Contagious: Why Things Catch On | Jonah Berger | Talks at Google

Ғылым және технология

We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's discussed at the water cooler or "liked" online. It starts with the message. Drawing on his groundbreaking research, he explains that there are six key steps that make products or ideas contagious. Those "STEPPS" -- Social Currency, Triggers, Emotion, Public, Practical Value, and Stories -- will help any product or idea spread like wildfire. Surprisingly, Berger also reveals just how little word of mouth is generated online versus elsewhere. Whether you're a public health official trying to get the word out, a small business owner trying to get your restaurant to catch on, or a manager at a big company trying to make your product popular, Berger's findings will help you craft products and messages that people will share.

Пікірлер: 102

  • @prophetmocmoud
    @prophetmocmoud5 жыл бұрын

    I learned about Jonah Berger and his great book contagious from a Nipsey Hustle interview

  • @ShugaShane618

    @ShugaShane618

    4 жыл бұрын

    Prophet Mocmoud facts

  • @johncharles7403

    @johncharles7403

    3 жыл бұрын

    Me too I added every book on Nipsey a reading list, he was a genius

  • @Itz.flacoblanco

    @Itz.flacoblanco

    3 жыл бұрын

    Same bro 🦾🦾🙏🙏

  • @prayaanshmehta3200
    @prayaanshmehta3200Ай бұрын

    15:59 (1) social currency 16:20 (2) triggers 18:20 19:30 20:15 -applying 21:10 22:28 24:40 (3) emotion -caring ones increase 25:00 (4) public -seeing increases possibility of imitation 25:45 (5) practical value -news you can use 25:50 (6) stories

  • @sincereiam
    @sincereiam5 жыл бұрын

    I'm here because Nipsey Hussle.

  • @filmonbeyene1172

    @filmonbeyene1172

    5 жыл бұрын

    Sincere I am same same #foreverNipsey

  • @GrandPriXXXTV

    @GrandPriXXXTV

    5 жыл бұрын

    #LongLiveNipsey

  • @danrayford13

    @danrayford13

    4 жыл бұрын

    Me too! Lol wow

  • @a1jones

    @a1jones

    4 жыл бұрын

    Sincere I am same .!! Dude had some much game and this isnwhy 📚

  • @camielondon3333

    @camielondon3333

    4 жыл бұрын

    I'm still mourning over him man.

  • @backyardmeccashowpodcast2241
    @backyardmeccashowpodcast22414 жыл бұрын

    I just bought this book because of Nipsey Hussle. He was on the Combat Jack Show Podcast in 2013 and spoke about how good it was. He was correct. RIP.

  • @angelahamilton2374

    @angelahamilton2374

    3 жыл бұрын

    I just bought this book because of Nipsey Hussle too! I plan to read all of the books that he read ;)

  • @PriyaFlorenceShah
    @PriyaFlorenceShah10 жыл бұрын

    Totally agree with the STEPPS method of categorising the kind of content that gets shared. Use humour, entertainment and emotions to make content shareable and viral.

  • @annasanders4067
    @annasanders40679 жыл бұрын

    Very interesting and engaging video! Did not seem to be 40 minutes long at all. Thanks for sharing!

  • @lianelanzoni7016
    @lianelanzoni701610 жыл бұрын

    Running to buy your book...can't wait to read it! Congrats!

  • @morningglorify
    @morningglorify10 жыл бұрын

    Received Jonah's book 'Contagious' from Santa. A fantastic read!

  • @gerrytrevis
    @gerrytrevis5 жыл бұрын

    From an article about Nipsey Hustle's death

  • @sincereiam

    @sincereiam

    5 жыл бұрын

    Me too! RIP Nipsey

  • @RichSadler
    @RichSadler11 жыл бұрын

    Explains very well why some things go viral. Great video talk.

  • @pagusmusic6254
    @pagusmusic62542 жыл бұрын

    Loved the book and love this talk, can’t wait for read his next book! ❤️

  • @regmtait100
    @regmtait100 Жыл бұрын

    Really good question at 23:52, asking about coffee 'break' as a trigger. KitKat slogan always 'Have A Break, Have A KitKat'

  • @WizeChoice
    @WizeChoice Жыл бұрын

    I was watching a Brian Dean video and he mentioned Jonah Berger... Down the rabbit hole I go👉🏾✨ Gratitude🙏🏿

  • @lwnaALiraq
    @lwnaALiraq5 жыл бұрын

    Thank you for making this video ..

