Google Ads Remarketing Tutorial 2023 (Plus 3 Mistakes To Avoid)
Learn how to setup Google Ads remarketing, including setting up lists in Google Analytics 4 (GA4) and Google Ads. Plus, learn how to create a remarketing campaign and apply your audience list, and how to use audience lists as 'observations' for reporting. Let's get started!
YOUR EXTRA RESOURCES:
○ Link Google Analytics and Google Ads - • How To Link GA4 (Googl...
○ Google Tag Manager tutorial - • Google Tag Manager Sim...
○ Google Ads tutorial - • Mastering Google Ads -...
○ Google Ads Fundamentals Course (paid) - www.lovesdata.com/courses/goo...
○ 25 ideas for audience lists - secure.lovesdata.com/resource...
JUMP TO A TOPIC:
0:00 Introduction
0:37 Check Google Ads is linked to Google Analytics
2:44 Create audience lists in Google Analytics
7:31 Google Analytics audiences in Google Ads
8:29 Create audience lists in Google Ads
10:01 Add the Google Tag to your website
11:01 Adding the Google Tag using Google Tag Manager
13:43 Setting up a remarketing campaign
17:03 Using audience lists as observations
18:01 Conclusion
My courses: www.lovesdata.com/courses
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Why setup Google Ads remarketing?
Well, remarketing with Google Ads can be a highly effective strategy if you're looking to maximize the return from your advertising spend. Targeting users who have previously visited your website or engaged with your business, means your ads will be shown to people already aware of your brand and offer. This means they're more likely to convert than people who haven't been to your website before. Using the targeting options available in Google Ads, you can use your audience lists to create remarketing campaigns that include tailored messages for particular audience segments. This means your ads will be more relevant as people are browsing and searching online.
Пікірлер: 118
You putting this up for free is actually clutch - praise to you
Complete, straightforward, clear. Thanks
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
Everything is clear. Brief and clear. No water. Thank you)
Bloody good video! As someone battling thr after effects of PTSD, memory, processing, and attention is tough. The way you structure your videos is incredibly helpful. Your tone of voice, non-sporadic editing style, and guided tours are a God send. Thankyou and God bless.
@cemepkacemepka
7 ай бұрын
true that! Thanks for the problem sloving Loves Data. You rock.
Thanks for your teachings, they are clear and to the point. Very useful. To answer you question, I prefer the old version because I have been using Google Ads for about 5 months and I just got used to the complex interface, and I still have a way to go to learn about all the campaigns. I don't have time to start anew.
Excelent tutorial, thanks.
Detailed! Thank you
You explain it very well!
Your tutorials are amazing. So easy to follow. Thank you
It's like you read my mind of what video I want to see next..lol. Great info as always. Thanks for sharing.
@LovesData
11 ай бұрын
Ha! Awesome! Glad it came out at just the right time.
I still have the old version in most of my client's accounts. I'm not too fussed with which one I use... after 16 years running Google Ads campaigns you just get used to Google periodically changing things. No point complaining about it!
@abdulmalikalzughaibi8193
4 ай бұрын
Hey! Can you please give me advice. I was running ads and everything was good but after I did the steps on the video my ads stopped working and I checked it's active but there's no new data. What could be the issue? Please help.
A good lecture that will benefit all who have followed this excellent explanation.
You share so good content for free, you're a bless!
It's beyond praise.
awesome, amazing detailed many thanks 🙏🏽
That's just awesome.
The new videos are looking great!
Thank you. I really like d the way you used both the new and previous pages to explain this 🎉
@LovesData
11 ай бұрын
That’s great to hear. It’s a bit tricky with the new version being rolled out through to 2024, so thought I’d better cover both.
Clear and understandable, I wish there was more information like this.
Thank you, this was very helpful.
Thank you for creating the video - likes Unequivocally !!!!
Thanks for the video! Loved it very much!
Thanks for the content!
