Here's Why the Audi R8 Was the Perfect Halo Car

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The Audi R8 was the perfect halo car. Today I'm going to explain why the R8 was such a success at being a halo car -- and why other halo cars have failed to replicate the R8's major success.
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Пікірлер: 2 100

  • @jaaj7381
    @jaaj73813 жыл бұрын

    I'm actually beginning to believe that Doug actually did forget the password to more doug

  • @stupidvideos1449

    @stupidvideos1449

    3 жыл бұрын

    Same

  • @FujiwaraBunta

    @FujiwaraBunta

    3 жыл бұрын

    Me too

  • @nickgav7390

    @nickgav7390

    3 жыл бұрын

    YuuY

  • @neeranii3806

    @neeranii3806

    3 жыл бұрын

    probably hello btw jaaj

  • @VdiMusicGaming

    @VdiMusicGaming

    3 жыл бұрын

    Lol

  • @always.elevate
    @always.elevate3 жыл бұрын

    Looking back, Audi getting the R8 in Iron Man was such a smart move.

  • @f-ckmyr0fil226

    @f-ckmyr0fil226

    3 жыл бұрын

    Can you imagine t 😄🤣😁😀

  • @f-ckmyr0fil226

    @f-ckmyr0fil226

    3 жыл бұрын

    Very nice job for 😎😋😉😆

  • @f-ckmyr0fil226

    @f-ckmyr0fil226

    3 жыл бұрын

    Can you imagine t 😙☺🙂

  • @watermalone5782

    @watermalone5782

    3 жыл бұрын

    Audi was featured on sooooo many films but they still made everyone's jaw drop to the cinema floor

  • @christopherkohut8495

    @christopherkohut8495

    3 жыл бұрын

    The nsx was also in iron man (but didn’t come out until years later)

  • @curbowman
    @curbowman3 жыл бұрын

    The R8 was the one who made LED daytime running lights a norm.

  • @s1d3k1ckRO

    @s1d3k1ckRO

    3 жыл бұрын

    Didn't the prototype also have laser beams?

  • @balint.palace

    @balint.palace

    3 жыл бұрын

    I think LED daytime running lights became a norm because of an EU law

  • @Gongolongo

    @Gongolongo

    3 жыл бұрын

    Mercedes and BMW came out nearly the same time. Audi just did it the best. Mercedes did the leds under the headlights and then bmw did the halo headlights.

  • 3 жыл бұрын

    Audi S6 C6 came with LED DRL (in front bumper) continue with facelift of C6 with DRLs integrated in headlights and since then it came a norm.

  • @Aol8887

    @Aol8887

    3 жыл бұрын

    @@balint.palace No its not a norm. You can have halogen DRL

  • @danx337
    @danx3373 жыл бұрын

    Tony Starks definitely helped setting its "Cool" image. Acura did sponsored Marvel at some point but didn't work out well.

  • @bradenmcg

    @bradenmcg

    3 жыл бұрын

    yeah, they were using Acura as the cars for SHIELD, but it's hard to make a big ugly SUV be cool the way an R8 is. I think they even actually had a selling "Shield-ediiton" of the MDX? Could be wrong on that though...

  • @danx337

    @danx337

    3 жыл бұрын

    @@bradenmcg actually Tony did drive the NSX (prototype or concept at the moment and it was a drop-top!) in the movie once in the first avenger movie i believe.

  • @maYdaY1337

    @maYdaY1337

    3 жыл бұрын

    iRobot with Will Smith probably did something for the New Audis too. It pretty much was a preview on the R8 to build up the hype.

  • @TheKingsapostle

    @TheKingsapostle

    3 жыл бұрын

    Because Acura is trash. So is Lexus.

  • @maYdaY1337

    @maYdaY1337

    3 жыл бұрын

    @@TheKingsapostle Is that why Lexus is leading most reliability statistics ? Cause they are trash ? makes sense. The LFA was a masterpiece. Just to late and to expensive. Their V8 is pretty good too. (LC500 and RC F)

  • @FinancialShinanigan
    @FinancialShinanigan3 жыл бұрын

    Iron Man tie-in was a brilliant marketing move as well.

  • @sniper8579

    @sniper8579

    3 жыл бұрын

    Very true!

  • @pedrochevez2090

    @pedrochevez2090

    3 жыл бұрын

    irobot too

  • @hanoimenace

    @hanoimenace

    3 жыл бұрын

    Acura copied that too

  • @obhatti

    @obhatti

    3 жыл бұрын

    Thank you!!! Felt like this was a huge oversight on Doug's part, and was looking for this comment!

  • @Clone1italy

    @Clone1italy

    3 жыл бұрын

    Just like the concept NSX

  • @ASAPg35
    @ASAPg353 жыл бұрын

    Another huge point you missed was the L.E.D lights. I remember the first time I saw a R8 in 2008 and a A4 I was blown away. It’s so common now but it was a revolutionary design feature.

  • @The3nd187

    @The3nd187

    3 жыл бұрын

    I remember people used to call them "Christmas lights"

  • @luisarsuaga7637

    @luisarsuaga7637

    3 жыл бұрын

    He didn't mention the LEDs on this video, but he is well aware that the R8 started the LEDs trend. In his 2008 R8 video review he states this among many other things that started with the R8.

  • @SwapBlogRU

    @SwapBlogRU

    3 жыл бұрын

    It's a trend that has to die. They look cool, but in an older car you replace a light bulb, while with LED's you need to replace the entire head or tail light if those go bad, which is just ridiculous.

  • @dev1ce888

    @dev1ce888

    3 жыл бұрын

    I remember admiring the audi q5 headlight of our neighbor back in elementary

  • @LS3ftw15

    @LS3ftw15

    3 жыл бұрын

    I was hoping to hear him mention it here, because it goes along with his theory about how Audi tied the R8 to the rest of their updated line-up. The R8 started the design trend of decorative LED DRLs, but Audi rolled that out across all their models pretty quickly. So prospective customers saw the cool memorable headlights on the R8, and then saw the same styling element on an A4 or S5 and bough it.

  • @ryanhodge2721
    @ryanhodge27213 жыл бұрын

    “The R8 was to draw people into the showroom.” Hilariously true. I bought a 2008 Audi A6 off a guy, first owner, told me he originally went with his wife to get an R8 and his wife ended up wanting a new car. So they bought both, and now I drive the A6 his wife bought.

  • @Dulc3B00kbyBrant0n

    @Dulc3B00kbyBrant0n

    3 жыл бұрын

    it freaking works man I went to audi once to check out r8s the people were nice so recently having remembered that I went there and the dude straight up sold me a rs3 in a few minutes picking it up on friday

  • @evanrozsa

    @evanrozsa

    3 жыл бұрын

    I had an 08 A6 too. 4.2?

  • @ryanhodge2721

    @ryanhodge2721

    3 жыл бұрын

    @@evanrozsa 3.2 Quattro. I was looking at the 4.2s but with the drive I have to work it wasn’t economical. Then I saw the guys listing on Facebook marketplace, 150k miles for 2250 and I had to take it.

  • @evanrozsa

    @evanrozsa

    3 жыл бұрын

    @@ryanhodge2721 That's awesome man! My A6 4.2 got totaled around 158k. I loved it but it was a terrible car

  • @johnair1

    @johnair1

    3 жыл бұрын

    Lets not forget R8 was not quite so expensive and limited like the Lexus LFA. It was a very fast Sportscar with a slight edge to a supercar (DNA) whereas the LFA has the classic Supercar feel.

  • @omarblanchfield6717
    @omarblanchfield67173 жыл бұрын

    Doesn’t hurt being in the first Ironman movie to kick off the MCU either.

