Fair Trade: The First Step

How is your clothing made? Our new short film investigates why choosing Fair Trade Certified clothing is an important first step toward changing the garment industry. Learn more about Patagonia's partnership with Fair Trade: www.patagonia.com/fair-trade-c...
Produced by Little Village Films
littlevillagefilms.com/

Пікірлер: 106

  • @erickfrance26
    @erickfrance267 жыл бұрын

    Love Patagonia and its beliefs. The value you guys put on good products and people is amazing my favorite brand hands down. I want to work with you guys one day!

  • @christopherkelshall
    @christopherkelshall7 жыл бұрын

    Brilliant! Way to go Patagonia. You really produce an outstanding product range. Please keep on pushing the boundaries.

  • @C345OFR
    @C345OFR6 жыл бұрын

    Given that the vast majority of us have become accustomed to low-cost clothing alongside a diversity of styles, we're going to have to think beyond simply making expensive clothes more expensive via premiums. Don't get me wrong; this is good work. The problem is that it caters to a niche crowd that is aware and can afford it. If it is considered a start, great. How you reach us, the masses, now that we're used to "dirt-cheap" - *_that_* is the tricky bit.

  • @iamhimbaza

    @iamhimbaza

    5 жыл бұрын

    Tricky, but not impossible. Consumer tastes and expectations are malleable. Selling a premium product is often a first step in creating more mass produced goods. No one would have thought millions of people would pay $1000 for a phone, yet iPhones abound :) Love the work. Keep up the change.

  • @idontevenknow791

    @idontevenknow791

    3 жыл бұрын

    I just have to watch this for school work

  • @C345OFR

    @C345OFR

    3 жыл бұрын

    @@idontevenknow791 If you think you 'just' have to watch this for school work, you're probably overlooking the reason(s) your teacher wanted you to watch it ;-) Don't be afraid to give the content some thought. And don't be afraid to ask questions if something is unclear/not obvious, either - ask your friends/classmates what they thought, for example. I'm sure your teacher would love to be asked a question, as well (if they're a good teacher, lol) !

  • @idontevenknow791

    @idontevenknow791

    3 жыл бұрын

    @@C345OFR ok thx! And yes I did ask questions when I needed to lol

  • @C345OFR

    @C345OFR

    3 жыл бұрын

    @@idontevenknow791 That's good to hear :-) Wishing you all the best in your studies!

  • @SECAl51lOl
    @SECAl51lOl7 жыл бұрын

    I took a Fashion class and I learned all about sustainability in the fashion industry because of this company! Thank you so much!

  • @Oliberte
    @Oliberte7 жыл бұрын

    Such an important video. Thanks Patagonia for creating and sharing.

  • @chelsealamond6075
    @chelsealamond60757 жыл бұрын

    What you're doing is fantastic and setting a great example for the manufacturing industries. You mentioned that 30% of your collection is fair trade. I'm wondering what the production looks like on the remaining 70%?

  • @iamdavidmofc

    @iamdavidmofc

    2 жыл бұрын

    agreed, that is raising a question mark...

  • @donkeywhistler

    @donkeywhistler

    2 ай бұрын

    It’s the first part of the colonial montage

  • @aborworld3509
    @aborworld35092 жыл бұрын

    Can't help but admire and respect Patagonia ,hats off !!

  • @dannyhughes9874
    @dannyhughes98744 жыл бұрын

    Truly inspirational. In regards to the higher cost factor, instead of people buying so many cheap 'short life span clothes,' they could just save up and buy fewer more essential things that are fitting in all definitions of that word.

  • @ApricusInaros

    @ApricusInaros

    2 жыл бұрын

    If just more people would think like you 😔

  • @lalalaclara1407
    @lalalaclara14077 жыл бұрын

    You guys awesome...!!! I'm really really love patagonia...❤️❤️👍👏

  • @Xavier-uknonada
    @Xavier-uknonada2 жыл бұрын

    Love the final statement. Thank you for making this film.

  • @DeSousausmc
    @DeSousausmc7 жыл бұрын

    Fantastic! Really gives me faith in your company and I willingly pay the fair trade premium as I'm sure would just about all other Patagonia consumers. My question then is, why only 30 and not 100% of products?

  • @stu_mow
    @stu_mow3 жыл бұрын

    Why only 30 percent Patagonia? That’s not even half. Why not 100 percent? I applaud you for what you have done and you are better than lots of other companies but you can also do better.

  • @sheilalaffey879
    @sheilalaffey8792 жыл бұрын

    This says it all -- i will be sharing it in my film class where we look at social and enviro issues. Thanks! So well done and powerful and going to local Patagonia today for winter jacket.

  • @braydenmekertichian3392
    @braydenmekertichian33923 жыл бұрын

    Patagonia is an amazing company! We stan!

