Google Ads Remarketing Tutorial 2023 (Plus 3 Mistakes To Avoid)

Learn how to setup Google Ads remarketing, including setting up lists in Google Analytics 4 (GA4) and Google Ads. Plus, learn how to create a remarketing campaign and apply your audience list, and how to use audience lists as 'observations' for reporting. Let's get started!
YOUR EXTRA RESOURCES:
○ Link Google Analytics and Google Ads - • How To Link GA4 (Googl...
○ Google Tag Manager tutorial - • Google Tag Manager Sim...
○ Google Ads tutorial - • Mastering Google Ads -...
○ Google Ads Fundamentals Course (paid) - www.lovesdata.com/courses/goo...
○ 25 ideas for audience lists - secure.lovesdata.com/resource...
JUMP TO A TOPIC:
0:00 Introduction
0:37 Check Google Ads is linked to Google Analytics
2:44 Create audience lists in Google Analytics
7:31 Google Analytics audiences in Google Ads
8:29 Create audience lists in Google Ads
10:01 Add the Google Tag to your website
11:01 Adding the Google Tag using Google Tag Manager
13:43 Setting up a remarketing campaign
17:03 Using audience lists as observations
18:01 Conclusion
My courses: www.lovesdata.com/courses
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Why setup Google Ads remarketing?
Well, remarketing with Google Ads can be a highly effective strategy if you're looking to maximize the return from your advertising spend. Targeting users who have previously visited your website or engaged with your business, means your ads will be shown to people already aware of your brand and offer. This means they're more likely to convert than people who haven't been to your website before. Using the targeting options available in Google Ads, you can use your audience lists to create remarketing campaigns that include tailored messages for particular audience segments. This means your ads will be more relevant as people are browsing and searching online.

Пікірлер: 118

  • @BaileyShaw-p9n
    @BaileyShaw-p9n8 сағат бұрын

    You putting this up for free is actually clutch - praise to you

  • @user-cb4sv1ub6j
    @user-cb4sv1ub6j4 күн бұрын

    Complete, straightforward, clear. Thanks

  • @KerderiusCross
    @KerderiusCross15 күн бұрын

    Really clever explanation and no unnecessary verbiage! Respect! + subscription

  • @JackSimon-kj8pb
    @JackSimon-kj8pb9 ай бұрын

    Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

  • @VannNelson-tc2wq
    @VannNelson-tc2wq27 күн бұрын

    Everything is clear. Brief and clear. No water. Thank you)

  • @MrAKH820
    @MrAKH82010 ай бұрын

    Bloody good video! As someone battling thr after effects of PTSD, memory, processing, and attention is tough. The way you structure your videos is incredibly helpful. Your tone of voice, non-sporadic editing style, and guided tours are a God send. Thankyou and God bless.

  • @cemepkacemepka

    @cemepkacemepka

    7 ай бұрын

    true that! Thanks for the problem sloving Loves Data. You rock.

  • @user-wy8zo9cs8v
    @user-wy8zo9cs8v7 ай бұрын

    Thanks for your teachings, they are clear and to the point. Very useful. To answer you question, I prefer the old version because I have been using Google Ads for about 5 months and I just got used to the complex interface, and I still have a way to go to learn about all the campaigns. I don't have time to start anew.

  • @seguidoresdejesusofc
    @seguidoresdejesusofc9 ай бұрын

    Excelent tutorial, thanks.

  • @onigbindeyinka1108
    @onigbindeyinka11084 ай бұрын

    Detailed! Thank you

  • @ChristopherHood-p9t
    @ChristopherHood-p9t8 сағат бұрын

    You explain it very well!

  • @pixelgap
    @pixelgap7 ай бұрын

    Your tutorials are amazing. So easy to follow. Thank you

  • @jaymarshall1966
    @jaymarshall196611 ай бұрын

    It's like you read my mind of what video I want to see next..lol. Great info as always. Thanks for sharing.

  • @LovesData

    @LovesData

    11 ай бұрын

    Ha! Awesome! Glad it came out at just the right time.