  • @michaeldurrett8388

    @michaeldurrett8388

    3 жыл бұрын

    That's where I first heard of it.

  • @MikeLikesChannel

    @MikeLikesChannel

    3 жыл бұрын

    Yep, and in Ironman 2 he had the convertible 👍

  • @EverlastingPromises

    @EverlastingPromises

    3 жыл бұрын

    I'm shocked that Doug forgot about this fact. One of the biggest reasons I think it was so successfully known.

  • @Layershift53

    @Layershift53

    3 жыл бұрын

    And don´t forget iRobot

  • @dp87479

    @dp87479

    2 жыл бұрын

    Yeah thats the first thing I thought of.

  • @TigerChamp99
    @TigerChamp993 жыл бұрын

    Audi R8 has a timeless styling IMO

  • @Sbinott0

    @Sbinott0

    3 жыл бұрын

    The only car from that era that would look modern even today, it was a success as a halo car because they made one of the best looking cars ever

  • @clothestravel

    @clothestravel

    3 жыл бұрын

    Agreed, just as the TT did.

  • @sh_iel

    @sh_iel

    3 жыл бұрын

    Definitely, especially the original one.

  • @Biker_Gremling

    @Biker_Gremling

    3 жыл бұрын

    And then they face-lifted it and ruined it.

  • @frankzappa3834

    @frankzappa3834

    3 жыл бұрын

    Yeah it’s not even dated like those 2015 Acura’s

  • @x-90
    @x-903 жыл бұрын

    He has a Dodge Caravan shirt, he’s in support of the Hellcat Minivan

  • @MetraFan81

    @MetraFan81

    3 жыл бұрын

    If not a Hellcat, at least an R/T or SRT version. A minivan with a V8 engine is almost unheard of, and I'm sure it would be crazy.

  • @x-90

    @x-90

    3 жыл бұрын

    @@MetraFan81 the only fast minivan I know of is the Mercedes R63 AMG

  • @jaaj7381

    @jaaj7381

    3 жыл бұрын

    @@x-90 the odyssey type r

  • @f-ckmyr0fil826

    @f-ckmyr0fil826

    3 жыл бұрын

    Very nice to be 😙😋😎

  • @f-ckmyr0fil826

    @f-ckmyr0fil826

    3 жыл бұрын

    Very good for you to 😙☺🙂

  • @samyadav006
    @samyadav0063 жыл бұрын

    Audi R8 design is just timeless IMO. It still looks modern and such attractive design! Which comes with a V8!

  • @Scisca1a2a

    @Scisca1a2a

    3 жыл бұрын

    The V10 is the dream though...

  • @mikesalas5685

    @mikesalas5685

    3 жыл бұрын

    I have r8 v8 and put me a smile every day driving to my work and other duties. To wallmart, to downtown, to purchase food. Wife and me car to everyday... Onle very few problems with potholes...

  • @samyadav006

    @samyadav006

    3 жыл бұрын

    @@mikesalas5685 living the best life I guess!

  • @mikesalas5685

    @mikesalas5685

    3 жыл бұрын

    @@samyadav006 Living with this car maybe no the best life, because is a car to drive point A to B (special yes) but the car is reliable and not is very expensive, some work of manteniance are done very easy. Compared with gallardo Lambo, and a murcielago are thousands of dollars of diference.

  • @samyadav006

    @samyadav006

    3 жыл бұрын

    @@mikesalas5685 I’m amazed to hear that it’s reliable! But yeah compared to its maintenance against the murcielago and gallarado it’s not much because I have seen many drive R8 so badly and then just sell it and that’s affects the vehicle a lot 💰🔧. Well I just drive my Camry (as you can see in my videos) so seeing R8 it’s just wonderful! The attractive design is just something else! 👏🏻

  • @calotono
    @calotono3 жыл бұрын

    You forgot to mention that the R8 was Tony Stark’s car. I think that was a big factor, too.

  • @FebreGundam

    @FebreGundam

    3 жыл бұрын

    I came here to comment that, the first Iron Man was a HUGE success (it launched the MCU afterall) and the fact that Tony Stark drove a R8 certainly had a big push for the car

  • @enforcement2

    @enforcement2

    2 жыл бұрын

    Imagine the inane people coming here and discussing a gimmicky, inane movie as having convinced them to purchase a relatively pricey vehicle.

  • @jamesrosewell9081

    @jamesrosewell9081

    2 жыл бұрын

    @@enforcement2 That's a relatively ignorant comment.

  • @AGlimpseInside
    @AGlimpseInside3 жыл бұрын

    “Halo cars” should be a section on CARS AND Bids…

  • @MrAnxious

    @MrAnxious

    3 жыл бұрын

    @hv a happy day thank you for this I needed it 🙏🏽

  • @pancake5830

    @pancake5830

    3 жыл бұрын

    @hv a happy day that looks like a phishing link

  • @themoviedealers

    @themoviedealers

    3 жыл бұрын

    CARRRRRRRSS and BIDDDDSSSS

  • @dont_at_me__

    @dont_at_me__

    3 жыл бұрын

    Lexus thought they were going to rely on the LFA's only party trick being the exhaust. I also thought they only leased the rather than let people buy them the first couple years

  • @JoshPlayzJG

    @JoshPlayzJG

    3 жыл бұрын

    Cars and beers

  • @t0ddtu63
    @t0ddtu633 жыл бұрын

    Let's not forget Audi turbodiesels winning Le Mans as well at that time. So, to roll out the R8 and have a winning team with prototype race cars with a similar naming scheme, well that probably didn't hurt either.

  • @comeberza

    @comeberza

    3 жыл бұрын

    The almost launched a diesel v12 audi r8 if I remember correctly

  • @Real_MisterSir

    @Real_MisterSir

    3 жыл бұрын

    @@comeberza Yea they were experimenting with it, similar engine as the one they ended up putting in the V12 Q7 instead. Would have loved to see it happen in the R8 too, would have been such a unique piece of car history.

  • @bocahdongo7769

    @bocahdongo7769

    3 жыл бұрын

    @@Real_MisterSir With bit of aero noise generator, it would be sounds like as spaceship

  • @comeberza

    @comeberza

    3 жыл бұрын

    @@Real_MisterSir yes but diesel engines are way too heavy and unsporty to use

  • @wtfrofllolxd

    @wtfrofllolxd

    3 жыл бұрын

    @@comeberzawell it did work in their lemans cars.

  • @Dipeness
    @Dipeness3 жыл бұрын

    Just realized doug introduces himself in the third person

  • @king4aday4aday

    @king4aday4aday

    3 жыл бұрын

    Right, it's his brand to start off with "THISSSSSS...", and when the subject is not a car, it's himself and his own opinion. To me it conveys that it's just a guy's opinion that you don't have to agree or disagree with, it's like he's putting his opinion out as one of the "options"

  • @user-cv2fd5xl9b

    @user-cv2fd5xl9b

    3 жыл бұрын

    @@king4aday4aday damn lmao i dont think theres that much depth of thought into that decision to be honest

  • @briannewton1450

    @briannewton1450

    2 жыл бұрын

    Good marketing for himself lol

  • @deject
    @deject3 жыл бұрын

    Spot on about the LFA. A truly incredible car that was just far too expensive.

  • @ZeerXX

    @ZeerXX

    3 жыл бұрын

    and now they have doubled in value.

  • @abhishekrao1525

    @abhishekrao1525

    3 жыл бұрын

    And Lexus still lost money on each sale. The development was just that expensive.

  • @MS-mr4zm

    @MS-mr4zm

    3 жыл бұрын

    Also…..ummmm….it wasn’t really that great or fast in any real sense vs the competition. Sounded good though. GTR annihilated it in real world.