  • @FredSismoS
    @FredSismoS7 жыл бұрын

    Great job, guys. Amazing video.

  • @maxmoovin
    @maxmoovin3 жыл бұрын

    Simply beautiful. This approach goes very far.

  • @felipericketts
    @felipericketts3 жыл бұрын

    Wow. This is an eyeopener! I Love what you are doing and the awareness you are bringing. Thanks! :-)

  • @danhle282
    @danhle2822 жыл бұрын

    Thank you for a great educational videos like this

  • @tc_1985
    @tc_19857 жыл бұрын

    That was an amazing video, it was very powerful.

  • @user-de9ki7of7j
    @user-de9ki7of7j3 жыл бұрын

    Thanks our teacher ask us to watch this video for homework, Patagonia is a great company.

  • @Muushondje
    @Muushondje7 жыл бұрын

    Fantastic !! Patagonia rules !

  • @SuperFishinthesky
    @SuperFishinthesky6 жыл бұрын

    Wow ! After being informed I’m switching over. I feel terrible about this! We must only spread love and think about all the people we effect. ❤️

  • @pablolacombe2009
    @pablolacombe20093 жыл бұрын

    An amazing brand, i love this 😍

  • @desert.mantis
    @desert.mantis5 жыл бұрын

    Excellent business model - and always seeking improvement.

  • @petertruong4244
    @petertruong42443 жыл бұрын

    Thank you Patagonia

  • @Jess-gs2pw
    @Jess-gs2pw Жыл бұрын

    What an excellent company to work for!

  • @japhy6536
    @japhy65364 жыл бұрын

    Outstanding corporate responsibility 🙌🏽

  • @clark_cant
    @clark_cant7 жыл бұрын

    Hauntingly beautiful

  • @tasaniamcpherson9084
    @tasaniamcpherson90843 жыл бұрын

    Is it possible that there is a transcript available for this video anywhere? I love it and will be using it for a class lesson. Want to make sure that I can offer it to students in text format as well.

  • @zlorpp5553
    @zlorpp55532 жыл бұрын

    Omg the heartwarming part at 12:54 ❤️

  • @reecequinn5436
    @reecequinn5436 Жыл бұрын

    Inspiring

  • @brotendo
    @brotendo4 жыл бұрын

    This sort of thing is the best marketing Patagonia could ever do.

  • @rushajeraan1715
    @rushajeraan17153 жыл бұрын

    I love patagonia

  • @magnacional
    @magnacional7 жыл бұрын

    👏👏👏👏 grandes!

  • @MaoDao1369
    @MaoDao13692 жыл бұрын

    I buy used and refurbished Patagonia clothes from the local market in my city, im from mexico, i currently have more than 20 different pieces. For me it´s imposible to buy a new one becouse the high prices but i like to support this kind of business any way.

  • @punkyoliverio
    @punkyoliverio4 жыл бұрын

    W😍W very good film

  • @SilviaSalinasFresco
    @SilviaSalinasFresco7 жыл бұрын

    Genial!!!!

  • @dvdsct
    @dvdsct7 жыл бұрын

    you're great

  • @hectorpetete
    @hectorpetete7 жыл бұрын

    nice!

  • @takeshiuchida7361
    @takeshiuchida73616 жыл бұрын

    Thank you, Patagonia!

  • @iamdavidmofc
    @iamdavidmofc2 жыл бұрын

    Fantastic short documentary. I want to precise that I admire Patagonia, and believe they are one of the best examples of good practice on the market. But also, I would like to raise a hard question: is producing garments in Bangladesh and Vietnam for the American or European market isn't unethical after all? If you really want to take the initiative 100% honestly, wouldn't be better to produce locally for the market you are in, so that the garment workers are able to work in America or Europe where people consume Patagonia products. Products made in the Bangladesh and Vietnam region, would them only be sold in their respective region, probably with a different price since the cost would be different. Not only it would be better for local economies, but also better for the environment since you reduce the carbon footprint by cutting the export transportation. I don't know if this is realistic, and I am genuinely open on the topic without any judgment.

  • @ApricusInaros

    @ApricusInaros

    2 жыл бұрын

    My thoughts exactly. I actually read in an article that Patagonia produces locally in California. Then I got interested in their products but read "made in Bangladesh". I searched further and found this video. So they are not a fast fashion brand who produces in "bad" factories. They care for the workers, which is good. But the big question is the question you asked. Why not producing locally?

  • @faj6485

    @faj6485

    2 жыл бұрын

    @@ApricusInaros because production costs would raise product price and nobody would buy clothes anymore except a small and wealthy part of their actual consumers

  • @jordanellingson917
    @jordanellingson9177 жыл бұрын

    8:00- what about the other 70% of your products? What do those factories look like?