  • @snjames1
    @snjames19 ай бұрын

    I still have the old version in most of my client's accounts. I'm not too fussed with which one I use... after 16 years running Google Ads campaigns you just get used to Google periodically changing things. No point complaining about it!

  • @abdulmalikalzughaibi8193

    @abdulmalikalzughaibi8193

    4 ай бұрын

    Hey! Can you please give me advice. I was running ads and everything was good but after I did the steps on the video my ads stopped working and I checked it's active but there's no new data. What could be the issue? Please help.

  • @LouisPhillips-bx9vj
    @LouisPhillips-bx9vjАй бұрын

    A good lecture that will benefit all who have followed this excellent explanation.

  • @user-on6qz5le3x
    @user-on6qz5le3x8 ай бұрын

    You share so good content for free, you're a bless!

  • @FelixOsborne-qn3lz
    @FelixOsborne-qn3lz2 ай бұрын

    It's beyond praise.

  • @RC-Marketing
    @RC-Marketing5 ай бұрын

    awesome, amazing detailed many thanks 🙏🏽

  • @AlexChapman-p3p
    @AlexChapman-p3p11 сағат бұрын

    That's just awesome.

  • @jlmf6274
    @jlmf627410 ай бұрын

    The new videos are looking great!

  • @amatuer2
    @amatuer211 ай бұрын

    Thank you. I really like d the way you used both the new and previous pages to explain this 🎉

  • @LovesData

    @LovesData

    11 ай бұрын

    That’s great to hear. It’s a bit tricky with the new version being rolled out through to 2024, so thought I’d better cover both.

  • @KamoniDickerson
    @KamoniDickersonАй бұрын

    Clear and understandable, I wish there was more information like this.

  • @u.gene.d
    @u.gene.d8 ай бұрын

    Thank you, this was very helpful.

  • @BartonHaith
    @BartonHaith16 күн бұрын

    Thank you for creating the video - likes Unequivocally !!!!

  • @MatthewAlexander-ts6gu
    @MatthewAlexander-ts6guАй бұрын

    Thanks for the video! Loved it very much!

  • @hubyxreds
    @hubyxreds5 ай бұрын

    Thanks for the content!

  • @Utem-mt4cd
    @Utem-mt4cd9 ай бұрын

    Thanks, it was a detailed but easily explained video. Learned a lot from it.

  • @OlinPayne
    @OlinPayne15 күн бұрын

    Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

  • @JosephPearson-ft9zf
    @JosephPearson-ft9zf2 ай бұрын

    The video is great, informative!

  • @TemekaHelms
    @TemekaHelms5 ай бұрын

    I enjoyed some of the ideas presented in the video. As for the audio part, I think it could be somewhat better, but still the content was okay. Nowadays, I might see more videos from this artist.

  • @panwang0
    @panwang011 ай бұрын

    Thanks for your great tutorial. Except for more flexibility by importing GA audience list. Any pros for Google Ads audience list?

  • @IanBryant-mp5dn
    @IanBryant-mp5dnАй бұрын

    It's really great.

  • @marketerstephen
    @marketerstephen10 ай бұрын

    Hi Benjamin, what remarketing audience(s) would you recommend for non-ecommerce websites? Also, what would you recommend for remarketing in the cases where audiences are small?

  • @davejames8872
    @davejames88729 ай бұрын

    Thanks Ben, love your videos. But how about "dynamic" remarketing? This video explains standard remarketing only. GA4 does not carry over the ecomm_ variables (e.g. ecomm_prodid) required that was integral for Dynamic Ads targeting. I can't find anywhere that explains how dynamic remarketing now works without these variables in GA4. In GA4 because there is no "Hits" Scope which was in UA Custom variables. Our dynamic remarketing ads no longer works since UA stopped generating data. In out Google Ads Tags Source, these UA ecomm parameters now have zero data. Does a new event with specific parameters need to be set up in GTM Now? Thanks

  • @Johnny-ov7qe
    @Johnny-ov7qe2 ай бұрын

    Great video! If you had a client that wanted a retargeting campaign estimate of impressions AND a budget estimate how would you come up with those two data points?

