Contagious: Why Things Catch On | Jonah Berger | Talks at Google
Ғылым және технология
We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's discussed at the water cooler or "liked" online. It starts with the message. Drawing on his groundbreaking research, he explains that there are six key steps that make products or ideas contagious. Those "STEPPS" -- Social Currency, Triggers, Emotion, Public, Practical Value, and Stories -- will help any product or idea spread like wildfire. Surprisingly, Berger also reveals just how little word of mouth is generated online versus elsewhere. Whether you're a public health official trying to get the word out, a small business owner trying to get your restaurant to catch on, or a manager at a big company trying to make your product popular, Berger's findings will help you craft products and messages that people will share.
Пікірлер: 102
I learned about Jonah Berger and his great book contagious from a Nipsey Hustle interview
@ShugaShane618
4 жыл бұрын
Prophet Mocmoud facts
@johncharles7403
3 жыл бұрын
Me too I added every book on Nipsey a reading list, he was a genius
@Itz.flacoblanco
3 жыл бұрын
Same bro 🦾🦾🙏🙏
15:59 (1) social currency 16:20 (2) triggers 18:20 19:30 20:15 -applying 21:10 22:28 24:40 (3) emotion -caring ones increase 25:00 (4) public -seeing increases possibility of imitation 25:45 (5) practical value -news you can use 25:50 (6) stories
I'm here because Nipsey Hussle.
@filmonbeyene1172
5 жыл бұрын
Sincere I am same same #foreverNipsey
@GrandPriXXXTV
5 жыл бұрын
#LongLiveNipsey
@danrayford13
4 жыл бұрын
Me too! Lol wow
@a1jones
4 жыл бұрын
Sincere I am same .!! Dude had some much game and this isnwhy 📚
@camielondon3333
4 жыл бұрын
I'm still mourning over him man.
I just bought this book because of Nipsey Hussle. He was on the Combat Jack Show Podcast in 2013 and spoke about how good it was. He was correct. RIP.
@angelahamilton2374
3 жыл бұрын
I just bought this book because of Nipsey Hussle too! I plan to read all of the books that he read ;)
Totally agree with the STEPPS method of categorising the kind of content that gets shared. Use humour, entertainment and emotions to make content shareable and viral.
Very interesting and engaging video! Did not seem to be 40 minutes long at all. Thanks for sharing!
Running to buy your book...can't wait to read it! Congrats!
Received Jonah's book 'Contagious' from Santa. A fantastic read!
From an article about Nipsey Hustle's death
@sincereiam
5 жыл бұрын
Me too! RIP Nipsey
Explains very well why some things go viral. Great video talk.
Loved the book and love this talk, can’t wait for read his next book! ❤️
Really good question at 23:52, asking about coffee 'break' as a trigger. KitKat slogan always 'Have A Break, Have A KitKat'
I was watching a Brian Dean video and he mentioned Jonah Berger... Down the rabbit hole I go👉🏾✨ Gratitude🙏🏿
Thank you for making this video ..
I love that... focus on the message not the messenger... thx Jonah, awesome :-)
Conatgious is such a great book, such a different yet accurate marketing point of view
So good. Wow! Loved this.
The talk was great. The panda commercial was even greater. I'm sold on the Jonah Berger method.
Great video
Hi Jonah! My cat sat and watched your video with me which we both found very interesting. Kidding aside it was very interesting and I am going to buy your book to find out more. Good teaser...gotta learn more! I first saw your interview on Marie Forleo which is how I found this video. I am excited to apply these principles to my new venture. Thanks!
@DennisBolanos
Жыл бұрын
You’re funny.
Just Went Thru Some Audiobooks I Had A Nudge Remembering Nipsey Hussle Telling What Book He Read So Im Here And Thank You Nipsey Hussle🏁🏁🏁
This is gold!
Great video- I'm buying the book and thank you for introducing me to Panda Cheese Lol!
Great practical applications of almost intuitive, yet somewhat revelatory ideas, hence the comment
I am here because of Nipsey Hussle♥️
Thanks for sharing
HussIes way! The leverage of attention to his mixtape is why I'm here.. KnowIedge!
