Couple's attic apartment is kaleidoscope of nooks & skylights 🍕
Тәжірибелік нұсқаулар және стиль
Sam Ciccarelli and Rosie Dooley live in a kaleidoscopic attic home that is a maze of triangles, tunneled bedrooms and expansive skylights that have inspired them to launch a one-of-a-kind pizza venture. The couple, who met while working at the famed Chez Panisse, sell wild-fermented pizzas cooked in a 2,000-pound, igloo-shaped oven bolted to the flatbed of a vintage 1989 Ford 250 truck.
At every pop-up since they launched a year ago, lines snake around the block and pies sell out fast. Ciccarelli is dedicated to creating an ideal sourdough; he believes in the power of naturally-fermented doughs not just for for better digestion and gut health, but he mentions longevity studies showing that blue zone inhabitants tend to eat sourdough over breads leavened with industrial yeasts.
He is dedicated to his sourdough starter: he feeds several on a regular basis and stores one as backup in the freezer. His was originally brought from Italy, but he later realized natural leavens pick up the friendly lactobacillus bacteria from their current location, which isn’t a problem given the Bay Area’s renown for its sourdoughs.
On the day of a pop-up, he starts mixing the dough at 4 a.m for 70 pounds of dough - enough for 130 pizzas - and has to adjust the mix based on the weather. Changes in temperature can ruin a fermented dough so Ciccarelli is continually experimenting with ancient-grain flours and the dough’s hydration to create exemplary crusts.
Ciccarelli named the pop-up (and hopefully the future restaurant) Urelio’s after his great-grandfather, and he was inspired by the big Italian meals he grew up with.
www.ureliospizza.com/
On *faircompanies: faircompanies.com/videos/thei...
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I know the man who raised the kids that transformed that attic. Exceptional man, and exceptional kids too. He still lives there today. They are a fantastic family and part of the strength of what makes the East Bay so great. And yes, that pizza is fantastic. It has the chew. If you know what I mean.
@marthadeaton8681
7 ай бұрын
I'm in the East Bay, where can I get the pizza?
@AW-zv2to
7 ай бұрын
@@marthadeaton8681 There’s a link to it in the description
Anyone else hungry? That pizza looks _delicious_
@briangarrow448
7 ай бұрын
I totally agree with you! That pizza looked amazing!
Came for the apartment, stayed for the pizza.
@nicolasboullosa
7 ай бұрын
😂
I love how the family has left their mark on the attic and this lovely couple is leaving their mark in their pizza business. I was surprised how many people are involved in the pizza truck. Looks like they have perfected their business. Great work everyone!
As someone who was eventually priced out of Berkeley after living there for 25 years, good to see the city is still able to attract creative folks like these two.
@stellviahohenheim
5 ай бұрын
Wealthy*
Oh these are beautiful! I really loved how we got as much or more about their food truck as their living space. It was fascinating, and the pizzas look amazing.
@budgetaudiophilelife-long5461
7 ай бұрын
🤗THANKS KIRSTEN,FOR SHARING…THE PERFECT APT. FOR THIS COUPLE…AND A LABOR OF LOVE 💕…WITH GOOD INGREDIENTS IS GOING TO MAKE ALL THE WORK WORTHWHILE…THEIR CUSTOMER COUNT SHOWS AND I AM SURE IT’S DELICIOUS 😋‼️💚💚💚
Our youngest daughter had a pizza truck for their reception. It was a huge hit. Tasty and fun.
Everyone loves dreamers! I wish I could taste that pizza ❤
Such confined space and he still manages to do this . Guys no excuses .
Every attic space should be so lucky!
Talk about UNIQUE EVERYTHING!!! I luv the down-to-earth character of this couple. SIMPLE life, appreciated = fulfilled! Thanks 4 sharing. God Bless!
I saw the goats on a Hill and said out loud. Oh, what country are we in today and you're in Berkeley my back yard, I love it, you travel the world And you show me what's right around the corner from me as well. Blessings for you and your family Always thank you again as always.❤
@sfstucco
7 ай бұрын
Exactly how I reacted (“What dry, hilly country are they in today?”), & I am living in Berkeley too. 😃😄
Epic house, so much atmosphere! And a literal pizza truck. Everywhere I turn folks are making sourdough. I think I am going to have to do it. 🍞
@jackstrubbe7608
6 ай бұрын
It's like adopting a pet😎
Great apartment!Absolutely love your pizza business with the natural yeast. Best of luck to you!
I wish them success, it's a really good business from concept to product. Yum!
