Google Analytics 4 Audiences (how to create them and where to use them)

Ғылым және технология

Learn how to create audiences in Google Analytics 4 and where can you use them. In this video, I explain:
* What audiences are in Google Analytics 4
* How to create segments in Google Analytics 4
* What are user, session, and event segments in GA4
* Examples of segments and how to apply them in your GA4 explorations
=== LINKS ===
Subscribe to our KZread channel / @analyticsmania
📕 Free e-book: Getting Started with Google Analytics 4
www.analyticsmania.com/p/gett...
⭐⭐ Google Analytics 4 course ⭐⭐
www.analyticsmania.com/course...
✭ Audiences in Google Analytics 4
www.analyticsmania.com/post/g...
✭ Segments in Google Analytics 4
• Google Analytics 4 Seg...
✭ Predictive metrics and their requirements
support.google.com/analytics/...
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===
✭ Facebook / analyticsmania
✭ Twitter / fedorovicius
✭ Linkedin / fedorovicius
Subscribe to our KZread channel / @analyticsmania
#googletagmanager #googleanalytics4

Пікірлер: 65

  • @eugenesoch
    @eugenesoch2 жыл бұрын

    So glad I found your channel! This is a real goldmine for anyone who’s working and learning GA. Thank you and keep on posting new stuff! Ačiū labai! Didžiausi linkėjimai iš užjūrio, iš JK 👍

  • @annakurman8862
    @annakurman88622 жыл бұрын

    this is an amazing channel and so detailed explanation. Thank you, Julius.

  • @findtheoddgame
    @findtheoddgame2 жыл бұрын

    Big fan of yours. No one created such helpful videos.

  • @JamesWood-gi6px
    @JamesWood-gi6px8 ай бұрын

    Really clever explanation and no unnecessary verbiage! Respect! + subscription

  • @damienwoods5744
    @damienwoods5744 Жыл бұрын

    I love how you just get to the point.

  • @allthingsinteractive470
    @allthingsinteractive4708 ай бұрын

    Wow! In the middle of watching this video and flipping back and forth between my one GA4 account and this video, I think Google changed the layout of GA4's admin panel! 🤣🤣🤣🤣🤣🤣

  • @cahyoardhi
    @cahyoardhi2 жыл бұрын

    awesome explanation I can't wait for the next videos!

  • @diegomejia7716
    @diegomejia7716 Жыл бұрын

    Amazing! Way way better than Google Help center! Thanks for this!

  • @tarunmadan6109
    @tarunmadan61099 ай бұрын

    Very good and helpful video, Julius. Keep making more good videos.

  • @FLOcomponents
    @FLOcomponents Жыл бұрын

    Fantastic videos. Thank you. I do have a question. In this video you talk about a "time_spent" tag - do you have another video where you show how you set up that specific tag?

  • @markkovic7735

    @markkovic7735

    Жыл бұрын

    Also would like this link!

  • @highlightspeak
    @highlightspeak2 жыл бұрын

    Love from bangladesh..regularly check up your account for new video...❤️

  • @elenigougoustamou6021
    @elenigougoustamou6021 Жыл бұрын

    Hi and thank you for all the information. I have a question, I want to create an audience and in this audience, I want to exclude users from other audiences. Is there any way I can do this in GA4? Thank you very much

  • @vladimirnikolov2231
    @vladimirnikolov2231 Жыл бұрын

    Very useful! Thank you

  • @zeonmatrix3270
    @zeonmatrix32702 жыл бұрын

    Thank you for video its amazing.

  • @ahmedmadbouly409
    @ahmedmadbouly4097 ай бұрын

    I really thank you for everything, we love you in Egypt

  • @MmIslam
    @MmIslam2 жыл бұрын

    Thanks for your crucial information. Sir, I would like to make an audience with who have added to cart two products in a session, how to create I cant understand, will you help me?

  • @adventureoflife2629
    @adventureoflife26292 жыл бұрын

    Hello Julius, thanks for this tutorial. I want a tutorial on SPA eCommerce conversion tracking with dynamic value and other parameters.

