How MARICO's Saffola beat ITC & Hindustan Unilever in EDIBLE OIL WAR in India?: Business Case study
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VIDEO INTRODUCTION:
Saffola is one of the most legendary companies in Indian Business history, in the past 21 years, the stock price of its parent company Marico has shot up by 17,200% going from just 2.67 Rs to 487Rs in 2022!! and if you look at the market share of Saffola in its category it stood at an insane market share of 81% of 2021!! and they have literally been the undisputed king in the ultra-premium edible oil segment for the past 30 years!!
The question is, How did the Mariwala family turn Saffola into such an iconic brand in India?
What exactly was the business strategy that enabled them to stay ahead of their giant competitors like ITC AND Hindustan Unilever?
and most importantly, what are the business lessons that need to learn from the iconic rise of Saffola in India!
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Пікірлер: 490
This type of content is what makes Think School special. Not on generic billionaires (I mean on the top 10,20 Forbes list) and their quotes, rather lessons from unknown legends we don't hear about because they don't come in news.
@RohitRaj-iy5kh
2 жыл бұрын
Agree 💯
@shinchannohara9511
2 жыл бұрын
Agreed😀😀❤️❤️
@sivaramireddyvanga5592
2 жыл бұрын
agreed
@Karan-te9yi
2 жыл бұрын
Totally agree 😌 💯
@davidsumanth4530
2 жыл бұрын
True
Sometimes I doubt even Harvard can't provide us these business lessons.... One Salute to Ganesh Bhaiya
@sauravbohra2073
2 жыл бұрын
That's just exaggeration although think school is decent
@Hard_Wood_
2 жыл бұрын
Dude Harvard is not about study it's about the value of degree just like Delhi University in india
@VinayKumar-vd7th
2 жыл бұрын
Yes 👍
@prabhashranjan9853
2 жыл бұрын
@@Hard_Wood_ You are completely wrong. Harvard is known for its very high research activities across its program.
@Hard_Wood_
2 жыл бұрын
@@prabhashranjan9853 forgot to include 'just' after 'not' in my above statement...my fault
I am doing my masters on supply chain management in united states and I don't even know how many times I have gone through your videos for my project ideas. i even recommended many of the videos to my american colleagues. thank you for your efforts brother. Cant thank you enough.
@ThinkSchool
2 жыл бұрын
Thanks bhai ❤️
@vedantchapale1262
2 жыл бұрын
Plz let me know about your university, work experience, fees and gmat score 🎓🎓
@srikanthreddykurri1908
2 жыл бұрын
@@vedantchapale1262 university of houston. ielts 7.5, gre 316. fee is around 50k. i didnt have any work experience. but i had experience in a failed start up for 2 years.
@shrirangsavale7862
2 жыл бұрын
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@nitinjaisinghanig-177
2 жыл бұрын
Brother how do you make these videos ...!?like seriously..that depth in knowledge and the video editing part...is superb...and thats how the subjects should be taught..it catches our attention and makes the subjects interesting...!now looking at this ..more people would desire to become an entrepreneur..like they would add their creativity in the business by learning through your channel...hats off
I've returned to this channel after a long gap and so proud to see the new camera, mic, lighting, thumbnail designs and faster scripts. Not to mention, the multiple languages channels! Your consistency and hard work is truly inspiring. Hope to impart some of it in my content journey as well. See you soon
@suchitasingh123
2 жыл бұрын
Woww 👍 nice
@thefinancevictory
2 жыл бұрын
Bhai paisevale ho tum
@thecryptohacker9976
Жыл бұрын
@@thefinancevictory 1000 rupiya Dene se suppoort karne se paisewala hogaya ?😂.rickshawalas,poverty lower middle class people spend 60 to 100rs daily on biris and alcohol.this is better investment than that
There are a few suggestions I would like to give in this video 1) Saffola is just one aspect of Marico. Parachute oil has been an equal contributor in its success. U could have covered that in brief... 2) Sweekar brand was great. But because of low profit margins, it was divested by Marico and sold to Cargill , u should have mentioned that... 3) The competition from Parachute oil was so tough for HUL that it had to finally sell its Nihar Shanti oil to Marico despite rebranding and relaunching it several times.. 4) Continuing about Parachute oil, it was first a b2b business and the oil was sold in big cans, Harsh mariwala, realising the potential sold it in 100 ml packets 5) parachute oil when started to sell in square bottles, they were leaky and even caught mice. As a result, Marico developed them circular so that mice couldn't hold the bottle. They also kept a bottle in a rat cage so many days to validate it..... That's all from my side, hope you address the fact....
