Allure, it's intentional at this point. Javon is a Cosmetic Chemist, not just a makeup expert. He has a degree. Please respect him.

@Maialeen

Жыл бұрын

His occupation is clearly stated in the video 4 seconds in. It's under his name. It's also in the description. The title is worded according to what they feel will garner better general interest. You and comments similar to yours seem to be complaining about nothing.

@toniedemare

Жыл бұрын

@@Maialeen Other featured Chemists get recognition in their titles. I said what I said.

@EyeDigress

Жыл бұрын

@@toniedemare Exactly! There's a verrrry odd double standard going on that everyone in the comment has been picking up. But KZread marketers will market, I guess lol.

@slchld.

Жыл бұрын

I missed the beginning and was looking at the title thinking how does this guy know so much until I realized he's a cosmetic chemist. If I thought this others have too and it is a big deal because it discredits his education to acquire all of this knowledge. Also if others have their titles posted then so should he.

@jeannettelee2806

Жыл бұрын

It was so fast and tiny I had to review it 3 times.

So NO ONE at Allure read the hundreds of comments on the last video demanding the title be changed to COSMETIC CHEMIST?! So insulting to this brilliant man...

@heyitsroro

Жыл бұрын

YES

@aiai-j7i

Жыл бұрын

"Cosmetic chemist Javon Ford has been challenged to compare different types of eye shadows" 👈 It literally is stated in the description box. Save your outrage for an actual cause that matters. I am sure he can stand up for himself.

@tesspalmer992

Жыл бұрын

@@aiai-j7i we were all talking about the title of the video which is what everyone sees. And it is a worthy cause

@kenn202

Жыл бұрын

@@aiai-j7i Who are you to determine what does or does not matter? Most people are just going to read the title of this video, not click on it and read the description box. He's a Cosmetic Chemist, he should be referred to as such. Where's the problem in that?

@theprousteffect9717

Жыл бұрын

​@@tesspalmer992 "Makeup expert" will get more clicks than "Cosmetic chemist." That's likely the only reason for it, and it's not meant as an insult.

Allure is determined to not put Javons' proper title in the description.

@carhoness78

Жыл бұрын

What is it?

@haidehollins

Жыл бұрын

@@carhoness78 Cosmetic Chemist

@Familylawgroup

Жыл бұрын

The version of the video I am seeing, three hours after your post, lists his title as “Cosmetic Chemist.” One hour ago, you replied that IS his title. Did Allure correct the video since your post? If so, major kudos to their online team for reading comments and correcting content. If not, what should the title say? Does he have a PhD? If so, I think that should be listed with his name.

@haidehollins

Жыл бұрын

​@@Familylawgroup it says his proper title next to his name once the video plays and is displayed for 15 seconds maybe. The main title of the video says "makeup expert" and that is what I'm referring too. He is a cosmetic chemist because that is what he studied, I follow him on other social sites and have been before Allure had him on. This is his second video with them and the second time they titled the video as makeup expert. On my end they didn't change the title.

@heyitsroro

Жыл бұрын

FOR REAL

I swear listening to Cosmetic Chemists and Professional Makeup Artists talk about makeup is just so much more worth while than some makeup influencers.

@jehbeauty

Жыл бұрын

It always has been. I’m glad people are picking up on it now. Actual information rather than “I like this a lot it’s very pigmented and pretty” lol

@suckedintothevoid

Жыл бұрын

Influences are there to influence, not inform -- their role in promoting products has nothing to do with whether something is objectively better or worse, especially because their promoted products could always be undisclosed paid ads.

@jehbeauty

Жыл бұрын

@abby I don’t disagree but some people are not that easy to influence. I need more than “it’s so pretty” to feel interested in a product. I like more informed people

@njerimwangi6224

Жыл бұрын

glad I knew there different foundations before starting doing make up lol

@ricebeansrockroll882

Жыл бұрын

I had to look, and he has a chanel! Chemistea!

I love videos with Javon Ford. He goes all in with the scientific aspect of makeup. In a community where it’s all been talked about to death, this is a refreshing take.

@TheB14HB14H

Жыл бұрын

Because he’s a chemist. And yet, they ignore his qualifications.

@TheBriar_123

Жыл бұрын

A refreshing take that only an expert with a degree could make. Ya know. A cosmetic chemist.