  • @lukasrakauskas1709
    @lukasrakauskas1709 Жыл бұрын

    Great video!

  • @harikrish8112
    @harikrish8112 Жыл бұрын

    HI , is there a way to setup "new users" and "returning users" in ga4 as seen in UA ?

  • @myrainys
    @myrainys2 жыл бұрын

    Thanks master!

  • @trush1997desai
    @trush1997desai2 жыл бұрын

    Thanks!

  • @nammdp85
    @nammdp852 жыл бұрын

    Hello, How can i create custom audiences that enter my site under 15s to excluded from Google Ads in GA4 ? Thank you.

  • @haruner8832
    @haruner88322 жыл бұрын

    Hi Julius, insightful video as always. I have a question regarding the Google Ads linking. Does GA use third party cookies to add people to remarketing audiences? If blocked through browser settings or ITP&ETP, people can't be added to remarketing audiences right?

  • @AnalyticsMania

    @AnalyticsMania

    2 жыл бұрын

    Yes

  • @thechillguitarists4243
    @thechillguitarists4243 Жыл бұрын

    Thanks a lot

  • @mdshakilmiah3061
    @mdshakilmiah30612 жыл бұрын

    sir how to enable data layer in Magento 2 for ga4 enhanced e-commerce tracking

  • @TomHallOnline
    @TomHallOnline Жыл бұрын

    Can I migrate well established audiences from UA to GA4?

  • @edcontrols3060
    @edcontrols3060 Жыл бұрын

    Thanks for these excellent videos! One question: can you have both UA and GA4 connected to Google Ads for remarketing audiences? I have audiences in both UA and GA4 but the audiences from GA4 are still 0 in Google Ads. Google Signals is turned on.

  • @MyGodTube

    @MyGodTube

    Жыл бұрын

    Watch from minute 13:28, it is probably the issue

  • @gonzalogarcialabat9385
    @gonzalogarcialabat9385 Жыл бұрын

    Hi, how did you create the time_spent event?

  • @Simoon_marketing
    @Simoon_marketing Жыл бұрын

    Thanks for the video What percentage of Facebook / Tiktok / Pinterest traffic... Can we get in Google Ads audiences? Even though the audience is extremely close to reality on Google Analytics, the Google Ads audience does not feed at all accordingly...

  • @mike8283
    @mike82832 жыл бұрын

    Another great video. Could you please link to how to create the time_spent event in GTM. Can't seem to find it in your video list or on your website.

  • @AnalyticsMania

    @AnalyticsMania

    2 жыл бұрын

    That is in my GTM course for beginners

  • @AnalyticsMania

    @AnalyticsMania

    2 жыл бұрын

    www.analyticsmania.com/courses/google-tag-manager-course-for-beginners/

  • @mariskavroegindeweij1019
    @mariskavroegindeweij10192 жыл бұрын

    Hi Julius, thank you for this elaborate video. When trying to save my audience, I get the error message "One or more of your fields contain invalid characters.". Could this be because my event names are written with dashes? E.g. 'form-send'.

  • @JoshuaGeake

    @JoshuaGeake

    Жыл бұрын

    it's because you have an empty condition

  • @aragepios1080
    @aragepios1080 Жыл бұрын

    Please I need help, how to create an audience that consists only of returning visitors? I cant choose them as a dimension... Thanks

  • @user-tg5ts6rn9q
    @user-tg5ts6rn9q9 ай бұрын

    I was hoping until the last minute that you'd say." Yes in GA4 audiences don't have retroactives, but there's a way around that, and I'm going to show you how!"

  • @relaxinggospelmusic2421
    @relaxinggospelmusic24219 ай бұрын

    🤩🤩🤩🤩

  • @pappamurugesan9927
    @pappamurugesan992711 ай бұрын

    GA4 data is tracking correctly but Universal Analytics data is not shown on the GA4 account. can you explain it in detail?

