"There is no reason to have design if there's no strategy" I concur!

We need more brand strategy content once in a while.

There is no simple fix here. Becoming a brand strategist involves a combination of education, experience, and developing specific skills related to branding, marketing, and business strategy.

100% agree. Design without function, without strategy, without a purpose - is just art.

@agatainventio9464

3 жыл бұрын

I really believe that even art must have a purpose - why do people like certain paintings? Maybe they solve some emotional needs by looking at them.

@blablatructruc

2 жыл бұрын

Well no. Art must have a story too. Otherwise it's decoration. You mean decoration.

@biocykle

2 жыл бұрын

Definitely not. It's just eye candy

@SilentD1

Жыл бұрын

I hope the girl sued this clown, for destroying property. THAT would be strategy.

@garrettpatten6312

7 ай бұрын

Sue him over damaging property with no monetary value, good luck with that!

Watching Futur Videos now for straight 4 hours and 35 minutes. So much value. I'm glad I found this channel. Thank you so much.

@thefutur

4 жыл бұрын

Thank you 🙏

It doesn’t matter how great the design is, if it isn’t conceptual, it means nothing - Takeaway #1 Takeaway #2 - Strategy is everything. Without strategy, how can you direct great design?

@ThisDesignLife

5 жыл бұрын

Unique Designz - The Brand Doctor, Henry Kaminski Jr. Hey Henry, how much of what you do is strategic Vs delivering design ?

@NbB-fk4qk

5 жыл бұрын

unless its art

@neilcognito

4 жыл бұрын

Maybe because i'm a noob to everything, but i believe both is importation, without strategy you've created children drawing, everything design is strategic - but strategy without design is just inspired words, they mean nothing. Strategy is the plan, the thought an idea, design is the physical work that brings those ideas to practice. Neither are interchangeable, and neither has a meaningful existence without the other. Life isn't black and white people, it's not one or the other, life is a shade from black to white.

I'm not even in the creative or designing industry, why am I watching this? Really resonate with the talk and the points were just golden nuggets of wisdom.

"the minute i stop designing gives me more distance" Threw me back to 2011, i realised i was never going to be a hot shot designer but fell in love with getting the best out of designers for my clients. loved this.

@ByDaniSimone

4 жыл бұрын

Siddaraiya yessss!

“Know your buyers are, and create something that they would value.”

I was looking for something I am passionate about.I tried data scientist, UI UX, and other fields too and finally decided to go for brand strategist. I was looking for a way and this episode gave me everything I needed. Fantastic episode ✨ Thanks 👍

I am doing brand strategy in Quebec, and I am actually doing an MBA in marketing. I did go to university to obtain my design diploma before. And I was asking myself if the MBA was right for me. And thanks for the answer, it actually is! I don't think anyone who became a strategist in Quebec did all the studies you named in the video, and I am proud of making it. It will probably differentiate me from the competition.

"do you need to be a good designer to be a good strategist" I was very glad to hear Fabian say no.

"Strategy will compensate for talent. But talent will never compensate for strategy." -Marco Pierre White, British chef

Right on time. Just when I'm rebranding as a creative and brand strategist with a specialization in mass media.

Man this is so good to see people who are bringing perspective to business besides marketing, its like everywhere I go all I here about is Analytics, or Marketing strategy, never Branding. Now that you bring it up! I see this Branding thing is in it's own league, WOW.... So basically Branding Strategy and Marketing Strategy are of its own like husband and wife, they think differently with different features but go hand in hand, SPECTACULAR GOD BLESS U.

I can't´decide if I'm learning about design, or branding or storytelling, but this is blowing my mind!!

I am a sustaining member because of this kind of stuff - I had a $12k month in April because of all the info I learnt and implemented from you Chris, Ben, Matthew and all your guests . Buying the Stylescape course was a great investment too. Up-levelling my skill set to include strategy. I still do artwork & design because I love it, but adding that new level has been a game changer. And reading Bigger Than This helped me with a keynote I gave at a business conference recently.

@thefutur

5 жыл бұрын

Wow. Congrats!! Thank you for your support.

I'm so glad i stumbled upon this interview. I'm a freelancer who's finishing up UI/UX bootcamp and I have a decent amount of experience strategizing with business owners. I actually love communicating, training and planning with clients on what they need. it's probably one of my most favorite things aside from the actual design and coding of any solution.

So true. The ego battle of a designer is nightmare.