@ricebeansrockroll882

Жыл бұрын

He has a chanel apparently, chemistea!

First, Javon is a Cosmetic Chemist. It's respectful to describe him correctly. Second, I absolutely ADORE him and his content! I take away so much everytime I watch!

hearing javon talk so intelligently about makeup is honestly refreshing

I enjoyed this segment by Javon and educating us about ingredients, performance and quality. Please invite him to do more segments on mascaras, complexion and lip products. Fun way to teach about products.

@ohlifebeauty

Жыл бұрын

I see his previous video to this one on complexion products. Going to watch this.

@karenng9793

Жыл бұрын

So good! He needs to school us what really is worth the money! (Specific Brands & Products please!)

I love these Allure videos with Cosmetic Chemist Javon Ford.

@Mmmtruk

Жыл бұрын

Yes, not “makeup expert”

Here are some of the products used! 1B: STILA Glitter & Glow 2B: PAT MCGRATH Star Wars Chromaluxe Artistry Pigment 3A: MAC "It's Designer" Art Library Palette 3B: JUVIA'S PLACE Zulu Palette

@PerfectRodo

Жыл бұрын

Thank you! I recognized the Juvia’s Place palette but was curious about the other one. Do you think 2a could be Colour Pop?

@PerfectRodo

Жыл бұрын

Updating to add that the ingredients for 2a are very similar to Sephora’s house brand shadow

@lauraladyll

Жыл бұрын

Thank you! I was curious and only recognized the Juvia’s Place palette… but ooph this is the second time I’ve heard someone experienced in cosmetic formula mention Pat McGrath formulas not being worth the price (I still like them though 😅)

@naxp42

Жыл бұрын

I recognized the Zulu Palette too and was disappointed he did not enjoy it considering it's marketed towards those with deep skin!

@bydivadream

Жыл бұрын

@@lauraladyll honestly I think it's just the product here - it was a Star Wars cashgrab and not part of the permanent range

I like how he actually put the products on his eyes and just not on the back of his hand or wherever.

I love Javon telling about the ingredients of the makeup and I want him to do lipgloss next.

This man is a full blown chemist, not just a makeup expert

Could we please get a Chemistry Masterclass with Javon? 😊 I was interested and entertained at the same time during this video! Wish I had such a passionate Chem-teacher in school. This is so interesting!

@sombradelviento7

Жыл бұрын

Exactly!

@sweetLemonist

Жыл бұрын

Go to college and study chemistry. That's your "masterclass".

@gentleauroraasmr8562

Жыл бұрын

I really wish he was my chemistry teacher. He explains things in a way it's much more interesting and a little bit simpler.

Love that “hmmm. This is *not* worth $32.00…”

MY FAVORITE COSMETIC CHEMIST, MR. JAVON FORD. Y’all need to share this video with everyone you know!! These are the best makeup videos on any platform across the board. Please continue to make these videos! And ALLURE - please promote them with vigor, 31k views after 4 Days is not the energy this video deserves.

Finally some science instead of hype. Javon is just one great influencer

The way he talks is so beautifully crisp and concise. He could be a cosmetology teacher with how professional he talks

If anyone is curious, that palette for the Matte Eyeshadows that was less expensive is Juvia's Place and they're great palettes for the price!

@RG_Eph

Жыл бұрын

Ty! Do you know the other products?

@theprousteffect9717

Жыл бұрын

Yeah, I knew it was Juvia's Place because they just have very distinctive looking palettes and pan sizes. Being a black owned brand, it's disappointing the eyeshadow didn't show up well on darker skin.

@foxygreed70

Жыл бұрын

@@RG_Eph I do not, I just own that Juvia's palette

@foxygreed70

Жыл бұрын

@@theprousteffect9717 i thought the same thing about it not showing up well

@eythanamiller4199

Жыл бұрын

Yes I have it and I love juvias place!

I love this guest!!!! Einstein- “smart people simplify things” he did so well simplifying difficult concepts into laymen’s terms! Loved this!

