Go-To-Market Launch Plan For A New SaaS Product

A different approach in making a Go-To-Market Launch Plan for a New SaaS Product
Do you remember the day when Slack just launched? Do you remember when Snowflake, Hubspot, Salesforce launched? These are epic SaaS companies where most of them didn't launch the way a lot of founders launch their SaaS businesses today. Most of today's startup founders approach it in a very linear way, whereas the 2nd-time founders approach in a multi-threaded way. So in this episode, I'm going to walk you through the 3 principles to help you launch your SaaS product the right way.
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Пікірлер: 158

  • @NguyenTruong-uc5zu
    @NguyenTruong-uc5zu6 ай бұрын

    My team have fall in the “Linear Launch”, but i did not known after watching this video. Your video changed my mind. Thanks you so much

  • @TKKader

    @TKKader

    5 ай бұрын

    Glad I could help!

  • @SandeepSingh-fb4ex
    @SandeepSingh-fb4ex2 жыл бұрын

    Absolute gem . Should have been taught before tk bhai. No issues , still powerful strategy.

  • @dessasin4142
    @dessasin414210 ай бұрын

    I discovered this video much later than I should have, around the same time I began delving into linear models. It completely shifted my perspective. I'm truly grateful for the insights you provided. Thank you for everything.

  • @TKKader

    @TKKader

    10 ай бұрын

    So glad to hear this!

  • @XBoysAtWorkX
    @XBoysAtWorkX2 жыл бұрын

    The 3 people that disliked this video have already booked their venue in LA for their launch party, and keep paying fees to reschedule, because they really need to add this one last feature before the big event.

  • @TKKader

    @TKKader

    2 жыл бұрын

    LOL

  • @titaen

    @titaen

    2 жыл бұрын

    true😂😂

  • @jayeagans5097

    @jayeagans5097

    6 ай бұрын

    Stop telling my business.. and I have only rescheduled 4 times.. Totally acceptable..

  • @deepakmohan3591
    @deepakmohan3591 Жыл бұрын

    In love with this idea and launch plan, thank you so much 🤟🏼

  • @TKKader

    @TKKader

    Жыл бұрын

    So glad!

  • @eajninja
    @eajninja7 ай бұрын

    Thank you so much for this. It’s so useful and very different from what I thought as an engineer by trade.

  • @TKKader

    @TKKader

    6 ай бұрын

    Glad it was helpful!

  • @StudyRealEstate
    @StudyRealEstate4 ай бұрын

    Wow, this was VERY eye opening! I was headed toward a traditional launch until your video. Thank you!!

  • @TKKader

    @TKKader

    4 ай бұрын

    Glad it was helpful!

  • @anasandaloussii
    @anasandaloussii2 жыл бұрын

    Thank you so much for openning my mind!

  • @TKKader

    @TKKader

    2 жыл бұрын

    Glad you find this helpful!

  • @njabulonjabs5945
    @njabulonjabs59452 жыл бұрын

    Powerful content. The multi threaded launch is similar to principles in Design Thinking (continuous iteration and improvement as you go, informed by data from quality users) - the multi-launch element in multi-threaded is one up on design thinking though. I like how u are able to capture & clearly demonstrate everything on a piece of paper, keep it up.

  • @TKKader

    @TKKader

    Жыл бұрын

    SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)

  • @a0nmusic
    @a0nmusic2 жыл бұрын

    Extremely insightful thank you.

  • @TKKader

    @TKKader

    2 жыл бұрын

    Glad you got value!

  • @abdul-hasimdawkins866
    @abdul-hasimdawkins866 Жыл бұрын

    Yes! Very useful and clear strategy. Much appreciated.

  • @TKKader

    @TKKader

    Жыл бұрын

    So glad you enjoyed it!

  • @blakja95
    @blakja95Ай бұрын

    Yes!

  • @TKKader

    @TKKader

    Ай бұрын

    🙏🏼

  • @bulbyfera
    @bulbyfera2 ай бұрын

    We are in the linear launch trap as well. Thank you for sharing this insight.

  • @TKKader

    @TKKader

    2 ай бұрын

    Glad it was helpful!

  • @user-ee8te3dh2b
    @user-ee8te3dh2b11 ай бұрын

    This was exactly what we needed at the right time!

