Cola War of India (180+ Years Journey) | Cocacola won the battle from thumsUp| Documentary
The Cola Wars refer to the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola ,Pepsi and Parle Thumsup of that time
#cola #drink #documentary
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THUMS UP WILL NEVER DIE...
@sajieappen378
2 жыл бұрын
Absolutely right 👍🏾
@akashroy9416
2 жыл бұрын
Yes
@surumistry5318
2 жыл бұрын
Actuly media Thumsup ko Marneki kosis kar rahe he.
@akashroy9416
2 жыл бұрын
@@surumistry5318 right
@tonymonystore
2 жыл бұрын
We watch from Bangladesh 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏
Thums up is a real choice of a colddrink lover......
@RajatKumar-mv5jo
2 жыл бұрын
Nice dear....
@kirangholap5350
2 жыл бұрын
My favourite Thums up
@prateekpathak3614
2 жыл бұрын
Maine Coca Cola aur Thums up ko mix karke piya tha bachpan me.
@baidurya1654
Жыл бұрын
India me max log Thumps hi pite ha .nehi to sprite...Come Bacche pite ha.
@prateekpathak3614
Жыл бұрын
@@baidurya1654 Thums Up is market leader in Cola segment Cold drinks.
भाई, सबसे पहले मैं आपको बहुत बहुत बधाई देता हूं, की आपने बहुत मेहनत की है इस वीडियो को बनाने में, जिस तरह से आपने भारत का राजनीतिक इतिहास बताया उससे मैं बहुत प्रभावित हुआ, पर थोडासा दुःख ये लगा की थम्स अप कंपनी भारतीय नही रही।
As a biggggg Thums up lover loved this video very much.wish some day in future Thums up will come back to any Indian player.
थम्स नहीं डूबी बल्कि कोक की जान बचाई
Loved this business analysis... You are truly an awesome business detailer and strategy analyst 👍👍
It's thrilling.. Journey of beverages in Indian market.. Thanks for this video
Ek Number History + Buisness + story = Perfect Combination
Aisa #Detailed #Analysis pehli baar dekha .... Boht badhiya Sir 👍😃
Parle sold all the brands but retained Bislery. That was the great move..
Knowledge full 20 minutes, accurate study , great sir👌
Gold spot... best child hood memories .....who else miss this classic drink??
@assamesenaturalbeautyandhe2854
2 жыл бұрын
Me 😞Gold Spot Jesa koi testy nahi hai
@unknownguy5749
2 жыл бұрын
@@assamesenaturalbeautyandhe2854 very true baido
@sanjeevdas4805
2 жыл бұрын
@@assamesenaturalbeautyandhe2854 my favourite drink is Citra
@sandeepshinde8806
2 жыл бұрын
Gold spot pls back. No any cold drink taste like that
@vivekthushara
2 жыл бұрын
"Gold spot the zing thing"...😊
The taste of Gold spot is completely different from Fanta. Gold Spot was an amazing drink.
@gauravverma5692
2 жыл бұрын
Remember the appu ghar ad of gold spot... zing thing
@abhishekrana7986
2 жыл бұрын
Ab bhi milta hai kya?
@sumitsinghthakur4328
2 жыл бұрын
@@gauravverma5692 hahaha u right bro i remember to
@gauravverma5692
2 жыл бұрын
@@sumitsinghthakur4328 tells me how old u r :-)
@sumitsinghthakur4328
2 жыл бұрын
@@gauravverma5692 😄 i understand why asked" i remember one thing my 2 elder brother wanna see favorite program chitrahaar or shrimaan shrimati program come same time but channel different dd1 dd2! i remember dd3 channel has very poor signal, mogli cartoon 1992-93 every sunday morning 7am come
as always Excellent analysis, good research. Beautifully summarized the entire Indian beverage history and amalgamation of Indian Politics with Egoism of Super companies and theirs Strategies and rise and downfall under timeframe
I loved the briefing of the entire journey of corporate competition.Good job
I am the student of Marketing, I like your case study. It's funtastic
Gold spot was my favorite, bachpan me sabse zyada Gold spot best lagta tha.. Hope it comes back again.
Ultimate research 👍👍👍 What a smooth and brief detailing I think every Indian should watch you 👍👍
@rakeshjaiswal7670
2 жыл бұрын
must watch
I was confirmed in middle of watching video that no one knows, that who will be in no. 1 in coming days . Sir, Your conclusion point it nailed. 👌👍👍
Thanks for your video explaining throughly about Thumps up. In my school life those days there was competition for school boys for who drink above 5 bottles of Gold Spot he gets one wordbook of 100 pages and others get 1 Natraj Pencil. I had taken part in that sales pramotion competition and got wordbook. The taste of Golf Spot was very delicious. I haven't tasted other soft drinks upto this date as was of Gold Spot.
