How one endorsement destroyed a billion dollar brand

Ойын-сауық

Hello, new video about the downfall of one of most popular brand of the 2010s: Ed Hardy
Let me know what you think
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Пікірлер: 40

  • @elliscryns6958
    @elliscryns6958 Жыл бұрын

    I'm 38 years old and I recently bought the crawling dragon baggy jeans, a bomber jacket, sneakers and a cap and I absolutely LOVE it!!! I think especially the baggy jeans look just amazing and cool and I don't even care what people say or think and that I 'should dress my age and not look tacky', but fuck it at least I feel good, comfortable and HAPPY !!!!! :-)

  • @WeLiveWeDie

    @WeLiveWeDie

    Жыл бұрын

    Ed hardy back keep rocking it

  • @cristiansalinas9860
    @cristiansalinas9860 Жыл бұрын

    Definitely been rocking Ed Hardy lately, I think it’s back in some regard

  • @Ford_Transit_Qustom

    @Ford_Transit_Qustom

    Жыл бұрын

    yeah me 2 i just think it looks really good

  • @1981EST

    @1981EST

    Жыл бұрын

    I think it has a great nostalgia effect

  • @Kay-ik3fy

    @Kay-ik3fy

    Жыл бұрын

    “I wear what I want , I might bring back Ed Hardy “

  • @camdengraves1442

    @camdengraves1442

    Жыл бұрын

    @@Kay-ik3fywho said that

  • @tbj4855

    @tbj4855

    5 ай бұрын

    NO

  • @testing6753
    @testing6753 Жыл бұрын

    This video shows how fashion 100% relies on perception. If high status celebrities start to rock ed hardy gain for whatever reason, it's gonna get really popular again

  • @1981EST

    @1981EST

    Жыл бұрын

    I think it depends on if the person actually cares about fashion or not. You can tell when somebody is actually into clothing or just pretending to care. Most celebrities get money and feel like now they have to look the part.

  • @testing6753

    @testing6753

    Жыл бұрын

    @@1981EST Absolutely. I was just trying to say a lot of people just want to fit in and look cool by wearing whatever is "cool" at the time.

  • @robertteran7552

    @robertteran7552

    Жыл бұрын

    Reminds me of when celebrities like Justin Beiber and Kylie Jenner started wearing vintage band t-shirts, which made other people want to wear those shirts too, even places like forever 21 and H&M started selling band t-shirts.

  • @testing6753

    @testing6753

    Жыл бұрын

    @@robertteran7552 exactly. That's why a lot of companies use celebrity marketing

  • @poppinc8145

    @poppinc8145

    Жыл бұрын

    "Fashion" literally means following everyone else. People forget that. Uniqueness is a part of it too but only a small part.

  • @paprikafinesser
    @paprikafinesser Жыл бұрын

    Pretty nice vid my guy ! I remember the Ed Hardy/Audigier craze in the late 2000s, it was a weird time for fashion indeed lmao

  • @1981EST

    @1981EST

    Жыл бұрын

    Thank you man

  • @cashmsc
    @cashmsc7 ай бұрын

    I think the brand has settled into a comfortable niche, it still has a dedicated fanbase and while it may peek back into popularity every once in a while ppl who do fw the brand will still wear it regardless

  • @poppinc8145
    @poppinc8145 Жыл бұрын

    Ed Hardy shirts and soon Affliction shirts were huge in the mid 2000s to early 2010s. I disagree that any one person or event killed the popularity of Ed Hardy, because Affliction and other brands with similar designs fell off around the same time. That late 2000s aesthetic just got old. Technology, fashion, music and reality TV all changed in the 2010s. Jersey Shore stopped airing in December 2012. The baggy pants look was out and with it everything that went with it, whether that was basketball jerseys, bowling shirts, or shiny graphic tees.

  • @1981EST

    @1981EST

    Жыл бұрын

    I think every trend at one point will die and head Hardy just like any others trends was on his way out but I think the gosling scandal rushed it’s demise.

  • @1fault

    @1fault

    9 ай бұрын

    Affliction is cool now again

  • @BonsaiFrost
    @BonsaiFrost Жыл бұрын

    I was in middle school when it was at its peak.

  • @theJACK__
    @theJACK__ Жыл бұрын

    so the husband of the woman who popularized the "KAREN CUT" killed Ed Hardy?

  • @missbohochic751
    @missbohochic751 Жыл бұрын

    I like this brand I think it’s still very trendy

  • @jcp4350
    @jcp4350 Жыл бұрын

    Great content

  • @nickgee7291
    @nickgee7291 Жыл бұрын

    Oh man! I remeber i had the black tshirt of the one stallone was wearing

  • @taliesetaya6562
    @taliesetaya6562 Жыл бұрын

    I loved the ed hardy days lol there was even a song anout it in 🇬🇧 lmao 😂😂

  • @kaumalt8961
    @kaumalt8961 Жыл бұрын

    fire content

  • @1981EST

    @1981EST

    Жыл бұрын

    Thank you 🙏🏾

  • @SugarDaddyScottie
    @SugarDaddyScottie4 ай бұрын

    This is a great fucking video

  • @uglybenji4694
    @uglybenji4694 Жыл бұрын

    🤜🤛👊

  • @fishfish7177
    @fishfish7177 Жыл бұрын

    Good video , ed hardy clothing is disgusting tho lol

  • @1981EST

    @1981EST

    Жыл бұрын

    Haha you right

  • @Rico.belize

    @Rico.belize

    Жыл бұрын

    Crazy the pieces themselves r dope

  • @ReXillaX
    @ReXillaX2 ай бұрын

    also pretty sure Jersey Shore did much more damage to Ed Hardy than some deadbeat dad who was no longer relevant or even on aire or socials

  • @kronshevskiy
    @kronshevskiy5 ай бұрын

    i thought french people has style

  • @missbohochic751
    @missbohochic751 Жыл бұрын

    I think Christian audigier Destroyed the brand

  • @HighWindSailing
    @HighWindSailing Жыл бұрын

    I used to have a hoddy from this company def quite expensive lol.

  • @facu4245
    @facu4245 Жыл бұрын

    in y2k culture in my country there's a lot of hype with 2000s clothing that people wore in the us, and now we can find them in thrift stores (ed hardy, christian audigier, affliction, mma elite, tapout, rawblue, dcshoeco, jnco, etc.) so it might not be popular in the us or social media in general, but if someone offers me something of that kind i would love them and take care of it with my heart 😻🫂

  • @1981EST

    @1981EST

    Жыл бұрын

    Where are you from bro ?

  • @user-qi4iq7bn7e
    @user-qi4iq7bn7e10 ай бұрын

    nah ed hardy is still the shit

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