How Square Makes Money
Square began in 2010 after the invention of a small credit card reader that plugged into iPhones. About 10 years later, the company has grown into a $26 billion fintech behemoth under Jack Dorsey's leadership. Square profits off a lot more than card swipes at your favorite trendy coffee shop.
The company provides a wide range of software products for sellers that helps simplify everything from payroll to making appointments with customers. Square offers small business loans as well, often in sums smaller than traditional banks are willing to lend to neighborhood stores, restaurants and coffee shops.
On the consumer side, Square launched Cash App, originally called Square Cash, in 2013. Since then, the app has seen enormous growth, jumping from 7 million to 15 million users in 2018 alone.
Square credits its success to a mission of economic empowerment for everyone from a small business owner to a major retailer. But critics say the company may have lost focus, be overvalued, and struggle to sustain growth if the U.S. faces an economic downturn.
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How Square Makes Money
Пікірлер: 1 000
*It requires a full-time CEO* Elon Musk: Am I a joke to you?
@ssjcomix
4 жыл бұрын
Nikola Tesla: Show Me what you've got!
@jahjoeka
4 жыл бұрын
U mean fat iron man?
@angelicpowers3526
4 жыл бұрын
What does amazon PayPal and elon musk have in common?
@vartamaningole9981
4 жыл бұрын
Actually Jack said : But I'm not Tony ... Correction, Elon Musk
@SirZeck
4 жыл бұрын
@@angelicpowers3526 what?
Cnbc, you guys are one of the biggest in producing this sweet content on case studies for us readers/viewers to digest. Keep up the great work!
@abouwer01
4 жыл бұрын
Dushyant Vashisht they got good stuff
@PeterGodmez
4 жыл бұрын
They stole their format from company man.
@BoramK9294
4 жыл бұрын
Seriously. love these vids
@briandecosta5614
4 жыл бұрын
Peter Godmez love me some company man!! Great channel
@MichaelLeeW
4 жыл бұрын
@@PeterGodmez yes I agree wholeheartedly,however company man isn't nearly as consistent nor motivated to put out more than 2 or 3 a month.Thats why I enjoy cnbc doing it it's double the infotainment
Pretty sure square was one of the most affected companies by the removal of the headphone jack! 😂
@th0master
4 жыл бұрын
Ashlin Thomas tbh I don’t think small business are going to upgrade every year to a new phone :/
@cancerino666
4 жыл бұрын
@@ash_tn they give those out for free, so no
@eltiggy7031
4 жыл бұрын
They just probably moved their product to lightning
@YadraVoat
4 жыл бұрын
@@eltiggy7031 The chip readers are mainly using Bluetooth, from what I've seen. The headphone jack readers were magstripe only.
@lovethyself2781
4 жыл бұрын
What stops square also from upgrading to USB-c. Definitely they are all prepared for such hardware shifts.
You missed the opportunity to say "they cornered the market".
@kargs5krun
4 жыл бұрын
👍👍👍
@sjneow
4 жыл бұрын
@@ExistentialismEnjoyer their reader never have one.
@PappaMustafa
3 жыл бұрын
Now trading around 130
So that’s why the headphone jack was discontinued. No fair!
@transistor323
4 жыл бұрын
You can still get it, but you need to pay 10 USD now...
@fermincabrera1772
4 жыл бұрын
There is a lighting connection for iPhone or Bluetooth chip reader
Square branded their products like Apple: sleek, minimalist and white...Great job to subconsciously create trust in the users.
@kaiyanemish1158
4 жыл бұрын
Very interesting 🤔
@user-sb8cs3le2j
4 жыл бұрын
So they are a cult too? They don't seem to sell the "lifestyle" instead of the product and it's specifications like apple.
@migo-migo9503
3 жыл бұрын
I agree, the brand is much stronger than the competition. People who uses it has a lot of confidence in Square.