Thanks, it was a detailed but easily explained video. Learned a lot from it.
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
The video is great, informative!
I enjoyed some of the ideas presented in the video. As for the audio part, I think it could be somewhat better, but still the content was okay. Nowadays, I might see more videos from this artist.
Thanks for your great tutorial. Except for more flexibility by importing GA audience list. Any pros for Google Ads audience list?
It's really great.
Hi Benjamin, what remarketing audience(s) would you recommend for non-ecommerce websites? Also, what would you recommend for remarketing in the cases where audiences are small?
Thanks Ben, love your videos. But how about "dynamic" remarketing? This video explains standard remarketing only. GA4 does not carry over the ecomm_ variables (e.g. ecomm_prodid) required that was integral for Dynamic Ads targeting. I can't find anywhere that explains how dynamic remarketing now works without these variables in GA4. In GA4 because there is no "Hits" Scope which was in UA Custom variables. Our dynamic remarketing ads no longer works since UA stopped generating data. In out Google Ads Tags Source, these UA ecomm parameters now have zero data. Does a new event with specific parameters need to be set up in GTM Now? Thanks
Great video! If you had a client that wanted a retargeting campaign estimate of impressions AND a budget estimate how would you come up with those two data points?
Thank you for the most informative explanation of how to contact you
@LovesData
11 ай бұрын
I’m glad you liked it!
Super insightful!
@LovesData
11 ай бұрын
Thank you. I’m glad you liked it!
Thank you
Hi, can you show how we can configurate Dynamic remarketing for a ecommerce page? Thanks 😁😁😁
Fabulous tutorial!!
@LovesData
11 ай бұрын
Thank you! Glad you like it!
excellent video
Hey, Benjamin What about the "Membership Duration" option which was there while creating Remaketing list in the previous version of Google Ads and not in the new one.
Best video.
very very cool
Thanks for the video. Is it possible to create 2 remarketing tag from 1 Google ads account for 2 different website?
This video can considered as quite interesting, he was right in many points. I find however that the voice was dull, but it had some great bits. Do subscribe their channel for their next releases.
Nicely explained. I have been having my remarketing campaign set up for over 1 month and not even 1 impression. What's going on?
hey I have google ads conversion tracking tag along with conversion linker set up do I also need remarketing tag for doing remarketing
Hi Benjamin. Thank you for your video. According to you, why I see a certain dimension for a public in GA4 and a quite different size for the same public while imported in Google Ads?
Hello, does Google Merchante center Next support dynamic remarketing? has it got to be it be activated there?
I am unable to see imported GA Audience list in the Google ads even though my ads account is linked to the analytics account. How can I fix this? Can someone help? :(
For some reason, my GA4 audience lists are not populating in Google Ads and I'm a bit stumped, I watched this video hoping to help troubleshoot the issue but I'm not finding any mention of this. My GA4 account is linked to my Google Ads account and data is populating back and forth. I set these up a few months ago and have tried disconnecting and reconnecting GA4 and Google Ads with no change. Can you help me?
@abdulmalikalzughaibi8193
4 ай бұрын
Did you fix the issue?
@user-hq9vl2pp7j
3 ай бұрын
@@abdulmalikalzughaibi8193 Nope :(
@SalvatoryNaivety
2 ай бұрын
Same what’s the solution
may I know if I created under Google ad and GTM both, does it a.matter? or I need to.either remarketing?
Hello Benjamin, another super awesome video. I also have a question. Do I add both remarketing tag and conversion Tag in my google tag manager? Conversion Id in both the case looks the same. Or should I add only one tag ? Also why all pages initialisation and not all page as trigger? Waiting to get an answer for this.
Hi There! Great Video. I was hoping you could answer a question that I have :) I want to start a Re-Marketing Campaign in Google Ads. I have created an audience in GA. However, in GoogleAds I have about half the users than it says in GA4. For example, if in a particular audience it says in GA4 that I have 200 users, whoever in GoogleAds it says I have only 100 (in the same audience). Do you have any idea why this is the case? greetings & thanks in advance!
