What Steve Jobs learnt from Nike's marketing campaign that beat it's rival Adidas

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VIDEO INTRODUCTION:
What Apple's marketing legend Steve Jobs learned from Nike
OLYMPICS 2012: How Nike beat Adidas
How did Nike (not a headline Olympic sponsor) beat the headline Olympic sponsor Adidas?
Why has Nike outdone Adidas so comprehensively on social channels even without a hefty Olympic sponsorship payment?
There is no reliance on waiting for sponsorship to deliver the goods: simply sticking to their core themes and, as it were, running with them. Of course, making fantastic products and already having a devoted fan base helps - but both brands have this, and Nike has made rather more of it, at least by social measures, than Adidas has.
In this video, Think School will uncover all this and much more!
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#stevejobs #nike #NIKEvsADDIDAS Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

Пікірлер: 2 100

  • @pratyushchoudhury1181
    @pratyushchoudhury11813 жыл бұрын

    Please correct me if I am wrong - Think Different Campaign was around 1997 while this case study is from the 2012 London Olympics. How can we correlate these two incidents? That said, it's absolutely true that when you look at Nike's ads over the years, they always honor great athletes and honor the great athletic spirits in each and every one of us.

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Bro Steve adopted Nike's philosophy of selling stories which has been in place since a 1990s and I used a modern example to explain it so that most of the audience can understand. . To put that straight, think different campaign had some attributes as nike's campaigns (which have been the same since 1990s) 1. Selling a feeling rather than a product. 2. Communicating the purpose of the brand rather than specifications 3. Always associating the brand with greatness and people who stand by it in every way possible.

  • @pratyushchoudhury1181

    @pratyushchoudhury1181

    3 жыл бұрын

    @@ThinkSchool - fair enough! Keep up the good work with the videos. I like the content :)

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    @thevivliocubicularist4480

    3 жыл бұрын

    @@ThinkSchool u will hit 1M by end of this year

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    @dr.iluvlog3802

    3 жыл бұрын

    Bz history always repeats itself

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    @@thevivliocubicularist4480 fingers crossed ♥️ you are a part of journey now :)

  • @RUSHIRAJ
    @RUSHIRAJ3 жыл бұрын

    No Promotion, No Bullshit, No Fake things Only Pure Explanation, Thanks Man ❤️🙏🏻

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    You are welcome :)

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    3 жыл бұрын

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    3 жыл бұрын

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    2 жыл бұрын

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    2 жыл бұрын

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    2 жыл бұрын

    Absolutely aligned to your words. This channel going to be the one of the best channel for deep diving into any case studies... The best channel I have came across regarding business.

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    @nishant9152 жыл бұрын

    I am a product manager and I watch content like this video in my little brackets of free time. The reason I do this is simple: while the narration is like a story (so it is entertaining & relaxing - providing a sense of 'break'), the lessons I can apply in my work (as well as my personal life, to some extent). I am in awe of such content creators. Thanks a lot. You've won a devoted subscriber.

  • @ThinkSchool

    @ThinkSchool

    2 жыл бұрын

    Thank you so much ❤️

  • @InsSpirRationalist

    @InsSpirRationalist

    Жыл бұрын

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    Жыл бұрын

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    Жыл бұрын

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    @vedmhatre82873 жыл бұрын

    If you were my teacher in college I would never be bored in my case study lectures...:)

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

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    @anonymousplayer6378

    2 жыл бұрын

    Exactly the same thought. 😆😆

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    @harshbaid2k4

    2 жыл бұрын

    No doubt he speaks great ! but background music also has a bit to do In it.

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    2 жыл бұрын

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    Жыл бұрын

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    @EagleBearer692 жыл бұрын

    This is not just about the Nike and adidas, it's also about the way you've presented to us, it was really inspirational and really thank you for such an informative video:)

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    @ThinkSchool

    3 жыл бұрын

    Thank you so much :) ❤️

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    I like your way of storytelling it's more engaging, your channel is a hidden gem 💎

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much ❤️

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    @genuinetrickz1708

    3 жыл бұрын

    True bro

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    @ThinkSchool

    3 жыл бұрын

    @@genuinetrickz1708 thank you ♥️

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    @ahamedakeel9666

    3 жыл бұрын

    💯 agree with your point.

