How Nike Stole The Olympics

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Amazing athletes, golden shoes & the guardians of the Olympics - this is the story of how Nike stole the Olympics.
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⏱ Timestamps
00:00 Atlanta Olympics & Michael Johnson
01:50 Who Owns The Olympics?
04:44 Ambush Marketing
08:05 Nike's Reaction
09:23 Free Speech vs. IP Protection
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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#nike #olympics #marketing

Пікірлер: 598

  • @AthleticInterest
    @AthleticInterest2 жыл бұрын

    You want us to create more videos where we tell the stories behind sports? Join us on Patreon and help us do this full time and build an amazing community 🚀: www.patreon.com/athleticinterest

  • @cromwellrocks4514

    @cromwellrocks4514

    2 жыл бұрын

    Do a documentary on impact of Nike on Eliud Kipchoge

  • @AthleticInterest

    @AthleticInterest

    2 жыл бұрын

    @@cromwellrocks4514 Love that idea!

  • @amazinglif.e3790

    @amazinglif.e3790

    2 жыл бұрын

    I'd love if you posted more frequently By the way how long does it take to make 1 video?

  • @baibhavrai2923

    @baibhavrai2923

    2 жыл бұрын

    Ok

  • @franciscorapp2491

    @franciscorapp2491

    2 жыл бұрын

    Hey there! Here some thoughts by a fan of your channel: I do not agree that an event organiser can own only “the right to a name or symbol”. An event organiser can also own venues and decide almost freely what can and cannot be done inside those venues, including what can and cannot be filmed/recorded. Consequently, an event organiser can ensure that it owns all images and videos taken/made inside of those venues (copyrights and trademark protection are not always applicable to those images, but you can create other forms of intellectual property protection). Moreover, the event organiser can decide more or less whatever it wants concerning the criteria that athletes must meet in order to participate in the competitions, and therefore control their behaviour, even their commercial one! A point definitely worthy of analysis is the limit to this power of the event organiser with regards to the commercial freedom of the participants (see the decision by the German Cartel Office on 27.02.2019 granting German athletes further advertising opportunities during the Olympic Games). Side note: I was a bit disappointed that you didn’t mention another gem of ambush marketing: the campaign by Dr Dre to advertise his Beats headphones during the 2012 London Olympics by simply sending to the athletes free headphones with the respective country flag, thus achieving that many athletes were seeing using them before their competitions (e.g. Phelps before winning 6 medals...). Amazing content as always. Cheers!

  • @yu6920
    @yu69202 жыл бұрын

    The quality of the videos just goes higher and higher. Absolutely fantastic.

  • @harigovind6316

    @harigovind6316

    2 жыл бұрын

    മലയാളി?

  • @sridevr2116

    @sridevr2116

    2 жыл бұрын

    Enge പത്താലും mallus🤣

  • @yu6920

    @yu6920

    2 жыл бұрын

    @@harigovind6316 yes brother

  • @yu6920

    @yu6920

    2 жыл бұрын

    @@sridevr2116 we r omnipresent. Haha.

  • @dzakiassuhud1825
    @dzakiassuhud18252 жыл бұрын

    "Nike just did it again" I see what you did there athletic interest..... 😏

  • @sundalongpatpat

    @sundalongpatpat

    2 жыл бұрын

    Damn didn't catch that

  • @FifamobileRohit

    @FifamobileRohit

    2 жыл бұрын

    What he did there?

  • @coachjones6104

    @coachjones6104

    2 жыл бұрын

    Nike's motto is Just Do It. They Ambushed the Olympics in Atlanta with marketing. I think he's insinuating Nike marketed ambushed the London Olympics. So he said they did it again.

  • @FifamobileRohit

    @FifamobileRohit

    2 жыл бұрын

    @@coachjones6104 thats hilarious Thanks mate🙏🏼

  • @Lotschi

    @Lotschi

    2 жыл бұрын

    @@coachjones6104 Thanks! 👍

  • @christopherwaller2798
    @christopherwaller27982 жыл бұрын

    It helps that Nike sponsor a lot of the individual teams / athletes. And they do very similar campaigns around the FIFA World Cup, where Adidas are the official sponsors.