  • @elbob248

    @elbob248

    7 жыл бұрын

    Change takes time. You sound like one who would bitch about a gold covered chocolate bar.

  • @jordanellingson917

    @jordanellingson917

    7 жыл бұрын

    Robert Palmer ya it's a good start, all I'm saying is they make it seem like they're doing g a better job the. They actually are

  • @Rykershot101

    @Rykershot101

    6 жыл бұрын

    No they don't, they clearly made no effort to conceal that only 30% of their product line is currently like that.

  • @BreakfastAndFallout

    @BreakfastAndFallout

    4 жыл бұрын

    Sustainability means you have many people doing things imperfectly. Rather that few peope doing them perfectly.

  • @kylekarp1012
    @kylekarp10126 жыл бұрын

    what is the name of the man in the blue button up shirt?

  • @georgers68
    @georgers68 Жыл бұрын

    like Patagonia

  • @ssjj9584
    @ssjj95843 жыл бұрын

    👏👏👏👏👏

  • @christopherxavier4952
    @christopherxavier49527 жыл бұрын

    Great video Patagonia. I am primarily a supporter of entirely free market economies. However, the conditions of the labor force in the majority of the world is deplorable at best. At the same time; something that is undeniable is that businesses are like water. Therefor, they will always seek the path of least resistance and maximum efficiency. As such, I would like to see some compromise from political entities. An audit if you will. one that would look at what regulations actually protect consumers, the labor force, and businesses. Additionally; we-the citizens of democratic countries need to decide on a legislative level what path we would rather see our enterprises' funds take: straight towards consumers and the labor force; or through a bureaucratic filter that is ineffective, easy to abuse, and lacking in any form of feasible transparency. Until this happens, us being aware of where the products that we buy come from; and supporting companies who care is the best that we can do

  • @SailBeforeSunset

    @SailBeforeSunset

    7 жыл бұрын

    If you are pro free market, then thinking we need to take a legislative path would be counter to a free market. We can all vote with our wallets. That is what works. It is working within the GMO-free community as we speak. More and more stores are carrying GMO-free and organic because of movements and public awareness. Our government has fought against this very awareness. Bottom line is that if you rely on legislation and government, you are in for more corruption. Legislation equals government control, equals corruption. Start a movement, write articles, start a website and KZread channel. These are things that work within the free market. Not more government.

  • @christopherxavier4952

    @christopherxavier4952

    7 жыл бұрын

    Sail Before Sunset I think you misunderstood what I meant in terms of using legislature. What I'm essentially saying is that we need to remove a lot of the taxation and regulation that doesn't actually help consumers OR factory workers (so it's sort of removing legislature. I believe that this is really the only way to have a widespread improvement on the fair trade side of things. In my humble opinion, a large enough percentage of mass consumers are not going to buy into free trade on a large scale for the simple reason that the price for free trade goods is just to high to be sellable to anyone of a lower income bracket. My point of view is of course only one of many; What I have seen though, is that the consumers who really take the time to think about sustainability are mainly the upper middle class. The mass population (at least as I have observed it) of lower middle class people don't buy products from brands like Patagonia on a large scale . They often shop for cheap mass produced clothing manufactured by cheap labor because that's what they can afford. To reach a larger percentage of the consumer market; and therefore create more demand for a well compensated labor force, the product brought to market must come in at a lower price point. Minimizing regulation (only the kind that doesn't really keep workers safe) and taxes is a great way to bring the price of the goods down. Companies will see that free trade is a huge selling point; and that by lowering the price of goods. There would be a mass adoption of free trade. Most people (with exceptions) want to help out; but wont if it means that they themselves will suffer because of it.

  • @jan-willemgroeneveld4276
    @jan-willemgroeneveld4276 Жыл бұрын

    @8:55 I see that the sweaters are individually packaged in plastic. What's that about?

  • @tahoeclimber
    @tahoeclimber6 жыл бұрын

    I wonder what one of their puffy jackets would cost if they had to manufacture the textiles and do all the assembly here in the US under union wages?

  • @orgr3189

    @orgr3189

    5 жыл бұрын

    They would not because they outsource everything

  • @neekfarjam1551
    @neekfarjam15517 жыл бұрын

    قربون دردهای دلت (علئ) انشاالله درست مبشه

  • @aleksandarnikoletic8911
    @aleksandarnikoletic89112 жыл бұрын

    I love you eaven more

  • @dploypos
    @dploypos7 жыл бұрын

    Become a BCorp! Change business forever...

  • @patagonia

    @patagonia

    7 жыл бұрын

    Thanks for the encouragement, John. We've been a certified B Corp since December 2011. www.bcorporation.net/community/patagonia-inc

  • @dploypos

    @dploypos

    7 жыл бұрын

    I know...it was more directed to others.