  • @TKKader

    @TKKader

    11 ай бұрын

    Boom!! Glad this was timely!

  • @mwalimuio
    @mwalimuio3 ай бұрын

    Yes, I have learned a lot. Thanks!

  • @TKKader

    @TKKader

    3 ай бұрын

    Glad to hear it!

  • @jeremylawson6648
    @jeremylawson66488 ай бұрын

    just closed a small deal to take on part ownership and operation of a useful problem solving tool for my industry. this is very informative.

  • @TKKader

    @TKKader

    8 ай бұрын

    Super pumped for you! Check out my GTM Program.

  • @rikderks
    @rikderksАй бұрын

    Great energy 🎉

  • @TKKader

    @TKKader

    Ай бұрын

    Glad you’re feeling it!

  • @Pacificatorrr
    @Pacificatorrr10 ай бұрын

    This was very insightful, Tawheed! I was caught up in the linear model (what is an MVP cycle). Thank you for clarifying. I now have a clear picture

  • @TKKader

    @TKKader

    10 ай бұрын

    Wonderful!

  • @its_touqeer
    @its_touqeer3 ай бұрын

    This was very insightful, we just launched our MVP is this video was very much needed.

  • @TKKader

    @TKKader

    3 ай бұрын

    Glad you got value!

  • @jacobopm
    @jacobopm Жыл бұрын

    Yes! Very interesting. Thank you

  • @TKKader

    @TKKader

    Жыл бұрын

    Glad to hear!

  • @thechurchhubtv2351
    @thechurchhubtv2351 Жыл бұрын

    amazing . we have anew saas loading and this answers a lot of questions

  • @TKKader

    @TKKader

    Жыл бұрын

    So glad to hear you’re getting value!

  • @metamedian
    @metamedian Жыл бұрын

    Thanks TK! Opened my eyes a lot to how I'll launch my Saas.

  • @metamedian

    @metamedian

    Жыл бұрын

    YES!

  • @TKKader

    @TKKader

    Жыл бұрын

    Really happy you’re getting value!

  • @MagnusAnand
    @MagnusAnand2 жыл бұрын

    Incredible video as usual

  • @TKKader

    @TKKader

    2 жыл бұрын

    Means so much!

  • @seanpark5884
    @seanpark5884 Жыл бұрын

    This contents by far best insightful contents in this year. Thanks

  • @TKKader

    @TKKader

    Жыл бұрын

    Happy to hear that!

  • @AlejandrodeOteroMora-gm6tp
    @AlejandrodeOteroMora-gm6tp2 ай бұрын

    So much value in this video, thank you TK Kader. I have a question though, what´s your approach about pricing in the early stages? Let´s say you are building a freemium fitness app under a subscription model, when do you think is a good moment to start charging?

  • @adityasriram27
    @adityasriram274 ай бұрын

    Yes

  • @TKKader

    @TKKader

    4 ай бұрын

    🤗

  • @jeremylawson6648
    @jeremylawson66488 ай бұрын

    YES!

  • @TKKader

    @TKKader

    8 ай бұрын

    🙏🏼

  • @ishrarg
    @ishrargАй бұрын

    That was perfect guide. Thanks Tawhid

  • @TKKader

    @TKKader

    Ай бұрын

    You bet!

  • @pimpgman
    @pimpgman Жыл бұрын

    This is great content. Just realized I'm in the linear launch trap. 🙃

  • @TKKader

    @TKKader

    Жыл бұрын

    Glad this was helpful!

  • @dennisantolin
    @dennisantolin2 жыл бұрын

    Soft-launching one of my SaaS solutions this month, your GTM content has been very helpful TK 👏👍👌 One-more feature trap haha = perfection is the enemy of execution = over analysis paralysis

  • @TKKader

    @TKKader

    2 жыл бұрын

    Excited for you!

  • @jonyfrany1319

    @jonyfrany1319

    2 жыл бұрын

    @@TKKader TK What happens if people think public builds are a security risk ? It’s obviously not true but some users might freak out. There’s got to be a solution everything that we use today apple windows android is based on open source public software

  • @jonyfrany1319

    @jonyfrany1319

    2 жыл бұрын

    Yes it’s true specially when we love perfectionism.

  • @MrKaugaban
    @MrKaugaban2 жыл бұрын

    Yes yes yes..this is Gold.

