How Nothing used Apple to hype their Nothing Phone 1?
Ғылым және технология
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After months of rumors, nothing CEO Carl Pei announced that the company is, in fact, launching a smartphone soon called Nothing phone 1. Not much is known about the Nothing phone (1), but we do know that it will run Nothing OS, which Carl Pei envisions as the center of its new open platform. During the announcement, Nothing talked about how he wants to create an ecosystem similar to what Apple has done with its products. However, he wants its ecosystem to work with more than just its own devices, giving users the option to choose. But while Apple might be Nothing's target, it may not actually be that deep. And Nothing may have a hard time squeezing itself into an already crowded space. So in this video, we’ll be decoding Nothing’s strategy of using the name of Apple and generating the hype for the Phone 1.
0:00 Intro
0:41 Event Recap
1:27 Innovation Claims
2:16 Ecosystem Claims
4:39 Nothing Phone 1
6:25 The Carl Pei Effect
9:10 Outro
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Пікірлер: 440
Well ngl , he is the one who made OnePlus flagship killer. Now OnePlus ain't even a flagship killer. It's a legit flagship and it's prices are rising everywhere and kinda aren't as agressive as before. Would love to see Nothing do what OnePlus did and claim the flagship killer market. He has experience and has worked in this market so he knows what he's doing and how to go about.
@subhojit2003
2 жыл бұрын
Most people would readily accept nothing if their software is polished and updates are as good as OnePlus back in the days or like current samsung
@sunilnathani3924
2 жыл бұрын
But Sir, Samsung says, "We are going to change smartphone industry with 4 years of Android updates & without charger in box" . 🤔 😀😀😀😀
@parvezali9549
2 жыл бұрын
You either die as a hero or live long enough to see yourself as a villain.
@arthurchakraborty9086
2 жыл бұрын
@@subhojit2003 although I'm honestly not a huge fan of icons in one ui , it is the best Android ui atm. OnePlus lowkey messed up by merging R$D with Oppo bringing shades of colour ui innit. I really think 20-35k price point will yield more revenue and market compared to directly starting at 50k. Look at realme , started with budget only but then they launched X2 Pro (personally one of my fav phones of all-time) and now they have GT2 Pro
@arthurchakraborty9086
2 жыл бұрын
@@sunilnathani3924 the apple way 🤷♂️. Let's be honest I don't think any other brand can create eco system like Apple. Xiaomi have their own but how many people use it. Samsung doesn't have "Apple" level brand value or hype. iPhone is considered luxury but Samsung S22 Ultra isn't. It's the perspective Apple created through their marketing.
Carl Pei is a marketing genius! He knows how to create hype!
@mrtechpedia
2 жыл бұрын
Yes he is 😵💫
@pixelrajeev8789
2 жыл бұрын
He had done enough in past to deserve this.
@sanjamjeetsingh7426
2 жыл бұрын
@@mrtechpedia its london based company now
@kamrujjamansk9964
2 жыл бұрын
Hello bro
Nothing can be compared with Apple. Yeah, you read it right. It works both ways😉
@dhanjitnath3677
2 жыл бұрын
Dude, what a line 🙏🙏
@ritik694
2 жыл бұрын
underrated comment
@adendsa394
2 жыл бұрын
Kya bath bola apne bhaiya ji🙏
@pepewr
Жыл бұрын
Nope
Same goes with other brands (mostly Chinese brands) since last 5 years, a phone is judged by how well it can play games rather than other important features
@kunal.whelmer
2 жыл бұрын
Agree
@sunilnathani3924
2 жыл бұрын
But Sir, Samsung says, "We are going to change smartphone industry with 4 years of Android updates & without charger in box" . 🤔 😀😀😀😀
@gaganob
2 жыл бұрын
@@sunilnathani3924 so does apple, with other Chinese brands to follow the trend in near future
@sociopath2108
2 жыл бұрын
lol yeh india mein saare bss game ke liye phone lete h naki use ke liye 😂😂 bacche h sab
@gaganob
2 жыл бұрын
@@sociopath2108 bacche nahin yeh berozgaar hain
Nothing is just OnePlus reborn, they are just improving the adoption rate with the hype.