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    @mridulrabha

    3 жыл бұрын

    It's just because of the background music and your psychology does the rest.

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    @anthonyrozada19808 ай бұрын

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    @ThinkSchool

    3 жыл бұрын

    Thank you so much ♥️

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    @smokingmedico1288

    3 жыл бұрын

    r u a nike lover like me

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    @vb9950

    Жыл бұрын

    This is how, he is connecting to you. he is also a very trained speaker.

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    @ErfanZaki003 жыл бұрын

    *the biggest companies never actually talk about their products or services they share emotions*

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    @siddharthsingh388

    3 жыл бұрын

    Like apple has an emotion of high status

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    3 жыл бұрын

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    @shubhamdwivedi7766

    3 жыл бұрын

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    3 жыл бұрын

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    @ThinkSchool

    3 жыл бұрын

    Haha :) Welcome to think school ♥️

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    3 жыл бұрын

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  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

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  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much bro :)

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    @fatimalepcha3725

    3 жыл бұрын

    True

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    @ronniebine1325

    2 жыл бұрын

    When you relize he is rediating the same strategy Nike has adopted

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    2 жыл бұрын

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  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much ♥️

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    @kespert71082 жыл бұрын

    I like how you showed us the commercial in the video. This helps us understand the case study better instead of just mentioning about that commercial. Please do it in all the videos. Thanks!

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    @ThinkSchool

    3 жыл бұрын

    Thank you so much ♥️ :)

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    @Getaschaoticasyouwant3 жыл бұрын

    You have a long way to go. From analysing case studies to being one 🤞🏼

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    @rupamghosh93552 жыл бұрын

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  • @ThinkSchool

    @ThinkSchool

    2 жыл бұрын

    ❤️❤️

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    Hey I got interested in this channel by the last 3 takeaways and the way it is told. Good narration. After seeing the other comments I also agree that you should have explicitly told about examples of Nike marketing campaigns and then go on to explain one with greatest impact. Thanks for all the information !

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    3 жыл бұрын

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  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you :) ❤️

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    2 жыл бұрын

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    What a case study bro🙏, surely these kind of case studies will help startups in India to grow, thank you🙏🙏🙏👍👍

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    @ratnajeetpawar54342 жыл бұрын

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    My friend, you are very underrated.. You are a shining star... and u will shine in the long run, awesome channel

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much bro ❤️ means alot

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    @massiveknowledge877

    3 жыл бұрын

    Agreed..with..you..!

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    @nameiswinay3 жыл бұрын

    Finally, we have one youtube that is inspired by sponsoring and selling any courses. This is a goldmine.

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    Watched this video today. Man, you and the channel have came so far. 😊

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    @iLoveMelakaCars3 жыл бұрын

    Hi from Malaysia 🇲🇾 Very well done video. Thank you very much. Wish you amazing things in the future 🍀

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

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    @sudipsaha29643 жыл бұрын

    This video is highly prolific. I liked the way you picked the real life case study to inspire . We human hve an urge to see the battle of an underdog winning the championships . It's the greatest joy to experience . Thank you for your effort of making such content .

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    @naimshaik71073 жыл бұрын

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    @shawningwane2 жыл бұрын

    The best youtube video iv'e watched in ages. You caught my interest within the first few minutes. I enjoyed the video, your'e an amazing storyteller and weren't stalling with your facts. Thank you!

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    @miname.18023 жыл бұрын

    never stop doing videos on KZread and ur case studies.....it is simply extraordinary ❤️❤️❤️keep rocking with more videos ✌️✌️🙌

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much ❤️

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    Never came across such a good channel. It's a gold mine. Really wondering, why don't have you hit million-plus subscribers? Thanks and keep up the good work!

