Consumer Optimization

We live in a world of scarcity. In other words, what we want outweighs what we can attain. Why? Well, we have limited resources - money, options, time, etc. When you’re making choices about what to buy, your budget, the prices of goods and services, and your preferences all act as constraints.
To better illustrate this idea, let’s return to our simple example of pizzas and coffees. Let’s also assume that you like both pizza and coffee and want more of both. If you were to look at a map of your indifference curves for these goods, you’d see that you get the most utility on the indifference curve farthest from the origin. But, since scarcity is our reality, that level of utility is probably not achievable.
Combining your budget constraint with your indifference curves can help you see how to get maximum utility given your resources. Any point at which your budget constraint lies tangent to an indifference curve is an optimal combination of pizzas and coffees. Why is it optimal? Two simple reasons: 1) You can afford it, and 2) it will give you the most happiness (aka utility).
In this video, Arizona State University’s Professor Joana Girante will further explain the concept consumer optimization and how it applies to your everyday life. She’ll also cover why your points of consumer optimization will never intersect, but always lie tangent to, your indifference curves. Finally. Prof. Girante will go over marginal rates of substitution in more detail.
Microeconomics Course: bit.ly/20VablY
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Пікірлер: 58

  • @marieclaudettegarella2038
    @marieclaudettegarella20384 жыл бұрын

    Why are u so underrated when u clearly are the best economics teacher on KZread? I love the way you teach, u speak slowly and u make complex concepts sound easy!

  • @luigiluft4920
    @luigiluft49205 жыл бұрын

    OMG WHAT A TEACHER, shes a living legend!!! ! !

  • @heyptech1726
    @heyptech17267 жыл бұрын

    OMG .... what can I say .... extremely talented teacher .... you find your vocation no doubt ....

  • @shopaddress11

    @shopaddress11

    6 жыл бұрын

    Thanks! I do love to teach! -- Joana Girante

  • @TheBIGJake111
    @TheBIGJake1117 жыл бұрын

    Few things are better for the world today then these economic concepts being supplied for free on youtube. Its great to see the channel getting into slightly more advanced material! Fingers crossed for a little game theory some day.

  • @Derpsider
    @Derpsider4 жыл бұрын

    😀😀😀Perfect combination of animation and teaching!

  • @MarginalRevolutionUniversity

    @MarginalRevolutionUniversity

    4 жыл бұрын

    Thank you! -Roman

  • @shireenkhan6847
    @shireenkhan68472 жыл бұрын

    I am in university second semester and your videos are a life saver.

  • @youngmaestro7684
    @youngmaestro76842 жыл бұрын

    ooooh! why did it took me this long to finally find you. Honestly you are the best econ instructor i have ever come across so far. Thanks a lot for such classes may you be blessed.

  • @hbpe5
    @hbpe59 ай бұрын

    This is a very clear lecture. Abstract ideas expressed by means of graphics and some colourful but not distractive images. The pace, the terminology, and diction the are perfect so that it becomes very useful for those students whose mother tongue is not English.

  • @mr.swedishfish12
    @mr.swedishfish123 жыл бұрын

    As much as I like Jacob Clifford's videos, sometimes they're too fast paced for me. MRU is much slower and easier to understand, and their use of animations and diagrams are very helpful!

  • @developmenteconomicsecsu8108
    @developmenteconomicsecsu81085 жыл бұрын

    Very good , Its helpful much the new professor you are extremely very good thank u for making these concepts so easy and Interesting

  • @naderali9065
    @naderali90655 жыл бұрын

    It's my first time to watch your video but seems more helpful and like your way of teaching so nice so kind

  • @priscatembo.phillips1252
    @priscatembo.phillips12525 жыл бұрын

    This is extremely helpful. Good explanation

  • @giuliapiccinini1108
    @giuliapiccinini11082 жыл бұрын

    I love this channel!!

  • @gauravmohan9271
    @gauravmohan92712 жыл бұрын

    Thank you so much..lack words to describe your contribution

  • @nelsonvalderrama8371
    @nelsonvalderrama83715 ай бұрын

    thanks, great classes

  • @eminemsshady2327
    @eminemsshady23279 ай бұрын

    greatest channel ever!

  • @Hyn.d
    @Hyn.d3 жыл бұрын

    Wow THANK YOU! 😻

  • @daniyaanees
    @daniyaanees3 жыл бұрын

    whoever this lady is, pleaaaase collaborate with her for more videos!! she is just toooo good

  • @harshithakalidindi4411
    @harshithakalidindi44113 жыл бұрын

    This is amazing and extremely helpfull

  • @guilhermeadan2329
    @guilhermeadan23296 жыл бұрын

    Very good !!!

  • @ericah7305
    @ericah73053 жыл бұрын

    i love these videos. economics is fun :)

  • @todayandthelosthistory8411
    @todayandthelosthistory84116 жыл бұрын

    Very good . Its helpfull alot

  • @Namrata_bhujel
    @Namrata_bhujel3 жыл бұрын

    Mam u are superb 👍and lots of love from India ❤️

  • @muha33ed
    @muha33ed Жыл бұрын

    I'm hungry after these videos 😋😂

  • @sararajpoot8329
    @sararajpoot83293 жыл бұрын

    So Cutely Explained 😊😊🤗🤗

  • @TheJokerGuns
    @TheJokerGuns4 жыл бұрын

    Thank you!!