@nikolaisafronov3452
3 жыл бұрын
Lol, no one trusts Apple
@mexxay5581
2 жыл бұрын
It’s actually the same with sumup (same concept in Europe) they also have easy contracts and sleek designs, that are easy to use
“i requieres a full time ceo” elon musk: hold my rocket, and tesla, and neural interface, and solar panels, and tunnel
@diogofarias1822
4 жыл бұрын
Xspace, Tesla, SolarCity, Boring Company, Neuralink, Open AI, Hyperloop, Thud, Pravda, Teslaquila. What's next?
@eliseorios9073
4 жыл бұрын
And weed lol
@iair-conditiontheoutsideai3076
4 жыл бұрын
He said it
@maidsama5520
4 жыл бұрын
Dont forget theres Richard Branson
@migkillerphantom
4 жыл бұрын
Only the rockets are a viable business.
after the 08 depression we are becoming more financially literate and these small businesses are given so many more opportunities to thrive
@foxt.5043
4 жыл бұрын
Are people though? We still have a have a large group of poor people. Then we have these "poor" people trying there best to shove people into college. Even though college Is a super risky ass investment
@ThompterSHunson
4 жыл бұрын
A new, global recession, is just around the corner. Dig a little bit on it and you'll be clued in.
@doctorthee
4 жыл бұрын
Going away from banks is a great start, next step is moving away from state controlled money alltogether. We need bitcoin.
@freddybanuelos6132
4 жыл бұрын
Exactly and with the stock market jumping after Trump’s inauguration that’s awesome
@anthonyfam5469
4 жыл бұрын
Thompter S. Hunson You were spot on with your predictions. What made you aware that global recession was looming ?
The headphone jack is now gone in all phones ohhh 2019!!
@Nishith8
4 жыл бұрын
No.... only flagships
@thunderb00m
4 жыл бұрын
It's not terribly hard to make the same hardware for a type c or lightning port
@bernardli9514
4 жыл бұрын
Square already made it compatible with the lighting and USB C dongles.
@jrm8061
4 жыл бұрын
Not really if you use an old smart phone for your business.
@AdamSmith-gs2dv
4 жыл бұрын
@@thunderb00m But if you make a Lightning card reader you have to pay Apple a royalty
I love these mini documentaries!
@michaeljones5681
3 жыл бұрын
Same I've been watching the Amazon ones so interesting
I’ve seen Jack Dorsey sitting five feet from me when I had a high school internship at square hq in San Francisco I essentially walked by a few billion dollars
@StewartLucrative
4 жыл бұрын
Cool story bro. No one cares about your internship.
@andy_182
4 жыл бұрын
StewartLucrative 73 people do
@StewartLucrative
4 жыл бұрын
@@andy_182 Would you like a cookie? Maybe an unpaid internship at a bakery?
@TheKritter91
4 жыл бұрын
If only you would see yourself as more valuable than money. Then you would break the spirit of poverty in your life and praise God as money flies your way
@StewartLucrative
3 жыл бұрын
@Thomas B Gaming is there an echo in here?
and then came covid... and the stock soared
@hyfr5053
3 жыл бұрын
Moin digga
@DarwinsBeerReviews
3 жыл бұрын
Over tripled to $202!
@muniztv6831
3 жыл бұрын
Drug dealers, and the stock market feature helped it boost
@ishish8816
3 жыл бұрын
@@muniztv6831 its *fully* traceable which is a terrible idea for drug dealers. I wouldn’t trust a drug dealer being anywhere near my card
@naturalgames678
3 жыл бұрын
@@hyfr5053 00
As a merchant, I greatly prefer Square ver PayPal. They are much more friendly to the businesses they work with, and their rates are similar to stand-alone merchant processing but provide many more benefits. It's hard to understand why they are such a lackluster stock, considering their size, profit and customer base.
@alfredhitchcock45
4 жыл бұрын
They are already mature. They have reached the peak of growth
@Harihar_Patel
4 жыл бұрын
Tell me about it, I have 300 shares in SQ
@AnonymOus-dp3jj
4 жыл бұрын
But they will ban you for example coffee beans! Or products their liberal agenda's firmly disapprove of!
@syncsummit
4 жыл бұрын
@@AnonymOus-dp3jj that's unfortunate. Coffee Beans?
