How a Poor boy became a Billionaire by selling bags? : Louis Vuitton Business case study

👉Join the Masterclass now using this link: bit.ly/AttendPersonalFinanceMCTS (The Masterclass is going to be in English)
👉Check out - / @getonepercent
⭐️ Think School’s flagship Communication course with live doubt sessions :
thethinkschool.com/sp/communi...
VIDEO INTRODUCTION:
Hi everybody,
Louis Vuitton is one of the most iconic luxury brands in the world!! And while most Think of louis Vuitton as just another overrated brand that sells bags for 2 lakhs rs, what we dont realize is that Louis Vuitton is a luxury brand that was started by a homeless boy and it has sustained for 200 years, 1 franco-prussian war, 15 revolutions, 2 world wars and 18 recessions including the great depression!! And While most people think of Louis vuitton bags to be the liability of the rich, you would be shocked to know that, if you invested in this louis vuitton bag in 2007 for 625 dollars or 25,000Rs, you would have got more returns than both gold and the S&P index!! You don't believe me look at this chart,
From 2007 to 2024, While the price of gold shot by 172%, S&P went up by 167% where as the price of this bag has shot up by 214%
And LVMH today is so big and so powerful it is more valuable than Gucci Prada Hermes and its next 5 competitors combined!!!
And this begs the question?
How did a homeless boy go on to build the biggest luxury brand in the world?
Why were Louis vuitton bags considered to be super special during the 19th century?
And what are the business lessons that we need to learn from the rise of Louis Vuitton?
Our Best Indian Business Case Studies:
1. Asian paints - • How Asian Paints Built...
2. Amul - • How Amul beat its comp...
3. Haldiram - • How did Haldiram Build...
4. Lijjat Papad - • How 7 Mumbai-based wom...
✅Study Materials:
1. www.amazon.in/Story-Louis-Vui...
2. www.amazon.in/Little-Book-Lou...
3. www.ted.com/talks/tony_fadell...
Think School is a Digital School that we all deserved, but never had
►►Check out Think School's Online courses: www.thethinkschool.com
The 1% Club, Finance Community, Retire Early, Financial Freedom, Personal Finance, Stock Market, Financial Independence, FinancewithSharan
#thinkschool #businesscasestudy #geopolitics
Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.
Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

Пікірлер: 475

  • @ThinkSchool
    @ThinkSchool25 күн бұрын

    Join the Masterclass now using this link: bit.ly/AttendPersonalFinanceMCTS Correction : 1:41 its not 2007-2024 but 2007-2022. Sorry for the mistake guys ❤

  • @chillalenaveen3367

    @chillalenaveen3367

    25 күн бұрын

    how do anyone knows a startup idea is good or not?

  • @soumyajain6982

    @soumyajain6982

    25 күн бұрын

    @@chillalenaveen3367 No one knows other than future itself. But if the idea is genuinely stupid and unviable, then that's a bad idea.

  • @iamindian565

    @iamindian565

    24 күн бұрын

    ​@@chillalenaveen3367nobody knows it beforehand but u can make videos afterwards 😂

  • @ensoyme

    @ensoyme

    24 күн бұрын

    😊😊😅

  • @VipulYadav-cu7cu

    @VipulYadav-cu7cu

    23 күн бұрын

    Very good video

  • @gaurishankargupta5081
    @gaurishankargupta508125 күн бұрын

    Vote for Berneard arnault case study❤

  • @msd099only3

    @msd099only3

    14 күн бұрын

    Jhaatu woh aadmi pe kya case study karoge?! Uske biggest thing pe yehi toh case study hain!!

  • @mayank.9203
    @mayank.920325 күн бұрын

    vuitton family sons are probably the only ones who always managed to live upto their father's expectations and carried the legacy forward.

  • @shritejkz

    @shritejkz

    24 күн бұрын

    Also Rothschilds 😀

  • @rohithkumarbandari

    @rohithkumarbandari

    24 күн бұрын

    ​@@shritejkzwhat ? For profiting from war ?