  • @stranger2871
    @stranger28712 жыл бұрын

    Damn no company out there can compete with Nike in terms of marketing Pure genius

  • @saynotolgbt6963

    @saynotolgbt6963

    2 жыл бұрын

    Perhaps Red Bull could😂

  • @MarkWTK

    @MarkWTK

    2 жыл бұрын

    @@saynotolgbt6963 perhaps. I can see them flying a plane during water events.

  • @AaryanPrakash

    @AaryanPrakash

    2 жыл бұрын

    RedBull says hi

  • @bojantenja

    @bojantenja

    2 жыл бұрын

    ...and Apple

  • @bojantenja

    @bojantenja

    2 жыл бұрын

    ...And Coca Cola

  • @lennard5173
    @lennard51732 жыл бұрын

    In a nutshell : Nike is King in marketing

  • @supdawgmate5729

    @supdawgmate5729

    2 жыл бұрын

    after beats

  • @musclecat7910

    @musclecat7910

    2 жыл бұрын

    @@supdawgmate5729 Maybe he means in the sport wear segment

  • @artoutlawphoto

    @artoutlawphoto

    2 жыл бұрын

    Apple also.

  • @interet-sanginteressant1756

    @interet-sanginteressant1756

    2 жыл бұрын

    @@artoutlawphoto american companies in general hahahaahaha

  • @bigpooporder3965

    @bigpooporder3965

    2 жыл бұрын

    Same with RedBull. How the hell energy drink company could afford to have F1 teams + in 2022 they will made their own engine

  • @someguy9352
    @someguy93522 жыл бұрын

    Remember when Michael Jordan covered the Reebok symbol with the U.S flag. Team Nike is no joke.

  • @wvu05

    @wvu05

    2 жыл бұрын

    And all of the Dream Team unzipped their jackets in a way that you couldn't see the Reebok logo. Either they really didn't want to get on Jordan's bad side, or they really hoped they could get a Nike deal down the road.

  • @entertainmenthd9716
    @entertainmenthd97162 жыл бұрын

    The quality of this video can rival walt disney. KZread came a long way

  • @theworkethic

    @theworkethic

    2 жыл бұрын

    Rival Walt Disney. Seriously? Enjoy the video but don’t be a fanboy to this level

  • @DanceySteveYNWA

    @DanceySteveYNWA

    2 жыл бұрын

    @@theworkethic he's clearly stoned

  • @Duzz1412
    @Duzz14122 жыл бұрын

    9:16 "Nike *just did it* again" Quality line 👏

  • @shaunportelli6201
    @shaunportelli62012 жыл бұрын

    Everything is perfect about this channel. The stories- a lot of them which we don't know. The images The editing And of course, the soothing voiceover which is perfect. Brilliant channel

  • @robobop3721
    @robobop37212 жыл бұрын

    I would also go back to 92 olympics - Michael Jordan. MJ and Nike are synonymous with each other, and Jordan attending the olympics with the Dream Team was huge. Everyone knew he was covering the logo with the flag which ironically made the logo more obvious and bad in a cool way. (Jordan and Nike did this before in the NBA when his shoes were banned and the fine became the cheapest advertising campaign ever!)

  • @SIRTACONATOR007

    @SIRTACONATOR007

    2 жыл бұрын

    they banned his shoes? is that what people mean when they say there was a Jordan rule?

  • @johnmclane3429

    @johnmclane3429

    2 жыл бұрын

    @@SIRTACONATOR007they didn't ban his shoes, the colourway for them was banned, so he had to pay a fine of 5,000 dollars every time he wore them, which Nike paid each time for him. The Jordan Rules were created by the Bad Boy Detroit Pistons to prevent Jordan from scoring, brutally beating him down every time he entered the paint (the inner circle of the opponent's hoop).

  • @brodiefreeman6336
    @brodiefreeman63362 жыл бұрын

    At 2012 London games, McDonald's rights to sell fries were so exclusive that a diner that served food to contractors during preparations of the opening ceremony was forced to stop selling chips. People got quite upset and after a week they brought the chips back but only allowed with a meal. I confirm.