@wufufufu
4 жыл бұрын
Up 400% in 4 years. “Lackluster”. Ok lol
It’s incredible to see how many companies downtown use Square. Going to be a possible acquisition target in the future I’m sure!
@warrenbuffet1801
4 жыл бұрын
Positive Investing who will buy it? PayPal?
@PositiveInvesting
4 жыл бұрын
Mehr Wert Apple is a realistic possibility
@blyat7276
3 жыл бұрын
with 100 billion dollar market cap its gonna be hard to acquire
@zaydevans2077
2 жыл бұрын
@@blyat7276 yeah its reached escape velocity now, too big to be acquired imo
@herneyse11
2 жыл бұрын
Cancer maker, for every single customer, a pop up coming and telling " printer connected" or printer disconnected" or "chip reader connected" chip reader disconnected
I would buy shares in CNBC just to get these amazing informative videos. Great.
Pretty much all the small businesses I shop at have Square! I am so happy they do because I don't always have cash on hand.
Small companies staying alive thanks to small loans that banks would never do, made me think of the Yes Man movie, brilliant idea!
@ryancrosson4099
3 жыл бұрын
kind of like It's a Wonderful Life too
In India we use UPI(Unified Payment Interface)....linking our cards to an UPI ID...do all transactions are done bank to bank...We just scan and pay...No physical device setup cost...Just smartphone does the work.
I enjoyed this video so much for once it wasn't the trendy tech companies. I liked it so much.
I didn't even know that this company existed lol.
@JeroenJA
4 жыл бұрын
me niether, but credit cards are not that important in Europe, main use is online and when you travel internationally .. else a debit card is so much more logical, and works fast with a simple pin code:) by the way, really, the magnetic strip is still the way most USA shops scan credit card? wtf? in Europe France was the country that was latest to shift to much safer chip scan instead of still using the static mag strip that's technically not so hard to duplicate...
@transistor323
4 жыл бұрын
@@JeroenJA In the US, many people have switched to the chip reader. The magnetic strip is still used but is slowly fading into obscurity.
@dwightstjohn8549
4 жыл бұрын
@@transistor323 Canada moved "en masse" the chip reader virtually the moment it came out. I was flabbergasted that in California in my old hood there are levels of economics that not only don't have chip capability, they don't even sell reusable grocery bags but have plastic bags almost unusable. We're always told ad nauseum that the USA, ESPECIALLY California and New York, are always on the leading edge of innovation, chic, and where it's at. Not really. Even EXXON, the worlds' largest or second largest oil company, only takes "kash" or it's own "kard"?? Really? Gas station on the same corner vary their prices by huge amounts? It feels like the sixties all over again, without the fun.
@AAA-vk9vp
4 жыл бұрын
Been around for a long while now
@AAA-vk9vp
4 жыл бұрын
@@JeroenJA square does have a chip reader too
The rapid growth in NFC, and the phone embedded payment system are simply killing this type of business.
@rawrbro69
4 жыл бұрын
D LI Magstripe, chip card, or NFC (phone payments)-accept them all with our readers.
Respect to the man for doing the IPO with his mom.
It’s obvious how they make money. All the fees they keep from every transaction
I've never even heard of Square before today
@honkhonk8009
2 жыл бұрын
Same. But we have heard of cashapp. Kinda wierd lmfao.
I've been telling train hustlers who sell candy chips and soda to get cash app. Street performers and all. They never took it serious so they didn't get my money.
@mindsinmotion2825
4 жыл бұрын
😂🤣 now a days this is reality
@jahjoeka
4 жыл бұрын
Im selling candy on the stress to get back on my feet/ please buy some candy to help me eat.
@BWater-yq3jx
4 жыл бұрын
I know a busker who has something like this. But most people don't trust it in that context.
@henri6595
4 жыл бұрын
Excellent idea
I really like this company, hope their success continues.
This makes me want to get more involved in the stock community
How square makes money. Uses a rectangle monitor, That's how!
