Green Nudges | Robert Böhm | TEDxRWTHAachen
In his talk, Robert Böhm explains how so-called "green nudges" can help to improve human behaviour towards climate and environmental protection, without changing economic incentives or using any form of coercion. Moreover, he provides an insight into some of his research and the astonishing results.
Robert Böhm is Assistant Professor of Decision Analysis at the School of Business and Economics, RWTH Aachen University. As a behavioral scientist with an interdisciplinary and transdisciplinary perspective, he integrates methods and theories from psychology, economics, biology, and related areas into his research, focusing on intergroup conflicts, health and environmental behavior. Let him inspire you to a deeper understanding of how people make decisions and how you can improve your one decision-making.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
Пікірлер: 6
Den Kerl kenn ich noch aus der Grundschule in Torgau. Liebe Grüße. Super was du aus dir gemacht hast. 👍👍👍👍
Brilliant guy, great talk, thank you!
Brilliant!
Minha profissão é defender.
🎯 Key Takeaways for quick navigation: 00:40 📱 Green nudges, small interventions, can influence behavior without restricting options, like placing phones away during conversations. 03:52 🌍 Bad decisions related to environmental pollution impact not just us, but future generations; climate change demands drastic behavioral changes. 09:48 ⚖️ People are willing to contribute to averting climate change, but tend to focus on short-term solutions; interventions are needed to encourage long-term thinking. 11:48 🚦 Changing defaults and providing an intergenerational contract nudged people to contribute equally to short-term and long-term public goods, aligning behavior with positive attitudes towards others and the environment. 14:16 🌱 Simple green nudges, while subtle, can align individual behavior with attitudes, aiding in addressing climate change challenges effectively. Made with HARPA AI