  • @charanth182

    @charanth182

    2 жыл бұрын

    It's stuff like that that makes me glad my city voted against hosting the winter Olympics

  • @jamesrustles8670

    @jamesrustles8670

    2 жыл бұрын

    Stuff like this is why I support ambush marketing irregardless of the brand, the advertising exclusion areas around olympics sites are a joke

  • @wasd____

    @wasd____

    Жыл бұрын

    This is why cities - and countries - need to just stop welcoming the Olympics. They're a disaster.

  • @jammaschan

    @jammaschan

    3 ай бұрын

    The ioc is just corrupt

  • @yussef936
    @yussef9362 жыл бұрын

    The fact he used Suits for visualization 🤩

  • @kanishkraj7136

    @kanishkraj7136

    2 жыл бұрын

    Yeahhh

  • @jackwakefield05
    @jackwakefield052 жыл бұрын

    I remember at the 2017 athletics world Championships, there was a huge Puma Billboard with usain Bolt on. I can't remember the actual Sponsor of the Event but i still remember all the Puma/Bolt ads

  • @chiobiokey
    @chiobiokey2 жыл бұрын

    If this was on Netflix, I'd pay to watch it. If it was on a Sports channel like ESPN, I'd watch it every night. So much effort and care and quality goes into these videos, thank you so much!💛

  • @retiksingh9123
    @retiksingh91232 жыл бұрын

    Athletic Interest is redefining KZread Content. This is legendary stuff.

  • @gavalant366
    @gavalant3662 жыл бұрын

    I know alot of people have said this but c'mon this dude deserves at least 1m subs The quality The writing The research and depth 100%

  • @firozchoudhary2439

    @firozchoudhary2439

    2 жыл бұрын

    Dont cry about deserving more subs its takes time and do your part share the videos with people and on your social media accounts

  • @MarkWTK

    @MarkWTK

    2 жыл бұрын

    at least 5 mil, their quality is on par/exceeds with Vox.

  • @racewiththefalcons1
    @racewiththefalcons12 жыл бұрын

    Fun fact: business logos used to be prohibited on Olympic uniforms to "preserve the amateur integrity of sport". This was back when professional athletes were also prohibited from participating. That is why Jim Thorpe had his medals taken away - he had allegedly played in a professional football game.

  • @davidswaroop79
    @davidswaroop792 жыл бұрын

    "Essential thing is to have fought well"

  • @ttma11
    @ttma112 жыл бұрын

    Love how you had Bruce mcavaney commentating at the beginning, us Aussies are lucky to have him, his passion and knowledge should be appreciated the world over.

  • @wayland8
    @wayland82 жыл бұрын

    The Football Medal Ceremony on Tokyo 2020 was a great example of this. The Brazilian team did not wear the tracksuit by PEAK, and wore the Nike match jersey. The Brazilian comitee went crazy (rightfully) saying it's a disrespectful with the other sports since everyone might lose their sponsorship over a dozen of spoiled players

  • @vex3825
    @vex38252 жыл бұрын

    Aye! Thanks for the callout! Another great video you guys! Glad I can support the channel!

  • @johnmendez4471
    @johnmendez44712 жыл бұрын

    I love your channel. Quality that every KZread channel should strive for.

  • @cc2267
    @cc22672 жыл бұрын

    Absolutely amazing content, I listen to your channel so that I could apply some concepts that the sports industry use in business and marketing. Thank you!!

  • @gab882
    @gab8822 жыл бұрын

    This channel deserves to have millions of subscribers. The editing is BLOODY BRILLIANT. Seriously every time one of your videos ends, i feel like standing up and applauding. But my colleagues will know i am skivving watching KZread and not working...

  • @UWRZoneTheCurrent
    @UWRZoneTheCurrent2 жыл бұрын

    Love the summary! This is the best sport channel on YT.

  • @rahulannedi
    @rahulannedi2 жыл бұрын

    Love your content, the videos keep getting better and better!

  • @Anand_KL
    @Anand_KL2 жыл бұрын

    What a great video. So polished, great graphics, great copy, lovely narration. Enjoyed it. Thank you.