Gold spot... best Childhood memories..... Who else miss this classic drink??
@davindersekhon952
2 жыл бұрын
Yes mee too
@imanand11
2 жыл бұрын
@@davindersekhon952 When it was sold.. in 80s?....because i was born in 90s and have only seen Fanta (rebranded Goldspot)...
@techjindal3452
2 жыл бұрын
i m from punjab 87 born i miss gold spot childhood memories too
@davindersekhon952
2 жыл бұрын
@@imanand11 Ji I mention in the comments that I too miss Gold spot.
@sandys3426
2 жыл бұрын
Miss gold spot
Awesome sir, you covered everything.. Gold Spot and Citra were my favourites, I still remember these 2..
बहोत ही बेहतरीन प्रस्तुति थी सर आपकी.. ये वीडियो देख कर दिमाग़ के बंद दरवाजे खुल गये... वाकई मे शानदार वीडियो बनायीं आपने Thanks sir
Daily daily your research is increasing awesomely...keep it up brother...god bless you
Summing up the lengthy video...the fact is that Cocacola could not beat Parle's Thumsup nor its brand value, and had to ultimately buy up Thumsup brand at quite high price, and had to continue production under the very brand name...Millions of Indian people, including me, will prefer Thumsup to any other coke brands...!!
@priyabakshi2835
2 жыл бұрын
Exactly I was thinking same... In the end it looks like parle made a drink name thumbs up which was unbeatable n cock has to bow down front of this indian drink
@samarpreetsingh1052
2 жыл бұрын
@@priyabakshi2835 i think because it suits indian palette
@priyabakshi2835
2 жыл бұрын
@@samarpreetsingh1052 exactly.. Indian company knows desi ppl to well
@abhijeetshinde1818
2 жыл бұрын
This is the actual strategy of American companies... they buy competitors by using their 💰 and become giants
@priyabakshi2835
2 жыл бұрын
@@abhijeetshinde1818 yes n destroy desi companies
Well researched and well narrated video. I will lookout for documentaries from digitaloddindia. Impressed!
Very informative video, we had the distributorship for Parle which was then taken over by Coca Cola....have actually seen this transformation from Parle to Coca Cola in the Indian soft drinks market and their aggressive marketing campaign....fridge for shop keepers, hoardings with shop names, freebies like Noodles on 1.5 litre bottle, masala groundnuts and what not....
Thanks for the info... Thums up still rules.. During 80s thums up had produced goodies like flicker, miniature bat with signs of all cricketers, plastic front caps, small miniature bottles of thums up to be kept in the show case. I still love thums up...
@kuls43
2 жыл бұрын
Almost every Indian prefers thumbs up. It is more strong than Coke and sweet tonic called Pepsi. But thumbs-up is hardly available in shops these days. Dirty games..
@anuwali2384
2 жыл бұрын
Still it is now dilluted version of itself and hardly seen in the market
@JUG2023
2 жыл бұрын
I like thums-up. Not Coca-Cola... Even pepsi is better than Coca-cola
@baidurya1654
Жыл бұрын
Coke bohot Sweet hota Ha.. Coke accha Nehi lagta.. ajj bhi log Thumps up hi pite ha.
Great analysis of the beverage industry in India. You got definitely good knowledge of the market. Carry on working on such topics.
My brother. Beautifully explained.. very well detailed, fluent explanation. I was very keen to know about what happened to Parle's thumsup and got all the answers here in this video.
Just one word for your excellent documentation...👍👍👍 Thums Up
Thumas up 2000 के करीब बहुत अच्छाी और कड़क आती थी 5 रूपये मे 200 ml की बोतल इसलिए सबसे जायदा बिकती थी
Awesome bro..your study and research is awesome..it's very informative..keep up the good work... 👍👍👍
Very nicely drafted information for us so vividly & practically described !! Thanks a lot !! God bless you🙏🙏
Really detailed researched Video. Hats Off to your team & Yourselves for such a wonderful video & Content ! You can try other Brand's and Industries in B2B category also.
Thums up will remain the king no matter who is good in marketing and business.
@Jehandaruwalla
Жыл бұрын
Yes i dont drink fizzy drinks anymo but thums up is d best black drink.lovely taste
@sunilpandey4956
Жыл бұрын
@@Jehandaruwalla qgg
आपके मेहनत की दाद देता हु,लेकिन हमे चाइना से सीखना चाहिए की खुद के देश के कंपनी को बढ़ावा दे कर भी आर्थिक महाशक्ति बन का सकता हैं।इसलिए राजीव ,और मनमोहन के तारीफ अतार्किक लगे
@micro1108
2 жыл бұрын
Haan lekin Mir Jafar ki niyat wahi hai jo ladhai k maindan main angrejon ko ja kar mile the.
