I'm a working class lad from rural England and I wear Patagonia. If you're put off by tech and finance bros also wearing Patagonia, you need to revaluate why you like the brand in the first place. I buy and wear Patagonia because of the values of the brand and the progressive measures the company takes. I have nothing in common with Wall St types but I'm happy for them to give their money to a company that's going to do some good with it while making a genuine attempt to mitigate the environmental impact of consumerism.

@smallslimboy

3 жыл бұрын

I second this. I’m a welder from a small village in Scotland and I wear Patagonia. I link the brand to hikers and surfers, who cares about some random Wall St guys?

@TimTheMusicMan

2 жыл бұрын

kzread.info/dash/bejne/hHmrtbVskpa1iKw.html

@TimTheMusicMan

2 жыл бұрын

fake company

@Jay_Mac1775

2 жыл бұрын

@@TimTheMusicMan fake news

@praba991ify

2 жыл бұрын

No one cares why wear Patagonia.

Correction: "The uniform of finance Chads and Brads everywhere"

@imbetterthanyouhahaha5202

3 жыл бұрын

TRUEEEE 😭✋

@I-TRACK-DAILY

3 жыл бұрын

I’m dead

@therealdavidleong

3 жыл бұрын

@@I-TRACK-DAILY rip

@toddp950

3 жыл бұрын

@@therealdavidleong Chads huh, not a lot of people know it, but Patagonia has been creating combat uniforms for the special operations community who have been stomping our enemies since the GWOT started!!! Thank you patagonia!!! Forever loyal brand guy!!!!

I highly recommend Patagonia. Sent in a bucket/Sun hat I wore for 6 years after it tore pretty badly. They patched it up and sent it right back to me, they’re awesome!

@JustinHwang

3 жыл бұрын

did you contact HQ before you sent it in?

@Blakely901

3 жыл бұрын

@@JustinHwang Nah man. Truthfully, I sent it back to them to be recycled and put a little note in the package that asked can they could repair it, if at all possible. Got some random package in the mail one day and to my surprise, they patched it up for me like new! Has always been and still is my favorite hat lol. I would just google something on Patagonia's recycling program.

@yourremarkablyaveragepal781

3 жыл бұрын

@@Blakely901 That's so cool

@JustinHwang

3 жыл бұрын

@@Blakely901 that's awesome haha. Good looks!

@TimTheMusicMan

2 жыл бұрын

kzread.info/dash/bejne/hHmrtbVskpa1iKw.html

Patagucci used to scream granola, now it screams tech bro

@garrett5386

3 жыл бұрын

or finance bro

@Collegekid123011

3 жыл бұрын

In Silicon Valley your company is doing well if u get a Patagonia branded Jacket

@drock8186

3 жыл бұрын

Really “professional bro” cause it’s so popular in the medical field amongst resident physicians

@gellotion

3 жыл бұрын

It used to scream quality. Till you actually buy a few pieces and wear them for a bit. Then you understand it screams "I paid too much, and for no good reason 😒"

@KeepAmericaChristian

3 жыл бұрын

I hate that patagonia used to be a rock climbing brand and then because just another mainstream brand I liked being able to tell who rock climbs and who doesn’t lol

I live near downtown SF and can confirm that you can't go 20 feet without seeing someone wearing patagonia

@ag-bk5wf

3 жыл бұрын

It's a popular brand like saying 20 ft without Levi's, coach, etc.

@sweettexast2894

3 жыл бұрын

Oh are the druggies and Homeless wearing them now?

@crislevy4135

3 жыл бұрын

Agreed. I live in nob hill

I was skeptical when I started the video, but this was exactly what I've been looking for. I'm tried of fast fashion and want a durable, sustainable alternative

@teomankarasimsek1756

3 жыл бұрын

so buy some no-brand alternative. patagonia is mcdonalds nike and philip morris.

@LOUDMOUTHFLAVORS

3 жыл бұрын

So wear a burlap sack then.lol

@Slowhand871

3 жыл бұрын

@@teomankarasimsek1756 not even close

@ChicoTunda

3 жыл бұрын

@@teomankarasimsek1756 You just watched a video that states otherwise. The no-brand alternatives literally are fast fashion. What an inane comment

@myhandlewastakenandIgaveup

3 жыл бұрын

I buy brands like patagonia bc I am on the way to full on minimalism and would much rather spend more once than slightly less every 3 years.

Don Draper would be jealous of the "Don't buy this jacket ad".

@suzanneblaylock9598

3 жыл бұрын

Brilliant comment. Don Draper.

