Getting Leads From Facebook Just Got A LOT Easier
Тәжірибелік нұсқаулар және стиль
Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el...
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you...
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk/?el=YTLong-l... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
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Mentioned in this video:
I Found An EASIER Way To Scale Facebook Ads
• I Found An EASIER Way ...
How To Generate Leads With Facebook Ads (Low-Cost)
• How To Generate Leads ...
How To Create Facebook INSTANT FORMS To Generate Leads
• How To Create Facebook...
Пікірлер: 247
Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-leadsfromfbeasier0623-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-leadsfromfbeasier0623-fbdfy
You're my #1 go-to source for anything associated with FB ads! Thanks, Ben!
@BenHeath
Жыл бұрын
Glad to hear it :)
Thanks Ben! I'm used to Facebook engagements ads but new to leads. Got my first lead an hour ago with those Facebook forms. Way cheaper than attending a trade show to get leads, that's for sure... Thanks again!
Thanks Ben! This looks like a new feature that is actually helpful, I'll give it a try.
Interesting! Glad Facebook added this feature, all these years we'd only 2 options for lead form more volume & higher intent. Thanks for making this video Ben, Helped. But, I see the time it takes for us to create this rich media form is the same time a user needs to fill in all the details or read all these details before filling the form.
@user-mr2hu3gj4g
8 күн бұрын
So what's the solution for this?
Thanks a lot for the time spent to give us this very valuable information! Best of luck!
@BenHeath
Жыл бұрын
My pleasure!
amazing, thank you so much for your videos. Improved my business page beyond belief, thanks again Ben.
@BenHeath
5 ай бұрын
Awesome, happy to help :)
Hi Ben, thank you once again for an amazing tutorial. I have an official playlist with all your videos now ready to watch back to back 🤭
@BenHeath
11 ай бұрын
Awesome, thank you!
Incredible breakdown! This tutorial surely makes it easier to generate quality leads🙌
@BenHeath
Жыл бұрын
Glad it was helpful :)
Thanks Ben great video and super helpful in understanding this format, going to test now.
@BenHeath
5 ай бұрын
Glad it was helpful :)
This is really interesting. Thanks you, Ben!
@BenHeath
Жыл бұрын
Thanks for watching :)
Haven't used this but I'd assume it will increase friction to the process and i also think giving too much info might kill the curiousity of the prospects and they might not leave their contact details. I think the focus should be on the quality of the ad so they are hooked and curious just enough to leave their details to know more. Once you have their number, all you need to do is call them 8 times over 3 months until they either buy from you or block you.
Awesome video! I did see the rich creative option but didn't go further looking down the options!
@BenHeath
Жыл бұрын
Happy to help :)
Thanks for making awesome informative videos that I don’t have to put at 1.5 speed every time. Subscribed! (And I’m picky with my subs! 😈)
@BenHeath
Жыл бұрын
Thanks for the sub!
@Lunix_I
Жыл бұрын
@@BenHeath if the bussines manager got restricted, the domain name is stock there, the old method to remov it not working, they will show you 🚫 on the screen when I try to click "delete button" plz is there any other solution
Thanks, so helpful!
Can you please make a full testing tutorial video? Testing targeting, interest, audiences, creative and copy all in one video. I would love that!
@BenHeath
Жыл бұрын
Good suggestion :)
Thanks Ben, your videos are really informative and well presented. How do FB charge for lead forms? Is it each time your form is displayed, per initial user click (even if the process & form sumbission isn't completed by the user) or per form submission?
First of all most, very good video Ben! I have a question. I have a online fitness coach, where am running ads. Do you think, it will be relevant for him aswell and will it work do you think
Ben! I have a question. In a previous Q&A video you said that the step of the funnel doesn't matter when choosing the campaign objective. So let's say I'm selling a product and my marketing strategy consists of 3 different campaigns (top funnel, mid, end). I want to warm up my audience. I will create these 3 campaigns all with the same "conversion - purchase" objective?
