Originally Recorded February 17th, 2020
Learn more about the Vignelli Center at www.rit.edu/vignellicenter/
Inside the MTA's new Live Subway Map with Felipe Memoria
Vignelli’s 1970s work for the New York City subway is among the most iconic in graphic design history. Fifty years later we have seen its evolution with the recent launch of the MTA’s first ever Live Map. This digital tool is designed to depict service changes visually and help longtime riders and tourists alike see the entire subway system in real time at a glance.
In this talk, Felipe Memoria, founding partner of Work & Co-the global technology and design firm that created the new MTA map-takes viewers inside the challenges and joys of evolving the legendary work by Massimo for the present day.
About Felipe Memoria
Felipe Memoria is a designer and founding partner at Work & Co, a global product design and development agency with 400 people across offices in the US, South America and Europe. He leads the company’s unique vision for building successful products and services using lean teams of hands-on senior talent who work in tight collaboration with clients. Memoria has overseen the design of several of Work & Co. launches, including work for Virgin America, KZread, Eurosport, Acorns, Mailchimp, Embraer, Expa and the MTA's new live subway map that updates in real time.
Previously, he was partner, global head of UX at Huge, where he designed some of the company’s most celebrated products, including CNN.com, HBO GO and TED Talks. Earlier, he led design at Globo.com. Memoria's work has been recognized by the UX Awards, IxDA Interaction Awards, Red Dot Design Awards, Webby Awards, CLIO, Cannes Lions and London Awards. He is a member of IADAS and has served as a judge in several industry competitions, including the One Show Interactive. He is also the author of Design para a Internet, a best-selling book about UX published in Brazil. He holds a B.Sc in Design and a M.Sc in Ergonomics and HCI from PUC-Rio, where he also taught before moving to the U.S.