I like Patagonia because it has a great ethos about it. It's the Subaru of clothing companies. In an industry where you have Shein and other fast fashion giants polluting and wasting the world with cheap and crappy clothing, it's nice to see a company that creates good clothing that lasts. It's also good to see a company stand by its products and even have a worn wear website for used clothing so people can buy older clothing from others. Their repair service is also really great. They are expensive, but I think they are worth it and perform very well.

My favorite part about Patagonia is how they supply a massive amount of cold weather clothing to the military without telling any of their yuppy customers. Almost all of the cold weather gear issued to me in the Army was Patagonia. That’s their real cash cow.

@gellotion

3 жыл бұрын

What items exactly? Capeline? Polyester fleece?

@DuyNguyen-lo2mm

3 жыл бұрын

My only issue is they work to well you end up sweating real fast.

@phxrsx

Жыл бұрын

They can't advertise that because of their customer base.

@sullivanbiddle9979

8 ай бұрын

yes, because their customer base is a basically chardonnay antifa@@phxrsx

@EnhancedNightmare

3 ай бұрын

I'm their customer and the army using them is a good thing, makes me respect them more. If they advertise or not doesn't really matter, its up to their marketing strategy. I don't find this omission a lie, they never deny it no?

It isn't the vest. It is the company, Yvon Chouinard, and their environmental stance that made them a billion dollar company

I appreciate y’all reaching out!

@joeybaseball7352

3 жыл бұрын

Explain

@codycottle9974

3 жыл бұрын

Completely unrelated but love the Real Friends shirt 😂🤘🏼

I appreciate the Patagonia brand because they are fair trade. No slaves were used in the making of their clothes. 🙌🏻

@joeybaseball7352

3 жыл бұрын

Just wait till they sell the company to a private equity firm.

@konradvonschnitzeldorf6506

3 жыл бұрын

@@joeybaseball7352 they said they don't even wanna expand anymore, so I doubt it

@DuyNguyen-lo2mm

3 жыл бұрын

yeah but you become working slave owning a few of their clothes :D

@joeybaseball7352

3 жыл бұрын

@@konradvonschnitzeldorf6506 the key word is wait

Love patagonia, their items are high quality and cozy. They make great Christmas presents for the fam. 🎁😍🎄

@fleekdasheek9176

3 жыл бұрын

Hope I can find some on sale on black friday

@nicholasbedard3386

3 жыл бұрын

I just got a sweater for Christmas

I’ve been buying Patagonia products mostly 2nd hand recently. I’m done with fast fashion! Growing older, I’m far more conscious about sustainability and environmental efforts. Patagonia have been doing this since the 70’s and are masters of marketing a sustainable lifestyle that looks really appealing and fun. Patagonia will be taking my money from now on.

Oh yes, the white finance guy vest. Lol

@Kuwkay

3 жыл бұрын

🤣

@siphokazileratomalinga2969

3 жыл бұрын

In South Africa,it's a brand called K-Way worn. Working from home this past winter meant one was shielded from their bomber jackets 🙏😂

@user-vi4xy1jw7e

3 жыл бұрын

@Tiny Boy why do you keep typing that

@suzanneblaylock9598

3 жыл бұрын

@Tiny Boy Merry Christmas and a happy happy New year to you and your wonderful family ! Heading out to buy a Patagonia jacket. Peace !

@davidallen346

3 жыл бұрын

The yuppie fleece vest

This is a backpackers uniform when you travel to Europe lol

@chiragpatel849

3 жыл бұрын

lololol ur so right

As someone who works in medicine/healthcare. This is THE resident jacket. All of them wear Patagonia jackets lol. I didn’t even know it was associated with tech bros but that completely makes sense as well.

Call it what you want but as a guy who has worked everyday outside for 35 years in the Northwest Patigonia make the best rain gear I have used with good environmental standards My request is ditch the fleece and go with wool to eliminate micro plastics in the water (from washing).

They have excellent customer service, they fixed my 7 year old coat’s zipper :) Edit: the coat was purchased because I live in part of the world where -20 is a thing and if I am going pay up it better be durable, long lasting and stand up company. So much so I invested in a second coat :)

@joeybaseball7352

3 жыл бұрын

That great customer service will go away as soon as they sell out to a "private equity firm." Anytime you hear the words "private equity firm" just know that is when everything goes downhill.

0:30 Some Dude: Dude, do you even Patagonia bro? The other Dude: yeah bro, Patagonia all the way!!