Design is courage as long as you find a client who's willing to risk their entire business on your emotions

I have watched this about 3 times and it was a bit hard to understand at first, until I payed more attention to the details of what was being said. I now understand the value in this video and now that I have a career in Brand Strategy. It is a bit tasking to strategise especially if you are dealing with a company that is in its renewal state or is extremely not subject to sudden change or a company that is not malleable anymore. You have to love the process and not be there for the money alone. It is the most daunting but interesting opportunity I have ever had. It is possible to be a Brand Strategist without being a Brand Designer.

@thefutur

Жыл бұрын

Glad to hear

This has been so incredibly clarifying for my personal experience of going through art school and working as a designer. Thank you all so much for this!

Take away- When you talk, you are only repeating what you already know. But if you listen, you may learn something new. Dalai Lama

OMG Nodding my head all the way through this!! So timely as I'm working on growing my business. Definitely one for the archive - so many gems! Thanks guys

Love the honest answer that the real struggle is juggling all the clients. Knowing something about so many different types of businesses off the top of your head is definitely challenging!

This is a fantastic episode! I can for sure confirm what he's saying about being closer to the client when you are the brand strategist. Their developer ended up bailing on them so the client kept me on to help them find a new person and manage the project because they had spent so much time with me and trusted me to make decisions on their behalf.

Pausing the video to write this Chris do, you are amazing. The way you frame questions so instantaneously and bring out so much valuable information for the audience to understand the real work that should be put behind to cause impact. The best channel on KZread which actually creates value. Thank you very much Chris :)

@thefutur

5 жыл бұрын

Thank you very much

I haven't felt Chris enjoy this much ever! So nice to seem him vibe with his friends

I like the lighting in these videos. Also, he's backstory is speaking directly into my soul.

I'm in love with this channel. A gold mine for brand people. Thank you for the contents.

Apparently this resonated b/c I bought the book a year ago when you had him on! It must be time to revisit. Great episode, Fab has really reignited my love for brand strategy, and his simple roadmap for making it your career is great.

I love how Chris gave an example on how to incorporate Brand Strategy with Video Creation. It's really interesting the questions you can come up with if you are not attached to the business. The curiosity can unearth hidden or core problems the client couldn't see - and that's why he gets paid the big $$$!

Hello Fab and Chris! Das war doch lustig! I am Greek, but so happy to hear mentions to one of my favorite countries in the world! And about brand strategy, I am convinced. I came long way from engineering to UX design and I always took pride in being able to write, code and draw. But now I realise that I should take pride in the impact I leave on my clients, in my ability to built relationships and be in a "flow" with them. I am gonna pivot tomorrow already!

This was so perfect, I feel like he is literally describing me & the value I can provide! Thank you!

I wish every high school and college in the US had a career psychologist for students

@joshuaharmening7750

2 жыл бұрын

isn't that supposed to be the guidance counselor? There are some awesome jokes about guidance counselors and their uselessness. I agree with you that this is SO needed.

I genuinely enjoyed the bants between you two. Loved this session. love from Lagos, Nigeria

I really appreciate you guys for doing this and giving me a good look into the Brand Strategist world.

As a designer I totally agree with the guy about the first half of the video. Design always have a purpose or something to solve. In order to understand what to solve and how, you need a strategy based on research and data. What I don't like with strategist is that when a project fail because of wrong/manipulated data or wrong assumptions (intuition - as he called it in the video) and understanding of the data they will usualy blame the design or creative direction. I wish you asked him if he ever failed with his strategies and why?

Hopefully many creatives will watch this and make a decision and ask themselves the question “is brand strategy for me”... and it’s OK if it’s not. It’s totally ok.

@thefutur

5 жыл бұрын

Right.

I didn't know I needed this.

Second time listening to Fabian. First time I listened to him, he made me loathe pixel pushing and inspired me to start my own consulting firm.

@FabianGeyrhalter

2 жыл бұрын

Wow, I hope it was the right decision. Great to hear that I had such an impact on you. What will the second time listening bring, I wonder…

You two have a great dynamic. I was so stuck because I couldn't figure out how to merge my Left brain with my Right brain but this video gave me some great insight.

It's a game, you get better with time. Know your game, PRACTICE, be good, and win. PERIOD.

Another video of pure gold! This was a really fun one to watch, I couldn't drag myself away for a moment!