  • @user-lz2po3xv2g
    @user-lz2po3xv2g11 ай бұрын

    Thank you for the most informative explanation of how to contact you

  • @LovesData

    @LovesData

    11 ай бұрын

    I’m glad you liked it!

  • @RayWang728
    @RayWang72811 ай бұрын

    Super insightful!

  • @LovesData

    @LovesData

    11 ай бұрын

    Thank you. I’m glad you liked it!

  • @afsana2595
    @afsana259518 күн бұрын

    Thank you

  • @vivianajerez7963
    @vivianajerez79638 ай бұрын

    Hi, can you show how we can configurate Dynamic remarketing for a ecommerce page? Thanks 😁😁😁

  • @homesignup
    @homesignup11 ай бұрын

    Fabulous tutorial!!

  • @LovesData

    @LovesData

    11 ай бұрын

    Thank you! Glad you like it!

  • @snipeway-smarthome
    @snipeway-smarthome4 ай бұрын

    excellent video

  • @pratyushgourav2783
    @pratyushgourav278310 ай бұрын

    Hey, Benjamin What about the "Membership Duration" option which was there while creating Remaketing list in the previous version of Google Ads and not in the new one.

  • @nishchaljoshi2142
    @nishchaljoshi21426 ай бұрын

    Best video.

  • @ColinReid-vd5um
    @ColinReid-vd5um6 ай бұрын

    very very cool

  • @Rama-nj8hq
    @Rama-nj8hq8 ай бұрын

    Thanks for the video. Is it possible to create 2 remarketing tag from 1 Google ads account for 2 different website?

  • @LynnWurz
    @LynnWurz5 ай бұрын

    This video can considered as quite interesting, he was right in many points. I find however that the voice was dull, but it had some great bits. Do subscribe their channel for their next releases.

  • @mrespinosa
    @mrespinosa2 ай бұрын

    Nicely explained. I have been having my remarketing campaign set up for over 1 month and not even 1 impression. What's going on?

  • @vishalthale
    @vishalthale11 ай бұрын

    hey I have google ads conversion tracking tag along with conversion linker set up do I also need remarketing tag for doing remarketing

  • @danielespezzamonte5190
    @danielespezzamonte51904 ай бұрын

    Hi Benjamin. Thank you for your video. According to you, why I see a certain dimension for a public in GA4 and a quite different size for the same public while imported in Google Ads?

  • @angelfernandez6812
    @angelfernandez68128 ай бұрын

    Hello, does Google Merchante center Next support dynamic remarketing? has it got to be it be activated there?

  • @user-sb9mv8nu8q
    @user-sb9mv8nu8q9 ай бұрын

    I am unable to see imported GA Audience list in the Google ads even though my ads account is linked to the analytics account. How can I fix this? Can someone help? :(

  • @user-hq9vl2pp7j
    @user-hq9vl2pp7j8 ай бұрын

    For some reason, my GA4 audience lists are not populating in Google Ads and I'm a bit stumped, I watched this video hoping to help troubleshoot the issue but I'm not finding any mention of this. My GA4 account is linked to my Google Ads account and data is populating back and forth. I set these up a few months ago and have tried disconnecting and reconnecting GA4 and Google Ads with no change. Can you help me?

  • @abdulmalikalzughaibi8193

    @abdulmalikalzughaibi8193

    4 ай бұрын

    Did you fix the issue?

  • @user-hq9vl2pp7j

    @user-hq9vl2pp7j

    3 ай бұрын

    @@abdulmalikalzughaibi8193 Nope :(

  • @SalvatoryNaivety

    @SalvatoryNaivety

    2 ай бұрын

    Same what’s the solution

  • @Kidultloo
    @Kidultloo7 ай бұрын

    may I know if I created under Google ad and GTM both, does it a.matter? or I need to.either remarketing?

  • @technotemper
    @technotemper22 күн бұрын

    Hello Benjamin, another super awesome video. I also have a question. Do I add both remarketing tag and conversion Tag in my google tag manager? Conversion Id in both the case looks the same. Or should I add only one tag ? Also why all pages initialisation and not all page as trigger? Waiting to get an answer for this.