  • @jastrowinklecalifornia5740
    @jastrowinklecalifornia57403 жыл бұрын

    Full Cost Accounting for the life of a Patagonia tshirt. Mr. Chouinard give us this report.

  • @lalalaclara1407
    @lalalaclara14077 жыл бұрын

    OMG.....

  • @wavywhitebeard1700
    @wavywhitebeard17004 ай бұрын

    Who got the answers to the economics work?

  • @lucas_mulligan7582
    @lucas_mulligan75824 жыл бұрын

    What’s good boys it’s lumulli

  • @aleksandarnikoletic8911
    @aleksandarnikoletic89112 жыл бұрын

    I love you eaven more 1000000💋 from SERBIA

  • @BRACALONEBORDINTEAM
    @BRACALONEBORDINTEAM7 жыл бұрын

    Cosa volete rappresentare?? il fatto che questo breve documentario mostri delle condizioni di lavoro migliori per degli operai del bangladesh vuol giustificare i prezzi che applicate ai prodotti? Aiutatemi a capire per favore perchè così mi sembra molto fuorviante, considerando il salario medio degli operai che avete fatto vedere dovreste abbassare i prezzi almeno alla metà di quello che sono.

  • @johnsonmcgee8503
    @johnsonmcgee85037 жыл бұрын

    So is fair trade better for the environment and populations? It seems the argument here is free trade allows big corps to exploit populations, resources, allows and does not do much for the local economy of whatever nation. Fair trade seems to (at lest the way this video portrays it) not do that. I'm for fair trade - but it is strange to think that this is pretty much what our entire election in the US is boiling down to; regardless what you think of either candidate.

  • @hindugoat2302
    @hindugoat23024 жыл бұрын

    2 billion people live on 2$ a day... but that 2$ is enough to feed their family and pay rent because of the exchange rate

  • @makeitbling
    @makeitbling3 жыл бұрын

    You're telling us that 70% of your products are in fact produced unethically. There's no excuse for exploiting humans for cheap labor.

  • @burgesswhiffen3130
    @burgesswhiffen31303 жыл бұрын

    who else got this link on an online lesson for textiles

  • @katieflowers1027

    @katieflowers1027

    3 жыл бұрын

    BURGESSSSSSSSSS

  • @katieflowers1027

    @katieflowers1027

    3 жыл бұрын

    Same tho

  • @burgesswhiffen3130

    @burgesswhiffen3130

    3 жыл бұрын

    @@katieflowers1027 chill out

  • @katieflowers1027

    @katieflowers1027

    3 жыл бұрын

    @@burgesswhiffen3130 no thank you!!!

  • @burgesswhiffen3130

    @burgesswhiffen3130

    3 жыл бұрын

    @@katieflowers1027 shush

  • @bluecircleofsquares
    @bluecircleofsquares5 жыл бұрын

    the Gold standard i rest my case

  • @GangstaBambi
    @GangstaBambi6 жыл бұрын

    70% women workers and 22% men, who are the remaining 8%?

  • @evanfurlong5729

    @evanfurlong5729

    6 жыл бұрын

    It was 78% women

  • @sirolemayo

    @sirolemayo

    5 жыл бұрын

    children

  • @Make_Me_A_Sandwhich
    @Make_Me_A_Sandwhich Жыл бұрын

    I rather have a lil Chinese kid making my clothes so I don’t have to pay the ridiculous high prices lol

  • @quincy3367
    @quincy33673 жыл бұрын

    Capitalism :((((. Love Patagonia though

  • @idontknow8786
    @idontknow87862 жыл бұрын

    scheiss video

  • @hindugoat2302
    @hindugoat23024 жыл бұрын

    poor people struggling overseas is not our problem, sorry if we didnt use them, they would have no work at all and be worse off we cant fix the worlds problems, our focus should be local

  • @ApricusInaros

    @ApricusInaros

    2 жыл бұрын

    The fast fashion brands put out new collections every 2 weeks! A vast amount of garments, which are produced in Bangladesh, land in landfills, because of overproduction. This propells the pollution of the environment ( e.g. plastic in water) which has an effect GLOBALLY. So it is also YOUR problem! Read up on fast fashion and it's devastating effects! Educate yourself!!

  • @fuckamerica3287
    @fuckamerica32876 жыл бұрын

    Still will never be the same standards that patagonia employees in the usa will get. Patagonia a bunch of over hyped hypocrites

  • @andrew2155

    @andrew2155

    6 жыл бұрын

    As a Patagonia employee, I can tell you we are treated more than fairly.

  • @pymusmaximus
    @pymusmaximus5 жыл бұрын

    Hope Pride and Dignity .