Great content here! I'm so glad that i found you 2 years ago. It definitely shift's my carrer goals and my intelligence patterns. I remember the day that i wrote one of those worksheet from the futur. From then i went from journaling and deeply search for more information. I'm so more a curious person now. THANK YOU THE FUTUR!

Loving the new content. Got me inspired to participate in the challenge and hopefully get that shiny book!

Thank you Chris and Fabien! Massive value!

40:02 - "the intestinal fortitude" 43:18 - "you should just know enough to be dangerous to hold a conversation with pretty much anyone" 44:13 Chris: "I'm gonna have to get you to answer questions faster if we want more questions..." Fabian: "Quick! YES, NO, YES, NO!" Lots of moments made me laugh heartily or ponder deeply. I'm an English teacher from Russia, but I'm exploring so much new stuff from this channel for myself, and sometimes share this with students. Thank you!

@thefutur

3 жыл бұрын

Thank you. Welcome to the Futur

12 minutes into this I hear David Baker's name get casually tossed into the mix. Think I'm in the right place, listening to the right people more than ever!

@ThisDesignLife

2 жыл бұрын

Absolutely

I love the insight this channel delivers

Awesome!!!!.....every designer must become the strategist of the job they are to undertake...how can we offer solutions without strategy?...it's just common sense!!!....great show time and again Chris!....thank you for your precious time and lessons!

Absolutely amazing ! I feel like this is what I always wanted to do and everyone around me kept telling me it was not possible and that to do it I had to work in a given field for a long time and then when I would get old from gathering experience I could do this type of work. I feel like the most important part in this type of work is good pattern recognition and analysis in complex and multilayered environments as well as good ability to mentally dissossiate to see the bigger picture, in which you can clearly perceive the path from starting point to desired end result. These are all thing that come so naturally to me that I didn't even use to value them, because I thought it was just how everyone thaugh. This resonated with me deeply and I definitely want to learn more from Fabian and hopefully do the sort of work that he does, which shapes the world around us.

The fact explained by Fabian that Branding strategy can be done intuitively blew my mind.

This really resonated with me. One of the videos I was completely immersed into and never had an impulse to switch to some other thing.

@thefutur

5 жыл бұрын

Awesome!!

My favorite part about this is the idea of "Brand Therapy". You see it all the time whenever Chris does a mock client talk with people. He analyzes the "why's" and I think not enough businesses and creatives especially really dive down into the "why's" of making decisions. Lots of amazing content. Happy to start applying things as I grow my career!

One of my favourite Live Shows so far. I instantly love Fabien!

@thefutur

5 жыл бұрын

He’s very lovable.

This was a super amazing livestream, super educational and loved everything said. Learned a lot! He should get his own partner series with you guys

I just came across your channel and OMG this is the best thing on YT in this category! Thank you for doing what you do!!!

@thefutur

5 жыл бұрын

Thank you

27:17 That interruption was super hilarious 🤣🤣🤣

Awesomely good Therafinien's episode! Thank you Chris!

Shots fired! This is how Tupac and Biggie started.

@marcposch

5 жыл бұрын

I wonder who they were talking about

Wow. Richtig richtig gut. Plus mega sympathischer Gast. Großes Dankeschön an Fabian! Sehr spannender Werdegang und inspirierende Gedanken. Wünsche Dir viel Erfolg (und eine gute Definition davon!)

@FabianGeyrhalter

5 жыл бұрын

Ganz herzlichen Dank für die netten Worte!

Awesome extremely valuable information for brand conceivers! Thank you guys!

Yup, i totally agreed with Chris Do & Fabian explanations that’s a lot of areas that you need to master especially in the areas of business. In Fabian case he has a lots of experience with many years of involvement with the clients and solving business problems. To reach his level, you got to go down to multiple trenches and its not just about creative design.

This episode is awesomely fantastic! 👏🏻👏🏻👏🏻 The Design works should motivate people to do something & without a clear strategy, the design won’t go anywhere.

Best video i’ve ever watched on KZread

Amazing content. Loved the guest.

@FabianGeyrhalter

Жыл бұрын

Thank you!

Wow, I m not from Designer or Brand Strategists but I believe it can help me to understand something which may help in future to exploring my own personality. Thanks 🙏

This was one of the best interviews I have ever watched. Thank you!

@FabianGeyrhalter

11 ай бұрын

Thank you!

What a teaching. I'm really looking forward for more talks like this.