  • @danx337

    @danx337

    3 жыл бұрын

    I believe in the US, Lexus only offered LFA with leasing option in the beginning and later offered purchasing option. Go figure why it failed in terms of sales.

  • @jsquared1013

    @jsquared1013

    3 жыл бұрын

    @@MS-mr4zm that's not an accurate statement. The LFA was on par with the 599 performance-wise, and the R35 at the time was in its infancy and not nearly as capable as the current variants.

  • @thesprawl2361
    @thesprawl23613 жыл бұрын

    I still think the R8 is one of the most gorgeous, game-changing cars of the century. I remember first seeing one long before I ever became interested in cars and appreciating it in exactly the same way I'd appreciate any instantly classic piece of design. It didn't look like any other supercar - it wasn't intended to look angry, or threatening or brutal or showy. Just beautiful. That silhouette will go down in the history of car design as pretty much perfect.

  • @AndreWakefield

    @AndreWakefield

    3 жыл бұрын

    I always felt that the R8 was “introduced” in I, Robot where Will Smith drove a funky futuristic looking Audi coupe. I remember being a young teen and thinking that his car in the movie was super cool and then years later the R8 had resemblance to it

  • @thesprawl2361

    @thesprawl2361

    3 жыл бұрын

    @@AndreWakefield That's exactly where I saw it first too. I also remember coming away from that film thinking how gorgeous the car looked, and then I saw the R8 and it's basically the same shape, the same silhouette. It was clever marketing. Couldn't it drive sideways in the film? And do high speed 360 spins, because it had orbs instead of wheels...😁 Then Tony Stark started driving them and that was when they began to creep past saturation point. But still probably my favourite supercar ever from an aesthetic perspective.

  • @57F100

    @57F100

    3 жыл бұрын

    I honestly don't like the design, tbh I think it's ugly. I see what you mean though because it has very smooth lines. Not cup of tea though.

  • @AndreWakefield

    @AndreWakefield

    3 жыл бұрын

    @@thesprawl2361 Yeah Tony Stark in R8 was driving the real deal in Iron Man. Definitely helped put it on the map. I actually knew a guy who had an R8 and everyone was calling him Tony Stark lol

  • @f-ckmyr0fil826

    @f-ckmyr0fil826

    3 жыл бұрын

    Can you imagine t 😉🤣😃

  • @BenilJoseph
    @BenilJoseph3 жыл бұрын

    The sad thing is, lexus didn't make a single dime off the LFA, they were selling it at a loss.

  • @comeberza

    @comeberza

    3 жыл бұрын

    And it wasnt what the Audi r8 was, the r8 flooded the market because it was logical, usable

  • @eriksantoso1741

    @eriksantoso1741

    3 жыл бұрын

    It's great car but when new people quite "not appreciated" in term of price.Just that

  • @mrjdmtunerboy.1463

    @mrjdmtunerboy.1463

    3 жыл бұрын

    At least LFA price is up now a lot car collectors looking for LFA. With good price

  • @f-ckmyr0fil226

    @f-ckmyr0fil226

    3 жыл бұрын

    Get a little more 😄🤣😁😀

  • @f-ckmyr0fil226

    @f-ckmyr0fil226

    3 жыл бұрын

    Very good and good 😍😋😉😆

  • @DirectorsGarage
    @DirectorsGarage3 жыл бұрын

    Oh Doug, the masterstroke was putting Tony Stark behind the wheel. They did press tours with Robert Downey Jr. and THE CAR. The car became integral to the most successful movie franchise since Star Wars. If only Darth Vader had driven an NSX. It was also the car that started the eyebrow running lights that every manufacturer tried to copy.

  • @_BangDroid_

    @_BangDroid_

    3 жыл бұрын

    Don't forget The Transporter franchise (for Audi overall)

  • @jsquared1013

    @jsquared1013

    3 жыл бұрын

    @@_BangDroid_ which is funny because IIRC the first one featured an older 7-series

  • @enforcement2

    @enforcement2

    2 жыл бұрын

    A masterstroke, advertisement itself already is an asinine abomination but advertising something in an inane movie and then happily reporting to be submissive to the farce of mindless consumerism? Man, come on!

  • @DirectorsGarage

    @DirectorsGarage

    2 жыл бұрын

    @@enforcement2 I'm going to point out something you're apparently not comfortable with: Advertising works. Do you have any idea how much money Audi spent to get that placement? And how much money they spent to hype the movie tie-in? The inane film made more than $500 million dollars, and launched a multi-billion dollar franchise. You underestimate the powers of the dark side. Oh wait, wrong reference.

  • @sedzanithilivhali882
    @sedzanithilivhali8823 жыл бұрын

    The daytime running lights also contributed to Audi's signature cool look. And it was copied in other models like the A4, A5 etc and that gave the R8 a strong tie in with the rest of the Audi lineup

  • @konczdavid
    @konczdavid3 жыл бұрын

    The perfect Halo car is Warthog. Stop spreading misinformation.

  • @Sahidable

    @Sahidable

    3 жыл бұрын

    Underrated comment

  • @Charlie-Charlot

    @Charlie-Charlot

    3 жыл бұрын

    @@Sahidable not for very long

  • @tomljc2006

    @tomljc2006

    3 жыл бұрын

    @@Charlie-Charlot lol

  • @ImARealHumanPerson

    @ImARealHumanPerson

    3 жыл бұрын

    @hv a happy day no

  • @sadtoast6122

    @sadtoast6122

    3 жыл бұрын

    Thank om only here to find your comment sir ... will argue gauss hog vs original later

  • @JTSuarez
    @JTSuarez3 жыл бұрын

    Seems like Doug still hasn’t recovered the More Doug password

  • @neihomai8

    @neihomai8

    3 жыл бұрын

    i get it'z a joke, but actually different youtube channelz uze the very zame google account. anyway, i think if he will alwayz upload the "more doug demuro" videoz on thiz channel for more viewz, he zhould juzt cloze hiz "more doug demuro" channel officially. that will make him look lezz view-hungry.

  • @RadDadisRad

    @RadDadisRad

    3 жыл бұрын

    @hv a happy day no wants to watch your Islam video

  • @bobcoats2708

    @bobcoats2708

    3 жыл бұрын

    @@neihomai8 Your ‘s’ key broke dude?

  • @neihomai8

    @neihomai8

    3 жыл бұрын

    @@bobcoats2708 that'z right, lol

  • @slowspecv69

    @slowspecv69

    3 жыл бұрын

    @@neihomai8 wait for real your S doesn’t work😂

  • @rob8810
    @rob88103 жыл бұрын

    Doug does such an underrated job at putting things into perspective, love it

  • @ThatOGOne
    @ThatOGOne3 жыл бұрын

    Not rocket science to figure out why Doug’s not posting on his second channel. There’s a finite number of different cars and I’d implore you to even rattle 5 different cars off the top of your head that would be interesting and quirky enough to post a full review of. This channel is revenue source and content hub number one, and these videos still fit in the scope of Doug’s videoscape as being informative automotive content.

  • @yash.kapoor
    @yash.kapoor3 жыл бұрын

    Worth mentioning is that a big reason why the R8 was even developed in the first place was because of the Lamborghini Gallardo also being developed by Audi. It's almost as if they anyways had to make the Gallardo, so they then decided to make the most out of that investment by making the R8 to bolster the Audi brand as well, in combination with the other factors that you mentioned. Of course none of this takes away from how astonishingly good the R8 itself was, one of the best looking sportscars ever made along with the engine, manual 'box and dynamics.

  • @nonikhanna1

    @nonikhanna1

    3 жыл бұрын

    I agree. A lot of things happened to go right for this Halo Car effect to take place. The Le Mans wins by the R8, the new lineup

  • @sinnaever
    @sinnaever3 жыл бұрын

    Let’s be honest… the LED strip DRL headlight styling queue from the R8 is what made Audi popular. Everyone started copying that style.