  • @hugeiftrue4224
    @hugeiftrue42242 жыл бұрын

    Love hearing the voice of legendary Aussie commentator Bruce McAvaney at the start of the vid 👌👌

  • @ricey293

    @ricey293

    2 жыл бұрын

    Just about to say this

  • @leonardogamboa1901
    @leonardogamboa19012 жыл бұрын

    Very interesting video, and the quality of the production keeps improving!

  • @danieltsuedo334
    @danieltsuedo3342 жыл бұрын

    great video post.., you can tell you did a great amount of research. just subscribed.., keep it going

  • @samuell6022
    @samuell60222 жыл бұрын

    It’s really good to see that you are having more and more viewers

  • @Weyloe
    @Weyloe2 жыл бұрын

    The olympics have been getting worse and worse every year and Nike just proves the corporate side of IOC

  • @varunakshar488

    @varunakshar488

    2 жыл бұрын

    Every year??

  • @JesuisParte

    @JesuisParte

    2 жыл бұрын

    well I loved that they added skateboarding haha

  • @eh9296

    @eh9296

    2 жыл бұрын

    They allowed Japan's Olympics held now, when the temperature is 30 degrees at morning............ Athletes are dying

  • @Duzz1412

    @Duzz1412

    2 жыл бұрын

    @@eh9296 well, its called *Summer* Olympic for a reason 😅

  • @eh9296

    @eh9296

    2 жыл бұрын

    @@Duzz1412 Yeah, but other Olympics or World Cups, for example Seoul Olympics and Quatar World Cup were postponed because of the heat. Japan and IOC lied about the weather.

  • @defranciscoramos
    @defranciscoramos2 жыл бұрын

    Fantastic video. One of your best!! Congrats!

  • @chikombechela2460
    @chikombechela24602 жыл бұрын

    Wow!!! Absolutely amazing video!!! As always!!! Quality!!!

  • @parthpatankar1140
    @parthpatankar11402 жыл бұрын

    You guys been killing it! 🔥

  • @ashar4121
    @ashar41212 жыл бұрын

    I liked the video before even watching it because it's athletic interest, the quality of their videos is just amazing👆👆👆

  • @theawesomerb2807
    @theawesomerb28072 жыл бұрын

    damn , the quality , the voice , the accent , the content , the informations... this channel is easily one of the best in youtube , in my humble opinion.

  • @analuisa2960
    @analuisa29602 жыл бұрын

    doubt I'm ever regularly looking forward to anything as much as your videos

  • @thomasgolds4585
    @thomasgolds45852 жыл бұрын

    Holy smokes that was the fastest sub I’ve ever seen. Amazing vid!

  • @timlash
    @timlash2 жыл бұрын

    Great video!! I knew the IOC were IP bullies, but didn't realize the origin of the problem. Thanks!

  • @indyschon9997
    @indyschon99972 жыл бұрын

    The joy when you guys post is so immense

  • @sohamdoshi
    @sohamdoshi2 жыл бұрын

    Mate you are making great videos!

  • @paullko4482
    @paullko44822 жыл бұрын

    As always an amazing video 🤯

  • @chrisd997
    @chrisd9972 жыл бұрын

    Amazing videos , easily u deserve 1mil. subs. Another interesting story with logo protection is the case of the Olympic Airways owned at the time from Onassis. He used initially the 5 circles and at the end due to IP issues he added a sixth one.

  • @secondleprechaun
    @secondleprechaun2 жыл бұрын

    Love the the channel and how you reveal the merger of sports and business. Thanks for your hard work.

  • @ogedik7422
    @ogedik74222 жыл бұрын

    Very nice vid man!

  • @cammy8208
    @cammy82082 жыл бұрын

    Mad respect to you Brothers. Love your content

  • @niharmehendale3230
    @niharmehendale32302 жыл бұрын

    Kudos to this channel always giving something new out of the box

  • 2 жыл бұрын

    your channel is amazing man

  • @dakshsakariya2823
    @dakshsakariya28232 жыл бұрын

    The best channel KZread recommend me till date!

  • @TheElectroclassic
    @TheElectroclassic2 жыл бұрын

    You got me subscribed, man.

  • @jeffmtrz
    @jeffmtrz2 жыл бұрын

    Love this channel because of the quality of the videos

  • @juhn9921
    @juhn99212 жыл бұрын

    Thank you for your videos. Great quality.