  • @kalakala6973

    @kalakala6973

    24 күн бұрын

    Ambani also did a very good job

  • @mayank.9203

    @mayank.9203

    24 күн бұрын

    @@kalakala6973 they are still on the first set of sons and even then one of the two failed.

  • @arnoygayen1984

    @arnoygayen1984

    24 күн бұрын

    i guess same for all popular business families

  • @achaiahcs
    @achaiahcs23 күн бұрын

    I always ignorantly assumed that these bags were just some sort of showpieces. I had no idea their bags were so functional. Great analysis. Eye opening.

  • @tarushinarang651

    @tarushinarang651

    17 күн бұрын

    Those functional bags are not available anymore.

  • @jumbojumbo6866

    @jumbojumbo6866

    17 күн бұрын

    thing is its usually not so available to the public infact he forgot to mention how offbranded items get sold off more frequently than the real thing business insider talks about it.

  • @tarushinarang651

    @tarushinarang651

    16 күн бұрын

    @@jumbojumbo6866 so what does one do if they need to but these items?

  • @jumbojumbo6866

    @jumbojumbo6866

    16 күн бұрын

    @@tarushinarang651 well since majority of countries are 3rd world or second world countries such brands like gucci or balenciaga or LX cant reach to so most off branded items reach to this places including my country tho its a 1st world but still majority of us cant afford so we just buy off brands to fit the narrative that we can afford something at least which is why those luxury brands must worry about.

  • @nk9996
    @nk999625 күн бұрын

    11:13 Bro nowadays iPhone itself not getting better every year 😂😂

  • @santhoshthadishetty

    @santhoshthadishetty

    24 күн бұрын

    Following 3% rule unfortunately 😥

  • @RAM_JAN22

    @RAM_JAN22

    17 күн бұрын

    bro it is sarcasm

  • @VijaySaiP.
    @VijaySaiP.24 күн бұрын

    “Good is imperative.. but greatness is a choice.” Words of wisdom!

  • @Rdxpatil09
    @Rdxpatil0925 күн бұрын

    This proves if you are honest, dedicated to your work,and love your work with passion, people reward you for your work/art/skills.❤

  • @user-ij8gf9je7r

    @user-ij8gf9je7r

    25 күн бұрын

    It can happen only outside India. In India only uneducated and scammer can become billionaires or even can create a brand.

  • @bhaveshchoudhary2

    @bhaveshchoudhary2

    25 күн бұрын

    The company did ntg but shady stuff.

  • @ramtejamaddala3259

    @ramtejamaddala3259

    24 күн бұрын

    @@Rdxpatil09 that is if the world and people around you recognise it and choose to appreciate it. Companies today (and probably all companies in history) only want to exploit you out for their own profits and will fill their lockers and hike their CXO salaries but give nothing to employees

  • @RonningCavagna

    @RonningCavagna

    24 күн бұрын

    I got a *gtdupe* ,Korean made, Jimmy Choo. It is 20 years old and still looks great.

  • @debaprasad9379
    @debaprasad937925 күн бұрын

    Finally after 2 years of requesting , you made the video on Bernard Arnault the legend 😀🙏 . Thanks bhau

  • @debaprasad9379

    @debaprasad9379

    25 күн бұрын

    🙏🙏

  • @bhaveshchoudhary2

    @bhaveshchoudhary2

    25 күн бұрын

    Legend ???

  • @adityarajsingh8110

    @adityarajsingh8110

    19 күн бұрын

    @@bhaveshchoudhary2 yeah, he indeed was a legend

  • @imrohit2611
    @imrohit261125 күн бұрын

    Fun fact: LV does more innovation in a year than Apple.

  • @sandeepva6409

    @sandeepva6409

    25 күн бұрын

    Funfact : Apple doesn't make any innovation now a days. It simply copy features from android mobiles and calls it innovation

  • @ShivamAroraa

    @ShivamAroraa

    24 күн бұрын

    No

  • @NighBo-hn6xi

    @NighBo-hn6xi

    23 күн бұрын

    well apple doesn't even innovate

  • @sharathpawar543
    @sharathpawar54324 күн бұрын

    This video isn't just a case study; it's also about art and is inspirational too.

