Can apps like Groww or Kite by Zerodha, influence us to make riskier investments?
Sharing some interesting findings from a research published recently in the Journal of the Association for Consumer Research - where the authors ran few experiments to find out if financial platforms can use gamification to make us take more financial risk, than we otherwise would. The short answer is yes - but there are nuances.
#research #finance #investment #apps #gamification