  • @DrZedDrZedDrZed

    @DrZedDrZedDrZed

    3 жыл бұрын

    Came here to make this comment. Saw that you made this comment. Thank you. Can’t tell you how distinct they looked on a rainy downtown Toronto street at night the first time I saw one in the flesh. Was unreal design at the time. Never seen anything like it.

  • @el_manu_el_

    @el_manu_el_

    3 жыл бұрын

    Yeah! That is exactly what I remember from the first time I saw one. The sleek design and the cool headlights.

  • @JohnMurrayOP

    @JohnMurrayOP

    3 жыл бұрын

    Jeremy Clarkson called them Ferry Lights. Always thought that was one of the funniest things he said on top gear.

  • @adamthompson4072
    @adamthompson40722 жыл бұрын

    He is right about seeing R8s more than any of the others. The most recent I seen was in January, salt and slushy snow built up on the interstate where the plow trucks just couldn't get. I'm merging from the on ramp in a 21 year old truck and in the next lane is a 1st gen R8 Spyder with the V8 and a 6speed just cruising right along like it just another day. Much respect for that owner

  • @23bamboosaclose
    @23bamboosaclose3 жыл бұрын

    I have never seen an LFA in person to this day.

  • @enforcement2

    @enforcement2

    2 жыл бұрын

    Aside from the impractical and tendentially inequitable aspect of supposed supplies and demands, if you think about it, in generalised form, could this not be seen as not necessarily a negative point?

  • @garythecyclingnerd6219
    @garythecyclingnerd62193 жыл бұрын

    This is a testament to Audi’s corporate culture and the executives willingness to invest in the company. I guarantee that nobody at my company could convince the C suite that we need to invest a huge sum of money on a halo product, at MUCH lower margin than we target, AND reinvest in the other products at the same time. R8’s success was a massive, coordinated effort, that needed a multi year schedule that the company stuck to. There’s good reason to be reserved, many companies did have halo products blow up in their face, but if you want to double your market share in 3 years, you need to be bold and smart

  • @pan4632

    @pan4632

    3 жыл бұрын

    The funny thing about the automotive industry is that corporate bean counters are consistently proven to be less financially savvy than those who legitimately care about the brand image, prestige, and critical reception of the cars. Audi does a good job of prioritizing these values to drive financial success. Case in point: VW execs desperately wanted to demote the next gen A4 to the MQB Platform (FWD biased, transverse mounted engine used in the A3) to cut roughly $1 Billion from the budget to develop and produce the next gen A4. Doing this would have resulted in the next A4 being ruthlessly trashed by every magazine, journalist, youtuber, etc. for poor driving dynamics. This would be bad because Audi currently already struggles with complaints of driving dynamics, even in their MLB platform vehicles. Common sense thankfully prevailed and Audi corporate decided that upholding the brand's image and engineering prowess was more important in the long run than reducing development costs on one of their most popular models.

  • @MrHu58

    @MrHu58

    3 жыл бұрын

    @@pan4632 VW have had some dumbass ideas with making Audi into a VW clone, more than they already are. They wanted to put the 5 cyl engine from the RS3 in the new MK8 Golf R, but Audi said fuck no. It would've made the RS3 irrelevant.

  • @jsquared1013

    @jsquared1013

    3 жыл бұрын

    @@pan4632 you make a good point. The automotive industry can't just run by the numbers like the bean counters do in other industries. A car is usually the second-largest purchase someone is going to make (after a house) and it's a fairly long-term frequent-use item that has a significant element of emotion and intangibles attached to the decision-making when it's time to buy one. And bean-counters are notoriously bad when dealing with intangibles.

  • @Layershift53

    @Layershift53

    3 жыл бұрын

    @@jsquared1013 It´s also the only product people buy where you litteraly crawl into. Imagine slithering into an iPhone, it better be comfy.

  • @mraihan7400
    @mraihan74003 жыл бұрын

    Doug, we gotta remind you, you've got another channel to feed.

  • @fb1000000

    @fb1000000

    3 жыл бұрын

    @@f-ckmyr0fil560 she's right 😏

  • @zalansz9450
    @zalansz94503 жыл бұрын

    I only see the Avus, that sort of came alive and lived vicariously through the R8. I never forget, how striking it was to go see the Avus Quattro at the dealership back in the days.

  • @LukeBass1000
    @LukeBass10003 жыл бұрын

    Let's not forget the movie Transporter 2 - released in 2005, starring Jason Statham which featured that sleek and sexy Audi A8. I believe that definitely turned a few heads

  • @Manu-Official

    @Manu-Official

    3 жыл бұрын

    The continuity mistakes in there made me howl. In some shots the car's automatic, in other shots it's a 6 speed manual. Cringe when the dude shifts it into S mode and it's cut to make it look like he's shifting a gear up... Otherwise great movie, wished they did not do the Fast N Furious silly editing on gear changing.

  • @JasonLambek
    @JasonLambek3 жыл бұрын

    Metrics be damned, the LFA is a success just by existing.

  • @redmonster021

    @redmonster021

    3 жыл бұрын

    Lexus lost so much money developing the car that even the 400k price tag couldn't justify the development costs

  • @Micherson

    @Micherson

    3 жыл бұрын

    LFA IS A FAIL SUCCESS. AMAZING CAR. BUT IT IS A FAIL. Price way to high. And it just took way to long to develop. And being a lexus didn't help at all. And not having a dual clutch certainly didn't help.

  • @AidanRitchie

    @AidanRitchie

    3 жыл бұрын

    ehhhhhh

  • @benjaminrobinson3842

    @benjaminrobinson3842

    3 жыл бұрын

    Oh, so it _does_ exist? Well, okay, I know it does, but I've never seen one, even at a car show. Supposedly, Lexus quizzed potential buyers, looking for people who would actually drive the car on the street as opposed to instantly garaging them. I guess that didn't work out as planned ...

  • @mikealvarenga3721

    @mikealvarenga3721

    3 жыл бұрын

    Ehh it was a flop, bar none. A fantastically engineered and with an engine that stirred up emotions flop

  • @JOKBO1
    @JOKBO13 жыл бұрын

    I can't believe you didn't mention the influence that Iron Man and iRobot had on the success of this car. Those things were massive.

  • @tfrogginhfroggin

    @tfrogginhfroggin

    3 жыл бұрын

    Yes!

  • @havardstle3788
    @havardstle37883 жыл бұрын

    The part of Audi not being cool in the 90's is not true in Europe. In the 90' s there where the quatro's, the S2, S4, and later S6 and the RS2. The legacy from the rally S1 was allso verry strong. Growing up in the 90' Audi's was what you wanted! That's why I in the 00s I had an 2,2 S4, 2,2 S6 and an 2,2 RS2.

  • @jsquared1013

    @jsquared1013

    3 жыл бұрын

    In Europe, yes, but in the US we didn't get the S2 or RS2, and hardly anyone knew about rallying. Seeing an ur-S4/S6 was like seeing a unicorn. Only crazies like me who watched WRC and Le Mans on the Speedvision special-order satellite channel knew anything about that 😁

  • @23ofSeptember
    @23ofSeptember3 жыл бұрын

    I think the Audi TT is what put Audi on the map, and then it was LED lights, the enormous grill and movies like "The Transporter" that made them cool. The R8 was more like a cherry on top, but Audi would still be where it is at today without the R8. R8 sales are horrible by the way.

  • @bradenmcg

    @bradenmcg

    3 жыл бұрын

    "Transporter" was pre-R8 though (first one was 2002), the car in those movies was the S8 sedan.

