Customer Discovery: What Do You Ask, with Justin Wilcox

Ғылым және технология

For the full write up, and to generate your own customer interview script, visit customerdevlabs.com/2013/11/05...

Пікірлер: 47

  • @TheRideshareHub
    @TheRideshareHub5 жыл бұрын

    Awesome video Justin! We are watching your videos in my entrepreneurship course at UC Berkeley!

  • @slucar
    @slucar2 жыл бұрын

    This is gold! Asking the right questions.

  • @teamincommon2036
    @teamincommon20366 жыл бұрын

    About to do a first big customer interview, and this helped. Thanks Justin!

  • @StefanKRV
    @StefanKRV3 жыл бұрын

    This is a fantastic summary. Thank you so much Justin!

  • @YiW-fr3qp
    @YiW-fr3qp9 ай бұрын

    It's quite useful, especially the ground rules. It all comes down to listening to your customer and comprehending their thoughts and emotions.

  • @laurabradley1793
    @laurabradley17933 жыл бұрын

    Aahhhh I needed to see this!! Thanks for posting, absolutely invaluable advice! I was starting to fall into the trap of the future questions 🤣

  • @ryanmakhani
    @ryanmakhani7 жыл бұрын

    This is awesome! Thanks Justin!

  • @mosesnandi
    @mosesnandi2 жыл бұрын

    This was beautiful presented!

  • @harmansj1
    @harmansj13 жыл бұрын

    Nice video and blog man, thank you for putting this out

  • @nickjerrat
    @nickjerrat2 жыл бұрын

    This was so good, very helpful. THANKS!

  • @NONAMESLEFTNONE
    @NONAMESLEFTNONE4 жыл бұрын

    I'm not solving a problem as much as it's something new in an existing product line (ex. a new drive chain for a bicycle). Getting some ideas about approaching a customer when not solving a pain or problem would be more helpful to me. But there were some universal gems in there that I'm carving in stone right now. thx

  • @beecool4075
    @beecool40753 жыл бұрын

    NAIT students appreciate your help

  • @adebanjosegun4201
    @adebanjosegun42014 жыл бұрын

    Thanks for sharing Justin

  • @mohitbansal8958
    @mohitbansal89586 жыл бұрын

    Great video, it drives me to the blog :) . will love to know more on this area

  • @streetfacts
    @streetfacts2 жыл бұрын

    This was excellent!

  • @neo-babylon7872
    @neo-babylon78724 жыл бұрын

    0:09 Intro 0:35 We'll talk about... 0:57 Ground rules 2:31 1.Tell me a story about the last time... 3:17 2.What was the hardest? 3:37 3.Why was that hard? 4:37 4.How do you solve it now? 5:03 5.Why is that solution not awesome? 5:29 Emotions 5:55 3-peat 6:10 5-why's 6:32 Assignment

  • @aniksaha87

    @aniksaha87

    2 жыл бұрын

    Thank You

  • @Shona_thecatalyst

    @Shona_thecatalyst

    Жыл бұрын

    thank you!

  • @VijayKumar-hp7xs
    @VijayKumar-hp7xs2 жыл бұрын

    It is really helpful thanks for great information.

  • @elkin5661
    @elkin56616 жыл бұрын

    Awesome video

  • @f0rdzeraxgod37
    @f0rdzeraxgod374 жыл бұрын

    Thank you so much!

  • @johnstafford2627
    @johnstafford26272 жыл бұрын

    Thank you for sharing

  • @archieknows_yt
    @archieknows_yt2 жыл бұрын

    thanks for this it really helped

  • @praneeth9697
    @praneeth9697 Жыл бұрын

    Very nice justin

  • @theworldmusicproject1680
    @theworldmusicproject16804 жыл бұрын

    Thanks bro!

  • @g7chu
    @g7chu2 жыл бұрын

    A lot of stuff talked about here is mentioned in The Mom Test book

  • @janabaltser2282
    @janabaltser228211 ай бұрын

    thanks very much!

  • @JapiSandhu
    @JapiSandhu5 жыл бұрын

    golden resource

  • @elie2222
    @elie22224 жыл бұрын

    What about Willingness to Pay conversations promoted by books like Monetising Innovation?

  • @karthikeyareddy654
    @karthikeyareddy6543 жыл бұрын

    This is gold

  • @davidbrinkhurst5359
    @davidbrinkhurst53597 жыл бұрын

    thanks justin for that ;-)

  • @SalesforceUSA
    @SalesforceUSA10 ай бұрын

    Good video

  • @drdil6056
    @drdil60562 жыл бұрын

    awesome!

  • @erykobzejta821
    @erykobzejta8216 жыл бұрын

    I feel seeing a full customer interview would really help me see how to utilize Customer Interviews properly (within Steve Blank's methodology)... can anyone point me to any good resources?

  • @YashKothari23

    @YashKothari23

    5 жыл бұрын

    here's Justin again actually conducting one of these interviews kzread.info/dash/bejne/l6qptNmugbXKdNY.html

  • @sanjaytumati
    @sanjaytumati5 жыл бұрын

    How will you figure out a price point by this method?

  • @BrentBaltzer
    @BrentBaltzer6 жыл бұрын

    fantástico

  • @arshkeshari17
    @arshkeshari172 жыл бұрын

    That's Great 👍

  • @namphamngoc5207
    @namphamngoc52072 жыл бұрын

    You try to give the video more brightness it will be great if you do

  • @tabianamoto
    @tabianamoto4 жыл бұрын

    For NEW companies that are not tech - do you PAY for customer interviews (providing a gift card for doing the interview, etc.)?

  • @JusticeL11

    @JusticeL11

    4 жыл бұрын

    I would like to know this too

  • @harideepk6086

    @harideepk6086

    2 жыл бұрын

    For anyone wondering about this. Yes, if you are a new company, it means you are about to invest a lot of time, money and effort into creating a new product or solution for your customers. Instead of spending a lot of money and then realizing you don't have a product-market fit, spending some money and effort upfront to interview a decent number of folks from your target market is the way to go. This is hard work. Messaging people, asking for their time, offering something in return are all necessary steps. I have found folks to interview using instagram and linkedin for a couple products.

  • @kevingalloway2903
    @kevingalloway29033 жыл бұрын

    Is it ok to pitch after you've asked your questions and had a meaningful conversation?

  • @mosesnandi

    @mosesnandi

    2 жыл бұрын

    You don't want your customers to feel obligated to agree with your pitch. I think the essence of these questions is so that you can know exactly the needs of your customers and probably how to solve them.

  • @samirsolai7579
    @samirsolai75795 жыл бұрын

    this guy reminds me of Moz Rand Fishkin, great video though

  • @hoanguyenthi5801
    @hoanguyenthi58012 жыл бұрын

    Some segments in the video are stamped not adjacent to each other

  • @ariellee2329
    @ariellee23293 жыл бұрын

    Isn’t asking “why is that not awesome” introducing your own bias to the interview? Unless the interviewee specifically says their solution isn’t awesome I feel like that question would steer the conversation and make it more biased.

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