I'm so impressed by Javon's depth of knowledge and how well he explains his reasoning, this is one of the most interesting videos I've seen in a while

@jojomakes

Жыл бұрын

He's a scientist so it comes naturally!😁

Javon always teaches me so much, so glad you’re featuring him! And I like that he is not afraid to give a hot take if he doesn’t like something (sample B in the second set of eyeshadows especially 😂)

Love to see Javon all over the internet 🙂

@nasimm.6200

Жыл бұрын

Omg saaaaame 👏🏽👏🏽👏🏽

I recognized both of the eyeshadow palettes. MAC Artistry and Juvia's Place Zulu. The JP palettes tend to be pretty amazing on deeper complexions but also hit or miss on some shades. I kinda wanna know what all the products used are though because a few of those shadows looked very interesting.

@MariasJournal__

Жыл бұрын

Yes! Was about to comment the same! :D

I feel a thousand percent smarter after watching this. More videos like this, pleez. ❤

More of Javon the Cosmetic chemist please!!

@myaduro

Жыл бұрын

💕💕

I really appreciate you mentioning ethical mining. Why dont the eyeshadow chemists at least test it on top of different color foundations?

Please call Javon by his title - Cosmetic Chemist. He is brilliant and it shows through out every video of him.

We want more videos with Javon. I like his combination of layman's explanations and technical knowledge. Also, I love the music. Please add credits.

Love this so much!! I had no idea the reason why my liquid eyeshadow wasn't layering well on concealer until now! Thank you, I almost tossed them!

I feel like a makeup junky because I can easily identify most of these products…😅 I guess working at Ulta payed off. Want to try some of these experiments!

javon ford is amazing!!! hes so good at explaining the most complicated things all while making it really comprehensible you can tell how dedicated and informed he is

Love Javon’s content on insta. Love seeing him featured and hope it continues. Scientific expertise explained in a digestible way, honestly and unbiased. Keep killing it Javon 🎉❤

@madamedex5989

Жыл бұрын

He even responds on his insta too! Class act.

@khills

Жыл бұрын

Thanks for mentioning he's on Instagram! Off to follow...

Can we please update these video titles to say “Cosmetic Chemist”? He’s literally known for being a cosmetic chemist so it may boost the views as well.

Allure this is embarrassing!! Cosmetic Chemist should be in the title!!! Not once but twice has this error been made even after allll of the comments on the previous videos!!😔

@myaduro

Жыл бұрын

👍👍😍😍

I didn’t realize that your “makeup expert” was actually a chemist until I saw someone mentioning this video on Reddit. I thought this was going to be a beauty guru who was going to be swatching products.

@tnnovation

Жыл бұрын

They did the same thing last time they brought him on. Countless comments asked Allure to credit Javon as a cosmetic chemist in the title, but it seems that nobody listened

@fireflieer2422

Жыл бұрын

@@tnnovation which is so mindboggling and honestly disrespectful to me… I guess no one cares at Allure

@butters5824

Жыл бұрын

I would never consider an MUA let alone self proclaimed KZreadr/instagrammer MUA as a make up expert.

I wish Allure would tell us what the actual makeup is. like I would love to know what that liquid metallic eyeshadow was. I really liked "B".

@Blukaleidoscope

Жыл бұрын

They can’t. If those brands are sponsors and his opinion is “against” it’s a conflict snd could be perceived as bias if they are the preferred

@NatalieValentina6

Жыл бұрын

I believe that it's Stila's. Shimmer & Glow, in the shade "Cloud".

@RunwayCats

Жыл бұрын

i wanna know what A is

I love this series with Javon! Very educational!

I’m so happy seeing Javon here!! I love his content 🙌🏻👏🏻👏🏻👏🏻

I've never seen someone so knowledgeable in cosmetics. I could listen to this guy talk about makeup all day!

Wow... I love hearing Javon's expert explanation on this!! Makes me think of makeup in a whole new way, this is so awesome

I absolutely loved this video. Makeup is my special interest and having knowledge about the ingredient and the chemistry that goes into it is just so satisfying for me. I wish Javon would create his own KZread videos showing his knowledge like this one. I would watch every single video.

I love Javon’s videos! I hope that you keep bringing him back- I’d watch every single one of them

@myaduro

Жыл бұрын

I agree 😁

This video was very informative. Please continue this series. It good to know about the science of makeup.

wow how cool was that to watch. Also, Javon seems like a very sympathetic person!