  • @tcmusicrecords
    @tcmusicrecords2 жыл бұрын

    Super quality video and very informative. I’m a huge sports fan who studied extensively about many sports like football, cricket, formula 1, tennis, rugby, etc and have so many interesting stories to tell but don’t possess this type of video editing skills. May be one day when you run out of stories, hit me up and I’ll share some of them. Good luck!

  • @thebrotherhood227
    @thebrotherhood2272 жыл бұрын

    Genuinely the best channel on KZread

  • @MrMargioHDTV
    @MrMargioHDTV2 жыл бұрын

    Wow, these videos are something different, quality content.

  • @CSGray-nf2hx
    @CSGray-nf2hx2 жыл бұрын

    I got a rebook ad and I feel like that’s just beautiful 😂

  • @anmoljosan4703
    @anmoljosan47032 жыл бұрын

    Great content keep up the good work

  • @pranitmahadik95
    @pranitmahadik952 жыл бұрын

    How do you even get such topics to put into videos? And here I am struggling to make even a PPT! Some serious work behind it!

  • @ValetteRenoux
    @ValetteRenoux2 жыл бұрын

    Great article. Enlightening.

  • @MitchRue
    @MitchRue2 жыл бұрын

    Awesome video. Thanks a lot. Very interesting

  • @zoglasomp4951
    @zoglasomp49512 жыл бұрын

    Well done Sir, great story.

  • @chriswesley2989
    @chriswesley29892 жыл бұрын

    Fascinating video, thanks

  • @joostkramers
    @joostkramers2 жыл бұрын

    I feel I just watched an 11-minute Nike advertisement about Nike advertising

  • @harrincourt95
    @harrincourt952 жыл бұрын

    Holy shit, I have no words and I am in complete awe, so I just have to comment for the algorithm. Excellent work, as always!

  • @name8221
    @name82212 жыл бұрын

    You are not just givivng info, you Made a whole docomentary Good job sir

  • @apurvkumar1241
    @apurvkumar12412 жыл бұрын

    Amazing work again.........!!!!!!

  • @RicardoDinizPortugal
    @RicardoDinizPortugal Жыл бұрын

    This was really good. Thank you and well done.

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Thanks, Ricardo!

  • @ethanjay7123
    @ethanjay71232 жыл бұрын

    This is literally the best channel on youtube.

  • @dugabrdarosuje4056
    @dugabrdarosuje40562 жыл бұрын

    Three unskippable ads before the video start, uao you are a champion

  • @shlokjain4618
    @shlokjain46182 жыл бұрын

    great once again!

  • @analuisa2960
    @analuisa29602 жыл бұрын

    the outro jingle is amazing

  • @davidkwizera9457
    @davidkwizera94572 жыл бұрын

    This is one of the few channels that deserve 10's of millions of subscribers. In five years they will 15 mil i swear.

  • @ADITYA-fc5pm
    @ADITYA-fc5pm2 жыл бұрын

    Favourite channel🔥

  • @ryanrawlins4759
    @ryanrawlins47592 жыл бұрын

    I was a games maker for the 2012 Olympics and I was in a role where I may appear on TV from time to time, and we weren't allowed any drinks with clear branding on them........ Including official partner products 🤯

  • @kulmie2022
    @kulmie20222 жыл бұрын

    I learn a lot from your videos 💖

  • @Valentine-du8fx
    @Valentine-du8fx2 жыл бұрын

    What an awesome video!

  • @martin8123
    @martin81232 жыл бұрын

    I really like the new intro!

  • @konstantinosspirtos1662
    @konstantinosspirtos16622 жыл бұрын

    The Olympics were created in ancient Greece and the were brought back to life in 1894 by coubertin

  • @blondedbyme

    @blondedbyme

    2 жыл бұрын

    and?

  • @konstantinosspirtos1662

    @konstantinosspirtos1662

    2 жыл бұрын

    @@blondedbyme just a fact. Also I think that the Olympics should be owned by the Greek government and every time some big corporation or company would want to use the logo and something associated with the Olympics for commercial use should pay a fee to the Greek government and not to some big company that collects billions from sponsors. Greece had and still has a big unemployment number and had many economical problems.