  • @zoltore23
    @zoltore233 жыл бұрын

    If Doug had kids their names would be Quirk and Feature.

  • @arikalogerakis5311

    @arikalogerakis5311

    3 жыл бұрын

    genius

  • @jayd2929

    @jayd2929

    3 жыл бұрын

    Stolen comment

  • @antesvlogs1384

    @antesvlogs1384

    3 жыл бұрын

    Quirk Demuro and Feature Demuro

  • @JoseRodriguez-ey7ju

    @JoseRodriguez-ey7ju

    3 жыл бұрын

    @@jayd2929 Stolen comment

  • @taelorwatson9822

    @taelorwatson9822

    3 жыл бұрын

    He does have kids. They're both blue

  • @JahNuhThunDeeTheOneAndOnly
    @JahNuhThunDeeTheOneAndOnly3 жыл бұрын

    The Audi R8 aged so well over the past 13 years!

  • @jacellious

    @jacellious

    3 жыл бұрын

    Yh, gen 1 could still looks new, it literally pioneered the the led lights trend

  • @josephdonnelly3169
    @josephdonnelly31693 жыл бұрын

    In 1991 when people walked into the Acura dealership they saw the NSX on the floor looking spectacular, then they saw the Acura Integra, and the Acura Legend; not the cars you mentioned which came out much later. I know firsthand, because I was one of those people. I purchased the Integra which was basically a very dependable and good car for the time, still left you looking over your shoulder at the NSX as you drive away.

  • @danielburgin28

    @danielburgin28

    2 жыл бұрын

    he's not talking about the 90s NSX

  • @pinut187
    @pinut1872 жыл бұрын

    The main success of Audi isn’t due to the R8. Audi was giving cars to all celebrities and have these appear in all the magazines, newspapers etc.

  • @aayushkadam7610
    @aayushkadam76103 жыл бұрын

    Doug is a type of guy who forgot password for his second channel

  • @Aezetyr
    @Aezetyr3 жыл бұрын

    Another thing to note: the Audi brand was very prevalent in the early days of the MCU; the R8 was featured in the first Iron Man flick, and was used by SHIELD in several movies and the television series.

  • @f-ckmyr0fil226

    @f-ckmyr0fil226

    3 жыл бұрын

    Very good for me But 😁😂😃

  • @f-ckmyr0fil226

    @f-ckmyr0fil226

    3 жыл бұрын

    Can i just say 🤗😋😉

  • @f-ckmyr0fil226

    @f-ckmyr0fil226

    3 жыл бұрын

    He was not the best 😙☺🙂

  • @tfrogginhfroggin

    @tfrogginhfroggin

    3 жыл бұрын

    Yes!

  • @LouisSubearth

    @LouisSubearth

    3 жыл бұрын

    Yeah, but so was Acura, especially in the 2012 Avengers film.

  • @sebastiaomendonca1477
    @sebastiaomendonca14773 жыл бұрын

    The original R8 V8 still looks new even 13 years later

  • @danhall5761

    @danhall5761

    2 жыл бұрын

    The R8 was dated in 2008 let alone now, what new cars are you driving? The interior is awful

  • @sebastiaomendonca1477

    @sebastiaomendonca1477

    2 жыл бұрын

    @@danhall5761 I know everyone is entitled to their own opinion but god damn some people have terrible opinions

  • @Just_Pele
    @Just_Pele3 жыл бұрын

    For the 2nd gen NSX the failure was obvious, even at the time. The lead designer didn't have a clue what made the original NSX so awesome and so revered, and turned it into another hybrid tech demo (and also slower than all the others). What a terrible concept it was.

  • @michaelfjmusic

    @michaelfjmusic

    3 жыл бұрын

    The front end of the new NSX actually looks like a 4th-gen Toyota Prius. It's not a terrible-looking car for sure, but what the hell kind of relation does it have whatsoever to the original?

  • @LeonCheung

    @LeonCheung

    3 жыл бұрын

    @@michaelfjmusic I think many cars become a victim of their own previous success when it's a line that was stopped for a significant amount of time then revived. It's not like a Mustang where they just go gen after gen evolving. If you stop making a legendary car then bring back the name plate 10 years later, it really seems like people are unwilling to accept it as a new halo car, but rather compare it to what they remember as legend of the previous car and not objectively on what the car accomplishes. Strangely the Japanese top execs never learn with this. They might have been much more successful if the 2nd gen NSX was named something else maybe HSX? The RX8 and CRZ were also victims of this. Neither of those were even named the same thing as their legendary predecessors, but everyone saw them as spiritual successors and I think that ultimately destroyed their chances as being looked at objectively. The Mini brand would be a good example of a legendary name plate revival, though it's been heavily diluted today to the point where I'm not really sure what to make of it.

  • @jamesengland7461

    @jamesengland7461

    3 жыл бұрын

    Faster, cheaper, more stylish! The new NSX makes the competition all of those.

  • @aaryeshg.6526

    @aaryeshg.6526

    3 жыл бұрын

    @@LeonCheung personally I think Honda should have made the Dualnote concept real (that was fantastic hybrid sedan concept). Mid engined sedan with a 3.5L V6 and electric motors in the front for AWD. Can seat 4 people as well. This is what could have been Honda's halo machine and reflects Honda's practical supercar mindset. This works better as a hybrid than what they did with the 2016 NSX.

  • @cyjan3k823

    @cyjan3k823

    3 жыл бұрын

    It was great idea, Way ahead of its Time. Get nissan gtr engine inside and anything close to tesla motor and you would have Performance marvel, they tried to do this when tech wasnt there

  • @WomboAnimals
    @WomboAnimals3 жыл бұрын

    The way stark drives his R8 towards his Malibu villa🔥🔥

  • @805NAVE

    @805NAVE

    3 жыл бұрын

    Didn’t stark also have an NSX concept ?

  • @Aki_Lesbrinco

    @Aki_Lesbrinco

    3 жыл бұрын

    Yes but the R8 was featured in the first Iron Man moview and the car axtually exited when it was featured. The NSX that we saw in the first Avengers movie was a prototype and the actual production NSX didn't get to market until a couple of years later.

  • @tfrogginhfroggin

    @tfrogginhfroggin

    3 жыл бұрын

    Yes!

  • @lancelaprarie6128
    @lancelaprarie61283 жыл бұрын

    Cmon man, Audi partnered with marvel and all the cars in iron man series and others which got more people to look Audi’s way. Master stroke.

  • @USMFAN1996

    @USMFAN1996

    3 жыл бұрын

    Acura has done that exact same thing though and I guess it hasn’t worked

  • @patrick7695

    @patrick7695

    3 жыл бұрын

    @@USMFAN1996 they did? I honestly never saw an nsx in a movie like fr...

  • @RealScottPowers

    @RealScottPowers

    3 жыл бұрын

    @@patrick7695 If I recall without looking I think Tony's car at the end of Avengers is the NSX.

  • @patrick7695

    @patrick7695

    3 жыл бұрын

    @@RealScottPowers i only remember him driving audis He had a convertible r8 in the 1st 2 movies i think Then in the 3rd one it was audi sedan i cant remember, probably an A8 or smth Avengers is like between iron man 2 and 3 Gotta check it out Edit kzread.info/dash/bejne/hnyiz8iFcrG1nqw.html You were right LOL

  • @seraphimvalkyrin4543

    @seraphimvalkyrin4543

    3 жыл бұрын

    @@RealScottPowers You are correct.

  • @IanHobday
    @IanHobday3 жыл бұрын

    "An exotic sports car coming from a German brand, something BMW and Mercedes had never done at **any** point in the past..." lol. So the BMW M1 doesn't count?