@bitinflix
7 ай бұрын
Yes with all the same conversion objective but top of the funnel describe Cold Audience, mid and bottom of the funnel for warm audience using for retargeting
Thanks so much for all your great content Ben it's incredibly helpful. Would you recommend running these lead ads to generate intro meetings to cold audiences if I'm selling a high ticket service (web design)?. Or would you suggest first running one of your omnipresent campaigns to first warm up the audience before I run one of these lead ads as part of a retargeting campaign?
@BenHeath
Жыл бұрын
Thanks a lot :) For something like that I would be running omnipresent content first. For other types of services though, you could go direct with this set up.
@GuyHarley
Жыл бұрын
Thanks@@BenHeath I appreciate the reply. I tried running an omnipresent campaign like yours, but a little different (as I found your content post running my own) and found i had issues with the reach and its frequency was getting well above 3 (in only 3 days of running), so i had to turn it off. I'll run one like yours soon once Ive got the budget again to warm them up, thank you.
thanks mate!
Amazing and informative video
@BenHeath
Жыл бұрын
Glad you think so!
Great video
Great video man! Is there a way to change the language in order to target a specific demographic based on their language?
@BenHeath
7 ай бұрын
Thanks :) Yep, you can target based on language at the ad set level.
So basically, Facebook is letting us add more selling points to the lead form (beyond just the form itself), just like we would have on our own landing page
@SamuelAdu01
Жыл бұрын
basically
@puttana
Жыл бұрын
Finally
@iamemekaozor
Жыл бұрын
Yes...
@CalvynLee
10 ай бұрын
@@SamuelAdu010:43 😅
@DTSupstateNY
10 ай бұрын
Ohhhh but your generating more $$$ for them !
Great video as always, Ben. Thank you for keeping us up to date! I would love to test this feature, however, it is not available in most of our ad accounts. Do you know of a way to "unlock" the Rich Creative form type?
@84GHOST
Жыл бұрын
Got the same problem
@axscs1178
Жыл бұрын
Same, it's not available in my ad accounts
@djfunkyt
Жыл бұрын
Same here, I don't have the Rich Creative form type as of now..
@TheSorrentinoTeam
8 ай бұрын
@@djfunkyt Same, has anyone figured this out?
@juanrodriguez2937
7 ай бұрын
Same here
its really help full thank you
@BenHeath
Жыл бұрын
Glad to hear it :)
@srujithadailyvlog
Жыл бұрын
@@BenHeath can i know your instagram id please i will follow you there
Best ever ❤️❤️❤️
In your example, is there a way to send them to a calendar to schedule the appointment?
HI Ben. Thank you for another great video! Quick question. Under the settings tab do you select restricted or open when creating the rich creative form?
@BenHeath
Жыл бұрын
Thanks a lot. I'd got with Open. I've actually got a video about that coming out soon.
Hello, which app do you recommend for automating lead management instead of manually downloading them? Greetings from the Netherlands
Hey Ben, awesome video! For some reason I'm not seeing the Rich Creative option when I create the form. Any pointers as to why that might be?
@BenHeath
8 ай бұрын
Not everyone has this feature yet I’m afraid. I think you are likely to get it soon though as we’ve had it for quite a while now.
Amazing
Hello Ben, thanks for the tutorials! Very nice. Can you make a video for recruiting ads? (SetUp, etc...)
@BenHeath
Ай бұрын
You are very welcome :) Good idea
@user-ti1fs5oj6p
Ай бұрын
@@BenHeath That would be great.
The best on facebook ads and in youtube my question here from 2 years ago i jsut use lead form on facebook to genrate my leads now i found the most best result it came from broad audience are you advice to stay on jsut broad or stay test other options every time like interests and lookalike??