@brandonthecreator698
3 жыл бұрын
Stfu
Thanks for sharing appreciate it ⚡ ⏳ 🙏🏻
awesome video! thank you :)
I saw Jonah in an interview with Marie Forleo and found the content interesting
Nipsey Brought me here! TMC
WOW I didn't even realise that when I buy new earphones, I look for ones that are white, because to me that just seems like better quality. But in fact it's just an arbitrary colour! I am so glad he pointed that out... hahaha it was just a behaviour I did without even thinking about it. Apple, you got me! ;)
7:29 and exactly ten years later... Twitter is not here anymore. At least not in the same way...
Great !
This is a very good book, I was paging through it at Barnes and Nobel the other day, and I think I will go back and buy it after watching this video and considering what little I read as I paged through it. Consider this a recommendation. #marketingbookreviews
@argenus
7 жыл бұрын
yes, the book is really nice. I bought it... I get all my "good" books from amazon recommendations xD I got my best books that way. Amazon just knows, what I like to read. And now I did marketing for amazon with a story.
This video is like the Summary of his book 256-page book in 40 minutes
I like the example of Panda Ad.. generated from Egypt Creator with fun :)
29:39 6 key 🔑 steps 🚶♂️ to word📖 of mouth 🧠⚡⏳🧘♂️
From the book the catalysts
CATS!!! I def would share that photo and talk about it and laugh at it and smile at it
09:30 Recipe of the book starts from here before that context is setup 👌 ⚡🧠⏳🧘♂️
"I'm trying to make people appreciate how awesome the internet is"... wow! I can see someone saying "I'm trying to make people appreciate how awesome VR is"
He advertised Amazon and Google....nice! (word of mouth) 8 years ago
I thought of rum and raisin
@braxtonolita
6 жыл бұрын
akeem anderson 🤘🏽
Are we sure in 2022 that people sitting and talking to each other is more likely than spending time on a social media app when a group is waiting together for something to happen?
Did you guys notice that men were the only ones making questions? That is something to think about. The conference was good btw :)
@francook3520
5 жыл бұрын
Most of the tech companies are having a hard time recruiting women. So there are more men there,
I'm following Nipseys ways
The marathon Continues
8:21 Ha, a Bill Cosby reference in 2013, different times...
@siddrajput1029
6 жыл бұрын
And Bill Clinton reference too.
94K+ views... coz he used a Cat pic in the video @8:30
weekends are made for Michelob is old.....check tupac I get around...listen to it.
@a1jones
4 жыл бұрын
DARNELL STOKES lol hell yeah
1 Persuasion 2 Manipulation 3 Coercion 4 Overt Abuse . . . Contagion ! 🙄
Im here because of Nipsey Hussle. (Comment by Marco V. Rosa)
im here because of my subject, to answer the written activity..
18:25. Dont mind me im just marking the time
Pinterest isn't the hot new thing really. its more instagram and snapchat and twitter/tumblr.
Jonah fails to grasp his own STEPPS process. His answer to the audience's cat question is actually a lot easier than what he mumbles about - It has nothing to do with the cat being "amendable" to to the meme generated. Rather, cats as animals create a high arousal in emotions. Either we love cats or hate cats and through either emotion we find amusement in the videos. Dogs don't arouse such high and strongly opposing emotions and thus dog vids will never equate to "viral" videos.
TKEEO903! Wuts hatninin?!?!?!
The Panda is mean.
it's great presentation but the audience is so dead 😅
...And there's me thinking Pandas are cute. smh
Cheerios
Never say no to panda 🐼😂
LLNH
triggered!
So long
His hair looks like instant noodles. Nevertheless, what he says does have substance.
pulling the plug on patients in the hospital is funny? this guy is sick
@premier69
7 жыл бұрын
watching them twitch doesn't look funny?
@derred723
6 жыл бұрын
your supposed to understand that it's not real, you know, cause of the giant panda.