  • @vipashapmehta
    @vipashapmehta25 күн бұрын

    Absolutely absolutely brilliant!!! Think School keeps on breaking their own records and is a competition to no one but itself. It keeps on getting better by the day! Cheers to more such case studies!

  • @rishieaswaran5993
    @rishieaswaran599324 күн бұрын

    One of the best case study ever produced in Think School an astonishing story of LVMH the videos are getting better and better. We definitely want a video on Mr:-Bernard Arnault case study

  • @anushkabhattacharjee33
    @anushkabhattacharjee3321 күн бұрын

    This is the best case study ever. I would love a full-length documentary on Bernard Arnault. Please make one as soon as possible, Think School.

  • @radianthd566
    @radianthd56625 күн бұрын

    The most awaited video man, thank you ❤. Your channel is really useful for MBA grads.

  • @priyanshukeshari659
    @priyanshukeshari65924 күн бұрын

    Business Case studies by you are really really insightful and jubilant. You're doing a great job man !! Please bring detailed case studies like this further. Waiting for part-2 😄

  • @real.deal0055

    @real.deal0055

    23 күн бұрын

    lol, this case study is already there on you tube with way more views, this is just a stolen idea

  • @tinaishatucker1329
    @tinaishatucker132924 күн бұрын

    I am in my early 60s and retired at 53. Lots of people gave me pushback because they had difficulty grasping the concept of not working if you don’t have to. I looked at my life as stages. I earned everything I have now through a lot of hard work, but I owe it to myself to “stop and smell the roses” in my final stage of life. In my case I left the country after I retired and live in Latin America. It allowed me to get away from all the negative things happening in America while appreciating my new environment. I have yet to meet anyone who regrets retirement.

  • @ishaantripathi1788
    @ishaantripathi178825 күн бұрын

    Thank God for business case studies!!Thank you so much

  • @ankurde4026
    @ankurde402625 күн бұрын

    Sir please make a video on West Bengal's economic case study. All the economics I know is from thinkschool 💖💖

  • @BijoyHossen-ic7ue

    @BijoyHossen-ic7ue

    20 күн бұрын

    😂😂😂😂😂😂west Bengal

  • @bazigar9380

    @bazigar9380

    3 күн бұрын

    @@ankurde4026 waste bengal🤡

  • @ankurde4026

    @ankurde4026

    3 күн бұрын

    @@bazigar9380 Yeah exactly

  • @samyakchabukswar4576
    @samyakchabukswar457624 күн бұрын

    Loved this story and can't wait for the next one. Love you guys❤❤❤❤

  • @rohitbansode9813
    @rohitbansode981322 күн бұрын

    Appreciation for doing excellent editing and using graphics to explain the toughest equation in simple words

  • @animemespirit1871
    @animemespirit187121 күн бұрын

    Absolutely Stunning, I had goosebumps by just how a great observer and a creative person can build something so out of the box, yet a simple mundane thing. Such great representation ❤️

  • @omkokate9861
    @omkokate986124 күн бұрын

    Thanks for study material. It's important

  • @atharav902
    @atharav90225 күн бұрын

    Ganesh Sir, your work is truly a form of art. Whenever I see that you've uploaded a new video, it's the best way for me to learn, and it's always interesting. I'm lucky to have discovered such a gem at the right time, as your presence on KZread is a blessing.

  • @anirbansarkar6405
    @anirbansarkar640524 күн бұрын

    Keep posting on all such segments. Beautiful projection !!