I HATE that they don't have anyone to contact when they freeze, or shut down your account w/o explanation
Square has great engineers, great open source software from them
Since 2016 this app has helped me. I am able to see the percentage previous year earnings to present. It motivates me I need to push 20% more in my earnings each year. I just hope they don't close it.
Can't believe how often the card stripe with signature is still used in the USA. I haven't used my card stripe in years, just chip and pin/ contactlessly for everything. That's for both my credit and debit card.
@honkhonk8009
2 жыл бұрын
Its because its become something you expect out credit cards. I live in canada, and alot of people swipe here. Honestly no one really cares tbh.
As one of Square's early believers and stock holders, this video in 2020 is a feast to my eyes
But I thought we were moving away from headphone Jacks
love these research pieces you guys do!
Pretty genius idea. Cuts the middle man out for small business owners. You can have an account in 15minutes.
Make a PayPal video!😀
Im new to square, I must admit that the service is fast and the staff are very friendly. Its easy to set up
Good breakdown. Enjoyed this video!
Square is becoming more well-rounded, turning to a circle :)
@smadamos1
Жыл бұрын
More like a… block
Foolish analyst are driving the stock price down that’s all
Great episode! Thanks guys!
Jack dorsey has a glorious beard Respect!!!
Why can't people used simple QR code payments, In India we have like google pay, paytm, phonepe. Simple connect your bank with your phone number and pay, Even cashback is given.
@hasshamhabib9174
4 жыл бұрын
Luwang Ningthou And you also don’t have toilets
@turtletube1392
4 жыл бұрын
@@hasshamhabib9174 actually only 5 percent dont have toilets. India and most of asia use more advanced latrines that clean with water instead of toilet paper which saves millions of dollars in paper and is more eco friendly.
@fuego3974
4 жыл бұрын
Turtle Tube Yet india is still full of trash and feces.
@siddharthnandi8567
4 жыл бұрын
Fuego Dude says the guy who's never left his mom's basement
@nishitraj.
4 жыл бұрын
I hardly swipe my cards like only 20% of the times. Rest is digital payments.
I love SQ stock. I have bought and sold 4 times with profit. Currently own it again and hoping for a 5th sell with profit !!
@abefinance109
3 жыл бұрын
hope you enjoyed your profits! I'm holding.
thanks a lot half day I tried to understand how they makes money and you explained it 13 minutes. Cheers.
I work in the hotel industry and I would love to see a property management system (PMS) as clean and useful as square.
Damn jack evolved into Gandalf from the success he saw LMAO
I got a square ad right before this video
The Square small business loans remind me of the micro loans making a huge difference in Africa. Local entrepreneurs giving local businesses a few hundred dollars for basic upgrading and expansion, that the banks won't even look at. It could be as simple as a new delivery bike for the bakers, but multiply that by thousands across a country and it's having a big impact.
In South Africa we have two things. 1. Money Market Money market is an in store money transfer service like Western Union 2. Cash Send/ E Wallet Is a bank to peer service where you can send money to anyone using your bank app and they withdraw at the banks atm for free no charges to the withdrawer So our two products fail in terms of convenience. With the rise of high end smart prices and ntc being used as a product differentiator cash app would not work in South Africa. We are still stuck with sending texts to tell the withdrawer to go to the atm or go to the store to get your money.
I remember when these came out. I wanted one and i didnt even have a business
I just wanna say how much I hate square for breeding merchant entitlement by prompting customers to tip for the smallest transactions.
@awakenedsoul
Жыл бұрын
Absolutely. Focking ridiculous
I think it is important to touch on the fact that the Bitcoin feature of Cash App has been Square's only segment that was profitable from the first day it opened for business.
Square is terrible for businesses that process more than $1,000 a month
A few months later, BOOM! the Coronavirus hits and the stock goes from $43 to $104 in 3 months 🤯
@thehamptons3605
3 жыл бұрын
260 today
What about that Canadian coffee stand scandal? Missing payments etc
@justinstewart950
4 жыл бұрын
Cuban coffee
@AnonymOus-dp3jj
4 жыл бұрын
Rgmm no they are not look at the laws
@AnonymOus-dp3jj
4 жыл бұрын
Amazon sells the beans!!!!