You can hear the passion and love in the way Sam talks about it all. And food made with that kind of detail oriented passion always leads to amazing food ❤ 🍕
I love the simplicity of this couple living in a small place and having a pizza truck and I also love the complexity of their lifestyle and business model. This feels like wholesome, honest, hardworking way humans used to live both in this country and in our individual ethnic original countries. I think more and more of us are interested in if not being able to fully submerge ourselves into this lifestyle, at least supporting those who are doing it.
I loved this cool food truck feature to the video! Please do more like this!✌️
Love these two. Great space! That bedroom is so cozy but still full of light.
Great work ethic, originality, quality and craftsmanship ... BEAUTIFUL people. The apartment was nice too.
Good vibes. If anyone is interested in making a simple sourdough no need 5 minutes starter bread, there's a great article in Mother Earth News from 20 years ago and it's called No kneed cold sourdough. Flower salt and water are the only ingredients plus the good vibes. Aloha
I Love this one Kirsten! All Fair Companies Productions inspire but this one really bakes the pie lol ! I want to jump right on into this beautiful slice of life for now I get to crawl in like that little racoon for a gander, love that he shared those tiny paw prints too! thank you for all you do FCP XOXOXO!
Oh my god, never seen a house like this ! I ove it
Yum! Wonderful space, people...and probably the food too!
This is Amazing ! So inspiring 🎉👏the DIY attic , the business of happy dough with a pop up truck wow , wow …. Taking a leap , just what I needed to watch 👩🎨🩷🦄🎨I love your videos . Much gratitude
Always informative AND entertaining!
Great docu as usual. I just have to say one more time what entertaining and informative content you put out. I love it when I see you've uploaded a new video. Keep up the great work. Much appreciated.
This is a perfectly designed house, it is very beautiful and livable. I like the way the house is used and the sunlight that falls on it creates beautiful light and views. It looks modern and warm.
How cool. Every moment of this video was award-winning.
Love the editing and this entire video! Great job Kristin!
when i was homeless, i always biked by Chez Panisse and never went down that long driveway/private business property. (i used to sleep in Live Oak Park.) nice to see what it looks like back there and that they've turned it into a busy pizza scene! yippie!
I do love living on Vancouver Island but I miss the Bay Area, and it’s legendary sour dough!! Miss the Eggs & Butter parade in Petaluma (where the dairy truck was from)…. Love seeing the SF Giants hats on those boys! And at the beginning, I could hear the old jingle ‘Farms in Berkeley……? MMOOOOOO!!!’ Yes I left my heart in San Francisco…
Cateeing to the needs of the people, great stuff, way healthier than 99.9% of pizza out there the acid balance always ery important....long live the lisp, that and Berkeley kooky wooly 🕊️
Just AWESOME. Like Jake I would take some of the plants out , IT SHOULD BE A NO STRESS ZONE , NOT COOL. BEAUTIFUL HOME BEAUTIFUL COUPLE. GOD BLESS THIS GREAT AMERICA!
Watching this video makes me crave for pizza. 🍕🍕🍕
Beautiful house & delicious pizza❤
Best pizza, best couple, pure love all around! Amazing video
Weird one. We kinda should have heard from the family of the landlord about the apartment. It obviously meant a lot to them and it is an expression of their creativity.
I want that pizza NOW!
That apartment is brilliant
What a wonderful business and home. Yummy pizza!
what a nice house.... and the pizza look amazing
Lovely home and delicious pizzaaa
Really cool attic! That hidden bedroom birds nest was so cozy. The leaven (‘levain’ in French) pizza, holy smokes! 🤤 If I could get that in my neighborhood....I would be a regular customer for sure.😅
@vdruskas
7 ай бұрын
love how he let us know it doesn't have to taste very sour/acidic just cause it's leavened.
Awesome apartment, and that pizza looks incredibly yummy!
Truly amazing and inspiring. It makes me feel good that we also are on the similar way and to see it in real feels so good. Regards from Sweden
Their place is so cool. Love the info about the sour dough too. Thanks👍🏼👍🏼👍🏼 🍁🍂🎃🍂🍁
Fantastic show: a really cool apartment, puzza and a sourdough tutorial. 👏👏👏👏
This is my new favorite, mostly because of the sourdough/pizza focus!
Looks delicious. I want some now pleaae!! Very cool apartment.
I love this entire video.❤
Great opening establishment shot. 👌
Very nice! I hope I can catch them next time I’m in Oakland and Berkeley. It’s a happening town. Homeroom is a great Mac & Cheese place, by the way - I drove up from LA just for them. Edit: Mosswood neighborhood of Oakland, and Northwest Berkeley
amazing apartment and pizza!
Wow! That’s awesome Too bad you guys are not in Florida.
The best of brilliant imaginations…just fantastic…be safe…
Seems like a dream living! 🙌🏾❤️ Really amazing. Maybe closer to Bilbao and you will find more artistry!!