I’m obsessed with this serie ! Learning more about what’s inside the products is so interesting ❤

Love Javons insight on glitter eyeshadow!👏

allure: oh you want us to call Javon a cosmetic chemist? ….no, but here’s another video with him as a “makeup expert”

I love how he analyzed each and every product and his comments were spot on *chefs kiss* 💋👌🏾

i love javons tiktoks! and his hair looks great!

More of him, please! I love this type of content!

Can we get a full hour of Javon please?? He was super informative and accessible.

I love this human 😭💗he’s so intelligent and has this soft energy I just adore

I love Javin and his expertise! Please have him in more videos 🙏

I'm so happy you got this opportunity Javon!! I love watching you on TikTok!!

Yay🎉🎉 So happy to see him back, love to see him back educating us all.

@myaduro

Жыл бұрын

🎉🎉

i love any and all videos with this man! so smart and with a calming presence, i loooove it

Yessss I love this person he has an amazing personality I could listen to him talk about makeup all day ❤

Javon is so fascinating to listen to. Please do more videos with him! ❤

Very impressed with Mr Ford’s expertise and knowledge here. He really represents cosmetic chemists and himself well! Very well spoken and insightful. Loved it!

I learned so much he’s so knowledgeable! I love listening to him. He should teach classes. ❤

His knowledge is mesmerizing. Love this!

Thank you Javon! I enjoyed you and your expertise.

Please make more videos like this! Love it! Javon is extremely knowledgeable and would love to see more videos such as this.

@myaduro

Жыл бұрын

💖💖

So happy to see Javon here!!! 🎉🎉🎉 Love his content

i love it how he gets each and every one correct

OMG! Please make a series of these ❤

JAVON!! slaying as per usual

Loved this video. Really interesting subject, would definitely watch more of Javon’s content

This is very educational! Love it!

Love watching Javon and listening to his explanations. Very clear and also easy to understand. My only complaint is that I can’t watch while working because I genuinely do pay attention to him instead of just letting it wash over me 😂

I could listen to him talk makeup on day. What a cool and smart man!

Javon is so amazing! Love to see he analyzing and all his chemical knowledge!

@myaduro

Жыл бұрын

❤❤

I was so excited to see another COSMETIC CHEMIST by Jason! Love these videos!

love Javon and this series. he has taught me so much❤️

@myaduro

Жыл бұрын

🥰

more Javon please !!! love him

So happy seeing javon on KZread! Seriously he’s a treasure!

I’m obsessed with him! He’s too good at this

This man deserves to be have his correct title of Cosmetic Chemist used, he is incredible and should get all the recognition! 🎉

Please bring him back! I loved how informative this was

Fantastic. Thank you for sharing your knowledge Javon🎉❤

such a huge fan of Javon, would love to see him in more videos here! ❤

Love Javon! Very informative and honest. More Javon content please.

@myaduro

Жыл бұрын

🤭💕

I love how he really used his eye lid for application, great way to test an "eye shadow."

Love this man!

Oh I definitely recognize some of these products. I have 2 of them😂. But no he is definitely right companies need to consider how all pigments show up on different skin. I always had difficulty getting pigment to pop in my skin. But I feel so informed now watching this

Javon is AMAZING. Bravo on the informative and entertaining content.

Thank you Javon! Had I gone to your Chemistry class in school I might have paid attention!

This is so interesting and he explains everything in such a clear but educational way :D

I have learned so much today. Thanks for sharing your wisdom with us all.

Love this man!!!

So this video just came up on my feed and I have to say that it's beautiful! This man has all the potential of becoming a teacher/tutor if he isn't already one! Love how he's breaking down the information into small easily digestible bits that makes you feel you're enlightened when the video ends, and all this combined with a smooth voice and a calm yet not boring presentation. Thank you for sharing this video with us! 😊💕

Love this series!!

I love this series so much

Please have him do blush, concealer, mascara, and lipstick PLEASE! I adore this guy.❤

I enjoyed the video. I found it very interesting and educational. I think Javon knows his stuff!

Yessssss more of this quality content.

I love these videos. Great that he also touched the theme of ethical sourced ingrediens 😊

AHHH I LOVE HIM. THANKS FOR THIS VIDEOS ❤ ❤ ❤ ❤

this video is amazing and intriguing. more videos with him please!