  • @Bramro12

    @Bramro12

    2 жыл бұрын

    @@konstantinosspirtos1662 you know why you think that? Because you’re greek nobody cares about unemployment in greece tell your government to get it together

  • @konstantinosspirtos1662

    @konstantinosspirtos1662

    2 жыл бұрын

    @@Bramro12 how can you not care about unemployment and so many people and families in the streets. Unemployment and hunger doesn't affect me either but because it doesn't affect me I don't have to be a dick and not care about people. And I don't mean that I care only about Greeks but also for Americans who have the biggest unemployment and hunger issues.

  • @jasonm5288
    @jasonm52882 жыл бұрын

    My Favourite KZread channel ❤️

  • @hmingthantluanga184
    @hmingthantluanga1842 жыл бұрын

    Imagine being a sports fan and not subscribing ATHLETIC INTEREST

  • @mulengamwansa339
    @mulengamwansa3392 жыл бұрын

    For the first time am looking forward to longer videos. 😀

  • @kanishk3204
    @kanishk32042 жыл бұрын

    Please do a video about the business of IPL ( Indian Premeir League ) cricket league in India.

  • @funisanartform

    @funisanartform

    2 жыл бұрын

    He touches on it in his Virat Kohli video.

  • @kanishk3204

    @kanishk3204

    2 жыл бұрын

    @@funisanartform but not full explaination

  • @yashchikorde
    @yashchikorde2 жыл бұрын

    This is the defination of gold class content

  • @OfficialDirector
    @OfficialDirector2 жыл бұрын

    I love this channel content

  • @lewiswalker4163
    @lewiswalker41632 жыл бұрын

    I love the Bruce mcavaney commentary in the intro

  • @theotherside8919
    @theotherside89192 жыл бұрын

    NEXT LEVEL CONTENT 🔥💣

  • @chikombechela2460
    @chikombechela24602 жыл бұрын

    Great conclusion too! "It's a circle." 😁😁

  • @bleasher
    @bleasher2 жыл бұрын

    Sure, exclusive sponsorship opportunities helped LA generate revenue from hosting the Olympics, but it was also the first city that didn't have to build new arenas and facilities in order to host the olympics. That fact was, in part, because hosting the Olympics had become so expensive in the modern age that many other countries removed their bid.

  • @annapurnamuktha3148
    @annapurnamuktha31482 жыл бұрын

    Bro i have not cared about your views or subs, i always thought you got a 5mln plus subs, U are such an under rated you tuber

  • @afribusiness772
    @afribusiness7722 жыл бұрын

    I'm addicted to your videos

  • @rytek4274
    @rytek42742 жыл бұрын

    Definitely had a Nike preroll ad on this video

  • @vivekthakur1953
    @vivekthakur19532 жыл бұрын

    You are Going to be a Nike in the KZread market very soon. I am glad I found your channel

  • @emiliestewart2742
    @emiliestewart27422 жыл бұрын

    I got a ad for the Nike app during this video 🤣

  • @levymusambaki5331
    @levymusambaki53312 жыл бұрын

    the best chanel . you should start doing a video atleast twice a week my humble request.

  • @AthleticInterest

    @AthleticInterest

    2 жыл бұрын

    We'll try. But always quality > quantity 😊

  • @levymusambaki5331

    @levymusambaki5331

    2 жыл бұрын

    @@AthleticInterest yeah . it's time we conquer also quantity too. we need both of them .still my humble suggestion

  • @bredbardhi3127

    @bredbardhi3127

    2 жыл бұрын

    @@AthleticInterest are you Krueger’s voice actor from mw? You sound exactly just like him lol

  • @othnielkassongo4522
    @othnielkassongo45222 жыл бұрын

    You’re probably already working on it but I can’t wait to see your video about Leo Messi!

  • @nico944
    @nico9442 жыл бұрын

    Love the Suits reference. Nike, just do it anyway.

  • @ChimaChindaDev
    @ChimaChindaDev2 жыл бұрын

    Two minutes in and I’m captivated.

  • @zimorobot8406
    @zimorobot84062 жыл бұрын

    The thumbnail awesome

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