman567 жыл бұрын

    arbic ??

  • @mrboobiesrider9212

    @mrboobiesrider9212

    7 жыл бұрын

    plz

  • @dothedeed
    @dothedeed7 жыл бұрын

    Sounds like he's advocating anti-competitive behaviour and monopolization of certain markets. Companies are supposed to fail / be disrupted. The consumer loses if they're allowed to acquire potential rivals early and for cheap. Eg Facebook shouldn't have been allowed to buy Whatsapp or Instagram.

  • @Kronimiciad

    @Kronimiciad

    7 жыл бұрын

    And you got that out of this talk how...?

  • @dothedeed

    @dothedeed

    7 жыл бұрын

    Kronimiciad Good comprehension skills

  • @Kronimiciad

    @Kronimiciad

    7 жыл бұрын

    dothedeed Alright, I let's be more specific. What parts of this talk indicated to you that he is advocating anti-competitive behavior?

  • @dothedeed

    @dothedeed

    7 жыл бұрын

    Kronimiciad I have no intention to get in an argument with you. Re-watch the video keeping my points in mind - or don't. Life's short.

  • @Kronimiciad

    @Kronimiciad

    7 жыл бұрын

    +dothedeed Neither an argument nor rewatching the video were or are my intentions. I wanted to know what reasoning brought you to your conclusion, since it was a different one the one I came to.

  • @uzaiir1
    @uzaiir17 жыл бұрын

    Hehe cool

  • @doodelay
    @doodelay7 жыл бұрын

    I think his idea is good but seems a bit incomplete. Management of people, not just systems, plays a large role in the success of businesses. And greater still, the product itself matters too. I don't see where these two very important aspects fit into his model. Without either of these two things, you still have no business.

  • @chriscfedrizzi

    @chriscfedrizzi

    2 жыл бұрын

    People and products are systems, that's why you don't see it. Search for Systems Thinking to explore it, I really recommend it.

  • @someholyspectacle2494
    @someholyspectacle24947 жыл бұрын

    Lol

  • @uzaiir1
    @uzaiir17 жыл бұрын

    3rd

  • @edupe6185
    @edupe61852 ай бұрын

    How to build a video that lasts 15 minutes (when it could have taken 5)

  • @Nantchev
    @Nantchev7 жыл бұрын

    51st comment.

  • @joshualanzaderas6888
    @joshualanzaderas68882 жыл бұрын

    I love it, I learned a lot and made me think to adapt. kill the bird so it would act like a ball

  • @harbin9er
    @harbin9er7 жыл бұрын

    this guy has too many pauses in his speech

  • @SuckIt-dg7uh
    @SuckIt-dg7uh9 ай бұрын

    I am the 111th comment

  • @unf3z4nt
    @unf3z4nt7 жыл бұрын

    Why make it last 100 years? Why not at least 1000?

  • @lithiumion56
    @lithiumion567 жыл бұрын

    BUSINESSES FOR 100 YEARS? HA! WHAT ABOUT PEAK OF OIL?

  • @donovangumbo388
    @donovangumbo3884 жыл бұрын

    oh you don't know. It's June 2020 right now and booooy did that influenza virus just do a number on mankind right now.

  • @jerrellwilson7656

    @jerrellwilson7656

    3 жыл бұрын

    Yeah he said new strain of influenza 🤔🤔🤔

  • @ared4579
    @ared4579 Жыл бұрын

    I want to build a reich that last for 1000 years

  • @user-wp8yx
    @user-wp8yx7 жыл бұрын

    full disclosure I have not yet watched the video. Still I thought I would answer the question as to how to start a business that lasts 100 years. and the answer is to go get some tax benies like GE.

  • @seymores
    @seymores7 жыл бұрын

    I'm sorry this is boring. If he would just cut down asking the audience question after question and be more concise.

  • @justmedanny4158
    @justmedanny41587 жыл бұрын

    Ted talks seem to be getting worse and worse every year...

  • @normaaliihminen722

    @normaaliihminen722

    7 жыл бұрын

    how?

  • @thomaster8870

    @thomaster8870

    7 жыл бұрын

    I am under the impression that this was a good Ted talk.

  • @dopemusic6414

    @dopemusic6414

    6 жыл бұрын

    Aviri Char 😭😂😂😂😂😂

  • @TasTheWatcher
    @TasTheWatcher7 жыл бұрын

    Call it a religion instead.

  • @DanyPell
    @DanyPell6 жыл бұрын

    borin

  • @DanyPell

    @DanyPell

    6 жыл бұрын

    watch at 1.5x speed at least.

  • @doodelay
    @doodelay7 жыл бұрын

    I think his idea is good but seems a bit incomplete. Management of people, not just systems, plays a large role in the success of businesses. And greater still, the product itself matters too. I don't see where these two very important aspects fit into his model. Without either of these two things, you still have no business.

  • @chisomchioma

    @chisomchioma

    2 жыл бұрын

    People are an intrinsic part of the System. System is not primarily about “Things”…