Hi Ben, thanks for such valuable content. I have been binge watching you for days now - Also your Google Ads Channel ! :) I have a question regarding how to reach extremely niche target groups using your campaign structures. Lets say I want to reach potential customers of a social media agency (such as brands) in Germany to do their organic social media work (content creation, posting, communication etc.). How would you approach this, in particular the targeting with a limited budget of up to a few thousand € / month? My idea is to setup a Advantage Budget optimization Campaign with different ad set for 1) warm audience and 2) Lookalikes based on warm audiences instead of lists, because the number of actual customers is very low. 3) NO open targeting as because as you explained in your video about targeting it probably wont work for niches 4) NO detailed targeting as I assume there is usually no suitable detailed targeting option for such niches Additionally I am thinking about testing your Omnipresent Content Strategie with the same targeting for warb audiences + warm audience based Lookalikes. Thanks a lot again for the great work and education! Elias
OMFG this is a game changer for our bespoke company
@BenHeath
Жыл бұрын
Awesome, glad to hear it :)
Is there a way to save ad templates for future ad campaigns?
Thank so much sir, please I wish to ask, must i have a website before I can run an instant form ad campaign?
@BenHeath
Жыл бұрын
No you don't - but you do need a privacy policy
Hey Ben, would using the facebook lead form mean I no longer need to use a pixel for tracking the actions of those interacting with my ad?
@charlesthomas1737
11 ай бұрын
On Instagram
Hi Ben Heath can I get the video from you for book promotions or sales with the perfect audience setup, Please.
how does these instant form option convert compared to the old instant forms? Since fancy isn't always better to get leads. Would you reccomend using these as a default or is there no real benefit right now?
Amazing! Please let me know if this new feature is free.
@BenHeath
2 ай бұрын
It is :)
I know this question is a little late but thought you might have some insight here. Is there a way to use the rich text lead form alternative when doing a partner ad? I keep getting an error message about having to have a greeting but that alternative doesnt exist on rich text
Hi Ben, still don't have this feature on some ad accounts. Been waiting months now. Any advice?
Looks like this feature is not available is Asia region yet. But can’t wait to use it when it’s available
Ben, can you tell me if its possible to set ad frequency cap on sales campaigns? Cant seem to find it :(
@BenHeath
Жыл бұрын
It's not I'm afraid. You need to use Awareness or Reach
Please which app are u using to do this?
@BenHeath is this still available for Real Estate? Sale/Open Houses? Thanks
@BenHeath
10 ай бұрын
Sure :)
Love this video - mine doesn't have the "Rich Creative" option. Did I miss a step?
@BenHeath
11 ай бұрын
It isn't available for all ad accounts yet I'm afraid. It'll likely be rolled out to you soon.
Does this allow customers to enter their contact info to get them into our data bases? Im a small business owner in the health and beauty spa industry and looking for a great way to gain more contacts, and of course send them emails with promotions.
Hi Ben, thanks for this fantastic tutorial! Do you have experience creating Instant Forms for non-English ads? If I create an Instant Form in English, will it be automatically translated to the lead's default language for the Facebook/Instagram app? I've been trying to find this information online but with no luck...
@bitinflix
7 ай бұрын
I don't think so
Hey Ben! I am not seeing the "Rich Creative" option on my end. Is this a limited release or something they are still testing?
@BenHeath
Жыл бұрын
Most advertisers have it as this point, but not all I'm afraid. I imagine you'll get it soon.
Do that work well for Software Development companies?
hey Ben, i'm only getting 2 options for lead forms, why am i not getting the option for richer content?
@thedigitalwealthblueprint
7 ай бұрын
I'm having the same issue. Did you manage to get it resolved?
Hi Ben, just a quick question. Does this not make the process longer for the client resulting in lower converting leads?
@BenHeath
2 ай бұрын
It'll likely result in a higher cost per lead, but those leads will be higher quality which should lead to a better conversion rate.
@Mikahchu
2 ай бұрын
@@BenHeath Thank you, this was helpful. I just ran my first instant form campaign with the help of your video! 😃
what would the best option be for a junk removal that doesn't require as much information?
Ben, I'm getting billed for bad leads and I'm unable to find any information on how to cancel this service. Can you help?
Is it possible to use video creative with these? Just trying to use a 15 second client testimonial for ad creative but not sure that I want to go through sending them to a landing page
@BenHeath
Жыл бұрын
Yes you can :)
I want to ask, why my lead Gen ads not appear in ads post? I want to move that ads from ads post to publish post for my client to see it. That ads is active. Maybe that ads still approve by FB and newly active?