  • @NatalieVanVeenNatalia
    @NatalieVanVeenNatalia10 жыл бұрын

    I love that... focus on the message not the messenger... thx Jonah, awesome :-)

  • @pabloocampo976
    @pabloocampo9762 жыл бұрын

    Conatgious is such a great book, such a different yet accurate marketing point of view

  • @o.h.w.6638
    @o.h.w.66382 жыл бұрын

    So good. Wow! Loved this.

  • @frictionless-commerce
    @frictionless-commerce5 ай бұрын

    The talk was great. The panda commercial was even greater. I'm sold on the Jonah Berger method.

  • @NowYouSeeTV
    @NowYouSeeTV8 жыл бұрын

    Great video

  • @carriemason3728
    @carriemason372810 жыл бұрын

    Hi Jonah! My cat sat and watched your video with me which we both found very interesting. Kidding aside it was very interesting and I am going to buy your book to find out more. Good teaser...gotta learn more! I first saw your interview on Marie Forleo which is how I found this video. I am excited to apply these principles to my new venture. Thanks!

  • @DennisBolanos

    @DennisBolanos

    Жыл бұрын

    You’re funny.

  • @donchito6281
    @donchito62813 жыл бұрын

    Just Went Thru Some Audiobooks I Had A Nudge Remembering Nipsey Hussle Telling What Book He Read So Im Here And Thank You Nipsey Hussle🏁🏁🏁

  • @kyzersmansion2487
    @kyzersmansion24876 жыл бұрын

    This is gold!

  • @jeffstarr7110
    @jeffstarr71107 жыл бұрын

    Great video- I'm buying the book and thank you for introducing me to Panda Cheese Lol!

  • @alindvats4931
    @alindvats49312 жыл бұрын

    Great practical applications of almost intuitive, yet somewhat revelatory ideas, hence the comment

  • @rubylvc
    @rubylvc5 жыл бұрын

    I am here because of Nipsey Hussle♥️

  • @drmarkkwon
    @drmarkkwon2 жыл бұрын

    Thanks for sharing

  • @DrinkmoWater.
    @DrinkmoWater.5 жыл бұрын

    HussIes way! The leverage of attention to his mixtape is why I'm here.. KnowIedge!

  • @brandonthecreator698

    @brandonthecreator698

    3 жыл бұрын

    Stfu

  • @blwbisht
    @blwbisht Жыл бұрын

    Thanks for sharing appreciate it ⚡ ⏳ 🙏🏻

  • @joycej1380
    @joycej138010 жыл бұрын

    awesome video! thank you :)

  • @lorilcrown2596
    @lorilcrown25965 жыл бұрын

    I saw Jonah in an interview with Marie Forleo and found the content interesting

  • @borrowinbars9162
    @borrowinbars91623 жыл бұрын

    Nipsey Brought me here! TMC

  • @lilik7708
    @lilik77085 жыл бұрын

    WOW I didn't even realise that when I buy new earphones, I look for ones that are white, because to me that just seems like better quality. But in fact it's just an arbitrary colour! I am so glad he pointed that out... hahaha it was just a behaviour I did without even thinking about it. Apple, you got me! ;)

  • @hugodiehl
    @hugodiehl9 ай бұрын

    7:29 and exactly ten years later... Twitter is not here anymore. At least not in the same way...

  • @BuiPhuong
    @BuiPhuong8 жыл бұрын

    Great !

  • @LanceWinslow
    @LanceWinslow10 жыл бұрын

    This is a very good book, I was paging through it at Barnes and Nobel the other day, and I think I will go back and buy it after watching this video and considering what little I read as I paged through it. Consider this a recommendation. #marketingbookreviews

  • @argenus

    @argenus

    7 жыл бұрын

    yes, the book is really nice. I bought it... I get all my "good" books from amazon recommendations xD I got my best books that way. Amazon just knows, what I like to read. And now I did marketing for amazon with a story.

  • @furyfalcon1933
    @furyfalcon19332 жыл бұрын

    This video is like the Summary of his book 256-page book in 40 minutes

  • @sherifalkadymarketing
    @sherifalkadymarketing4 жыл бұрын

    I like the example of Panda Ad.. generated from Egypt Creator with fun :)

  • @blwbisht
    @blwbisht Жыл бұрын

    29:39 6 key 🔑 steps 🚶‍♂️ to word📖 of mouth 🧠⚡⏳🧘‍♂️

  • @nebiyatkebede953
    @nebiyatkebede9534 жыл бұрын

    From the book the catalysts

  • @bandyt91
    @bandyt915 жыл бұрын

    CATS!!! I def would share that photo and talk about it and laugh at it and smile at it

  • @blwbisht
    @blwbisht Жыл бұрын

    09:30 Recipe of the book starts from here before that context is setup 👌 ⚡🧠⏳🧘‍♂️

  • @tycoonhunter
    @tycoonhunter4 жыл бұрын

    "I'm trying to make people appreciate how awesome the internet is"... wow! I can see someone saying "I'm trying to make people appreciate how awesome VR is"

