Corporate timescales refer to short termism, which involves a focus on more immediate goals and objectives, while long termism focuses more on future gains. Corporate decisions may be evidence based, which involves using scientific forecasts and techniques such as decision trees, or
subjective, which involves using intuition or hunches. Decisions based on evidence are more likely to give consistent results and can more easily be justified. However, past trends are never guaranteed to continue into the future so intuition of experienced managers often forms a crucial aspect of corporate decisions.
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