Dont have that option. Only the upper two. I live in Germany but on the FB website it says that they are available here as well. Any ideas?
Can you do a video on how ios 17 will effect our ads on fb and ig?
my facebook lead campaign automatically created all images for ad from my facebook page while i wanted to run a video for my lead campaign, which brings more leads, automatically created images or some specific video maybe?
Unfortunaly, i think this kind of Lead CP's keep kind forbiden for EU region, as mensages CP's, the two most important for small sevices business, is geting real hard to get good results for that region without the two most important optimization
Hey! Good video, but just to know: why manual and not tailored lead campaign? what´s the difference?
@BenHeath
Жыл бұрын
A whole bunch - I'll have a video coming out about this soon. Tailored basically limits options and stops you making mistakes/using advanced features.
@FerBlanco10
Жыл бұрын
@@BenHeath Just replying quickly... do you recommend it? I´m currently using on my campaigns
Hello Ben Watching Your video for a long time I am running Facebook ads for the last 3 years for my online delivery business that is based online city only everything was fine but for past 3 to 4 weeks I am getting messages from other cities I have Tried Creatine new ads from new ad accounts but still the problem is there and for the past 2 to 3 days I am only getting messages and comments from other cities of my country but radius of 13 miles is selected as targeting location Can you please tell me solution
Hi Ben... is 'Free strategy session' actually a proper special offer to give under incentives?? Isn't that meant to be 'free' anyways? Just wondering if my thought trail is incorrect? (PS: I like your videos anyways, this is just a question). Also can you pleeeaase talk a bit slowly, so it's stress-free & easier to digest please? Thank you🙏😍!
Hi Ben, I still only have 2 form type in my forms, do you have to do something to activated this? 11/05/2023
@BenHeath
8 ай бұрын
Not everyone has this feature yet I'm afraid. Hopefully you'll get it soon.
I definitely can't add a phone number or schedule a call. Selling thriller books isn't typically done over the phone! So, I still have to do it the old fashioned way, with my own landing page linked to my email marketing software.
@BenHeath
Жыл бұрын
Sure, there will be lots of businesses in that scenario still. You always have to tailor things to your specific circumstances.
@jethrowegener
Жыл бұрын
@@BenHeath definitely! I was just chuckling at the idea of authors calling all their customers and asking if they'd like to buy a book! Useful info, as always, Ben!
isnt there a way to do something similar to these steps in order to weed out 'cheap' prospects?? Like I can setup a step that asks a question if they have a certain minimum amount of ad budget? and they can select Yes Or No and go onto the next step in the lead ad...any videos like that Heath?
@BenHeath
Жыл бұрын
Yes you can add that into the instant form.
So basically two days back I started my ads campaign its regarding digital marketing agency for eg seo, smm and etc. But the CPL is way to high and the ads is not generating good enough leads. Will it take time to generate proper leads?
Is that the Wii Shop Channel music in the background?
Hi, I set this up but how do i make the form ''go into'' my leads campaign page, I filled out a test form but do not see the entry? Thanks
Hi. Nice video. Can one transfer the leads received to an email marketing platform?
@BenHeath
Жыл бұрын
Yep, FB has a number of integrations depending on your CRM
@boicom7
Жыл бұрын
@@BenHeath thanks
Hi Ben , which objective campaign can I pick if I don’t have a website
@abdulbakiibrahim2705
Жыл бұрын
You can use the same lead objective and then Form just as shown in the video above.
@BenHeath
Жыл бұрын
Yep the previous response is spot on
The rich creative option isnt showing for me on the form type section, can anyone help?
Do you think FB leads will work in this situation: I work for a company in IT sales and want to generate leads but don't want to send them to the company website because I want see the lead come in and it may not be assigned to me.
@BenHeath
2 ай бұрын
Yes it can do, provided the campaign and offer are good enough.