@raghunandan5556
Жыл бұрын
Got this from the unusual billionaires, right bro ?
@TheRandumbGuy112
5 ай бұрын
The title of the video is, "How MARICO's Saffola beat ITC & Hindustan Unilever in EDIBLE OIL WAR in India?: Business Case study"
Although I love your case studies and their presentation, but wish you could have warned your viewers about how these processed oils are extremely bad for one's health and a major contributing factor in METABOLIC SYNDROME (insulin resistance etc.) All such ultra processed oils are pro-inflammatory. No wonder with ever increasing usage of these oils since 1980s, the cardiovascular issues have increased many a fold all over the world!!
@gregoryanto3673
2 жыл бұрын
Absolutely!
@vishan3388
2 жыл бұрын
So true dude split poly like it's supposed to be good but it's completely opposite
@Mady2207
2 жыл бұрын
But those warnings will directly effect the brands and there is a chance that brands can look against think school to get it closed. So he always talks about strategy and not about how good or bad to an individual.
@onlypranav
2 жыл бұрын
Yes exactly! Interested people look up the process of refining. It's actually like they are refining petroleum. Completely damages the oil and creates free radicals.. stick to ghee (best) or cold pressed oil
@Spandeesh
2 жыл бұрын
This channel tells us how business strategies fool us to push their products into market. We should have the wisdom to choose what to buy.
Ah unsung Indian business heroes again!! Thanks! Was waiting for these for a long time... Haldiram, MDH, Amul, MTR and finally this one... Now waiting for PARLE and CHITALE
@dashb0y647
2 жыл бұрын
why not emami ...
@chrisjoe3629
2 жыл бұрын
@@dashb0y647 yea reservation shd b everywhere
Mind and Parachute works only when it is open- Tagline of Marico Just finished reading Harsh Realities of Harsh Mariwala sir Some of the interesting lessons from the book was- *Marico opened their mill at kerala even though many people suggested not to do(due to communism and labour unions) and in turn it helped marico greatly. *Innovation in the product packaging design of Parachute oil *Focusing on stakeholders (employees, shareholders and consumers) *How to diversify your buisness (Parachute was contributing more than 60% of revenue so they wanted diversification) *Mergers, acquisitions and JV's effect on a company *How to outperform competitors *What should be the role of board of directors in a companany And last but not the least on how to build a good work culture in an organization
Wow❤️❤️ Mr. Mariwala is definitely an underrated entrepreneur. I remember there was an another success story of taking over the brand Nihar from giant HUL by Marico 👍 Really a genius person.🙏..Kudos to the team ' Think School '...what a brilliant presentation as always 👍
Sir please make a video on Quick Commerce
Harsh Mariwala is Legend when it comes to FMCG business and innovation.. Thank you so much Ganesh Prasad and team for creating this incredible pieces of content that hugely helps us to increase our business acumen...
You are reminding me of my MBA classes. What a reasearch you guys do and what a presentation of the content by you 👏👏. Thanks for awesome content and fantastic presentation. I loved it. 🙏😊
What a mind boggling video Sir.. Looking forward to upcoming business and political studies ❤ keep em comin' 🙌
Saffola - Good heart ❤️ The logo show they oil for heart 💓 The edible oil in india competition between Marico company vs ITC vs Hindustan Unilever Ltd The education of product awareness with heart health campaign The premium price of saffola oil and sub brand Sweekar market competition 👍 Obstacles makes enterprises into business The unsung Hero of india Mariwala on the oil business strategy 👍 Think school 🏫 explore The saffola oil and it's brand in india way of presentation 👌 by Ganesh anna with research analysis semma super Great work bro 👍
This is the kind of content we've been waiting for. Absolutely unique and unlike what's out in KZread.
@vedantmungre1702
2 жыл бұрын
Bro Ganesh ka content hai, unique to hoga hi!
@suhelseth6154
2 жыл бұрын
@@vedantmungre1702 you mean the Think School team..
@vedantmungre1702
2 жыл бұрын
@@suhelseth6154 for the majority part Ganesh was only the producer. In the earlier days, he used to script, shoot, edit and post vidoes. And his partner Parsh would post on other social media websites. It's just now that they've started hiring and have a team of maybe 5-10 people
@suhelseth6154
2 жыл бұрын
@@vedantmungre1702 did I say Ganesh isn't a part of the Think School team?