@amit4310
2 жыл бұрын
They are on complete different domain oneplus was all about flagship killer
@ahmedzayd5288
2 жыл бұрын
Nothing is not associated with OnePlus, OnePlus is kinda dead
@amarnanwani3959
2 жыл бұрын
@@ahmedzayd5288 one more thing Nothing isn't chinese smartphone brand
Yes ....old OnePlus users r really waiting for Nothing.... because now a days there r no difference between oppo and OnePlus.....
@umergaming1154
Жыл бұрын
Sameee it's really shit now im selling my op9rt bcz it's not the thing what i expect *Rip English*
Bro make a detailed video on Apple privacy and compare it deeply with android/samsung.
Can you suggest Any phone who have good display & camera under 10-15k
Saw your beautiful journey from 10k to 100k,hope you grow more and someday we ll meet as a fanboy moment!!! Keep it up and all the best
@mrtechpedia
2 жыл бұрын
Sure we'll meet ❤️
Either we are going to witness a revolutionary innovations. Or this would be the last nail in the coffin of already dead Android ecosystem. Since OnePlus is kinda dead, they say nn.. Kuwa chala hans ki chal.. apni bhi bhul gya
@_SaikatBanerjee_
2 жыл бұрын
Samsung 😂 already created there 70% ecosystem and in some years they will make full ecosystem 🙃
@mohammedzaki2654
2 жыл бұрын
@@_SaikatBanerjee_ I agree, but since.. Samsung doesn't have control over all the hardware being used in different devices, moreover it is dependent on Google for the basic software.. so in near future even if Samsung made its entire ecosystem, even then I won't be as popular as apple ecosystem. Just consider an example everybody loves samsung phones with snapdragon process, but when it comes to Samsung with it's own Exynos processor.. whole tech critics it. (In Ashneer's voice : yeh sb doglapan hai)
@jetendar8797
2 жыл бұрын
OnePlus is really dead thier phones don't excite me much now ,just same design new flagship processor end.
@ChairmanMaow
2 жыл бұрын
@@_SaikatBanerjee_ Beta ji,, Samsung doesn’t have control over stock android made by Google Alphabet.. that’s why they can’t match that level of sophistication and integration like Apple does with IOS or OSX with IPhones iPads or Macs.. Apple may not give as much features as android does.. but whatever they do,, they make sure it is industry best and trendsetter.. this is the reason for Samsung not having ecosystem like that of Apple..
@roninr8199
2 жыл бұрын
Oneplus is shit and will not recommend anyone coz I have been using oneplus since 3t and now 7t. In 3t they killed camera with some update, then in 7t it has full of bugs that's why I am still on android 10. Have no clue what to buy and looks like I should get overpriced samsung 😭
Aapka subject alaga hai , and deep research , step by step breakdown , I mean great videos, keep it up 👍👍
@mrtechpedia
2 жыл бұрын
Thanks a lot
7:34 these lines kinda look like rough apple logo outline. Don't you see that? 🤔 Great vid bro 👏💗
Bade bade admi dekhe but jo aapne kaha woh koi nahi bath kar pata thanks bro carry on I am like all videos
Nothing phone , I thought it was a prank !. Can Nothing be a name ?
THE VIDEO I WAS WAITING FOR 😁
nice video... awesome explanation.... what about Huawei eco system... we never get it becoz US ban.... they make innovative and goo design products..
Your content and video making style is unique among all techies. U and tech junkie are best! 😍
@dinkarfowkar999
2 жыл бұрын
Tech Junkies is not consistent plus his vids don't have polish of mrtechpedia
@mrtechpedia
2 жыл бұрын
Thank you so much 😊
@zka7037
2 жыл бұрын
Yeah most of the famous youtubers are now creating irrelevant content, this guys knows how to beat them, he is definitely gonna become famous youtuber one day, every video is interesting not like others who is now only showing new device launch, tech news, reviews, unboxing blah blah
@anjanachoudhary6636
2 жыл бұрын
@@mrtechpedia what is your take on having an Samsung ecosystem in 2022 with the existing products. Please do reply i am confused about making such big investment.
