7:32 9:39 Behavioral Segmentation, Benefit Segmentation 10:00 Understand motivation of purchasing product/service . Its not only about the functional of product. People buy products more than just the functionality. 12:37 Products are wrapped in a brand only of the brand varies 13:24 The brand is what distinguish one product from another**** 13:40 The reason why we purchase products helps define our role and who we are. People buy products not only for what they do but what they mean

Love the music.. reminds me of nice times before when computers were just starting out etc

easily the best explanations of marketing theories on consumer behavior, or marketing, in general, I've ever listened to. You're a great teacher.

Very interesting, the segmentation section was excellent...

2 thngs i luv. consumer psychology and business strategy.damn! i studied engineering.would love to only work on those. any universities only teaches me that.i dont wana waste my time acountng,financial diagrams etc.just focus harder better i thnk

@haziqzainal7560

10 жыл бұрын

try corporate communications

Thanks Prof. It's great how you apply the theory.

Great presentation!

is it correct material for practical purposes or is it better for me to search other materials to confirm what's good or incorrect?

Another great video 😀 thank you

14 min and i fall in love with your lecture

Thankyou Sir

Very great presentation!!!!!!!!!!! But I don't know if it is me, he has an interesting accent It souds familiar Wonder if he's from the carribean?!

Wikipedia Lead me here.... this is excellent