Dragons Are Flabbergasted By Company's Fat Shaming Business Strategy | Dragons' Den
Richard & Lynn Byes, Co-Founders of 'Fat Lad At The Back' enter the Den in hopes of raising £80K investment for a return of 10% of their company. The two entrepreneurs made it clear that the brand's mission was, to have larger cyclists feel comfortable whilst cycling, but our Dragons won't let this one slide...
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #TerribleBranding #Flab
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I think I'm more interested in the mannequin company I mean I thought they were completely real people
I get how their pitch wasn't that great, but they have a point that plus size athleisure isn't as available or flattering as regular size and there's definitely a market for that
I thought those three mannequins were real until it showed the close up.
If my wife announced on TV that she dresses me everyday, we would have a problem on our hands
Why does the woman look like she gets her outfits from The Sims 3?
the woman looks like she hands out apples and carrot sticks on halloween
For anyone wondering, the company has actually done pretty well.
Despite the product, I just wouldn't want that horrible name in giant letters on my clothes. It looks ugly.
Even the mannequins look like they don't want to be there.
If touker was there he would of offered 100m square ft of office space.
There is a difference between shaming and being self-ironic.
Me : Need a name for my hats...
This sounds like a pitch you'd come up with as a joke
When Peter jones said “nice” that cracked me up.
"There is a market, the question is how big is it."
"I'm a MAMIL, and I have been the FLAB."
Piers Linney has always been a level-headed, well mannered Dragon. I seldom recall a time where he was behaving in an emotional or scrutinising way to the pitchers
Legend has it that guy lost three stones and changed his brand to 'Fit Lad At the Back'.
They needed this investor called Jennifer in this episode. She is very accommodating and invests in a lot of businesses unlike the other dragons. Every episode she was in she made sure she invested
I think they have a good product but could've pitched it better, like "we're empowering people to not feel ashamed of their weight and to embrace wherever they are on their fitness journey"