@suhelseth6154
2 жыл бұрын
@@vedantmungre1702 let it rest here. They are good people doing great things.
Hello sir good evening actually. I am a student of agriculture and agriculture play an important role in all over world. So will you pls make a video on indian agriculture problems of indian agriculture and solution for that pls sit I hope you'll do it. And thank you for your amazing content.
@ThinkSchool
2 жыл бұрын
will look into it bro
@justin-lt6bx
2 жыл бұрын
@@ThinkSchool plz make it helps in civil service prepration also
@pallavirashinkar294
2 жыл бұрын
@@justin-lt6bx think school makes videos on geo political series and business case study
@unknownpage123
2 жыл бұрын
@@ThinkSchool Yeah goog move . I am a son of Middle class farmer family.I hope solving that problems in Future
@ankitmeena8143
2 жыл бұрын
@@ThinkSchool thank you so much❣️
Great Content 💯🔥
Psychological marketing!!! I'm remembering your Maggi and General Mills cake mix case studies
Man your videos brings more awareness in our lives. thank you for sharing such an informative and educational videos. keep it up.
Earlier I used to visit super markets without any business thinking. But now when I visit any mall, I start remembering your case studies when I see the products of companies on which your case studies were made. I start thinking about why people are buying some products in big numbers even if prices are higher from other competitors e.g Saffola vs Fortune. Thanks for changing my way of thinking Ganesh Bro. 🔥
Was waiting for this video from a long time
From think school's growth , it's clearly evidict that if you provide quality Content then your growth is guaranteed .
@ThinkAboutThiss
2 жыл бұрын
Mai video dekh hi raha tha aur itne me heart mil Gaya 😅
@113uineo
2 жыл бұрын
No he hacked tube recommendation algorithm😂😂
@ThinkAboutThiss
2 жыл бұрын
@@113uineo 😂
we are moving to cold pressed traditional gingely, coconut and groundnut oil in South India... Saffola prevents heart disease is a gimmick.
@ketakizambre6613
2 жыл бұрын
Exactly. Refined oils are worst for health. Brands like idhayam gingelly oil is best.
Whenever I watch a usecase in ThinkSchool, I feel that I’m going to MBA ….. Big thanks to their research
I believe you could warn the viewers about using these types of refined oils cause I'm sure you would do that if you made a case study on any successful company that sold tobacco or its products. Either way for those that do happen to read this comment please don't be inspired to switch to this oil. Just watch this video for a business learning and not for any health related changes. Good info as always though ❤
Hey, Ganesh. Great content as always. Keep it up!
It's just amazing to watch n hear, the way u take the audience along with yourself through your case studies. U r just amazing man, keep it up! We love u ❤️.
Good quality case study..Thank you Think school for this!
So many lessons in one video.your content and voice will be crystal clear.I am huge fan of yours.
Honestly this is such a great channel with such great information, thank you for making me smarter
Keep digging up , you are doing incredible job think school This will empower business knowledge to common people ♥️
Your unique Case Study that you Show as was Really 👍 Amazing my time is really wealth at , to watch your Case Study video , Really appreciated your work. Keep more Case Study video to Do.
Great video Sir!!!
Your case studies are absolutely insightful and educational! Please also do a case study in the logistics sector - bluedart/DHL, delhivery etc
You’re analysis is great Keep it up
Really impressive bro :) Started watching all your previous videos
Tremendous production quality, content quality and the lucidity! Mind Boggling! Keep working hard, I admire you❤😇
That's really a great video on unsung heroes....thanks for the info brother
The case study so interesting!. Waiting for u to make a video on how you structure the info from case study to make a video!
Gr8..as always
Gem of a channel and Gem of a Guy.......Big thumbs up to the entire think School team.....God bless ❤️🕉️🙏⚫
Excellent information and thank you for such a detailed discussion
Thank you for kindly information or Case Study 🙏
Soo informative👍🤗 Keep up the good work!!!😊❤️💙
your production quality is so good I request you to make an episode on your own practice.
Amazing content. Thanks for providing a complete video. In previous of your video u have attached some meme in videos which I felt disturbing as a viewer when I dwell into the topic of your video. Thought of sharing my view point. Thanks for the amazing content as always 💯
Very informative!
Great video. Found it really useful. Please keep up the good work.
The content more educative and crystal clear... Thank you
14 minutes of pure knowledge & articulation!