@myhealthlifesciences294
2 жыл бұрын
The best reporting. 👌
@ashukaliakalia3243
2 жыл бұрын
देश का 5 लाख किलोग्राम सोना अगस्त 2013 में गिरवी रखने की नौबत आ गयी थी। देश की अर्थव्यवस्था की उस भयंकर बदहाली की शर्मनाक कहानी क्यों भूल गए राहुल गांधी और लुटियन मीडिया के चाटुकार कांग्रेसी पत्रकार?*
@ManojKumar-mc4gg
2 жыл бұрын
कोक तो चीन में भी बहुत बिकती है
@kuls43
2 жыл бұрын
Lol, China is an exception. USSR was supreme power but still it's economy collapsed. Same happened with other closed economy. Why you only want to learn from China, why not from USA, Western Europe, Japan, South Korea, Israel, Taiwan etc? They say it right, negative mindsets attract eachother. Manmohan ka economy open krna illogical tha.. jabki closed economy k chakkar me India almost barbaad ho gya tha.. but abhi sabkuch privatized krne ka decision to bahot logocal lg rha hoga na? Hadd hai bhai logo k logic ki.. China ki tarz pe chala hota India to aaj aapki chaheti party power me na hoti.. Rajababu ki party hi 75 salo se bja rhi hoti..
Nicely explained and presented. Kudos 👍👍
कोक ने धोके से रिटेल व्यापारियों से thumps up के बदले coca देना चालू किया था. Thumps up आज भी king है
कोला वॉर 😎😎😎👌👌, शानदार वीडियो दीपक जी🙂🙂👌👌🇮🇳🇮🇳🙏🙏🙏
Well explained.....good to know the history of Thums-up
Thnks for the whole information about beverage industry sir ❤️
Oh man ....i never thought that war ..... awesome experience n learning from your video 👍
Thank you sir... Amazing video, fine research 👍👍..Keep it up 👏👏🔥🔥
.......ये एक कहानी होगी, मेरी भी कंपनी की! की शुरुआत में कोई बैंकर्स, सप्लायर्स, प्रोफेशनल्स पीपल्स हमारे साथ आने को तैयार नही थे, एक दिन वे खुद अफसोस करेंगे कि हम क्यो नही साथ गए😊☺️
जानकारी बहुत अच्छी लगी उसके लिए धन्यवाद
Good analysis. Although it was about the Cola wars, you could have mentioned in the passing how bottled mineral water started penetrating the market. May be a separate video
आपने भाई देश के निर्माताओं को दिखाकर दिल खुश कर दिया इन महानात्माओ को देखकर , मन झूमने लगता है लेकिन आज के नेता दुखी कर रहे है
@dineshpardeshi6847
2 жыл бұрын
0
I miss campa cola and 21. They were great. I wish I could drink them again
@mr_kalyug
2 жыл бұрын
A company in Hissar was producing using the campa brand name a few years ago. Not sure if they are still going. Campa Cola under Charanjit Singh produced the best Cola in India.
superb informative & knowledgeable clip, watched with our entire team non stop from Jeddah, KSA
@digitalOdd
2 жыл бұрын
Thank you
Very good 👍 good explanation Dil khush kardiya
Hats off to your knowledge, nice to see all detailed information 👍
Awesome!!! Informative!! Too good presentation 👍🏼
Man what a deep studied documentary it is, keep it up man.
Fabulous Love you bro . Keep posting
Excellent analysis n video, this shows how international business is difficult, but determination succeeds
Thums up abhi bhi apna favourite hai 😍🤞🏻
Super 👌. Full of excitement. Story material for film industry. Waisey business bhi yuddha Dey Kam nahin.
Bhai Dil se salute.. what a research and analysis....what hard efforts you put ❤
well explained case study sir! I am pleased to watch ur video ... thanks and keep doing !!!
Thumbs Up and Gold Spot... I told my son to try Thumbs up, when he was 10 years old (in 2017) and till date he only drink thumbs up, No Pepsi No Coke
@Brothers13131
2 жыл бұрын
Yes
@MarketMark
2 жыл бұрын
Muje bhi thums up hi pasand hai kayi saal se. Tasted coke and Pepsi but thums up is really best It gives strong taste, totally different and better than coke pepsi
@swayamprakashkar3692
2 жыл бұрын
It would be better if you had advised him to drink better and healthy drinks rather than thumbs-up
@CJhellreisersupacuki
2 жыл бұрын
Ab to rum me mix kr k pita hoga 😂🤣😂
@republicchowkidar6953
2 жыл бұрын
i drink all cold drink but better Pepsi test
Bahut badiya shandaar...... 👍
This is the type of content we should WATCH & PROMOTE on KZread.