  • @MS-mr4zm

    @MS-mr4zm

    3 жыл бұрын

    Kinda also forgetting THE German sports car brand- Porsche- not like they never made an exotic halo car…..lol

  • @IanHobday

    @IanHobday

    3 жыл бұрын

    @@MS-mr4zm He did say BMW and Mercedes so I didn't mention the 959, Porsche's F40 rival. Ignoring the M1 is a pretty big miss by Daddy Doug.

  • @agtshaw

    @agtshaw

    3 жыл бұрын

    the m1 was like the LFA, it was too expensive and evrryone forgot about jt

  • @mancubwwa

    @mancubwwa

    3 жыл бұрын

    or the original 300 SL gullwing... He said any point...

  • @screentime3891

    @screentime3891

    2 жыл бұрын

    @@agtshaw also, the M1 was arguably more Italian than German.

  • @misterdragzon
    @misterdragzon2 жыл бұрын

    Born in the late 90s, the original R8 was and always will be an absolute legend in my mind. A classic I’d love to own one day.

  • @SteveGOML
    @SteveGOML3 жыл бұрын

    Halo Cars by Brand: Merc: AMG GT Porsche: 918 Nissan: GTR Acura: NSX Mitsubishi: 3000GT BMW: i8 Audi: R8 Lamborghini: Aventador Ferrari: LaFerrari Toyota: Supra Lexus: LFA Mazda: RX-7 McLaren: Senna Ford: GT Chevy: Corvette Dodge: Viper Tesla: Roadster Honda: Civic Type-R Kia: Stinger

  • @Rival1998

    @Rival1998

    3 жыл бұрын

    3000gt over evo?

  • @SteveGOML

    @SteveGOML

    3 жыл бұрын

    @@Rival1998 3000GT was the Halo car $80K-$110K super GT, Evo is a beast too but in terms of getting brand attention in the 90s it was the 3000GT for sure

  • @KayJblue

    @KayJblue

    3 жыл бұрын

    Not i8, In terms of significance the 3 series And price is the 7 series.

  • @KayJblue

    @KayJblue

    3 жыл бұрын

    Mclaren is also more like the Sabre/ Senna if not the 765LT

  • @SteveGOML

    @SteveGOML

    3 жыл бұрын

    @@KayJblue agree with Senna 😎

  • @joshbacon8241
    @joshbacon82413 жыл бұрын

    The reason why the Gallardo’s 5.2-litre V10 was detuned for use in the first R8 V10 - 517bhp instead of the Gallardo’s 552bhp - was so it wouldn’t steal sales from the Gallardo, because why would people buy the more expensive Gallardo if it wasn’t going to be any faster than the R8 V10 sister car if the two cars had the same power as each other? They wouldn’t, so Gallardo sales would have plummeted as a result!

  • @oryenm

    @oryenm

    3 жыл бұрын

    man the audi nicer

  • @govinlock8568

    @govinlock8568

    3 жыл бұрын

    Gallardo was the higher trim for R8, or vice versa.

  • @bigballz4u
    @bigballz4u2 жыл бұрын

    Doug is the type of guy to instead of introducing himself by saying "I'm Doug," he says "THIS is Doug Demuro."

  • @maximilianl4453
    @maximilianl44533 жыл бұрын

    I will always remember clarkson saying: "Other sportscars are like walking a cow backwards downstairs... The R8 is like buttering Keira Knightley" or something like that

  • @enforcement2

    @enforcement2

    2 жыл бұрын

    If you are going to regurgitate such complacency, the first mentioned last name was accordingly typed out without a capital first letter, I guess...

  • @maximilianl4453

    @maximilianl4453

    2 жыл бұрын

    @@enforcement2 Wow! Anyways...

  • @dannymartial7997
    @dannymartial79973 жыл бұрын

    The 1st gen R8 is so timeless, it looks newer than the latest R8 model…

  • @FaresDjebbar

    @FaresDjebbar

    3 жыл бұрын

    The rear end on that car is one the most great designs to date!

  • @ViPER5RT10

    @ViPER5RT10

    3 жыл бұрын

    Check your eyes after saying that second statement

  • @jacellious

    @jacellious

    3 жыл бұрын

    I agree on the timeless part but lets not get ahead of ourselves here saying it's more modern compared to gen 2

  • @snakeeyes9246

    @snakeeyes9246

    3 жыл бұрын

    My favourite R8 model is the first version of the Mark 2. But I agree. It's aged so well.

  • @dannymartial7997

    @dannymartial7997

    3 жыл бұрын

    @@jacellious I'm talking about the looks, you idiot. Of course the new one is more modern. But the looks are trendy and ages like shit. 1st gen still looks futuristic while the latest gen just looks current

  • @DeAndre_2000
    @DeAndre_20003 жыл бұрын

    I remember seeing the R8 concept in I-robot when I was like 5 years old. That car and the BMW from NFS most wanted really started me on my path to being a big car enthusiast💯

  • @oakoak4Burma

    @oakoak4Burma

    3 жыл бұрын

    same ! I remember beating the final boss in NFS Carbon just to get that red R8. It didn't happen lol the car stayed in bonus features .

  • @andrewmurphy1812
    @andrewmurphy18123 жыл бұрын

    This would make a great Harvard business review case, thanks Doug

  • @dannymartial7997
    @dannymartial79976 ай бұрын

    Another thing that fed into its success is the fact that I, Robot came out 2 years earlier and it featured the concept car, Audi RSQ. And the R8 obviously took design cues from that futuristic concept car.

  • @mitchellbarnow1709
    @mitchellbarnow17093 жыл бұрын

    People don’t walk into dealerships like they used to, they avoid them like the plague!

  • @ViolentMLG

    @ViolentMLG

    3 жыл бұрын

    Kind of true. If you're shopping around for cars and willing to try multiple brands, you want to test drive. I'd say you probably see higher-intent people at dealers.

  • @mitchellbarnow1709

    @mitchellbarnow1709

    3 жыл бұрын

    @@ViolentMLG That is so true. The serious shoppers will put in the time. Tesla makes it easy, you just schedule a time and a Model to drive.

  • @mitchellbarnow1709

    @mitchellbarnow1709

    3 жыл бұрын

    @@ViolentMLG I prefer to use the dealer’s websites for most of the transactions.

  • @olivergrizzly6346

    @olivergrizzly6346

    3 жыл бұрын

    True. I won't buy anything unless I can make a deal via text.

  • @ricksays7133

    @ricksays7133

    3 жыл бұрын

    That’s because millenials and the Gen. Z are more informed with media outlets like KZread on using money wisely and where and when to buy a vehicle.

  • @brodyvermilyea114
    @brodyvermilyea1143 жыл бұрын

    Doug is the type of guy to marry his wife because he likes her quirks and features

  • @arnavwaghmare3324

    @arnavwaghmare3324

    3 жыл бұрын

    aint that everyone?

  • @nopers2223322

    @nopers2223322

    3 жыл бұрын

    I mean that's why I married mine

  • @CarranzaAlberto

    @CarranzaAlberto

    3 жыл бұрын

    @@arnavwaghmare3324 yep

  • @brodyvermilyea114

    @brodyvermilyea114

    3 жыл бұрын

    @@nopers2223322 you married her because she's "quirky"?

  • @EmazingGuitar

    @EmazingGuitar

    3 жыл бұрын

    Aren’t we all searching for the best quirks and features?

  • @fark111
    @fark1113 жыл бұрын

    Audi's new lineup also killed it with the introduction of LED headlights. The entire lineup looked sweet and so futuristic

  • @JonGorman
    @JonGorman3 жыл бұрын

    Back in the 90s, an Audi is the car Magnum drove when he couldn't drive the Ferrari.