  • @viqasverma
    @viqasverma25 күн бұрын

    Louis Vuitton became immortal with his product❤

  • @ramkumar-lt7dc
    @ramkumar-lt7dc25 күн бұрын

    I have been searching for this topic last two days what a coincidence

  • @roks2408
    @roks240824 күн бұрын

    Eagerly waiting for next part of this video

  • @madhumishra142
    @madhumishra14224 күн бұрын

    Thank you for giving us such a great information about business, only you are the person who are motivated me every seconds ❤

  • @sumitkumarahluwalia
    @sumitkumarahluwalia21 күн бұрын

    excellent video bhai...you always surprise with the quality of your content...great work thanks

  • @chitragiridhar6222
    @chitragiridhar622225 күн бұрын

    Very informative videos. Thank you 🙏🏼🙏🏼🙏🏼🙏🏼

  • @piyushkumardas8783
    @piyushkumardas878316 күн бұрын

    Just like: Think School delivers simple business case studies in a great manner ❤

  • @jackiecooper9439
    @jackiecooper943925 күн бұрын

    11:12 Iphone and innovation....lol. Their latest innovation is users being able to organise app icons.

  • @the_rdrksh
    @the_rdrksh24 күн бұрын

    Brilliant Case Study! And even better breakdown in the conclusion. Greatness demands courage, not just dedication. The one thing that made Vuittons so successful was their foresight. They knew where the market was heading to and accordingly prepared for it. Absolute Legends!

  • @parvajain2696
    @parvajain269625 күн бұрын

    Again a great case study, learned a lot , Thank you!

  • @formaltechz
    @formaltechz24 күн бұрын

    Mr ganesh I was the who you like my comment in ur last video In my engineering clg I am working with a startup company which made hydrogen bike and protype 15 lacks funding was poured into that including R &D they made bike which showed confidence as it is a capital expensive industry we need more funds and mentorship I hope you can connect is with any incubation centre and connect with people in auto motors industry from hyd

  • @varadharajan.s2571
    @varadharajan.s257125 күн бұрын

    Kindly make a video on American Express business case study and thanks for making such amazing case studies

  • @venkatesh8754
    @venkatesh875425 күн бұрын

    Thank you for the great work

  • @vikramshetty5590
    @vikramshetty559025 күн бұрын

    An excellent case of innovation plus marketing . I believe even in India , the slums.of Dharavi based in Mumbai manufactures creative and luxury bags for great brands as outsourcing just like how Mont Blanc charges a high premium for its watches, bags although they are manufactured in factories in China for very competitive prices as low as us dollars 100 to 150 per piece and are sold for us dollars 1000 at their boutique charging a high premium for products with very less value driven proposition. High end luxury shopping just creates a society of a few privileged people who could have rather channelized their resources to help the needy in our society. 😊

  • @mallucakebox
    @mallucakebox25 күн бұрын

    Your videos are superb

  • @dwaipayandas9031
    @dwaipayandas903121 күн бұрын

    Do not wait for 1 lakh likes, please make the video.

  • @OrganizedHomeMindYT
    @OrganizedHomeMindYT19 күн бұрын

    So much to learn Thank you so much 🙏

  • @sanjaynr2579
    @sanjaynr25797 күн бұрын

    Thank so much for valuable insights and analysis. ❤

  • @AmulyaSahoo349
    @AmulyaSahoo34924 күн бұрын

    This reminds me of Mokobara, their wheels are silent and sturdy, the zips are smoothest. Small innovation but great experience to customers

  • @sharathbabu9512
    @sharathbabu951224 күн бұрын

    Think school is class apart from the rest and it never fails to hit new heights...bravo Ganesh, très bien !

  • @real.deal0055

    @real.deal0055

    23 күн бұрын

    lol, this case study is already there on you tube with way more views, this is just a stolen idea

  • @Amisha_chhabra12
    @Amisha_chhabra1224 күн бұрын

    Thanks a lot , just told this case stry in my communication class tdy and yeah it was fun 😊

  • @AnshumanDutta
    @AnshumanDutta25 күн бұрын

    Very pertinent video.

  • @Atiq701
    @Atiq70114 күн бұрын

    Great job! Keep up the good work.