Hello Benjamin, followed all the steps you mentioned, but I have noticed the audience I have created in Google ADS is populating very slow where as the same audience in Google Analytics has way more users. Is this something that I should worry about or is it normal for Google Ads to track users much slower than Google Analytics? Thank you in advance!
Hi, have your course put a subtitle texts ? thanks
thanks
@LovesData
11 ай бұрын
You’re welcome!
I followed along and created everything in the video. Should I get rid of one of the methods now? Will it cause duplication?
On this one I have a combo of feelings. The actions and video editting were seen well but it became boring after a while. Could sound more eye or ear-catching to newcomers.
If i'm running a campaign XYZ on say home appliances that target all in Australia? How will running a parallel remarketing campaign work or be effective? If someone googles, won't Google ad still publish both ads and the user could be clicking the original campaign XYZ instead of the the remarketing campaign Also on the Google Ads > Linked account Google Optimize sharing was not on, should i on it?
Hi Benjamin! New subscriber here! :) What if we implement both? Audiences in GA4 and the tag from Ads and Tag Manager at the same time? Would that cause a better impact?
@LovesData
9 ай бұрын
You can implement both without any negative impacts.
Why not using view_item events for the audience ?
Import list from GA4 .. Looks like an easy task
Thanks for this. I saw an unexpected hike in our Google costs and only today realised why. it seems that when Google helped set up our GA4 integration they created audiences that have cost us a fortune. Do you think it is worth trying ti reclaim back some of these costs?
@LovesData
11 ай бұрын
It doesn’t hurt to ask, but I’d be surprised if they provide any refunds or credits.
Beyond competition.
You're doing a good job.
when i open Audience manager in google ads, the blank page is showing, nothing text in this page. Do you know why?
If I already have a Tag installed, do I have to reinstall another one?
How to switch from old advanced version of interface to a new?
To your question in which method to create audinces I will use: which remarketing method helps me share the coockies of the products that i want to do remakreting in social media also?
How to Find Out the Placement Locations for Google Ads Remarketing in GA4
I have an issue that my audience build in GA4 link with Google ads showing that "Not eligible due to a sharing, privacy, or other policy issue", aim I able to collect the audience via GTM?
@LovesData
8 ай бұрын
Sounds like more of a policy issue than an implementation issue. I’d contact Google Ads support and ask them.
where can find the page pATH SECTION
I'll import from google ads'
The artist did a good job with this, but at times I became bored and went into another place in my mind. I am not sure creator’s fault but videos that I watch often hold my attention.
i know how to learn google display ads
Much like this video, I must admit that the movie was simply ok. Got the information that I required, but the video didn’t do much apart from passively presenting the information. I wasn’t excited completely and certainly it didn’t interest me.
New version of Google ADS is terrible. Google has gone mad
@everstpeak_exclusive
2 ай бұрын
Why? What happened?
Haha, I dislike both versions of google ads!
@LovesData
5 ай бұрын
Ha! Still a thousand times better than Meta.
Is there a video on actually creating the ad in the end?
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Everything is clear. Brief and clear. No water. Thank you)
You putting this up for free is actually clutch - praise to you
A good lecture that will benefit all who have followed this excellent explanation.
You explain it very well!
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
Thanks for the video! Loved it very much!
Thank you for creating the video - likes Unequivocally !!!!
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
Thank you
Beyond competition.
Everything is clear. Brief and clear. No water. Thank you)
A good lecture that will benefit all who have followed this excellent explanation.
Really clever explanation and no unnecessary verbiage! Respect! + subscription
A good lecture that will benefit all who have followed this excellent explanation.
A good lecture that will benefit all who have followed this excellent explanation.
A good lecture that will benefit all who have followed this excellent explanation.
Beyond competition.