Thums up तुफानी ठंडा 🇮🇳🇮🇳🇮🇳
Excellent video dear. You have done some great home work. Just a small correction for you and viewers…Prime Minister Narsimha Rao brought Mr. Manmohan Singh Ji as finance minister into his cabinet ‘Not as Governor’. Mr Manmohan Singh was already a governor of Reserve Bank of India prior to his appointment as Finance Minister in the Govt.
Ultimate descriptive analysis with business hacks and tricks.Keep it on.
What a detailed information provided... Really great
Excellent analysis, good research. Beautifully summarized the entire Indian beverage history
Manmohan Singh great pm sache imandar pm
Thanks a lot....eager to hear many more topics from you..
Acha January diye bhaiya ..bahut mann tazza hua thnx
Awesome Very informative Mind blowing Remembering old days of 70's
Your efforts deserve a very big thumbs-up.
Very nice, lajawaab!!!
Very good analysis covering factually the complete time line of beverages in India. Please do a similar one connecting the three cars: Ambassador, Fiat and Standard being taken over first by Maruti and later by other players. Then how Vespa, Lambretta, Hawa, Royal Enfield etc., pushed out Scooters India of Kanpur as well as the PSU two wheelers of Andhra Pradesh but subsequently. Though Vikram of Scooters India continues even today in UP, Bihar, MP, Rajasthan etc. I am sure both sectors are worth investigation. 🎯👌💕🇮🇳🙏
Ohhhhh Luckily we are also one Small soft drinks manufacturer By our Brand name SANA.. U r Right there are huge ... opportunities in this field 👍👍 We have to kick out multinational companies from India....👍 Ghar ka paisa ghar mei hi 👍👍👍👍👍
@CJhellreisersupacuki
2 жыл бұрын
Halala certified to nahi hai?
Very well explained son ! God bless you!
धन्यवाद जी
Bahut hi jabardast bhai....
Excellent indepth study and presentation. Good learning/knowledge for Indian young business owners....
@callingn
2 жыл бұрын
Excellent Research Done By The Filmy Cut Channel .. Full content Copied by this Channel.. check The Filmy Cut Channel - Cola Wars in India.. Make something original, dont take credit of hard work done by others..
@poojaraheja2862
2 жыл бұрын
@@callingn You are right this video was first made by THE FILMY CUT channel,this channel has copied everything from there...
@rajveerSingh-fb1gy
2 жыл бұрын
@@poojaraheja2862 lekin yeh chalan ek mahamari ban chuka hai mam,, Ek doosre ki nakal karna
Still remember " Pepsi... Nothing official about it"... in Sachin's voice... Specially during live cricket matches on DD
Thank you🙏 very much sir Good research and case study so good keep it up
bahot achhi jankari di aapne.
Wah ! Your research is superb brother. Thanks. Very good explanation.
Wah wah.. movie se bhi ziada interesting lag rha tha.. 😃😃😃 vaise I found THUMS UP stronger in taste compared to coca cola, pepsi simply felt like sweet dark water with gas.. 😄
@UmeshUKRShonaa
2 жыл бұрын
Even I too love Thumps Up due it's strong taste we used to call it as mardo ka drink 😊 👍
Thank u sir never knew about softdrink monopoly like this in my life..Thanks for information
Very very good analysis.. step by step and clear explanation.. nice effort..
GREAT VIDEO BRO THANKS FOR THE KNOWLEDGE , I LOVE THUMS UP EVEN IN FRIDGE IF I SEE THUMS UP I PIK IT UP FIRST IN INTERNATIONAL COUNTRIES..
Very good analysis..This has happened during our 1955 generations👌👌👌
That was very good, hope the information and facts were thoroughly checked....✌
बहुत जबरदस्त जानकारी सर जी..
Appreciate your hard work 👍
Its like Movie... And ish kahani k andar dekhne wala khud ko Company k maalik k tour pe assume kar raha tha... Bahut hi behtareen andaaz hai sir aapka... 1 st Time watching your video... And Now it for Life time
Gyanvardhak jankari
It needs lots of study to make such a video. Great bro👍
Extremely well narrated, please keep posting!!
Gold spot was my favourite as coke and pepsi were harder to drink as a child
video bahut asha lga👍👍👍🇮🇳🇮🇳🇮🇳🇮🇳👏👏👏👏👏👏👏👏👏👏👏keep it up
Very very impressive. I gave you Thumps up 👍