This company really stands behind its products, someone I know saw an old guy walk into REI with a model that wasn’t even made anymore and they let him pick a new one of the rack for nothing. I really might get a plain better sweater for my fall and winter days in central Cali

*sees an outdoor apparel brand made for the harshest of conditions* *chad sitting behind his desk*: “it’s fair game!”

What I've learned from this series and companies is create, it will sell if you're solving a problem

Watching this from the Patagonia it makes me feel: Interesting

I rarely go crazy on outdoor gear but i did let myself buy a $250 sweat shirt by Patagonia and it was worth it due to the advanced usage of special performance fabrics - this news piece didnt really give just due to how they constantly innovate with technical details and innovations in textiles which im pretty sure is a huge part of their success -just like Nike -in their market they are always ahead and setting the bar higher -Mad Respect!

For when your body is cold but your arms are hot.

@awizardmummyandmartian3238

3 жыл бұрын

I'm glad someone else sees it.

@jimzocco6365

3 жыл бұрын

For sure, so silly.

@texasrangers4

3 жыл бұрын

this never happens to me

@maromorostar6621

3 жыл бұрын

Ikr 🙄

I really hope Patagonia doesn't experience the same fall from grace as TNF. TNF sold out big time to become a fashion/high street brand.

@johnherrera2132

3 жыл бұрын

Too late....

@gellotion

3 жыл бұрын

What?

@johnherrera2132

3 жыл бұрын

@@gellotion TNF is already there, Patagonia will soon follow...No judgement, but it had to be the those hipsters ruining great brands..

@logotoy

3 жыл бұрын

@@gellotion The North Face

@gellotion

3 жыл бұрын

@@logotoy 🤣 I was responding to the entire comment. I'm aware of what "TNF" refers to, but thanks 👍😁

Thank you guys for the feature!

@arifhussain926

3 жыл бұрын

Can I get a sample of this product + PS5?

@AlanT821

3 жыл бұрын

I was just about to tag lol

Living here 3 blocks from Patagonia HQ, the stuff is everywhere in town, as expected. Love the deals I get from friends who there.

The first time I heard the word Patagucci was in 2012 in Montana. In that context people used it to point out how expensive it was. The word was not coined to describe tech bros wearing the vests. It has been around longer than that.

When I was in high school twenty years ago, Patagonia jackets, with nylon outside and fleece linings, were status symbols, some richer kids had ten or twenty jackets and they were over a hundred dollars even back then. I should see if any of my old jackets are at mom’s house.

@nicole9540t

3 жыл бұрын

I'm from the bay area and I agree. But my generation had ugg and lululemon as status symbols

@siphokazileratomalinga2969

3 жыл бұрын

That's a lot of money. Shoo. Seems like a brand for the rich then vs environmentally conscious people

@suyashjaiswal2782

3 жыл бұрын

@Tiny Boy where are you from in india ?

Ooooo a video I didn't know I needed, great job CNBC Make It!

You see this a lot in Park City, where nobody has any originality, and everyone is trying to “fit in.”

@Rootportz

3 жыл бұрын

You jealous

This is so funny me to having grown up with an outdoorsy camping family and a dad who is obsessed with Patagonia. We have probably at least 12 puffer jackets and I don’t know how many fleece pieces between the four of us. My dad just brought home another jacket today. And the thing is these pieces last forever so you don’t need to buy them all the time.

I have a climbing pack from the Chouinard Equipment days. About thirty years old. It has been tossed off climbing routes, overstuffed, and generally abused. Except for a little fading, it is still in near perfect condition.

The US Special Forces love Patagonia too.

@fleekdasheek9176

3 жыл бұрын

Chad wear

@aljack1979

3 жыл бұрын

UK SF wear RAB, previously it was The North Face.

I grew up in Santa Cruz in the 90's Patagonia was the norm for adults

I don't understand vest. your chest is warm but your arms are cold?

@namastefoo2443

3 жыл бұрын

Lol

@yimmytjahjono6262

3 жыл бұрын

My thoughts exactly wkwkwk...

@Hello-zz8nv

3 жыл бұрын

Maybe u just want more mobility in ur arms cuz some jackets can make me feel suler stuffy

@laurah6381

3 жыл бұрын

It protects your vital organs

@gruweldaad

3 жыл бұрын

Es un look.

Good stuff, immediately visible. As is Paramo, another favorite of mine.

Black Friday's Matter !!!

Love this brand ❤ have so many vintage pieces

@alp.9672

3 жыл бұрын

You’re pretty.