  • @snobac

    @snobac

    3 жыл бұрын

    Magnum PI was pure 80’s magic and the 90’s should never get credit for that show. Loved seeing the Audi 5000’s tho.

  • @matthewelliott2213
    @matthewelliott22133 жыл бұрын

    I hear the R8 called the, "Tony Stark" car more than its actual name-- the Marvel connection was the key.

  • @davidfoster2570

    @davidfoster2570

    3 жыл бұрын

    THANK YOU!!! I wanted him to mention it, but he didn’t

  • @nate8088

    @nate8088

    3 жыл бұрын

    Exactly. That's the reason everyone knows the car.

  • @skylerssupercarlife348

    @skylerssupercarlife348

    3 жыл бұрын

    My license plate doesn't say HALOCAR... It's says IRONM4N. The movies sold me completely on buying an R8.

  • @bkgnkprt

    @bkgnkprt

    3 жыл бұрын

    Marvel studios does really like the audi offerings and concept cars.

  • @tiagodeaviz

    @tiagodeaviz

    3 жыл бұрын

    That's another Halo car effect :) everyone wants to show it off.

  • @neeranii3806
    @neeranii38063 жыл бұрын

    doug gets kidnapped “before you shooot me be sure to check out cars and bids”

  • @neeranii3806

    @neeranii3806

    3 жыл бұрын

    @hv a happy day imagine trying to convert people by sending links in doug demuros comments reply’s

  • @santiagocalderon3261

    @santiagocalderon3261

    3 жыл бұрын

    maybe they bought the kidnapping vehicle on cars and bids

  • @MROKJIA
    @MROKJIA3 жыл бұрын

    I love Audi. The underdog catches up with great quality and performance

  • @cnxexpat1862
    @cnxexpat18623 жыл бұрын

    When I grew up, Audi was "famous" in Germany for being a car driven by boring men wearing a hat. This changed with the quattro, the winning of the rally championship and the famous ad (what was fake) when an Audi climbed a ski jump. At latest with the RS family cars Audi became trendy in Germany. But the RS cars came late to the US.

  • @smac919

    @smac919

    2 жыл бұрын

    When I think of Audi, I think of the Quattro, Walter Rohrl and Michele Mouton.

  • @thebananamelon5065
    @thebananamelon50653 жыл бұрын

    Doug doesn’t open his videos with “hi I’m Doug demuro” no he opens up by spreading his arms wide open saying “THIS is Doug Demuro”

  • @bocahdongo7769

    @bocahdongo7769

    3 жыл бұрын

    As long as he doesn't use his Audi for jumping stunt like he did with CTSV

  • @benwilders1354
    @benwilders13543 жыл бұрын

    Fun fact, the R8 was the first car that only had LED lights…

  • @bradlemmond
    @bradlemmond3 жыл бұрын

    I'm surprised Doug didn't mention how Honda gave everyone blue balls by teasing a new NSX for so many years before they finally _released_ the NSX

  • @Stigs722
    @Stigs7223 жыл бұрын

    Doug under a bridge in LA at tent city: “Be sure to check out CARS and BIDS”

  • @saikrishna6951
    @saikrishna69513 жыл бұрын

    Iron Man was responsible for the success of R8, eventually Audi

  • @nukexD

    @nukexD

    3 жыл бұрын

    Was thinking the same thing

  • @tfrogginhfroggin

    @tfrogginhfroggin

    3 жыл бұрын

    Yes!

  • @Sahidable
    @Sahidable3 жыл бұрын

    The NSX would've been more successful if it wasn't called an NSX, and it didn't cost so much.

  • @taelorwatson9822

    @taelorwatson9822

    3 жыл бұрын

    I've heard that there was a time some NSX were selling under 20K

  • @SamAbraham

    @SamAbraham

    3 жыл бұрын

    I think it also came out too late, wasn’t it delayed a lot? Car looks great but was somewhat dated I feel when it first came out. The whole front grille beak thing is already mostly out of Acura’s lineup except for the NSX

  • @pearly1789

    @pearly1789

    3 жыл бұрын

    There's just nothing special feeling about it. Even at half the price for me it's still kinda meh. And I'm a Honda fanboy who followed its development excitedly for years. My brain knows it's a fast car but I just can't care, maybe it's good for looking at pictures of before bed to help fall asleep?

  • @aaryeshg.6526

    @aaryeshg.6526

    3 жыл бұрын

    @@pearly1789 I feel like, since they were going the hybrid route, they should have made the Acura DNX, a mid engined V6 hybrid AWD sedan. It's a super sedan in Honda/Acura's practical supercar mindset. They showcased this car in the early 2000s and even in Gran Turismo. Loved driving it in the game, everything about it just made sense. Instead they just copied and went the generic 2 seat sportscar that everyone else was doing without it standing out much.

  • @FreakishPower
    @FreakishPower3 жыл бұрын

    Some thoughts about Audi and the R8: - Parents bought the 5000 Turbo in 1985 - that car was phenomenal and changed styling forever. - After having a bunch of M3s, a 911 Turbo and now an AMG GTS, I will start my next sport car search with the R8. - The original R8 I actually hated bc it only had a 420hp V8 from the RS4 and cost well into the $100's. No chance am I buying that expensive of a car with a common place powerplant. The 1st model should have had the V10. - You are totally right about the Audi brand - they were always the outsider looking in, but they successfully made into the club. Kudos for them. - Drooling over an RS6 Avant wagon. Will wait for them to come down in price on the used car market. I might be an all Audi household in a few years WTF

  • @KeliK1
    @KeliK13 жыл бұрын

    The first gen R8 still looks so fresh, like it is a brand new car for 2022! The first time I saw one, that was back in 2019, I couldn't take my eyes off it. What a stunner!

  • @Jesse__H
    @Jesse__H3 жыл бұрын

    Your editor is definitely earning their keep, here. This video is much more snappy with the added light-hearted edits.

  • @neilknight2379
    @neilknight23793 жыл бұрын

    To be fair it’s easier to develop a compelling sports car when Lamborghini does like 40% of the work for you

  • @80PercentAshamedOfU

    @80PercentAshamedOfU

    3 жыл бұрын

    Yep. And the other 60% being from the VW parts bin. The LFA was insanely advanced and took over a decade to develop. And even at the $400k price range, the lost money on each one sold. Similar story with the NSX, which was more of a way to showcase Honda’s Hybrid tech. Supporting a new supercar with an entire lineup AND selling it a $180k? I adore the R8, but you’re completely right. It wasn’t difficult at all for Audi and was a perfect storm for them.

  • @hanro7430

    @hanro7430

    3 жыл бұрын

    Work smarter not harder

  • @arnehoek4260

    @arnehoek4260

    3 жыл бұрын

    @@80PercentAshamedOfU The VW-Audi Group obviously also has that insanely advanced car; it's called a Bugatti. The Veyron back in the days was also sold at a (huge) loss.

  • @doabarrellroll69

    @doabarrellroll69

    3 жыл бұрын

    @@arnehoek4260 the VW group lost a hideously high amount of money on the Veyron program, and it was really because Ferdinand Piech (I think that's how you write it) wanted the Veyron to blow the doors off of basically anything that had wheels, budget was not a problem, and he didn't care if it lost his company money, the Golfs and Passsats would make the money back in no time.

  • @danielstefanovic2604

    @danielstefanovic2604

    3 жыл бұрын

    @@80PercentAshamedOfU Yeah thats why Toyota`s current halo car the supra is a rebadged z4 with some tweaks, its just to expensive to develop cars whos not gonna sell alot.

  • @whoknows8678
    @whoknows86783 жыл бұрын

    Awww, look at lil' Dougie goin' all Scotty Kilmer with the cartoony pop-up BS. LOL

  • @cl4589
    @cl45893 жыл бұрын

    I love this "history lessons" with Doug. Hope to see more in the future!