  • @user-yx2kc4et5m
    @user-yx2kc4et5m7 ай бұрын

    Hi There! Great Video. I was hoping you could answer a question that I have :) I want to start a Re-Marketing Campaign in Google Ads. I have created an audience in GA. However, in GoogleAds I have about half the users than it says in GA4. For example, if in a particular audience it says in GA4 that I have 200 users, whoever in GoogleAds it says I have only 100 (in the same audience). Do you have any idea why this is the case? greetings & thanks in advance!

  • @user-yp2ff4tz4g
    @user-yp2ff4tz4g9 ай бұрын

    Hello Benjamin, followed all the steps you mentioned, but I have noticed the audience I have created in Google ADS is populating very slow where as the same audience in Google Analytics has way more users. Is this something that I should worry about or is it normal for Google Ads to track users much slower than Google Analytics? Thank you in advance!

  • @traveler9688
    @traveler968810 ай бұрын

    Hi, have your course put a subtitle texts ? thanks

  • @SimoneGrimani
    @SimoneGrimani11 ай бұрын

    thanks

  • @LovesData

    @LovesData

    11 ай бұрын

    You’re welcome!

  • @ZayLaVee
    @ZayLaVeeАй бұрын

    I followed along and created everything in the video. Should I get rid of one of the methods now? Will it cause duplication?

  • @NatividadHagen
    @NatividadHagen5 ай бұрын

    On this one I have a combo of feelings. The actions and video editting were seen well but it became boring after a while. Could sound more eye or ear-catching to newcomers.

  • @qwe7410
    @qwe741010 ай бұрын

    If i'm running a campaign XYZ on say home appliances that target all in Australia? How will running a parallel remarketing campaign work or be effective? If someone googles, won't Google ad still publish both ads and the user could be clicking the original campaign XYZ instead of the the remarketing campaign Also on the Google Ads > Linked account Google Optimize sharing was not on, should i on it?

  • @julietagomez4688
    @julietagomez46889 ай бұрын

    Hi Benjamin! New subscriber here! :) What if we implement both? Audiences in GA4 and the tag from Ads and Tag Manager at the same time? Would that cause a better impact?

  • @LovesData

    @LovesData

    9 ай бұрын

    You can implement both without any negative impacts.

  • @walterbdj
    @walterbdj10 ай бұрын

    Why not using view_item events for the audience ?

  • @junaidahmadkazi7104
    @junaidahmadkazi71044 ай бұрын

    Import list from GA4 .. Looks like an easy task

  • @Gardena-WorldofWatering
    @Gardena-WorldofWatering11 ай бұрын

    Thanks for this. I saw an unexpected hike in our Google costs and only today realised why. it seems that when Google helped set up our GA4 integration they created audiences that have cost us a fortune. Do you think it is worth trying ti reclaim back some of these costs?

  • @LovesData

    @LovesData

    11 ай бұрын

    It doesn’t hurt to ask, but I’d be surprised if they provide any refunds or credits.

  • @LandonCarlson-jg1ur
    @LandonCarlson-jg1urАй бұрын

    Beyond competition.

  • @HenryBarton-oz3qp
    @HenryBarton-oz3qp9 ай бұрын

    You're doing a good job.

  • @ngocanhs495
    @ngocanhs49510 ай бұрын

    when i open Audience manager in google ads, the blank page is showing, nothing text in this page. Do you know why?

  • @johanswart9556
    @johanswart95568 ай бұрын

    If I already have a Tag installed, do I have to reinstall another one?

  • @fanlunacom
    @fanlunacom7 ай бұрын

    How to switch from old advanced version of interface to a new?

  • @amirakabaniMMA
    @amirakabaniMMA2 ай бұрын

    To your question in which method to create audinces I will use: which remarketing method helps me share the coockies of the products that i want to do remakreting in social media also?

  • @googleanalytics4591
    @googleanalytics459110 ай бұрын

    How to Find Out the Placement Locations for Google Ads Remarketing in GA4

  • @shanelim8384
    @shanelim83848 ай бұрын

    I have an issue that my audience build in GA4 link with Google ads showing that "Not eligible due to a sharing, privacy, or other policy issue", aim I able to collect the audience via GTM?

