Title: "Developing a Powerful Online Lead-Generation Engine: How to Write Your Own Success Story"
Date/Time: January 4, 2013, 10:00 a.m. -- 12:00 p.m. PST
Presenter: Judy Key Johnson
Description: Every sale starts as a sales lead. This presentation uses motivating, real-world examples to show how ordinary companies-even those with limited expertise and limited resources-can create a dynamic lead-generation engine through online marketing.
The key is understanding all the possible techniques, and then selecting the ones that are best-suited for your circumstances. However, you'll never hear all this information from a single vendor; every marketing company has something to sell and-guess what-whatever solution they happen to sell also happens to be the "best" and sometimes the "only" solution you need, or so they say.
This fast-paced introduction to online lead generation, lead nurturing and call-to-action techniques is invaluable, whether you are tasked with executing your organization's online marketing strategy, or are an executive looking to better manage the department.
Bio: A true master of "tell it like you see it," Judy Key Johnson is a former IBM sales representative and business executive. A risk-taker, she left "Big Blue" after 19 years to become president of a dot com software company. After a wild and glorious ride, which included helping to raise $37M in venture funding, Judy formed Key Marketing Group in 2002. The company provides full-service marketing and search engine optimization services. Judy has a BA in biology from Pomona College and a MBA in finance from San Jose State University.
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