  • @mallikarjunastagi1090
    @mallikarjunastagi10905 жыл бұрын

    tq mam, i am from India 🌹

  • @madanchandrasarkar5574
    @madanchandrasarkar55742 жыл бұрын

    Excellent explanation, madam

  • @maissarouissi7977
    @maissarouissi79774 жыл бұрын

    idk why but she makes me so happy

  • @MustDO786
    @MustDO7863 жыл бұрын

    Excellent learning 👍👍

  • @DA-nu1ci
    @DA-nu1ci3 жыл бұрын

    I wonder how you made the animate demonstration. That's amazing!

  • @anjulaggarwal432
    @anjulaggarwal432 Жыл бұрын

    the explanation and representation are very eye catching and easy to understand. Can you please tell what applications you are using to edit the graphs please.

  • @muskduh
    @muskduh2 жыл бұрын

    I value all of your marginal university videos

  • @zackerykrummel1229
    @zackerykrummel12292 жыл бұрын

    I learned in my econ class that MRS = - px/py, but in this video there is no negative sign. Which one is right?

  • @user-ym8dv4dh7o
    @user-ym8dv4dh7o2 жыл бұрын

    oh no I can't find the next video in this Microeconomics course, did they stop making it?

  • @bilaltantary
    @bilaltantary Жыл бұрын

    Wow what a use of animations

  • @arjudatabassum1377
    @arjudatabassum13773 жыл бұрын

    I wish my University had such teacher😔

  • @daniyaanees
    @daniyaanees3 жыл бұрын

    there are so many difficuylt economic concepts that only she can explain

  • @TheGerogero
    @TheGerogero7 жыл бұрын

    Relative market price of goods is (price of pizza)/(price of coffee), but slope is (change in y)/(over change in x). Pizza is on the x-axis and coffee is on the y-axis. This confuses me.

  • @shopaddress11

    @shopaddress11

    6 жыл бұрын

    Hi! If you like to think in those terms, think of this. You'll spend all of your budget, M, on Pizza, where total spending in Pizza is number of Pizzas P times the price of pizza, P_pz, so PxP_pz, and on coffee, where total spending in Coffee is number of Coffees C times the price of coffee, P_c, so M = PxP_pz + CxP_c. When you solve for the number of pizzas, which appears in the y axis, you'll get the slope P_c/P_pz. Hope this helps! -- Joana Girante

  • @vishnukanhan8809
    @vishnukanhan8809 Жыл бұрын

    This channel is fucking underrated!!!

  • @kentheengineer592
    @kentheengineer592 Жыл бұрын

    0:45 skill issue Ive already resolved scarcity problem ive did an entire Phd On It But Im Not Releasing It Until 2030s

  • @niharb4361
    @niharb43613 жыл бұрын

    nicely explained however solving and drawing for sums is an issue

  • @hardikmuley1610
    @hardikmuley16105 жыл бұрын

    Kindly make a video on labour market

  • @MarginalRevolutionUniversity

    @MarginalRevolutionUniversity

    5 жыл бұрын

    Hi, We have videos on the labor market in both our micro and macro courses. Micro being more about how wages are determined and macro being about unemployment, etc. Micro - kzread.info/dash/bejne/eWuVy5eFccjOoco.html Macro - kzread.info/dash/bejne/p4SGs9CKqNayY6g.html You might also Tyler Cowen's take on how to choose a career in a world of globalization and automation: kzread.info/dash/bejne/ZJ-Ds6-kdqiXdZs.html -Roman

  • @fmym9923
    @fmym99235 жыл бұрын

    This is how economic class should be like

  • @gauravmohan9271
    @gauravmohan92712 жыл бұрын

    Waaaaooooo…

  • @yankocaceres84
    @yankocaceres843 жыл бұрын

    its normal that wish i have to eat pizza after view this video?

  • @idarkstarx6939
    @idarkstarx69392 жыл бұрын

    Is... Is that a Pikmin sound?

  • @all4godify
    @all4godify2 жыл бұрын

    Lord help my brain

  • @paulrembauville6187
    @paulrembauville6187 Жыл бұрын

    pourquoi c'est jamais les gars ?

  • @adrianomattia5625
    @adrianomattia56257 жыл бұрын

    first

  • @eitansalama2921
    @eitansalama29213 жыл бұрын

    Exam in 5 days boys, wish me luck

  • @veglord4481
    @veglord44816 жыл бұрын

    "The more pizza and coffe you have the happier you are" Or fat and miserable... Utility is not hapiness.

  • @shopaddress11

    @shopaddress11

    6 жыл бұрын

    So true. I definitely do not recommend such a diet! -- Joana Girante

  • @Stadtfeldi

    @Stadtfeldi

    3 жыл бұрын

    Utility equaling happiness is just how Economists like to view it, in all reality utility more or less means the desire to buy something. But boiling the term down to just "happiness" is less of a mouthful and easier to remember.