  • @khulikitab6548
    @khulikitab654823 күн бұрын

    I love video editing.. too smooth with confident voice

  • @burhanuddinsakarwala5033
    @burhanuddinsakarwala503325 күн бұрын

    The videos get better and better

  • @finetalkhindi.003
    @finetalkhindi.00324 күн бұрын

    I am waiting from many about LV case study but from now I am waiting about LHMV business and case study So. Cross one lakh likes please viewer as soon as possible ❤❤

  • @user-fc9oo2ns5w
    @user-fc9oo2ns5w24 күн бұрын

    Thank god you changed the thumbnail and did you read my mind 😂

  • @sujathasivaraman1968
    @sujathasivaraman196823 күн бұрын

    Amazing business case analysis. Love it

  • @thumsipushpa
    @thumsipushpa19 күн бұрын

    Awesome. Im happy to learn the about the change around and catching up to change in best possible way. Thank tou think school team and Ganesh

  • @joydeepsharma1
    @joydeepsharma124 күн бұрын

    Please make the video on Barnault Arnold. I don't care if this video gets a million likes, please make the video. No one can explain better than this channel.

  • @ShaikALI-lc2ni
    @ShaikALI-lc2ni20 күн бұрын

    I am loving your work and explaining a business story in a Simple way man keeeeeeeeep doingggg this bro 👊 ❤❤❤❤❤❤

  • @prajwalbudnur161
    @prajwalbudnur16110 күн бұрын

    Loved your style of breakdown ❤

  • @gp6541
    @gp654124 күн бұрын

    For a moment i thought that . Wasn't there any initial worker of the brand who created his own brand differently by inspiration of thought process of owner 🤔

  • @Ankitharivansh-wb1ev
    @Ankitharivansh-wb1ev4 күн бұрын

    I really loves your videos... Pls keep going... ❤

  • @ArnavBhardwaj-lg6qi
    @ArnavBhardwaj-lg6qi25 күн бұрын

    Thank you so much for this information brother ❤❤

  • @nithu999
    @nithu99916 күн бұрын

    Thanks Ganesh for the lovely piece of video. It was so much informative n inspiring as well

  • @akashkale9331
    @akashkale933122 күн бұрын

    Nicely delivered!! ❤

  • @ARCPA1040
    @ARCPA104023 күн бұрын

    Who could have guessed that a personal luxury good would be a better investment than gold or securities!!?? Flabbergasted and bewildered at the same time!

  • @LiberalEntrepreneur
    @LiberalEntrepreneur25 күн бұрын

    22:47 all the brands you've mentioned even though might have started with great products, their prevalence today seems more due to their brand value

  • @viswanthtammana4531
    @viswanthtammana453116 күн бұрын

    Wonderful 🎉👏🏻 Thanks to Think School

  • @RamShankarTripathii
    @RamShankarTripathii20 күн бұрын

    Louis was a visionary and risk taker but Gorge was an innovator, designor, marketor and a great entrepreneur!

  • @siddhisiddhijha
    @siddhisiddhijha22 күн бұрын

    Thankyou for great content Sir , highly Appreciated ❤❤

  • @roneet9027
    @roneet902713 күн бұрын

    Thank you so much for nice case study

  • @shaan6243
    @shaan62434 күн бұрын

    Case studies were really amazing, finally I understand how LV works. Thanks for the video.

  • @sureshlalwani410
    @sureshlalwani41025 күн бұрын

    Thank you

  • @manavmehta9050
    @manavmehta905024 күн бұрын

    this was one of the best case study in a while

  • @real.deal0055

    @real.deal0055

    23 күн бұрын

    yeah stealing the idea from a already made case study by some other you tube creator

  • @dansh1819
    @dansh181925 күн бұрын

    You are a great teacher bhaiya

  • @user-xs9pu1ds1j
    @user-xs9pu1ds1j25 күн бұрын

    thank you for thanku for such great content

  • @rjmarketing3970
    @rjmarketing39705 күн бұрын

    Brilliantly put together, Kam bharri ❤👍

  • @veenasantosh5020
    @veenasantosh502013 күн бұрын

    Amazing work in researching

  • @Gharhota
    @Gharhota10 күн бұрын

    Nice video keep it up ❤

  • @mr.darkheart2979
    @mr.darkheart297925 күн бұрын

    This one felt extra special, maybe because it was very simple and inspiring

  • @lamborghani777
    @lamborghani77725 күн бұрын

    Awesome sir 👍

  • @bharatavarsha10k
    @bharatavarsha10k23 күн бұрын

    Wow! Blown away by this case study! I mean, he climbed the ladder because of his innovation instead of useless hype like some brands get it today. Wonderful case study. Also, please do a Bernard Arnault case study. I'm interested in how he got to the top with just luxury brands acquisitions.

