This session about Email Reports in GA4 shows you how to build reports that track the performance of your emails after the click in the new Google Analytics 4 platform.
We cover the 2 options that let you add UTM parameters to track each email link (depending on your ESP) or using an automated Campaign URL builder that allows you to work without leaving your email environment, so that you don't have to interrupt your work or copy and paste tracking UTM tags and other info.
We also cover the two ways you can review email performance - in the Acquisition section of reports as well as using the Google Analytics 4Explore option and quickly drag and drop your way to building an effective email performance report - set it and forget it.
Chapters:
00:00 Introduction
00:50 Get your Email Metrics
5:55 Build your email
09:41 Make an Email Report
12:59 Analyze Email Performance
15:15 Conclusion
CampaignTrackly automates the way you create Campaign URLs to measure digital marketing in your analytics tool. We enable you to build UTM links with a click without leaving your preferred app or environment - we come to you to remove interruptions and minimize learning. Find out how we help you save time and money here: www.campaigntrackly.com
This streaming session is about:
Email reports, Email marketing reports, GA4 email tracking, Google analytics email tracking