Hey Ben, I need to make a form for the first time and I knew to come to your channel. I am having a weird problem. I created a new LEAD campaign, went right to the Leads AD segment, scrolled down, and my only options for destination are Website, Instant experience, and Facebook Event. Theres no button to create a form. Has this changed recently? I've quadruple checked that my campaign type is LEADS. I am a bit confused. I did go to the facebook page directly, and clicked create ad from the facebook page, and it lets me create a form there... but I like to use ads manager as I believe there are more options.
@reedickyaluss
10 ай бұрын
Ah, at the Ad set level, you have to select Instant forms first... then create a form populates on the ad level. I thought I'd leave this comment up in case anyone else runs into this.
@venessatom9699
9 ай бұрын
ON Instagram
This is very good video amazing and beautiful girls
I do not have this feature on my ad account. I'm not sure why? My account has a monthly spend of over 130k/mo for a year now. Did you have to do anything to enable this feature on your account?
@BenHeath
Жыл бұрын
Meta rolls features out to different users at different times. It'll show up soon I imagine.
@sameerkelkar1404
Жыл бұрын
Same here. It's not in my account yet :/
Tried lead forms once and realized it was another FB track. Where we need traffic is on our site. It's easier to get people to sign up on lead forms, but it;'s junk traffic that never dopes anything. If it's not sending people to my site, it's not really a lead.
@BenHeath
Жыл бұрын
You can run into issues with lead quality but I don't think your portrayal is accurate. You can generate quality leads through instant formd.
Hey Ben For me leads are coming for low budget but not converting as much as expected!! can you please why?
@BenHeath
Жыл бұрын
Conversions API - it's the shortened version
Hello, I only can choose from ''More volume'' and ''Higher intent''. There is no ''Rich Creative'' option. Any ways to add that option?
@BenHeath
11 ай бұрын
It's not available in all ad accounts yet I'm afraid. You'll probably get it soon.
For some reason I don't get half the options you're talking about. No benefits or build your story option while creating a form and no form type. Can my location be the reason for that?
@BenHeath
9 ай бұрын
It’s not available in all ad accounts yet I’m afraid. Meta often does this where they roll features out in stages
Ben :( I don't get that form, I'm from Mexico. Is it not available for taco users :'( sad mariachi background music
@BenHeath
11 ай бұрын
Haha not everyone has it yet I'm afraid. But it is being rolled out and you'll probably get it soon.
Hey Ben. It's not rolled out on all accounts, right? I don't have it yet.
@BenHeath
Жыл бұрын
Yes that's right - that happens with all new Meta features
I got some leads from Facebook but all the numbers are on voicemail,they are not picking up the call.can someone please guide me what's the reason?
Would you recommend this instead of a well built landing page?
@BenHeath
Жыл бұрын
I’d recommend testing both :)
@nultymusic7758
Жыл бұрын
@@BenHeath good call
I am interested in doing CPL facebook Marketing
HY, lead form from fb is better than a landing page?
@BenHeath
Жыл бұрын
I'd usually recommend testing both as it varies business to business
How about collecting all the data about the customers who leave those leads? Are there any methods to collect it without pixel and a website?
@BenHeath
8 ай бұрын
You can get quite a bit of data through the Instant Form.
Is this ok also for real estate ads campaign? =)
@BenHeath
Жыл бұрын
Sure :)
My cost per impression has gone up to almost $40 per 1,000 impressions. Is this normal?
Soo good so we dont need landing pages now
@BenHeath
Жыл бұрын
Potentially. Some businesses will still see better results with landing pages but it's worth testing and more will shift towards instant forms.
HOW DID U LEARN THIS? AND THANK YOU
Does this apply to real estate as well?
@BenHeath
11 ай бұрын
Sure :)
Facebook need to up their game, these form pages are so basic, they could allow a lot more customization and cerativity, feels like I'm advertising on a platform from 2015. Tiktok is so much better for lead gen
Probably much more expensive...
Third ❤️❤️❤️😁
My problem with facebook lead forms isn't even the quality of lead, My problem is that it doesn't connect directly with my email service provider. I have to use a third party tool like Zapier. And Zapier is very expensive.
@BenHeath
Жыл бұрын
A lot of CRMs do integrate directly now. Maybe you look at switching if the cost of zapper is an issue