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :) Now you are a part of our journey ♥️ let's go to million together 🌟

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    @Umarfarooq817713 жыл бұрын

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    Nike almost brought me to tears, this proves how strong is their strategy. it was so amazing Also I have seen so many case study channels no one presents in this much detail and with these good storytelling skills keep it up looking forward for many more

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    @ThinkSchool

    2 жыл бұрын

    ♥️♥️

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    @apokhariya3 жыл бұрын

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    @ThinkSchool

    3 жыл бұрын

    ♥️♥️

  • @____rohit_sharma____
    @____rohit_sharma____ Жыл бұрын

    I am impressed with your ability to make people understand with great effort. The effort you put forth is much appreciated.

  • @exuberantsoul7325
    @exuberantsoul73252 жыл бұрын

    Can't agree more with the comments. Your videos are informative, inspiring and your presenting skills are incredible. Glad I found this channel. More success to you 🌸

  • @shubhamtiwari5947
    @shubhamtiwari59473 жыл бұрын

    What an amazing articulation of this story, voice clarity, fluency, tone Variation all perfect. Wish you a great success 🙌 and yes already subscribed your channel

  • @surajbagarty
    @surajbagarty3 жыл бұрын

    just came by seeing u in instagram and i am daily viewer

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    That's wonderful :) Keep learning buddy 🌟

  • @misterkurdapyo3463
    @misterkurdapyo34632 жыл бұрын

    I'm a trainee in a local marketing service (remote job) company now. I am not really a good marketer. I've learned a lot in your videos. I sub because I know your videos will help me grow in the marketing industry. And your such a really good explainer. I use to be bored in listening about marketing but your videos makes me realize the wonderful side of marketing.

  • @johnnychinkeat
    @johnnychinkeat Жыл бұрын

    Thank you for your efforts and sharing ❤️

  • @thiagokato6732
    @thiagokato67323 жыл бұрын

    Investment are stepping stones for success. Waiting for the government to provide is a big waste

  • @ferdinandprifti9019

    @ferdinandprifti9019

    3 жыл бұрын

    Well said investing is good but investing in the right thing is the actual key to success.

  • @myftiuflavio9339

    @myftiuflavio9339

    3 жыл бұрын

    The right choice of investment has always been a big problem for me because I know that picking up the wrong investment will leave a big scar in the future...

  • @gersikola538

    @gersikola538

    3 жыл бұрын

    Investing in Bitcoin is another way of ensuring steady cash flow, I've been earning every week for a year now.

  • @genciduro6392

    @genciduro6392

    3 жыл бұрын

    Is about ten months now I started investing with Christine Morgan and it's been a good experience all through....

  • @larissaeckardt1391

    @larissaeckardt1391

    3 жыл бұрын

    It feels good to know that we still have trustworthy people like ma'am Christine Morgan, I'm very delighted I was transformed through her platform God bless her abundantly

  • @soorajsg3964
    @soorajsg39643 жыл бұрын

    2012 London Olympics - P&G came up with a genius ad too. #ThankYouMom. That was a brilliant example of emotional marketing too. :)

  • @jpolweny
    @jpolweny3 жыл бұрын

    Great video, thanks for sharing this👍🏿💯🙏🏿 An informative case study for everybody looking to build and differentiate their brand from the competition. Thanks

  • @pankemusic
    @pankemusic3 жыл бұрын

    12 precious minutes of my life well spent. Thankyou for this effort. Keep it up.

  • @AbhinavKumar-re3dw
    @AbhinavKumar-re3dw3 жыл бұрын

    In love with your storytelling skills. Please keep posting more amazing case studies like IKEA one.

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much :)

  • @Aazamkaradiia18
    @Aazamkaradiia183 жыл бұрын

    As a kid used to love Nike ads featuring all the stars from all the sports particularly joga Bonita with all the Brazilian stars.

  • @samn287
    @samn287 Жыл бұрын

    You never stop amazing me with your content! And I now knew you choose to be great and so you are!

  • @rajalakshmir5797
    @rajalakshmir57972 жыл бұрын

    You showed your greatness in explaining this concept👏Keep up your good work

  • @Brendavonrohr4
    @Brendavonrohr4 Жыл бұрын

    We are already in the big crash, Inflation is a catastrophe. This CPI report is a colossal failure. To bring the housing market to a halt, the FED will have to pull all the stops. The unfortunate issue is that other markets are being decimated. If you want to stay green, you have to rely on a lot of diversification. Currently up 14% and being careful. Still a better deal than leaving it in a savings or checking account yielding 0-1 percent interest.