  • @TKKader

    @TKKader

    2 жыл бұрын

    Glad to hear!

  • @igorip2005
    @igorip2005 Жыл бұрын

    yes, it's really brilliant!

  • @TKKader

    @TKKader

    Жыл бұрын

    Awesome!

  • @asafuthomas1909
    @asafuthomas19093 ай бұрын

    great stuff TK

  • @TKKader

    @TKKader

    3 ай бұрын

    Appreciate you being here!

  • @mohpor3821
    @mohpor38212 жыл бұрын

    just amazing

  • @TKKader

    @TKKader

    2 жыл бұрын

    🙏🏼

  • @user-od3nz3st9p
    @user-od3nz3st9p10 ай бұрын

    I needed this

  • @TKKader

    @TKKader

    10 ай бұрын

    Glad this was timely!

  • @slack.
    @slack. Жыл бұрын

    Thanks for the insightful video. Although the intro took more than 2 minutes.

  • @TKKader

    @TKKader

    Жыл бұрын

    🙏🏼

  • @ImranParray0x01
    @ImranParray0x019 ай бұрын

    yes

  • @TKKader

    @TKKader

    9 ай бұрын

    🤗

  • @eltordavis
    @eltordavis6 ай бұрын

    great vid!

  • @TKKader

    @TKKader

    5 ай бұрын

    Glad this was helpful!

  • @mohsinkamal9550
    @mohsinkamal95502 жыл бұрын

    Amazing information once again. thank you for the vid. I have one question... If you start discussing your idea before its made, don't you get worried that someone will pick it up and do it by themselves!!!

  • @TKKader

    @TKKader

    2 жыл бұрын

    That’s a possibility in life. But that should stop you from executing and getting out there.

  • @Runwithmeee
    @Runwithmeee9 ай бұрын

    oh my gosh thank you.

  • @TKKader

    @TKKader

    9 ай бұрын

    My pleasure!

  • @robjespitia4538
    @robjespitia45382 жыл бұрын

    Wow, amazing video! For the first time you ever put a product out to market, how soon should you be marketing it or building a list before the first date that it drops?

  • @TKKader

    @TKKader

    2 жыл бұрын

    The day you start coding.

  • @gidd

    @gidd

    Жыл бұрын

    I'm currently in the research stage of my soon to be start up but I already working on Marketing strategies Think about it this way. You could build the best SaaS app ever with tons of potential but if you can't effectively put it infront of the right people it'll flop

  • @MaxMadeleine
    @MaxMadeleine5 ай бұрын

    super vid

  • @TKKader

    @TKKader

    5 ай бұрын

    🙏🏼

  • @caragallear6838
    @caragallear68389 ай бұрын

    Yes 🎉

  • @TKKader

    @TKKader

    9 ай бұрын

    Awesome!

  • @oscardasilva971
    @oscardasilva971 Жыл бұрын

    Thanks

  • @TKKader

    @TKKader

    Жыл бұрын

    🙏🏼

  • @fifaham
    @fifaham Жыл бұрын

    Truly amazing presentation. I have fallen in the linear model because I am working all alone by myself. How can we avoid the "Linear" glitch knowing that I have engineering background? Only recently I started learning about marketing but it is taking me tooooo long.

  • @TKKader

    @TKKader

    Жыл бұрын

    Check out our Launch program: getunstoppable.com/launch

  • @gergo_44
    @gergo_44 Жыл бұрын

    Yessir

  • @TKKader

    @TKKader

    Жыл бұрын

    Awesome!

  • @armantavakoli5314
    @armantavakoli53142 жыл бұрын

    this guy is pog

  • @TKKader

    @TKKader

    2 жыл бұрын

    Truth be told... I had to google "pog" 😂. Thank you for the kind words :)

  • @mndflctzn
    @mndflctzn4 ай бұрын

    Yaas!

  • @TKKader

    @TKKader

    4 ай бұрын

    🤗

  • @laurentgoffinon6432
    @laurentgoffinon6432 Жыл бұрын

    Thank you so much for this valuable content - as a first-time founder building a Saas product I got completely stuck in Linear model.... Multi-threaded approach is one I will go for as it indeed seems more healthy and impactful and I strongly believe in community first! The question I have is about the promotion of my first MINI launch... do the pitch of my landing page covers what is currently available in the first release or do I pitch the ambition (the ideated end product) ? Thank you so much!