@dinkarfowkar999
2 жыл бұрын
@Kaptan agreed af
Please reply me Hey Mr techpidea can you please make a video on how a crypto like bit,eth etc accepts payment I mean is there any gateway like UPI or VISA or something else which A person like you and me use to buy the bitcoin directly without using any third party app or exchange platform like Wazirx etc. And if I sell my coin/crypto who will give me the cash. One more thing as it is totally based on block chain then doesn't it means that it totally depends on server storage systems and what if when one will destroy these servers then what will happen to the money invested in it. I know I have a great shortage/lack of knowledge about crypto But I want you to make a video which can clear my doubts or you can also suggest me a book/video so that I can clear my doubts and improve my knowledge.
Your content is well & good, your youtube future is very bright, keep it on Bro....❤️
@mrtechpedia
2 жыл бұрын
Thank you so much 😀
I can't understand how someone can criticize a company without even experiencing their final product. Tech KZreadrs were like there is no innovation in the smartphone industry but as someone came ahead to offer innovative products everyone is backing off by saying it's all hype. People should not make their theory just by listening to the talks it's suggested to wait and watch the final product and then decide whether it was all hype or they were serious about their promises.
@shubhangi709
2 жыл бұрын
indeed
@yashmendiratta1
2 жыл бұрын
@Vedang S Time will decide.
@shubhangi709
2 жыл бұрын
@Vedang Swill u invent a new phone 😒 which fulfill everyone's expectations?
@yashmendiratta1
2 жыл бұрын
@Vedang S And what if you make your own company and introduce yourself to the world and tell that your vision it to create something new and fresh and want to compete with the big player but everyone starts booing you and say it's all hype and the final product will be disappointing without even experiencing the final product what will be your reaction at that time
@yashmendiratta1
2 жыл бұрын
@Vedang S I'm not here to make any claims, I'm only saying that give a fair chance to Nothing, yes they might fail or may rise and shine but it's not fair to declare that they will disappoint.
I like how your videos are inspired by Tech Altar Not a lot of people in India follow them and they have some of the best content tbh. Great that you can bring that to a wider audience in India. Cheers!
@mrtechpedia
2 жыл бұрын
The concept of the channel is inspired by a lot of people and tech alter is one of them
@prakharagnihotri5579
2 жыл бұрын
@@mrtechpedia Definitely! I love the fact that you do this! 🙌 I've been following you from 2K followers and I am glad to be a part of this journey 🤍 More power to you my man!
Carl's voice is so soothing
Your reasearch is sooooo good bruhh..💯❤️
@mrtechpedia
2 жыл бұрын
Thank you 😊
7:32 this effect is called Carl PAYS 💵 effect 🤣
No doubt, Carl Pei clearly knows how to create hype around a product!
Finally the video came! 👍
Most compelling alternative to Apple and the most complete and feature rich ecosystem already exists and that's Samsung Galaxy ecosystem. From Watches, SmartTag trackers to TV, Washing machine and Monitors, it is literally a Galaxy of products.
Nice! Keep making these videos!
@mrtechpedia
2 жыл бұрын
Suree, thanks
Bhaiya Maine Redmi 9power liya tha January me but miui 12.5. update k sth khrba krdiya phone bhot heat hota Kya mai safely downgrade kr skta?
Mahindra also used this strategy for their XUV700 to create hype 👌
@alwayshappy2862
2 жыл бұрын
But that hype worth it finally
@amarnanwani3959
2 жыл бұрын
@@alwayshappy2862 yes
I love his simple video no expression 😂
@mrtechpedia
2 жыл бұрын
What do you mean by that 🤨
Most underrated youtuber I had ever seen😕
@mrtechpedia
2 жыл бұрын
Thanks ❤️
How you can say this without launch
ngl, carl is a genius.
@mrtechpedia
2 жыл бұрын
Yes he is 😌
Finally aapne bana liya brother 😀🙏
@mrtechpedia
2 жыл бұрын
Pheewwww finally 😮💨
Why don't you make video about inbuilt Facebook service app in system app of all Samsung phones, it's Very irritating those who don't use Facebook Instagram what's app. And Facebook service app don't have battery restrictions, if you have Samsung phone check in system apps.
I want see Rakesh Bhai you Gogiji have millions of subscribers.....keep it up bhai...
Even mai khud ek new phone lena chahta hu pr ab wait kr rha hu nothing ke launch hone ka
May be that is symbol of new os
I am never bored with this world.
