How one endorsement destroyed a billion dollar brand
Ойын-сауық
Hello, new video about the downfall of one of most popular brand of the 2010s: Ed Hardy
Let me know what you think
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Пікірлер: 40
I'm 38 years old and I recently bought the crawling dragon baggy jeans, a bomber jacket, sneakers and a cap and I absolutely LOVE it!!! I think especially the baggy jeans look just amazing and cool and I don't even care what people say or think and that I 'should dress my age and not look tacky', but fuck it at least I feel good, comfortable and HAPPY !!!!! :-)
@WeLiveWeDie
Жыл бұрын
Ed hardy back keep rocking it
Definitely been rocking Ed Hardy lately, I think it’s back in some regard
@Ford_Transit_Qustom
Жыл бұрын
yeah me 2 i just think it looks really good
@1981EST
Жыл бұрын
I think it has a great nostalgia effect
@Kay-ik3fy
Жыл бұрын
“I wear what I want , I might bring back Ed Hardy “
@camdengraves1442
Жыл бұрын
@@Kay-ik3fywho said that
@tbj4855
5 ай бұрын
NO
This video shows how fashion 100% relies on perception. If high status celebrities start to rock ed hardy gain for whatever reason, it's gonna get really popular again
@1981EST
Жыл бұрын
I think it depends on if the person actually cares about fashion or not. You can tell when somebody is actually into clothing or just pretending to care. Most celebrities get money and feel like now they have to look the part.
@testing6753
Жыл бұрын
@@1981EST Absolutely. I was just trying to say a lot of people just want to fit in and look cool by wearing whatever is "cool" at the time.
@robertteran7552
Жыл бұрын
Reminds me of when celebrities like Justin Beiber and Kylie Jenner started wearing vintage band t-shirts, which made other people want to wear those shirts too, even places like forever 21 and H&M started selling band t-shirts.
@testing6753
Жыл бұрын
@@robertteran7552 exactly. That's why a lot of companies use celebrity marketing
@poppinc8145
Жыл бұрын
"Fashion" literally means following everyone else. People forget that. Uniqueness is a part of it too but only a small part.
Pretty nice vid my guy ! I remember the Ed Hardy/Audigier craze in the late 2000s, it was a weird time for fashion indeed lmao
@1981EST
Жыл бұрын
Thank you man
I think the brand has settled into a comfortable niche, it still has a dedicated fanbase and while it may peek back into popularity every once in a while ppl who do fw the brand will still wear it regardless
Ed Hardy shirts and soon Affliction shirts were huge in the mid 2000s to early 2010s. I disagree that any one person or event killed the popularity of Ed Hardy, because Affliction and other brands with similar designs fell off around the same time. That late 2000s aesthetic just got old. Technology, fashion, music and reality TV all changed in the 2010s. Jersey Shore stopped airing in December 2012. The baggy pants look was out and with it everything that went with it, whether that was basketball jerseys, bowling shirts, or shiny graphic tees.
@1981EST
Жыл бұрын
I think every trend at one point will die and head Hardy just like any others trends was on his way out but I think the gosling scandal rushed it’s demise.
@1fault
9 ай бұрын
Affliction is cool now again
I was in middle school when it was at its peak.
so the husband of the woman who popularized the "KAREN CUT" killed Ed Hardy?
I like this brand I think it’s still very trendy
Great content
Oh man! I remeber i had the black tshirt of the one stallone was wearing
I loved the ed hardy days lol there was even a song anout it in 🇬🇧 lmao 😂😂
fire content
@1981EST
Жыл бұрын
Thank you 🙏🏾
This is a great fucking video
🤜🤛👊
Good video , ed hardy clothing is disgusting tho lol
@1981EST
Жыл бұрын
Haha you right
@Rico.belize
Жыл бұрын
Crazy the pieces themselves r dope
also pretty sure Jersey Shore did much more damage to Ed Hardy than some deadbeat dad who was no longer relevant or even on aire or socials
i thought french people has style
I think Christian audigier Destroyed the brand
I used to have a hoddy from this company def quite expensive lol.
in y2k culture in my country there's a lot of hype with 2000s clothing that people wore in the us, and now we can find them in thrift stores (ed hardy, christian audigier, affliction, mma elite, tapout, rawblue, dcshoeco, jnco, etc.) so it might not be popular in the us or social media in general, but if someone offers me something of that kind i would love them and take care of it with my heart 😻🫂
@1981EST
Жыл бұрын
Where are you from bro ?
nah ed hardy is still the shit