  • @laurentgoffinon6432

    @laurentgoffinon6432

    Жыл бұрын

    Pitching the ideal product while not being developed yet, could be seen as over-selling.. on the other hand it could allow me to validate important hypothesis... the next question is whether I promote the features on the first mini-launch or I pitch the problems I am solving ?

  • @sudeshagrawal9248

    @sudeshagrawal9248

    Жыл бұрын

    Curious to know if you already have a landing page

  • @jonyfrany1319
    @jonyfrany1319Ай бұрын

    What is a good channel to advertise AI SaaS start ups

  • @marketinghaks
    @marketinghaks4 ай бұрын

    What are the best tools for email outbound except Apollo you advice?

  • @TKKader

    @TKKader

    4 ай бұрын

    I recommend Apollo.

  • @jinitshah8357
    @jinitshah8357Ай бұрын

    Hi TK Your content in this video change my mind how i should launch my Saas Platform. Would love to get your consult.

  • @TKKader

    @TKKader

    Ай бұрын

    Happy to help! Here is how I work with Founders: getunstoppable.com.

  • @jinitshah8357

    @jinitshah8357

    Ай бұрын

    Thank you. I have call schedule today with Dylan.

  • @TKKader

    @TKKader

    Ай бұрын

    @@jinitshah8357 Awesome! Hope to see you inside the GTM Program!

  • @oksanapashchenko1356
    @oksanapashchenko13562 жыл бұрын

    🚀

  • @TKKader

    @TKKader

    2 жыл бұрын

    🙏🏼

  • @celenagreen
    @celenagreen Жыл бұрын

    How do you price during this mini-launch stage? Do you price low and then raise as product evolves or price at ideal level from day 1?

  • @TKKader

    @TKKader

    Жыл бұрын

    I recommend offering a 30-day pilot and then $X/month after that -- that way it is a no-brainer.

  • @georgettekolkman5622
    @georgettekolkman56222 жыл бұрын

    👍 👍 👍

  • @TKKader

    @TKKader

    2 жыл бұрын

    🙏🏼

  • @jonyfrany1319
    @jonyfrany13192 жыл бұрын

    Tk but what happens if people see the code and think it’s a security risk ? In public builds

  • @TKKader

    @TKKader

    Жыл бұрын

    Best to not get stuck on theoretical problems.

  • @MaxMadeleine
    @MaxMadeleine5 ай бұрын

    What do I have to did/do to get into a 101 coaching call?

  • @TKKader

    @TKKader

    5 ай бұрын

    I focus 99% of my time on my GTM Program members: tkkader.com/gtm.

  • @fahadnasir9450
    @fahadnasir94509 ай бұрын

    Hi, very informative video, but i have some questions What is the criteria of Minimum Viable product. As i am building a SAAS product that i know i have 3 main competitors, and I am trying to make a better product than them, by making a hybrid SAAS application in that space (combining the best parts of all those 3). Plus i am researching (blogs, reviews) what their customers actually need and adding those features in my product before launch. Am i in the MVP cycle or it is actually the criteria of MVP. Moreover, i am not making the perfect tool before launch, it will certainly have room for many features and improvements that i plan to update with the feedback and growth of my customers. Am i doing it right? Apologies for a long message.

  • @TKKader

    @TKKader

    9 ай бұрын

    I recommend following my 10-Point Checklist to approach this stage of your process: tkkader.com/saas-checklist.

  • @user-bu9gn3pl7y
    @user-bu9gn3pl7y4 ай бұрын

    Very informative.Are you available for a consult?

  • @TKKader

    @TKKader

    4 ай бұрын

    I spend 99% of my time on my clients and 1% on my free KZread content to serve the wider community. Here are my coaching programs: tkkader.com/legion.

  • @neilaggerwhil3817
    @neilaggerwhil3817 Жыл бұрын

    you should create a discord!

  • @TKKader

    @TKKader

    Жыл бұрын

    I have a private channel with my GTM Program Clients.