That is exactly how apple bought pepsico ceo john sculley for hype of their products... 😂
I believe in carl pie i don't Know if nothing phone 1 will be good but it will be different that's for sure
@mrtechpedia
2 жыл бұрын
Yuppp lets see 😶
The real technical guruji!
Nice sir please go on best videos
He used MKBHD website background while showing picture of Redmi note . Amazing .
@mrtechpedia
2 жыл бұрын
Yupp, I found it somewhere 😅
Nyc video 🙏🥰
Seems like the real indian mr.whosetheboss exists!
bhai smartphone processor for gaming guide pe video bnao kya technical guruji ki tarah dabbe kholte rahte ho
No they are actually good if you see their new phone it's features are damn cool and veryyy different
8:29 i thought it was a carbon chain(organic compound)🤔
@mrtechpedia
2 жыл бұрын
Sb apne apne tukke mar rhe h 😂
Pls make video on should we buy 2 in 1 laptops (360*) or normal laptop?
Thankyou mere bhai Indian Tech alter 😀🙏for explaination
@mrtechpedia
2 жыл бұрын
I am glad you liked it 😌
Thanks for one more Quality content .
@mrtechpedia
2 жыл бұрын
I am glad you liked it 😌
@NITIN-cn4re
2 жыл бұрын
@@mrtechpedia bhai samsung galaxy s22 series par vedio bnao pls.🤗🤗🤗😔😔
Video on time travel please TECHPEDIA BHAI
Can somebody tell me the background track name
@mrtechpedia
2 жыл бұрын
Tell me the timestamp, which one do you want?
which phone do u use bro
@mrtechpedia
2 жыл бұрын
Mi A3 😂
Nothing is second OnePlus...👍👍
@Nothing-yo5uo
2 жыл бұрын
Our Kunal Shah is also investor in Nothing.
Dependency is called eco system
I wonder, why u hav less subs. Ur content is gr8.
@mrtechpedia
2 жыл бұрын
Takes time 😅
honestly i never heard about 'Nothing' brand before this
@mrtechpedia
2 жыл бұрын
You are jokinggg 😶
@Pujan_FFA
2 жыл бұрын
@@mrtechpedia bruhh you replied 😳
Make video on rog gaming smart lens
When carl pei creates hype📉📉
Nice and keep it up bhai. After long time. Dr. Strange was epic.
@mrtechpedia
2 жыл бұрын
Thank you 😊, and it was not long I posted a video just 8 days ago 🤨
mind blowing information brother. ❤
@mrtechpedia
2 жыл бұрын
Thank you so much 😀
@RandomShortsBd
2 жыл бұрын
@@mrtechpedia ❤
Jo bhi Carl pei is the lil nas x of tech industry! The hype king
Bhai editing karna seekh Gaye ho. Kaha se seekhi ?? Please tell us.
@mrtechpedia
2 жыл бұрын
Bs try krta rhta hu naye naye effects jha se bhi milta h Koi chiz dimag me aati h to search kr leta hu kaise bna skte h aur bs fir bn jati h 😌
@YourCyberHub
2 жыл бұрын
@@mrtechpedia ohhh you replied... You made my day man. You are an inspiration for me. I watch your all videos. you are doing great work.
Finally you remember that you had a channel too
@mrtechpedia
2 жыл бұрын
Comeon bro, I have just uploaded a video 8 days ago 😫
1 lakh subs shows effort behind the tech community you want to make 🙂.
CARL PAI IS KING IN MOBILE INDUSTRIES🤞🤞🤞🤞
remember the creo mark.
Carl pei is a geniune guy but innovation,nothing ecosystem kinda 😳 *sus*.but let's see, love 👍 your videos
@mrtechpedia
2 жыл бұрын
Glad you like them!
Flagship video about this topic
I think HTC made a transparent phone before
Bhai delhi chor bazar ke bare me video bnao plzz kya sach me iphone milte h chor bazar me Or cheap mobile shop ke bare me bi btao mujhe new phone buy karna h m haryana se hu plz make a video on this topic
Bhai...U r different.... Unique content .