  • @LovesData

    @LovesData

    8 ай бұрын

    Sounds like more of a policy issue than an implementation issue. I’d contact Google Ads support and ask them.

  • @fatnerdstock
    @fatnerdstock11 ай бұрын

    where can find the page pATH SECTION

  • @usmansajjad1048
    @usmansajjad10486 ай бұрын

    I'll import from google ads'

  • @CatherinaHaslip
    @CatherinaHaslip5 ай бұрын

    The artist did a good job with this, but at times I became bored and went into another place in my mind. I am not sure creator’s fault but videos that I watch often hold my attention.

  • @DMROBIULLAH-4612
    @DMROBIULLAH-46128 ай бұрын

    i know how to learn google display ads

  • @DuaneBaltimore
    @DuaneBaltimore5 ай бұрын

    Much like this video, I must admit that the movie was simply ok. Got the information that I required, but the video didn’t do much apart from passively presenting the information. I wasn’t excited completely and certainly it didn’t interest me.

  • @pavelfajman7793
    @pavelfajman77932 ай бұрын

    New version of Google ADS is terrible. Google has gone mad

  • @everstpeak_exclusive

    @everstpeak_exclusive

    2 ай бұрын

    Why? What happened?

  • @unbr3akable688
    @unbr3akable6885 ай бұрын

    Haha, I dislike both versions of google ads!

  • @LovesData

    @LovesData

    5 ай бұрын

    Ha! Still a thousand times better than Meta.

  • @GoGoGadgetGiveadamn
    @GoGoGadgetGiveadamnАй бұрын

    Is there a video on actually creating the ad in the end?

  • @PierceJones-xs4yb
    @PierceJones-xs4ybАй бұрын

    Really clever explanation and no unnecessary verbiage! Respect! + subscription

  • @LondonDavis-zg8fj
    @LondonDavis-zg8fjАй бұрын

    Everything is clear. Brief and clear. No water. Thank you)

  • @CharlieMarshall-qn5jv
    @CharlieMarshall-qn5jvАй бұрын

    You putting this up for free is actually clutch - praise to you

  • @AlexanderBrooks-pz3lh
    @AlexanderBrooks-pz3lhАй бұрын

    A good lecture that will benefit all who have followed this excellent explanation.

  • @ArchieIrwin
    @ArchieIrwinАй бұрын

    You explain it very well!

  • @QuintrellDiaz
    @QuintrellDiazАй бұрын

    Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

  • @IgnacioCampbell-iw3je
    @IgnacioCampbell-iw3jeАй бұрын

    Thanks for the video! Loved it very much!

  • @QuintynNelson
    @QuintynNelson27 күн бұрын

    Thank you for creating the video - likes Unequivocally !!!!

  • @GeoffreyBeech
    @GeoffreyBeech16 күн бұрын

    Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

  • @GulnarKarimova-ug9hw
    @GulnarKarimova-ug9hw13 күн бұрын

    Thank you

  • @LincolnRigg
    @LincolnRiggАй бұрын

    Beyond competition.

  • @IsraelWalker-vc4zc
    @IsraelWalker-vc4zcАй бұрын

    Everything is clear. Brief and clear. No water. Thank you)

  • @WesLopez-zv6gj
    @WesLopez-zv6gjАй бұрын

    A good lecture that will benefit all who have followed this excellent explanation.

  • @CharlesMoody-mt6jw
    @CharlesMoody-mt6jw2 ай бұрын

    Really clever explanation and no unnecessary verbiage! Respect! + subscription

  • @DanielCain-zz3uv
    @DanielCain-zz3uv9 ай бұрын

    A good lecture that will benefit all who have followed this excellent explanation.

  • @QuentinWalters-hz7go
    @QuentinWalters-hz7go5 ай бұрын

    A good lecture that will benefit all who have followed this excellent explanation.

  • @XuEdwards
    @XuEdwardsАй бұрын

    A good lecture that will benefit all who have followed this excellent explanation.

  • @JackPotter-xj4ox
    @JackPotter-xj4ox2 ай бұрын

    Beyond competition.