@williamwilson6499
4 жыл бұрын
Square is reimbursing the cafe owner.
@islandbee
4 жыл бұрын
@@williamwilson6499 - I would never use Square because of that incident.
the fees compare with regular banks are sustainable. great job square!
Fintech is JUST getting started... And it's growing at an unbelievable Real pace... SQ is a winner and will make millionaires in the next decade.
Damn everybody making money!
I used their service for 6 years now. Two years ago I took a small loan from them with fixed amount added instead of interest rates. I paid CB it off and decided to take a bigger one. That changed my relationship with Square. I noticed that I’m hesitant charging customers through Square because of an additional fee taken from the payment, then opened PayPal and another merchant account that are similar to Square. I’ll pay off square loan at one point, but that would be the end of our relationship. They made a mistake by not charging interest rate like other lenders, but adding fixed loan percentage and then taking 17% from daily sales, which if you have $2k + per day accumulates a large sum taken from your pay check, which in turn accelerates the payoff. Paying a fixed fee in a short time ($450 from $5k loan) equals to high interest rate loan..
@asclepius.dionysus
Жыл бұрын
Strange, PayPal is a billion times worse, I've had nightmares of using PayPal's service and their awful terms of service. I'm not a business owner but I used them for my freelance work and also selling products. I've lost an untold amount of money, or rather they stole it from me legally, using PayPal. They are legal financial pirates. It's abhorrent.
damn. I wish I bought Square before covid. I use Square to charge credit card but that's it. I did not know they collect loan payments through daily swipes. That's so cool.
Incrediably valuable video
They're just expensive almost hitting 3%, which probably why I see vendors just charging for there cc services to the consumer.
@gordonzhang
4 жыл бұрын
To clarify, most of the 2.75% fee goes to card issuer and the clearing houses like Visa and MA. Square only takes a very small amount.
9 months later the share price has doubled in value 😂
@IronG_TFT
3 жыл бұрын
was looking for a comment like this lol. tech stocks went to the moon
@ry6651
3 жыл бұрын
🤔
Its intended to be simple. But as a small business (private instruction) this actually made things more frustrating. All my "we dont do cash families" never stuck to one platform. It was either cash app, paypal (NOT a small business friendly at all!), venmo...with what I charged an hour it got really annoying. So I turned the table and demanded cash only (oh yah...and I get to keep the entire amount).
Such great information!
“To protect themselves from holding all of this risk on their balance sheets, Square also sells off the loans for a lump sum to other Companies and then continues to collect a service fee from the buyer.” That sounds familiar.🤔 I think the year 2008 would like say something...
Time to make a square credit card tied to your square account and where you only get dinged once on transaction fees in or out. It’ll blow visa away
@Mkhl4Sure
4 жыл бұрын
Impossible mate, be realistic.
I mean Square is one of the most popular shapes in the shape industry! Maybe only behind the circle, but some believe that the square is the most successful!
Got the most important point on this new gadget problem.
*Circle & rectangle* definitely guna be one of their competitors in the future!! 😬 . . . . . Triangle said cba!! 😂
I use square for my business. I charge my customers the 3% fee. No issues.
@crackhead8670
4 жыл бұрын
That's stupid, why don't you increase your prices by 3%?
@crackhead8670
4 жыл бұрын
@@maeudaou7347 and we care because?
CNBC is the god of stock footage! Their whole video is stock footage
When this was filmed Square was around $60 per share, today it's around $260.
Until apple removed the headphone jack
@neonkillzaff6163
4 жыл бұрын
They have a lightning adapter
nobody uses square outside of the U.S. the same goes for cashapp
@samelmudir
4 жыл бұрын
which is smart because the company banks in US and is subject to US regulations. they can withhold your money i.e. Canadian coffee shop using coffee beans from Cuba had $11,000 of Square payments locked up because of the US-Cuba embargo
@wolkenacht4331
4 жыл бұрын
A Rot right. I‘m from Europe and never heard of it
@gordonzhang
4 жыл бұрын
A Rot Ever been to Japan, the 3rd largest economy in the world? All shops there use Square. They are also expanding in U.K. and Australia. So, open your eyes before opening your mouth next time.