  • @rohitg1995
    @rohitg199525 күн бұрын

    Brilliant bro! Make a case study on Rimowa as well

  • @thehellsangel1
    @thehellsangel125 күн бұрын

    Sir, please make the documentary that you mentioned earlier even numbers don't meet. Please team ☺️🙏

  • @sinlokemp
    @sinlokemp4 күн бұрын

    This type of case study is much needed for the growing entrepreneurial India.

  • @rupam7138
    @rupam713824 күн бұрын

    One of the best case studies I have ever seen till now

  • @sayjeljoshi8176
    @sayjeljoshi817623 күн бұрын

    This is so interesting. I literally felt like knowing more, like a timeline on how they reached here. Really extraordinary!

  • @AbhijithVK
    @AbhijithVK21 күн бұрын

    Thanks for the research, would love to see the full story from few stores to present.

  • @MolinaFarler
    @MolinaFarler4 күн бұрын

    HEY kislux I have been watching you for years and im so proud of where you have made it! I love you so much! Also thanks for making my day

  • @ManikasKathern
    @ManikasKathern23 күн бұрын

    I really love your taste and style always so chic. My faves would be the kislux leather backpack and the Swarovski pave diamond ring so gorg. Thank you for your recommendations.

  • @apurvhellstinger
    @apurvhellstinger8 күн бұрын

    Your video in itself is a mba case study everytime

  • @jayaprakashk5582
    @jayaprakashk558224 күн бұрын

    One main distinct or differentiating factor for LV from other successful businesses of the past is that the subsequent generations after LV 1 has continuously worked really hard without becoming complacent with the amount of money and power they had to build the brand loyalty among the rich and powerful and the aspiration class even more stronger

  • @vaarigupta8948
    @vaarigupta894815 күн бұрын

    Such an informative video 😍😍

  • @hiteshwadhwani5972
    @hiteshwadhwani597225 күн бұрын

    Very intresting❤❤

  • @user-ji4nx3cs4f
    @user-ji4nx3cs4fКүн бұрын

    your explaination ❤‍🔥

  • @namrataanand
    @namrataanand17 күн бұрын

    Work on skill than degree ❤ lesson learnt

  • @manish.periwal
    @manish.periwal25 күн бұрын

    Where is the link of the Ted talk which you mentioned?

  • @Man-ff9sz
    @Man-ff9sz25 күн бұрын

    Now it's time to invest in another spectacular case study by think school ....

  • @yllod100
    @yllod10024 күн бұрын

    Yes we need the follow up video

  • @radhikarajula8785
    @radhikarajula878525 күн бұрын

    Pl give link of TED talk you have mentioned.

  • @hajararamparihar2311
    @hajararamparihar231124 күн бұрын

    I don't know about this😯😯 Thank you❤❤❤😊sir

  • @iamindian565
    @iamindian56524 күн бұрын

    Man u r awesome!!! Ur content is top notch. Learning and enjoying at the same time. Thanks a lot.

  • @real.deal0055

    @real.deal0055

    23 күн бұрын

    lol this guy stole the idea of this video form another you tube video discussing the same topic. this case study is already there on you tube

  • @toeknee5148
    @toeknee514825 күн бұрын

    Every brand has peak and lows for a consumer. LVMH is at its peak so don't judge them. But judge you if can afford it or not.

  • @hari6433
    @hari643322 күн бұрын

    Thank you so much for this video. It’s a nice case study of the legendary brand “ LV”. It’s evident that no product can become big brand overnight. It requires tremendous detailing, customisation, innovation, trendiness, and persistence. Great work @thinkschool

Келесі