History of Oakley
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This past year, I got the chance to go down to the Oakley headquarters in California to check out the re-issue of the infamous B-1B grip that Oakley was working on. While I was down there, I took the opportunity to put together a video giving a little history and background to the brand. Oakley is a company that does a billion dollars a year in sales, has stores all over the world, and has created some of the most iconic eyewear of my generation... and I'm pretty sure not many people know that Oakley started out by making BMX grips.
I had the opportunity to sit down with Mike Bell, a former AMA Supercross champion and employee of Oakley who started in 1985, to tell the story of how Oakley went from a small grip company to one of the biggest eyewear brands in the world.
Thanks to Brian Takumi, Mike Bell, Dylan Raldoff, and Mark Scurto for making this happen.
Filmed & Edited by Harrison Boyce
www.defgrip.net
blog.defgrip.net/2011/01/the-history-of-oakley
Пікірлер: 35
😮 Oakley was huge growing up as a young man in the '80s their grips were the best in the business on a BMX bike
RIP Mike....What an incredible story
Luxottica whom has owned the brand Oakley for quite sometime now own at least 70% of the sunglasses market. Oakley's can now be made in China and/or assembled in the USA. Sad that a great American brand fell into this path.
@timmcclements7657
3 жыл бұрын
it is sad...they also say made in America which very untrue...i worked there for 7 1/2 years... there frame's are made here for the most part(some in Mexico) the rest(the icons etc) are from china or Mexico or cambodia....IE where ever it's cheap....favoritism/ discrimination... what ever people call it these days runs deep .....very unfair work Environment
Adoro a Oakley d+!
Didn't realise that Jim Jannard, the founder of Oakley, financially backed the high end RED video cameras. They are highly regarded in the film industry. He shot all the Oakley adverts for twenty years using top of the range Canons. Many of the lenses were limited editions. The man is a legend.
@user-zv7lm8uk7h
Жыл бұрын
He INVENTED RED.
@mrphunky
3 ай бұрын
@@user-zv7lm8uk7h Did he really invent the red cameras??
@user-zv7lm8uk7h
3 ай бұрын
@@mrphunky YES.
@mrphunky
3 ай бұрын
@@user-zv7lm8uk7h holy smokes! That man is filthy rich!!
@user-zv7lm8uk7h
3 ай бұрын
@@mrphunky Not sure if you're joking but he is indeed not filthy. He said he lost a ton of money developing the Red camera and having the company, but again, he loves cameras.
RIP Mike Bell.
I will always support this company... Go Oaks!
I started work for Oakley U.K. in 1999, when it was based in Letchworth, it was a really great company, great product really unique, I think it’s a shame that Luxottica bought the company because it then just becomes a numbers game. The uniqueness of the product and the history is no longer running through the veins of the company. I never met JJ, but the guy I worked with and for had dealt with him from the beginning and went on to deal with him in his movie camera business. Yeah all I can say it’s a shame, it was a really cool product from the USA, like so many In the 1980s and 90s, but now it’s just another product on a shelf with 1 million other products all driven by a faceless organisation with one goal and that is profit.
seria bom se fosse legendado. amo a oakley!
Im trying to start a glasses company. and i was wondering what would be the best way to put the logo on the glasses.
@JimmyLefebvre-jw7xn
Жыл бұрын
Bonjour, et aujourd'hui vous avez réussi à créé votre entreprise ?
Kkkk aí patrao
Oakley makes their sunglasses mostly in the USA!
@timmcclements7657
3 жыл бұрын
not true at all...made in America is a big misconception meaning they are put together here with parts from Mexico/china/Cambodia etc
It`s a shame now that such a cool brand is in the hand of luxottica, which is exploiting the brand without attention to details and R&D.....it`s just an other Ray Ban now.....shame
meter mala eu preciso de alguns equips o mundo ta acabando em oakley..
O.A.K.L.E.Y
Lame I was looking for Oakley sunglasses
It's dumb not to make a product that people would use and buy. The best grip in the world and they won't make it. They force you to buy them from jerks on evil bay who charge ridiculous prices.
It's dumb not to make a product that people would use and buy. The best grip in the world and they won't make it. They force you to buy them from jerks on evil bay who charge ridiculous prices.