  • @Yoactiv-lk9gf
    @Yoactiv-lk9gf Жыл бұрын

    Sir, Please guide me, how did you get time_spent event in the above video explaining about creating audience lists. This is an urgent query in regard with an urgent requirement to create audience list

  • @AnalyticsMania

    @AnalyticsMania

    Жыл бұрын

    With timer trigger in GTM. I ecplain that event in this course www.analyticsmania.com/courses/google-tag-manager-course-for-beginners/

  • @TijmenvanderMeer
    @TijmenvanderMeer2 жыл бұрын

    Hi Julius, what could be the reason of zero data size in Google Ads even if the audience of all users is 40k ?

  • @AnalyticsMania

    @AnalyticsMania

    2 жыл бұрын

    Google signals not enabled in GA4?

  • @TijmenvanderMeer

    @TijmenvanderMeer

    2 жыл бұрын

    @@AnalyticsMania Hi Julius, Yes! It is on!.. I see it at multiple accounts. Firebase GA4 Accounts 6 audiences 28k hits but 0 size audiences even after months.

  • @williamberdine632
    @williamberdine6322 жыл бұрын

    Is there a way to change the default Audience from "all Users" to a Custom Audience that we built for the specific sales region? my PM's are annoyed that they have to change this everytime the go into GA4

  • @AnalyticsMania

    @AnalyticsMania

    2 жыл бұрын

    No

  • @williamberdine632

    @williamberdine632

    2 жыл бұрын

    @@AnalyticsMania Bummer, any way to get that feature in front of Google to have it added?

  • @8.4edits35
    @8.4edits3511 ай бұрын

    How to get audience ID in ga4??

  • @laurentiumarin1986
    @laurentiumarin19862 жыл бұрын

    great video. I dont have time event, so I cannot create the audience. Should I create? how?

  • @AnalyticsMania

    @AnalyticsMania

    2 жыл бұрын

    Yes, you should create. With GTM timer trigger.

  • @behere9823
    @behere98232 жыл бұрын

    tutorial buat audiens facebook di versi google analytic 4 ,thanks

  • @amudhajaisankar5774
    @amudhajaisankar577411 ай бұрын

    Hi I couldn't see Configure menu, then how can I do Audiences, Can you guide me how to add Configure menu

  • @AnalyticsMania

    @AnalyticsMania

    11 ай бұрын

    It's in the admin now

  • @chwparker
    @chwparker Жыл бұрын

    I see that this video was recorded a year ago, and of course Google changes things WAY too often. So, where do we find "configure" now?

  • @AnalyticsMania

    @AnalyticsMania

    Жыл бұрын

    In Admin

  • @chwparker

    @chwparker

    Жыл бұрын

    @@AnalyticsMania thank you.

  • @priyankadasila1129
    @priyankadasila1129 Жыл бұрын

    How to create audience who have spent 10 min in website within the same session

  • @OrtakHesap
    @OrtakHesap2 жыл бұрын

    can't find time_spent

  • @AnalyticsMania

    @AnalyticsMania

    2 жыл бұрын

    It is a custom event I created

  • @OrtakHesap

    @OrtakHesap

    2 жыл бұрын

    @@AnalyticsMania so i have to watch another video to learn it :) thanks

  • @texturator936
    @texturator9362 жыл бұрын

    OMG, i hate Google Analytics 4. These reports are so shit :( Cant see some basic things like what readers are reading at the moment. Oh jesus. Dont tell me that there is such possibility. I cant see anything similar to GA. Realtime -> Content, or Realtime ->Traffic or Realtime -> Overview. Which gives me long, URL. Not mediocre, 10 characters beginning, and 10 charactes end of URL. IT IS so unreliable and mediocre comapring to GA. I should switch to matomo probably after GA will be pahsed out :(

  • @mihaellaa.7911
    @mihaellaa.791110 ай бұрын

    Hi and thank you so much for this incredible video! Can you please share if it's a good practice to use GA4 predictive audiences? 🥹

  • @urosdjunisijevic950
    @urosdjunisijevic950 Жыл бұрын

    Thanks!

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