  • @Antoniovieira2792

    @Antoniovieira2792

    Жыл бұрын

    People believe their currency has the worth it does because they have no other option. Even in a hyper-inflationary environment, individuals must continue to use their hyperinflationary currency since they likely have minimal access to other currencies or gold/silver coins.

  • @Stephenfanos37

    @Stephenfanos37

    Жыл бұрын

    Inflation is gradually going to become part of us and due to that fact any money you keep in cash or in a low-interest account declines in value each year. Investing is the only way to make your money grow and unless you have an exceptionally high income, investing is the only way most people will ever have enough money to retire.

  • @mohammeddumadi8323

    @mohammeddumadi8323

    Жыл бұрын

    @@Stephenfanos37 You are right! I diversified my 450K portfolio across various market with the aid of an investment coach, I have been able to generate a little bit above 1.3m in net profit across high dividend yield stocks, ETF and bonds during this red season.

  • @Wellingtonluzia3

    @Wellingtonluzia3

    Жыл бұрын

    @@mohammeddumadi8323 Please I'm very much interested. How can I get touch with this coach, i really want to give her a try.

  • @mohammeddumadi8323

    @mohammeddumadi8323

    Жыл бұрын

    @Padre Guilherme *PATRICIA DRITA JOSEFINA* is the coach that guides me.

  • @only1ashis
    @only1ashis3 жыл бұрын

    If possible try to add more data into the context. Hope you understand. See you at million subscribers 👍🏻

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Sure :)

  • @vineshvicky248
    @vineshvicky2482 жыл бұрын

    Hatoff to you and your content Your way of explanation & content were completely awesome. Every single video from your page is very useful to understand the concepts in deeper Thank you so much for providing valuable content

  • @ajitnetrakar4804
    @ajitnetrakar48043 жыл бұрын

    You words and case study blown my mind .. thanks for creating this video , please create other case study similar to this

  • @ebrahimn6900
    @ebrahimn69003 жыл бұрын

    I came to know about this channel last week. I am very impressed with the presentation and your effort. Keep the good work going.

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    ❤️❤️

  • @ashishranjan1036
    @ashishranjan10363 жыл бұрын

    Ur doing something extraordinary ....i found a gem 💎

  • @lalithsekhar2812
    @lalithsekhar28123 жыл бұрын

    the way of explaining is beyond excellent..🙏🙏till date i havent watched such an intresting way of explaning of case study

  • @saisarath623
    @saisarath623 Жыл бұрын

    @Think School, this video is brilliant. Loved your case analysis

  • @Chethangowda10
    @Chethangowda103 жыл бұрын

    You know WHAT I am actually spent 1.5 hour to complete this 12 minutes vedio.. I am possing and analysing each statement ❤️

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Means alot ♥️ keep learning keep growing

  • @harshitbhardwaj8313
    @harshitbhardwaj83133 жыл бұрын

    Just want to say thank you for putting this much effort in keeping us aware about these things.. U r a great story teller and hope u succeed in life and achieve want u aspire for..

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Means alot ♥️ :)

  • @ldbhakre
    @ldbhakre3 жыл бұрын

    Fantastic creation by you. Loved watching it and it made me think

  • @deezworld2318
    @deezworld2318 Жыл бұрын

    Most fun class I've sat through! SLOW clap and standing ovation!!!!!👏🏽👏🏽👏🏽

  • @shubhamjaiswal9392
    @shubhamjaiswal93923 жыл бұрын

    ur case studies are really great brother 🙏

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Thank you so much bro ❤️

  • @spirts2133
    @spirts21333 жыл бұрын

    Wow ..!! This HUMAN BEING must be protected at any cost ..!

  • @ThinkSchool

    @ThinkSchool

    3 жыл бұрын

    Haha :) Thank you so much ❤️

  • @ribok10
    @ribok102 жыл бұрын

    I'm your consistent viewer I love the way you explain things in a very simplified manner