  • @stephenocheoha1021
    @stephenocheoha10212 жыл бұрын

    This is cool but I feel this will hard to do for a b2b saas product because of the approval processes that has to do with an organization. Getting the c level executive to try a product that is not ready will be very difficult

  • @XBoysAtWorkX

    @XBoysAtWorkX

    2 жыл бұрын

    I think the idea is that you don't want them to look at it as not ready, but as a stage where they can provide feedback that will help you tailor the product to best fit them. You are solving their problem, and they are lucky enough to be in a position to influence how much better it can solve their problem.

  • @TKKader

    @TKKader

    2 жыл бұрын

    Nailed it.

  • @XBoysAtWorkX

    @XBoysAtWorkX

    2 жыл бұрын

    @@TKKader Two comment likes and replies. I can now start referring to you as my good friend TK Kader. Thanks for the great content. Just sent you a LinkedIn connection request.

  • @stephenocheoha1021

    @stephenocheoha1021

    2 жыл бұрын

    @@XBoysAtWorkX this i agree but reserved

  • @salmansaafi
    @salmansaafi2 жыл бұрын

    How to re-launch a revamped SaaS product after validating the MVP with a tiny sample size?

  • @TKKader

    @TKKader

    2 жыл бұрын

    tkkader.com/launch

  • @gidd

    @gidd

    Жыл бұрын

    How do you go from mvp to final product?

  • @lottosmarttechlst3821
    @lottosmarttechlst38212 ай бұрын

    Hey TK I'm located in Richardson TX, do you have experience with AWS amplify and react native? im currently looking for a co founder/mentor/advisor to help me lead a company and help it grow...would you like to connect some time in person?

  • @akashgamex8618
    @akashgamex86182 жыл бұрын

    How to find saas application development company

  • @TKKader

    @TKKader

    2 жыл бұрын

    Google

  • @adnanniaz4671
    @adnanniaz4671 Жыл бұрын

    Thanks for detailed opinion but its theoretical again, real case study would be best idea to understandit step by step. And one more thing, what about first impression of customers, if we go with multi threading model?

  • @TKKader

    @TKKader

    Жыл бұрын

    We do step by step inside our programs. The public KZread channel reaches the principles.

  • @batanimohamedmehdi2411
    @batanimohamedmehdi2411 Жыл бұрын

    My question will be how can you protect your idea while sharing your building process?

  • @TKKader

    @TKKader

    Жыл бұрын

    Until you have customers assume your idea is worthless and there is nothing to protect.

  • @sudeshagrawal9248

    @sudeshagrawal9248

    Жыл бұрын

    @@TKKader Lols that hurts! :)

  • @shubhamsolanki6823
    @shubhamsolanki682311 ай бұрын

    Is there any strategy to get first 100 users paid or free just first 100!! Expecting a reply!

  • @TKKader

    @TKKader

    11 ай бұрын

    There isn’t one “strategy” there are many things you can do. A lot of those different plays I’ve covered in this channel. If you’re looking for a step by step play on getting your first 100 customers, I recommend my SaaS Launch Challenge: getunstoppable.com/launch.

  • @shubhamsolanki6823

    @shubhamsolanki6823

    11 ай бұрын

    @@TKKader Thanks TK . But tk the thing is we gonna launch a tool and we need 100 beta users so for that im asking available channels to get early adopters or there is any dedicated site to get early adopters

  • @Alendevlin
    @Alendevlin Жыл бұрын

    i am building software that allows to be on 1gb of usb space. and is unlimited storage capacity.

  • @bulbyfera
    @bulbyfera2 ай бұрын

    Yes!

  • @TKKader

    @TKKader

    2 ай бұрын

    Boom!

  • @Gamesclipper
    @Gamesclipper5 ай бұрын

    Yes

  • @TKKader

    @TKKader

    5 ай бұрын

    🙏🏼

  • @rajeshg9864
    @rajeshg98642 жыл бұрын

    yes

  • @TKKader

    @TKKader

    2 жыл бұрын

    🙌🏼

  • @benpullen6368
    @benpullen636810 ай бұрын

    Yes

  • @TKKader

    @TKKader

    10 ай бұрын

    🙏🏼

  • @MarcFirth
    @MarcFirth Жыл бұрын

    Yes

  • @TKKader

    @TKKader

    Жыл бұрын

    🙏🏼

  • @pathofthesalaf
    @pathofthesalaf2 жыл бұрын

    Yes

  • @TKKader

    @TKKader

    2 жыл бұрын

    Good to know!