  • @haroldcasteel8386
    @haroldcasteel83862 жыл бұрын

    He advertised Amazon and Google....nice! (word of mouth) 8 years ago

  • @factopolis7752
    @factopolis77527 жыл бұрын

    I thought of rum and raisin

  • @braxtonolita

    @braxtonolita

    6 жыл бұрын

    akeem anderson 🤘🏽

  • @souvikroychowdhury2459
    @souvikroychowdhury2459 Жыл бұрын

    Are we sure in 2022 that people sitting and talking to each other is more likely than spending time on a social media app when a group is waiting together for something to happen?

  • @samanthasalazar7064
    @samanthasalazar70647 жыл бұрын

    Did you guys notice that men were the only ones making questions? That is something to think about. The conference was good btw :)

  • @francook3520

    @francook3520

    5 жыл бұрын

    Most of the tech companies are having a hard time recruiting women. So there are more men there,

  • @frederickbrownlee8826
    @frederickbrownlee88264 жыл бұрын

    I'm following Nipseys ways

  • @zarifali403
    @zarifali4033 жыл бұрын

    The marathon Continues

  • @RemiStardust
    @RemiStardust8 жыл бұрын

    8:21 Ha, a Bill Cosby reference in 2013, different times...

  • @siddrajput1029

    @siddrajput1029

    6 жыл бұрын

    And Bill Clinton reference too.

  • @pushkardey
    @pushkardey6 жыл бұрын

    94K+ views... coz he used a Cat pic in the video @8:30

  • @darnellstokes9042
    @darnellstokes90425 жыл бұрын

    weekends are made for Michelob is old.....check tupac I get around...listen to it.

  • @a1jones

    @a1jones

    4 жыл бұрын

    DARNELL STOKES lol hell yeah

  • @philipfitzsimons7540
    @philipfitzsimons75402 жыл бұрын

    1 Persuasion 2 Manipulation 3 Coercion 4 Overt Abuse . . . Contagion ! 🙄

  • @luanacruz1948
    @luanacruz1948 Жыл бұрын

    Im here because of Nipsey Hussle. (Comment by Marco V. Rosa)

  • @fredboytv1257
    @fredboytv1257 Жыл бұрын

    im here because of my subject, to answer the written activity..

  • @brothaxgenie
    @brothaxgenie4 жыл бұрын

    18:25. Dont mind me im just marking the time

  • @NelsonPascuzzi
    @NelsonPascuzzi11 жыл бұрын

    Pinterest isn't the hot new thing really. its more instagram and snapchat and twitter/tumblr.

  • @drewmonroe3814
    @drewmonroe381410 жыл бұрын

    Jonah fails to grasp his own STEPPS process. His answer to the audience's cat question is actually a lot easier than what he mumbles about - It has nothing to do with the cat being "amendable" to to the meme generated. Rather, cats as animals create a high arousal in emotions. Either we love cats or hate cats and through either emotion we find amusement in the videos. Dogs don't arouse such high and strongly opposing emotions and thus dog vids will never equate to "viral" videos.

  • @ticoreeves5920
    @ticoreeves59205 жыл бұрын

    TKEEO903! Wuts hatninin?!?!?!

  • @siddrajput1029
    @siddrajput10296 жыл бұрын

    The Panda is mean.

  • @knight1506
    @knight15062 жыл бұрын

    it's great presentation but the audience is so dead 😅

  • @Nova-ue6cl
    @Nova-ue6cl5 жыл бұрын

    ...And there's me thinking Pandas are cute. smh

  • @Eknowsbestduh
    @Eknowsbestduh Жыл бұрын

    Cheerios

  • @uknoikno2521
    @uknoikno25214 жыл бұрын

    Never say no to panda 🐼😂

  • @cdslnation9856
    @cdslnation98564 жыл бұрын

    LLNH

  • @siarheipilat8152
    @siarheipilat81527 жыл бұрын

    triggered!

  • @jonathanvega6343
    @jonathanvega63439 жыл бұрын

    So long

  • @Miloun
    @Miloun3 жыл бұрын

    His hair looks like instant noodles. Nevertheless, what he says does have substance.

  • @birdzene9925
    @birdzene992510 жыл бұрын

    pulling the plug on patients in the hospital is funny? this guy is sick

  • @premier69

    @premier69

    7 жыл бұрын

    watching them twitch doesn't look funny?

  • @derred723

    @derred723

    6 жыл бұрын

    your supposed to understand that it's not real, you know, cause of the giant panda.

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