I’ve never heard of this company before but they sound great

Never heard of them but I recognise the logo and jacket. That's a great brand/logo

I own a Patagonia R1 Air that went on multiple multi day hikes with me including wearing a heavy backpack and it still looks brand new. Same with all the coats i bought from them 5 years ago..

When I was younger I associated this brand with fishermen, nowadays I see snobs and hippies wearing it. Carhartt, on the other hand, represents hard work and I see that in hip-hop culture to make it big.

@s.flanders

3 жыл бұрын

Lol, you know a brand has been successful when they manage to manipulate you into thinking they stand for something, other than generating profits for their shareholders. If you think wearing Carhartt means you're a hard worker, you've been successfully influenced by Carhartt's marketing people.

@infini.tesimo

3 жыл бұрын

@@s.flanders what marketing team? Go look at look at the hip hop scene. Where'd you get off on that idea?

@s.flanders

3 жыл бұрын

@@infini.tesimo The fact that you're not even aware of the ways in which you (and the others who wear Carhartt) have been influenced to think that Carhartt represents hard work means their marketing team is doing a very good job. If people you admire are wearing Carhartt, there's a good chance some of them are getting paid for it.

@infini.tesimo

3 жыл бұрын

@@s.flanders so you're saying that you have not bought because you like a brand's message or style? I'm not sure what angle you're trying to play at like you are woke but it's not working because you would be lying to me to say you don't buy like that either.

@s.flanders

3 жыл бұрын

@@infini.tesimo "Style" is fundamentally different from "message." I'm sure I've chosen certain brands in the past because of expectations I had simply because that's what their marketing teams worked hard to create. Plus, almost no one is immune to the subtle effects of effective advertising. But in general, I aim to choose products based on quality, value, and (depending on the type of product) aesthetics. Evaluating all of those qualities objectively is tough, but brands that try to appeal to you with their message may not be focusing their resources on those other qualities, so I've learned to look out for it. The fact that you think Carhartt stands for hard work is almost certainly a result of Carhartt's efforts. They surely know that it's effective for their products to be seen on people who are perceived as hard workers, because many potential customers aspire to have that image. But buying a product says almost nothing about how hard a worker your are.

The go to fashion for new investment bankers. First it was north face puffy vests and now this. I admit I do love my Patagonia sweatshirt more than my other ones.

It's all about the branding... and the WHY 💥

@hydrolifetech7911

3 жыл бұрын

@Tiny Boy dude, what's going on? What's with these questions you keep posting under all comments?

as an avid backpacker, climber, mountain biker, and surfer, I love patagonia and wish people would continue to buy thier gear, but please use it for its designed purpose and get out in nature and support land conservation!

I love Patagonia and what they stand for

@geethunder1

3 жыл бұрын

Yeah same here!

Bruh I've been searching for one of those rugby for months. Rowing blazers made one but they are selling it for like 150

@cvhashim

3 жыл бұрын

Oh look Chad Patagonia...jk

Such a cool brand with a great ethos

Just saw this in Silicon Valley, looks good 😌

Odd since the Patagonia I’ve ever owned was gifted from jobs I’ve had.

@gregoryvierra6114

3 жыл бұрын

Huh?

@mc-ge2bt

3 жыл бұрын

@@gregoryvierra6114 I’m one of those people that works for companies that give their employees branded Patagonia vests or sweaters. I didn’t know what Patagonia was until then.

@Mike_M_Smith

3 жыл бұрын

mc0325 I refuse to do free marketing for my company when I'm off the clock.

@mc-ge2bt

3 жыл бұрын

@@Mike_M_Smith I wear it in the office when it’s chilly. Most of us keep the sweaters in the office for the same reason.

@Mike_M_Smith

3 жыл бұрын

mc0325 my modern building also has a problem maintaining a stable temperature. I have a coat for that plus gloves. I work at the largest CPA firm in the world ;)

What a timely upload - I just watched Noah Kagan talk about Patagonia's clever Black Friday campaign.

So common on Wall Street. It’s a nice vest but it’s not something to go crazy over.

Watching this video with my Patagonia jacket on

Love for Patagonia!

Patagonia is great! I have been wearing their vests for years with little wear and tear shown on them. Excellent products!

Reverse Psychology at its finest. You make something that lasts and telling people DONT buy. Uhh yeah we're gonna totally buy! And to that newsanchor lady who said "Sounds like they are going to lose out on a lot of business". Patagonia doesn't care. Their brand philosophy is what makes it so special vs something like North Face. I for one if I am buying new, I always look for Patagonia.