Hahahahah I was like "ha? what's that? why Fabian speaks another soundalike English but not one? any wrong with my ears?" for exactly from 2:02 to 2:21 :)) That's what I would call an Aha! moment haha! Thanks Chris, Fabian! You two shred a light on my future

Brilliant content! Brand strategy leads everything!

Guys! loving this interviews and the ammount of info you are dropping here! thank you, one little advise, it would be great if you add on screen the names of Authors and books you mention on the conversations for us to look up quickly or add to a research list for later... keep up the great work! thank you!! ::D

That was amazing! Thank you! Can’t wait to know more about Fabien’s work.

@FabianGeyrhalter

3 жыл бұрын

Thanks Meli, finien.com is a good starting point.

What an authentic talk!

This video is a GEM ❤ Fabian is spitting fact after fact. I need to rewatch and take notes. Thanks and Greetings from Fabians hometown Vienna 😊

@FabianGeyrhalter

Жыл бұрын

Vielen Dank und LG🙌🏻

Yesterday i watched this podcast and it really helped me and opened my eyes, thank you so much ✌️✌️

Such a great lesson. Thank you for that! And I bought 3 books already and omg... Fabian's glance... I love it :D

@FabianGeyrhalter

4 жыл бұрын

Thank you, Weronika ; )

@thefutur

4 жыл бұрын

He is dreamy.

Great Video as always. Loved the Depeche Mode Devotee shout out!

Never have i received so much value in such a short period of time.

@FabianGeyrhalter

5 жыл бұрын

Wow - thank you, that's really great to hear!

@ntokozomsweli6313

5 жыл бұрын

@@FabianGeyrhalter It took one person, no thank you !

This was one of the most insightful and inspiring talks I've watched about brand strategy. (2 years later though :D :D )

@thefutur

3 жыл бұрын

Glad to hear

LOVED THIS! THANK YOU!

i feel totally blessed every time i tune in to your show man

This is the perfect follow on to the last time you two were together on here.

I like how Fabian says “design” and “designer” in his accent!

@FabianGeyrhalter

5 жыл бұрын

You're welcome ; )

Awesome episode! I love the approach that Fabian represents, it fires up my ambitions! Great stuff TheFutur, as always!

This convo has been soooo inspiring!! Lots of Golden Nuggets from Fabian to write down. I've been pausing and writing notes the entire video!! I've been running a small creative agency for a while and in the last three years or so, I have become more of a brand designer. Recently, I have really fallen in love with the strategy side of that process. What is the biggest piece of advice for someone that wants to make that transition from Agency Owner/Brand Designer to the single focus of being a Brand Strategist?

OMG! Such an inspiring, amazing and most of all moving talk!! Can't stop thinking about BRAND THERAPIST, this moves me so much! Thanks for putting this in my mind!! 😍 and now back to work, implementing all the amazing stuff I learned from this!

@FabianGeyrhalter

3 жыл бұрын

So great to hear how it inspired you! Stay in touch!

Jeez I love the energy. This guy is total inspiration

@thefutur

5 жыл бұрын

Trying searching our videos for this. I’ve covered it.

Great video. Thanks so much for this!

As a Mass Communication- PR Major who is horrendous at graphic design, this gives me some hope for success in a field that has become extremely design focused.

HAHAHA today I learned that Fabian is friggin hilarious. Great content guys. Much love

My favorite interview. Grabbed so much from this.

@TheNightscene

5 жыл бұрын

My 2nd favorite has been the Hoodtzpah twins

@FabianGeyrhalter

5 жыл бұрын

Thank you, those are big words based on the amazing content The Futur team is putting out there!

This session is super motivating and eye opening to help growing my brand. Thanks to Chris Do and Team Futur... Shout out from Nigeria, Africa.

@thefutur

3 жыл бұрын

Hello Nigeria

@FabianGeyrhalter

3 жыл бұрын

Thank you! Glad you enjoyed it.

This is hilarious!!!! Loved every minute and very valuable

This is most clear video I’ve ever seen on KZread..

I feel so lefting behind because I'm watching this after 3 years of its release, but overall I wish that I'll keep discovering more things make me feel like that in the "futur", so THANKS A LOT GUYS, I really love you ❤

@thefutur

2 жыл бұрын

You’re very welcome

How come The Futur is dropping so much gold lately? Maybe it's been going on since forever and I'm just starting to notice. 10/10

@theamcdonald-lee6088

4 жыл бұрын

Started listening... ;-)

Love this video! Very informative!

An amazing content, so riche and informative, thank you so much