Master GA4 UTM related reports in 15 minutes! We'll show you real-life examples of how your valuable marketing campaign clicks get lost in your GA4 reports, showing as Unassigned, Not Set or Direct traffic and leading to lost attribution and lowered ROI reporting for your marketing campaigns.
We will also show you how easy it is to fix it and maximize your returns on your UTM parameter use!
About:
This tutorial guides you through unveiling GA4 UTM traffic related reports with a focus on , and .
Table of Contents:
00:00 Introduction
1:27 Real-life Examples
4:43 Set up Campaign Traffic CORRECTLY
6:33 6 reasons why traffic gets lost
13:06 How to fix these issues
Join us for 15 minutes to see what causes these issues and how to fix them.
For more information about us, please visit our homepage: www.campaigntrackly.com or feel free to subscribe to our KZread channel.
Tools showcased in this video:
1. Google Analytics 4 Platform
2. regexr.com/ - makes it super easy to troubleshoot sources and mediums when you don't know how to deal with the pesky regex (regular expression) formulas.
3. GA 4's guide to how they group traffic/visits/clicks by source and medium in default channels: support.google.com/analytics/...
4. CampaignTrackly's automated UTM Link Builder Platform: www.campaigntrackly.com