@henryjimenez204

3 жыл бұрын

It worked on me lol

It's the uniform of "limousine liberals". I hang with a lot of finance kids and they all wear it. They're socially liberal, but rather oblivious. Cool guys, but their activism basically begins and ends by throwing money at an issue.

Just bought a dumby nice Patagonia jacket to go snow boarding extra happy i went with gonia after watching this video 🤙

I have one down sweater vest from Patagonia (on sale for about $20). People who want to wear the same casual comfy things day in day out can invest in Patagonia because the quality and timelessness. However, I like variety and different styles so I am not going to spend money on items that is one style and won’t wear out.

Patagonia is the best way to tell people you’re better than them.

@Je.rone_

3 жыл бұрын

So basically if i put it on im lying 🥺

@tonantzin1445

3 жыл бұрын

@@Je.rone_ 😂😭

@frotocsr

3 жыл бұрын

That would be arcteryx but pata is cool too

@gregoryvierra6114

3 жыл бұрын

This guy making judgements all while trying to promote his own YT channel. You may want to chill with your comments.

@ravac5

3 жыл бұрын

Patagonia & Lululemon ahaha

Shout out to Ray Miah & Eddie Win 👍🏽

Nothing says environmentally friendly like "Made in China" stuff.

@LOUDMOUTHFLAVORS

3 жыл бұрын

😆 🤣 😂 thank you for saying it.

I Love my better Sweater😍

i own the same duck mobile as vincent stanley has in his office. highly recommend

I bought a Patagonia down sweater and a vest because they are very warm and light and seem good quality. Expensive but other brands at this level are too. I certainly didn't purchase it for the name.

Just bought one ✌🏻

Patagonia is like North Face but warmer and more stylish. I associate North Face with suburban high schoolers and Patagonia with adults who like quality and mininalism

How come the bezels on their MacBook is so much slimmer than normal?

Interesting piece, I’ve never bought anything Patagonia and never will. They have gone the way of North Face.

“Millennials and Gen Z are more likely to buy from brands that align with that message” Millennials and Gen Z gave a crap about guns for a few months in 2018, campaigned about climate change for a few months in 2019, and campaigned about racial injustice for a few months in 2020. Almost like they followed trends provided to them by social media algorithms

I'm an Arc'Teryx guy myself, but today I purchased my first piece of Patagonia clothing. If the product is good, I will support the company with future purchases.

Lol been wearing it since before it was cool😂

I hear they are selling Patagonia Winchester knives at 7-11 's

So basically they are so against consumerism, that they became what they hated. Lol

So basically a company with one of their goals to avoid overconsumption is making billions of overconsumption

@sternritter9788

3 жыл бұрын

To be fair, they are still a business at the end of the day. But unlike most another corporations, Patagonia do practice numerous sustainability efforts and are very transparent about it, including their Worn-wear program, Giveback program, and many other efforts to promote sustainable sourcing and production.

@aperture0

3 жыл бұрын

@@sternritter9788 Fashion industry is even worse than oil and gas. They have one goal and you know what it is.

Wow great video!!! I do feel a little attacked In the comments tho

Wall Street uniform!

Tech turned Patagonia into Patagucci

I searched up "finance bro" and I got this video.

I thrift vintage patagonia. I got a lot of it.

My boyfriend wears Patagonia often

People who wear Patagonia can’t fight

I don’t own any Patagonia, but i actually live a couple hours from Patagonia lol

I admit ... I'm a sheep.. I only wear Patagonia , vineyard vines, and brooks brothers....and have the largest collection of vineyard vines ties hahaha.

Brilliant marketing at black friday. ”Don’t buy this jacket.” Well guess who would?

4:08 wonder if he drives a Prius and went to Berkeley ??

It’s one of those things that is an investment but the people who would benefit most just can’t afford the upfront cost.

Patagonia: Worn by undercover police in the UK

I do like Patagonia but charging people $150 for a vest does absolutely nothing for the environment. At the end of the day making money is every business model except if you're Paul Newman that donates all the profit from Newman's Own.

@aperture0

3 жыл бұрын

Exactly! Finally someone who gets it. These clothing brands are even worse for environment than oil and gas.

0:18 those are nice pants

"Head of Patagonia?"

Brand is the story

Wtf is that pronunciation of Yvon’s last name 😂

Maybe I missed it, but I'm surprised Deray Mckesson wasn't shown in this video. He has made a career out of wearing his Patagonia vest, even over his tux at the Oscars.

"Vote the a**** out..." I am now their fan

In Patagonia we trust.

3:52 LMAO okay so supplying the army with PCU lvl 4’s was ethical on their part, even saint-like