I bet you... U won't find a single channel in entire KZread like this 🔥
Your unique case studies make you an extraordinary content creator... Great content 💯
Amazing information. Keep growing.
I had some valuable 15 mins of time. Really impressed with ur content. After hard day, I really look forward for ur content.
Great content.
Great presentation,great business analysis Thank you 🙏🙏♥️♥️
Mind blowing. Especially how Marico convinced the govt. to blend oils! *_* Kudos to their ability to pivot, innovate and thrive.
Woww this vdo is so valuable 🔥🔥
Thank you:)
I have researched marico thoroughly and I have a large position in that stock that I intend to keep
@chrisjoe3629
2 жыл бұрын
envious..whats ur avg price mate
Harsh Mariwala sells Parachute oil as edible oil. But They market it as hair oil. Because there's high tax to be paid for hair oil than edible oil. I guess Ganesh will cover this point.
Thanks...
Great work man..... 👏👏
Thanks for making your videos in olden style
Very nice information ..
This is called Pure Content ❤️✨
Sir,a kind request from my side is that plzz make the videos on history of india and the lessons to learn by this modern world from the traditional cultures,values, and some tips to conquer the obstacles which we face in our daily life.Thank you for your valuable content sir❤️❤️
Love your Content .....
Your content amaze me every time ☺️ keep it up
Very very wonderful video Thank you
Over the last past year, Your channel has added a lot of value to my business intellect and your content is only what satisfies my knowledge appetite. Thanks, brother! ❤️🤜🤛 Coming to Bangalore next month would love meet you.
Well done ❣️
Only u can give this level of content ❤❤❤❤❤
Amazing 🔥🔥
Always being valuable for information
Great video
Proud to be a shareholder of marico
Hi, Your in-depth studies re this Saffola & other episodes re pros n cons are very interesting and compelling. You have done your homework before uploading contents. You are doing a great job; which are educative for me n millions of persons around the Globe. Please keep up the good work and guide us from financial aspects of points. BTW, I am an Environmental Engineer from Canada. But, my roots are from India Sub-Continent & I feel honored. All the best for yourself; and I will follow your uploads. Thanks Bob
@ahmedmustafa2342
2 жыл бұрын
Thanks n take care !
@shrirangsavale7862
2 жыл бұрын
Hello, I am a newbie coder and I want to gain some experience by creating professional websites. If you are a aspiring entrepreneur then I can help you build a amazing website to kickstart your business. If you want work done contact me here.
That is huge success of brand we today know as Marico 🔥🔥🔥
Thanks for stopping music... It's soo cool for my ears now.... No headache... Keep it up
Thanks man i didn't knew such oil existed now onwards i would definately buy this one
Amazing deep dive into food oil industry
No one in you tube can make explanation like you
Now I remember outbreak of dropsy in 1998. Its poisoning caused due to consuming adulterated mustard oil. Seems some businesses tried to tarnish Safola's study. Kudos for the elaborate case study. Wanted to learn about Marico.
Sir you are my inspiration. I like your all video and your business stories or business strategy 🤗🤗
Bro please cover the new wage laws. As a middle-class person I'm quite concerned about the changes that new law might bring. Your insight on the topic would be beneficial to us.
Your consistence...your content...your voice🔥👍🏻🤝
Just wow!
Thanks 👍😊
once upon a time we were suppliers of saffola we do still have a wall clock which iwas given to suppliers...wall clock still working like a charm!!
In luv with ur content sir Rich case study, i hit the like button n made google baba happy😀
Content 🔥🔥👌
Content is super/ Watching from kerala👍
Good content.
Ganesh sir hats off to you 🎉🎉🥳🥳
Sir your work is amazing . love from Nepal
Superb content. Ganesh rocks!
Hi Ganesh, I like your in-depth analysis and case studies of businesses, economics, and geopolitics. *I just want to make a small suggestion.* Your videos are very good and helpful but because they are about 20 min long and are quite densely packed. I have observed that it is possible that you can put timestamps and divide the video into different segments/chapters. Why I am saying so? Because when you segue into different territory or change perspective, I just have to roll back and understand what the previous part meant. I don't mean to say to copy but like how Mohak does it in his videos on @Soch by Mohak Mangal.
Ganesh I Can See Harsh Mariwala Sir Smiling With Joy After Watching This Beautifully Crafted Success Story Video Essay of Him 💎 Keep it coming 🔥🚀
Hats OFF dude 💛