  • @kcars7361
    @kcars73613 жыл бұрын

    I’m glad that this super car is getting the attention that it deserves.

  • @HeyItsLuski

    @HeyItsLuski

    3 жыл бұрын

    Its kinda had this reputation for years bro

  • @80s_Boombox_Collector

    @80s_Boombox_Collector

    3 жыл бұрын

    Even with its lame conservative preppie styling

  • @Yaro2

    @Yaro2

    3 жыл бұрын

    @@80s_Boombox_Collector mate the R8 is great looking, it has a beautiful silhouette and captures the Audi feel perfectly (simple and clean), I’d assume you also don’t like the new Maserati MC20 for the same reason.

  • @Aki_Lesbrinco

    @Aki_Lesbrinco

    3 жыл бұрын

    @@80s_Boombox_Collector conservative? When it came out there was nothing that looked even close to it.

  • @80s_Boombox_Collector

    @80s_Boombox_Collector

    3 жыл бұрын

    @@Yaro2 To me it looks like a reworked TT. Too conservative. But then, I guess that's the German ethos.

  • @Box0rz
    @Box0rz3 жыл бұрын

    The best Halo car is obviously the Warthog.

  • @x-90

    @x-90

    3 жыл бұрын

    r/technicallythetruth

  • @devongee1776

    @devongee1776

    3 жыл бұрын

    Facts that's the OG

  • @MrMetin2TV
    @MrMetin2TV3 жыл бұрын

    Audi's marketing strategy was pure gold. Integrating their products into blockbusters, tv series, smart ads.. brilliant

  • @YeeSoest
    @YeeSoest3 жыл бұрын

    Doug is 100% right, AudiFans! I was born in 86 and grew up with 2 german premium brands plus Porsche. Audi slowly made the transition up from it's VW base to that upper echelon, the TT was a good pointer and the R8 made it clear that they were there to stay. I hated the initial headlights with their christmas lights single LED spots instead of one band of lights like BMW did AT THAT TIME, AUDI... But it was amazing to see and it became somewhat common for what is was, people knew it was absolutely good enough to be taken seriously...great Halo car! Also: Many buyers chose "CU 911" as their license plate, giving it Bonus Points for funny Porsche disses ;)

  • @gnashsang
    @gnashsang3 жыл бұрын

    Even with the future of the R8 in question, the new Audi E-Tron GT has stepped in and hopefully will step up.

  • @lowrider69yearsago58

    @lowrider69yearsago58

    3 жыл бұрын

    Audis future is in safe hands. Their designer is doing his job on point

  • @ScorpioIsland
    @ScorpioIsland3 жыл бұрын

    The NSX also looks like a civic concept car, not a desirable super car

  • @goldengod5915

    @goldengod5915

    3 жыл бұрын

    Every time I see one in person, I’m kind of disappointed with the reality of how they look in person

  • @sebyfloristean9514

    @sebyfloristean9514

    3 жыл бұрын

    Especially from the rear The front is overstyled but the rear is too boring

  • @Co-km6cl

    @Co-km6cl

    3 жыл бұрын

    Apply water to burnt area.

  • @matte8441

    @matte8441

    3 жыл бұрын

    I agree. I was chilling at a park yesterday and sat near the entrance where all the cars came in and a new NSX showed up, but i noticed the base Alfa Romeo Giulia behind it first before i realized the NSX was there.

  • @AnthonyGhandour
    @AnthonyGhandour3 жыл бұрын

    He’s so on point with this video, awesome to hear from someone that has their head on 100% straight lol

  • @jrockrsx1144
    @jrockrsx11443 жыл бұрын

    The R8 V8 has been my favorite car ever since I saw one, it just looked so cool and sophisticated, with its low profile, the side-blades, and those beautiful led lights. I can't wait to own one someday.

  • @dgproductionsrc3760
    @dgproductionsrc37603 жыл бұрын

    The More Doug DeMuro channel is probably for sale lol

  • @datboirell
    @datboirell3 жыл бұрын

    The R8 is still one of my dreams cars, because the old gen model was just the best car I ever seen. Especially when they used it in iron man and in transformers revenge of the fallen😂‼️. One day I will have it ✅

  • @griffithd05
    @griffithd053 жыл бұрын

    I'm stoked Doug has an editor because not being able to see the cars he was talking about in his earlier videos was a downside, but perhaps the editor can take it a l i t t l e easy on the editorial quips and sound effects.

  • @duralate

    @duralate

    3 жыл бұрын

    No shut up

  • @spencerv6133
    @spencerv61333 жыл бұрын

    Doug wears me out watching him wave his arms around

  • @sauravshete6088
    @sauravshete60883 жыл бұрын

    Let’s not forget the mad success Audi was having in endurance racing at the time, bolstering the R8’s sport authenticity!

  • @TheSilviu8x

    @TheSilviu8x

    3 жыл бұрын

    Exactly, they literally own the series, with their diesel sportcars. That was much more important than the R8. The merge with Lamborghini boosted the sale of the R8, not the R8 boosting the Audi as a hole... R8 didn't became the icon that it is now, until they managed to kill the M5, with the Lamborghini v10 engine. It's a shame it was all for nothing... dieselgate doomed them for eternity.

  • @gchewning
    @gchewning3 жыл бұрын

    Sounds exactly like what Lotus is doing right now. Lotus is about to BLOW UP.

  • @ETr4d3
    @ETr4d33 жыл бұрын

    LF-A - my dream car. And I think its a good thing for the LF-A being so expensive, i cannot afford it, but I can probably afford an LC500. And can get me closer to my dream car. Very similar body/style design.

  • @Kh3mist_
    @Kh3mist_3 жыл бұрын

    Also Iron Man had one in 2008, I was 10 at the time and I can still remember how amazed I was seeing the R8 for the first time!

  • @JundaComputersGmbH
    @JundaComputersGmbH3 жыл бұрын

    When Doug forgot the password to his More Doug DeMuro account! 😂😂😂

  • @msmoniz
    @msmoniz3 жыл бұрын

    I'm 47 and Doug is absolutely right that back in the 80's and 90's, Audi as a brand was not seen as the same level as BMW and Mercedes. At best, it was seen as a step up from VW, but in no way in the same brand class as BMW and Mercedes. Not even close!

  • @jakubcybula3922
    @jakubcybula39223 жыл бұрын

    I think at least 2 more topics worth talking about here: 1. European lineup was even more exciting around that time: 1st RS3, RS4 B7, RS6 C6, TT RS. To me it's the best lineup Audi has ever had 2. It was surprisingly reliable super car. Until then it wasn't really a case yet. There was the Gallardo, but I think it was around double the price, so it was an absolute steal when new (and it's even better now, for those early 1st gens ;))

  • @sethie_shots
    @sethie_shots3 жыл бұрын

    Sitting behind is his “Porsche/Audi” wagon. A real life Doug wet dream car

  • @whatevernevermind5960
    @whatevernevermind59603 жыл бұрын

    In Europe Audi has been on the same level as BMW & Mercedes since the late 90s .

  • @secret222

    @secret222

    3 жыл бұрын

    Because Persia is closer to Europe than it is to the US

  • @bcrandeis
    @bcrandeis3 жыл бұрын

    I think some of it really had to do with their marketing as well. As a marketing and car fanatic, some of the most truly fantastic commercials I've seen are Audi commercials.

  • @cabooze0110
    @cabooze01103 жыл бұрын

    Doug! Really enjoyed that video and the history. Would love to see more like this along with your reviews.

  • @axe2grind772
    @axe2grind7723 жыл бұрын

    Dougs the type of guy to have a “What happens in the garage, stays in the garage” sign in the ole carport.

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