Very cool i love it
a lot of love in that one
I like their apartment. The complex roof geometry is quite appealing, especially those windows. It vaguely reminds me of a warren, and in this case that's a good thing.
Cool digs and business ! I have a friend who is into the sourdough bread lifestyle, and she even takes her starter and dough on short roadtrips, but not her hubby. Priorities ! 😂 Great episode ! 🤙
damn that pizza looks amazing
👌 NOW I'M REALLY HUNGARY 😢
Nice👍
Amazing building,and business!! Craving a wood fire pizza now 🤤 ( Cincinnati, OH not sure where I will find it 😢)
My neighborhood!! Yay foody Berkeley! ..
Sour Dough does well in SF because it's the only place on earth that has actual Sour Dough. the stuff only has 5 or so ingredients not 55. Super cool place they have here. Love your Channel!
Clear those gutters! 😱1:42
Uuuber coool 🙏🏼🥰
Mmmm...I'm hungry now. For pizza!🍕
I wish that you could have show the house more. Or a little bit of everything.😢😢😢
I think the title should be "Couple starts pizzeria out of attic apartment"
@nicolasboullosa
7 ай бұрын
You may have a point. We included the gourmet pizza in the initial title but we’re fighting here will the algorithm. The machine didn’t like it so much, but we may settle with something on the lines you propose for the sake of sanity lol. Thanks for the tip.
Wish we got more inside views of the attic
Well, for heaven's sake 😮
Did you try the Pizza? Very interesting apartment.
I am very curious how much a pizza costs?? 🍕 I guess I could Google their name and see but surprised it wasn't mentioned..
@shannadaul6438
7 ай бұрын
From $16-25 plus add-ons if wanted. At 12:11 they show the menu really fast.
I hate sourdough the most out of all foods but it looks fun to make. 😂
Berkely's an interesting place. I think I'd agree with a lot more of the folks over there if more of them understood macroeconomics.
@kwhatten
7 ай бұрын
How so?
Dig the Bread and Puppet Theater’s block prints on the wall.
where is it located?
Kirsten, je suis très étonnée qu'on puisse vendre de la nourriture préparée dans sa propre cuisine; est-ce comme ça partout aux USA? Dans mon pays (la Belgique) les règlements pour la fabrication et la vente des aliments sont très stricts - et très difficiles a suivre pour les artisans comme lui, d'ailleurs...
Mmmmmmmmmmm!!!
Delicioso
The burning question is how did they get the raccoon out of the apartment? 🤔🤔
@serenakoleno9338
7 ай бұрын
Lured in by pizza, so lured out same way, 😂
what about heating and cooling?
@nicolasboullosa
7 ай бұрын
The Bay Area’s weather is pleasant and constant all year round, HVAC is a lesser concern the closer you are to the water. The Berkeley area barely needs serious heating or cooling. It seems crazy but I’m talking from experience.
@MaximumEfficiency
7 ай бұрын
ok thx for the info. Still when it's sunny that place must be very hot. There's a reason why people don't put skylights.@@nicolasboullosa
@nicolasboullosa
7 ай бұрын
@@MaximumEfficiency It was sunny when we were there and the place was very pleasant. Insulation works. And the Bay Area has a great deal of foggy or semi-foggy mornings, which clear after 10-11 AM or so. Again, if you're by the water in CA, there's no such thing as "very hot" places, especially when properly insulated.
1 bd attic apartment 5,500 a month. $8,000 security deposit (no returns)
👍😎🇨🇦💫🍕
How can they run a food business out of the place where they live?
@d.e.7467
7 ай бұрын
Generally speaking, it's called a home-based food business. Rules of the FDA, state, and local if applicable must be followed. I (very) briefly worked in the restaurant business and the local inspectors can show up at any time and the manager in charge has to stop whatever s/he's doing and follow them around and say yes ma'am/sir a lot. I'm sure that the same process applies to a home facility.
@budgetaudiophilelife-long5461
7 ай бұрын
🤗 THANKS KIRSTEN,FOR SHARING THIS PERFECT APT. FOR THIS COUPLE…AND THE HARD WORK 😓 A LABOR OF LOVE 💕,WITH GOOD INGREDIENTS IS DEFINITELY 💯 WORTHWHILE…AND THE CUSTOMER COUNT SHOWS IT ‼️ I’M SURE IT’S DELICIOUS 🤤 AND I WOULD LOVE TO TRY IT SOMEDAY 🤗💚💚💚
So this is now a cooking show?
cool.... OTYKEN
Too many people handling pizza at the pop up without gloves...we have just gone through the covid epidemic.
Too much pizza and not enough architecture.
Hmmm, wonder what kind of mileage they get in that F250.🛻🍕