Brooklyn’s Hottest Pizzeria is Reinventing The New York Slice | On The Line | Bon Appétit

Ойын-сауық

“When I first got the pizzeria in 2017, I’d never made pizza before in my life-it was a learning process.” Today Bon Appétit spends a day on the line with Massimo Laveglia, chef and co-owner of L’Industrie Pizzeria in Brooklyn. Blending Italian craftsmanship with the tastes of NYC, L’Industrie is reinventing the classic New York slice.
00:00 Intro
01:04 Making Dough
05:45 Making Mille-Feuille
07:07 Baking Bread
09:42 Dividing Focaccia Dough
10:44 Finishing Pizza Dough
12:44 Making Gelato
14:21 Baking Focaccia
16:48 Building Pizza
Director: Gunsel Pehlivan
Director of Photography: Luke Riffle
Editor: Kris Knight
Featuring: Massimo Laveglia
Director of Culinary Production: Kelly Janke
Creative Producer: Parisa Kosari
Line Producer: Jen McGinity
Associate Producer: Oadhan Lynch
Production Manager: Janine Dispensa
Production Coordinator: Elizabeth Hymes
Casting Producer: Vanessa Brown
Camera Operator: Aaron Snell
Assistant Camera: Tony Aviles
Sound Recordist: Mike Guggino
Production Assistant: Albie Smith
Researcher: Vivian Jao
Post Production Supervisor: Andrea Farr
Post Production Coordinator: Scout Alter
Supervising Editor: Eduardo Araujo
Additional Editor: Paul Tael
Assistant Editor: Andy Morell
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ABOUT BON APPÉTIT
Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Пікірлер: 482

  • @JerseyArkansas
    @JerseyArkansas2 ай бұрын

    We bought a book, and we learned how to do it. -love this guy

  • @UuU1001.

    @UuU1001.

    2 ай бұрын

    These look better than many traditional nyc pizzerias. Hope these new and passionate pizzerias can jolt the older ones to step up their game.

  • @cjaquilino

    @cjaquilino

    Ай бұрын

    Pretty sure the book he's talking about "Modernist Pizza". They have a copy of on display at L'Industrie.

  • @looncan3743
    @looncan37432 ай бұрын

    “Idk why in America you want to complicate your life” … I ask myself the same thing😂😂

  • @AdornationMusic

    @AdornationMusic

    2 ай бұрын

    and yet they all come to USA

  • @hevnervals

    @hevnervals

    2 ай бұрын

    @@AdornationMusic I think more Americans move to Italy nowadays

  • @adrianojose7172

    @adrianojose7172

    2 ай бұрын

    Fun fact the American standards use KG, meters and all thw SI units for standardization and then convert it to their pounds and all that haha, I remember watching a video of Vertasium explaining this.

  • @kenS87

    @kenS87

    2 ай бұрын

    American Revolution decided we didn't want to follow England lol.

  • @Akshayysk

    @Akshayysk

    Ай бұрын

    @@kenS87 You mean American Revolution decided you didn't want to follow French.

  • @Orr_s
    @Orr_s2 ай бұрын

    Great to see someone who learned so much in such short time without any background in culinary. All because they are truly passionate about what they are creating and serving up to people with integrity. This guy gets it…need more people like this around nowadays. No cutting corners or trying to stretch things out to make more of a profit, and the product suffers. Just doing it how it should be done like a true artisan, letting the food speak for itself

  • @cwg73160

    @cwg73160

    2 ай бұрын

    Everyone: We need more people like that…that are there, but we don’t care or pay enough attention to realize it, so I’ll leave the comment of the ignorant.

  • @nihlify

    @nihlify

    2 ай бұрын

    You say that until you have to pay for it... 🙄

  • @andrewt013

    @andrewt013

    2 ай бұрын

    welp you cant have that and capitalism thriving in the same place

  • @jimmnasium

    @jimmnasium

    2 ай бұрын

    @@nihlifyive been there; i can honestly tell you it was worth it 🤣

  • @yevhensmith6704

    @yevhensmith6704

    Ай бұрын

    WELL SAID

  • @sweetpeadoggielover8387
    @sweetpeadoggielover83872 ай бұрын

    This pizzeria is worth the trip, standing on line, and the workers are patient in explaining what they offer and how to purchase and making the pizza with a lot of TLC…..for sure it will be the best pizza you’ll ever eat! Hats off to the owner!

  • @larryt.atcycleitalia5786

    @larryt.atcycleitalia5786

    2 ай бұрын

    "for sure it will be the best pizza you’ll ever eat!" Unless you go to Napoli and eat the real thing, maybe? But not everyone can do that so...buon lavoro ragazzi!

  • @fallinginthed33p

    @fallinginthed33p

    2 ай бұрын

    The owner/breadmaker acts like a scientist.

  • @rnv2529

    @rnv2529

    Ай бұрын

    He not doing Napoli style pizza so no@@larryt.atcycleitalia5786

  • @ghost__chips

    @ghost__chips

    Ай бұрын

    @@larryt.atcycleitalia5786 are you pretending New York pizza isn't the real thing? lol

  • @HA_Horizons
    @HA_HorizonsАй бұрын

    This dude is a dough making master. He's using every technique in the book! Poolish, Autolease, Biga, what did I miss? All while making it look easy, so calm, and smooth.

  • @jordandiab1656
    @jordandiab16562 ай бұрын

    “Do everything in grams…” “How many pounds did we order…?” 😂

  • @kwaaaa

    @kwaaaa

    2 ай бұрын

    Lol, that definitely made me chuckle and I went to the comments to see if anybody else caught that.

  • @testing1567

    @testing1567

    2 ай бұрын

    Probably because it's sold in pounds by the distributor, so it's going to be in pounds whether he likes it or not.

