Woa - apparently board-members with “marketing” experience, lead to more innovation, for the firm!
I found about this in Ambi’s post some time back. He had quoted a research paper. I decided to read the whole paper where the researchers had explored the influence of Marketing‑Experienced Board Members on a firm’s innovativeness. Check out my short video below where I share the key insights. If you are a marketer, how cool is that, no?
#CoreVoice #research #marketing #strategy #board #innovation