@Neftegna
4 жыл бұрын
@@gordonzhang Japan? 😂 ever heard of Rakuten Pay? I live in Germany and traveled to many places in Europe and never saw or heard of "Square"
@gordonzhang
4 жыл бұрын
A Rot You don’t know is you don’t know. Don’t bring up something else to distract the fact. Be humble.
Good reporting!
All this squares make a circle! All this squares make a circle!
Capable of plugging into a "headphone jack" and iPhone killed the Headphone jack.
Will be interesting to see how this Coronavirus lockdown affects Square. It will be tough on them if businesses can't pay back loans, given they're all closed...
@Stoneface_
3 жыл бұрын
The stock is all-time high and Crypto currencies helped them
@santiagosala9505
3 жыл бұрын
@@Stoneface_ meh, all stocks are insanely high due to the FED printing money. I think we didn't get the chance to see the real impact of covid. Also in the US small businesses got help from the govt I think. Stock prices are not realistic rn, lots of ATH despite revenues being low
I really like Square. They have these cute minimalist devices that local stores in my neighborhood are now using.
@jerrydaugherty4657
7 ай бұрын
ROBOT POSTING
So a guy in St. Louis ... Had a father who was the dean of the school of engineering at Washington University St. Louis. He inherited his fathers money and had been a serial entrepreneur for 30 years but never was successful ... He had two programmers working for him at one time. The first one was myself and the second one was Jack Dorsey. So the entrepreneur was in to glassblowing and art but not much of a hands-on software developer. He designed the square logo as the swiping device. Supposedly he approached Jack after he successfully created Twitter for the capital to create Square Inc. But he became a silent partner and let Jack Run everything since he was just an ideas guy. later he donated 15 million to the school of engineering to have it re-named after his father. Then he moved to San Francisco ... Don’t know what McKelvey has been up to since.
Cash app stole $400 from me, not as much as the government but I cannot stop the government
@henri6595
4 жыл бұрын
What happen?
0:54 this is why you dont listen to people on your tv and you listen to yourself. these people are not professionals lmao.they're saying dont buy at 60, the company is more than 200 now. these people make me sick.
Apparently $67 is the magic purchase number for it to worthwhile to merchants... less than that, it is more expensive than alternatives. .
Business micro loans = awesome!
Lmao Now sq Stock had rose almost to 130 during corona. I told my mom to buy the SQ stock for my birthday and I got enough money to buy a new graphics card.
@Stoneface_
3 жыл бұрын
It's at $245 now damn
Why didn’t you pop up in my recommendation 12 months ago so I would have bought this stock at 70ish instead of 140 lol (still made a lil bit of money tho so it’s not TOO bad
@brucet.3239
3 жыл бұрын
I got in at $23, gotta love the easy this stock is performing.
@Stoneface_
3 жыл бұрын
It's at $ 245
@johndo3760
2 жыл бұрын
Wish it would’ve popped up when you got into it 😆 now look at me getting in at $270
12:36 COVID be like "did someone say economic downturn? Hold my beer"
Heard news, Canadian coffee truck shop uses cuban coffee and square process transation but USA bank does not give money to the business owner because the owner uses cuban coffee.
Why is this video made in 2019 and yet they're giving us clips of phones from 2009?
@jjjoshiii6659
4 жыл бұрын
because that's when square came out
@edward2364
4 жыл бұрын
jjjoshiii I know right
SpongeBob Square ❤️
Awesome story
I regret not investing in this when it was $16 a few years ago. 🤦🏽♂️ I was new to investing and was limited on money.
So I can make any shape and earn this amount of money?
How come I have never heard about "square"
@drazenkamalesev7857
4 жыл бұрын
Cuz u don’t live in or near a “trendy” city
I have never seen Square anywhere but I have seen hole in the wall mom and pop shops having Apple Pay.
Jack is dependent on the headphone jack😂 Edit: Hindenburg
why is it only limited to Apple products?? Couldn't you do the same thing with Android devices?