@mrtechpedia
2 жыл бұрын
Thank you 😊
Earpods ki range kharab hai pocket me phone ho toh if you jump then it starts lagging
You should be a marketing expert 😀
wow 4k finally thank you bhai
@mrtechpedia
2 жыл бұрын
Koshish chl rhi h bs 😅....difference aa rha h na 😂
@mehetabkhan8839
2 жыл бұрын
@@mrtechpedia bilkul 4k is 4k
Unless they do something different, it would be very difficult to do well in the market as the market is already saturated
@Lucy_595
9 ай бұрын
They are different. Nothing's goal is to create a premium android brand that only sells flagships like Apple does, interesting there is no android brand (not even Samsung or Google) that only sells flagships. Nothing wants to achieve that.
@AjayPatil-fj5tu
8 ай бұрын
@@Lucy_595oneplus tried it already . Now they sell midrange also
Carl Pei is like Steve jobs a marketing genius 🌟🌟
@ashishjangir3852
2 жыл бұрын
Yeah
@anotaku69
2 жыл бұрын
✅✅✅
@akshatjindal6456
2 жыл бұрын
Sasti copy hai steve jobs ki steve jobs ne khud create kara tha apple from scrath ye bus funding utha ke vohi baki phone ki tarah same component use karta hai sirf naam change aur light laga di piche kya inovation ghanta
@vinukaushik29may
Жыл бұрын
@@akshatjindal6456 exactly
They don't have own os i guess that what competition they have with apple
Are bhai dyan se dekho jo logo hai voh carl pei ka name hai Chinese mai 😎👍
Samsung ko nothing ke mukabl kam nahi samjhana chahiye, jo apple ke eco system ko challenge kar sakte he, to I hope kuch soch ke hi kiya ho.... Shayad hi kichu naya Enoveait kar de? 🤓 and by the way some new great knowledgeable video
Sahi kaha aapne
I think Samsung has better ecosystem i am using Samsung flow on my laptop to get connected all thing like clipboard and easier to sare files
Bro Android smartphone me pehle One Plus hi tha fastest phone Oxygen OS Abb Nothing phone 1 Maybe kush nya kree
when it will release compare then real will come out
Android and windows ke ecosystem create karna virtually impossible hai Apple ecosystem isliye create Kar paya ki q uska sabhi products same code base share karte hai MacOS iOS iPadOS MacOS made by Apple iOS made by Apple iPadOS made by Apple It was easy for apple to create ecosystem Where as for others Android made by Google Google apna alga goal ke lekar chal raha Windows by Microsoft uska bhi alag goal hai And future me bhi chances kam hai ki Google and microsoft Collab karnege for ecosystem 😅
This guy never change his thumbnail expressions...
@mrtechpedia
2 жыл бұрын
Thoda dhyan se dekho 🙄
Everything sounds exciting, manic I guess? 🥴 But I not really intersted, because the excitement will finished after review.
Bhai please make video on mod apps .... Please give details information...... Thank you......
@mrtechpedia
2 жыл бұрын
Ye sb m kaise bta skta hu bro 😅
Fact is this if carl try this idea with OnePlus so it will next level because OnePlus was a company who defeated Samsung and apple .
carl pei is genius bro marketing karne ati h bande ko and baat oneplus ki who carl pei ki fault nhi thi board members ne kiya thi ungli price ke mamle mein
@mrtechpedia
2 жыл бұрын
Yuppp merko idea h us oneplus wali situation ka
Carl pei technological Buddha ✋
Any one can competition with anyone. And whats wrong in it to be compet???
mi 11x 5g ₹22000 me lena sahi rhega kya, mereko 3 saal use krna h without custom ROM. baki mereko jitna performance chahiye us hisab se 778g more than enough h
@yaksha2069
2 жыл бұрын
Bhai phone to accha he but update mat karna may cause problems
@iNeed2.p
2 жыл бұрын
Nord 2 lelo
@tarun_235
2 жыл бұрын
update: I realised that I shouldn't purchase a phone on EMI which I don't need. So today I ordered realme 8 (6/128) for ₹12500, I think I can use it for next 2.5 years
I kinda like carl pei.. we all know what happened with OnePlus after he left the company.
Apple be like : Nothing hamare liye nothing hai 🤣
Carl be like : chilla chilla ke sabko scheme bata de.
@nothing10005
2 жыл бұрын
😆
Loooks like an minimal phone
@mrtechpedia
2 жыл бұрын
Yeahhh maybee...