  • @adamrosenbaum6328

    @adamrosenbaum6328

    2 ай бұрын

    That's probably why he's asking 😅

  • @hellfish2309

    @hellfish2309

    2 ай бұрын

    We do everything in grams; the supplier does not

  • @DamnZodiak

    @DamnZodiak

    2 ай бұрын

    @@hellfish2309It's also almost certainly edited for this specific comedic juxtaposition to land.

  • @SD-oi9gr
    @SD-oi9grАй бұрын

    Dudes a natural teacher.

  • @slalomie
    @slalomie2 ай бұрын

    I’m a big fan of their pizza. They cook their slices really well done so the crust is super crunchy like a baguette. It’s not the usual floppy foldable NY slice. Their margherita cheese slice used to be like $3.25 but now it’s $4. I recommend it if you like your crust well done.

  • @IDiggPattyMayonnaise

    @IDiggPattyMayonnaise

    Ай бұрын

    Based on the video they seem like a bakery that also puts pizza toppings on their bread.

  • @Aaa-dv3oi

    @Aaa-dv3oi

    Ай бұрын

    Wow that’s such a big increase !! 😒🫥

  • @TheAmericanDeagle
    @TheAmericanDeagle2 ай бұрын

    I found it funny that when he said "im big a soccer fan" they zoomed into some basketball shoes instead of the signed materazzi jersey they have on top of the counter lol

  • @kaihamasaki9307

    @kaihamasaki9307

    2 ай бұрын

    The fault of the editor

  • @United22022

    @United22022

    Ай бұрын

    Camera person is a B ball 🏀 fan lol😅

  • @TRMTE160

    @TRMTE160

    20 күн бұрын

    @@kaihamasaki9307 its not a fault bot a joke

  • @ArielK1987
    @ArielK19872 ай бұрын

    It's amazing how making a dough can be memorizing and therapeutic at the same time.

  • @dereklinfitt8875

    @dereklinfitt8875

    2 ай бұрын

    I've got great mesmeries of making dough

  • @lgdurocher

    @lgdurocher

    2 ай бұрын

    @@dereklinfitt8875😂😂

  • @TheSamuraiShowYT

    @TheSamuraiShowYT

    2 ай бұрын

    😂😂😂​@@dereklinfitt8875

  • @gorillachilla

    @gorillachilla

    2 ай бұрын

    It's not

  • @Corteum

    @Corteum

    2 ай бұрын

    Anythng can be, if yoi bring enough attention to it. if you can be fully present again

  • @coreytelford3051
    @coreytelford30512 ай бұрын

    finally a video without fake excitement and competition. Love it. Were going to loss the shop if we dont make 3700 pizzas by noon!

  • @zibberebbiz

    @zibberebbiz

    Ай бұрын

    isn't it nice? it feels like even the most mundane documentary puts in fake tension, but this felt like a true backstage look

  • @alphaperez
    @alphaperezАй бұрын

    I am a New Yorker who taught myself to cook by watching KZread videos and I've been astonished at the quality of food I was able to make. Everyone has to learn to cook and it's amazing to see his focus and intensity, making the best and tastiest pies!

  • @Johnny1iq

    @Johnny1iq

    Ай бұрын

    I am a Chicago who taught myself to cook by watching KZread videos and I've been astonished at the quality of food I was able to make. Everyone has to learn to cook and it's amazing to see his focus and intensity, making the best and tastiest pies!

  • @PresidentHHEA-pn1yj
    @PresidentHHEA-pn1yj27 күн бұрын

    Best pizza I've ever had. And made in just a nice stainless electric oven. Unreal.

  • @mohamadkawtharani5280
    @mohamadkawtharani52802 ай бұрын

    I am sold the moment he said Santo Andrea Pirlo 😂 This guy knows class.

  • @Menismyforte
    @Menismyforte2 ай бұрын

    This dude is a legend. My buddy that lives in brooklyn mails me some of his Panettone every winter it is excellent

  • @LWarrenF
    @LWarrenF2 ай бұрын

    I’m a NYer and went here last spring. It’s among the best pizza places in the city.

  • @brpk6631
    @brpk66312 ай бұрын

    Robberto baggio holding the ice cream is crazy hahahaha nice one!

  • @SchlessIsMore
    @SchlessIsMore2 ай бұрын

    ❤ 🍕I love how the lack of experience in making dough, pizza and gelato but life experience in eating and growing up around those foods leaves an open mind to innovate - like pizza dough baguette and soft serve gelato. Simple yet delicious solutions without ego, but respectful towards traditions in some regard. Or using a leaf blower to clean your oven. Ha! You’re awesome, guys! Food looks all amazing. ❤

  • @sNiPeR95PwnZ
    @sNiPeR95PwnZАй бұрын

    I watched many of this videos but just now i understood what makes this ppl so happy. All the time i looked at those food masters with an aesthetic eye but it must be so fullfilling to craft something with passion and see ppl buy and enjoy it.

  • @nickk4010
    @nickk40102 ай бұрын

    This guy is so skillful, knowledgeable and precise, especially with less than 10 years experience. No wonder its so successful, its really a craft for him and puts tons of thought and energy into making things the best he can. Props!

  • @DebbaTV
    @DebbaTV2 ай бұрын

    Really enjoyed watching and listening to this guy talk about the process. Impressed with how much care and detail goes into the bread stuff. I'm amazed that they produce so many things in this one shop! Pizza, sandwiches, bread loaves, pastries and gelato. Fabulous! Wish them all continued success.

  • @QuinnsProductions
    @QuinnsProductions6 күн бұрын

    “We bought a book of pastry, and we learned how to do it” They’ll be around for a long time.❤ this

  • @TeamPerry5
    @TeamPerry52 ай бұрын

    This dude gets more done by noon than I do in a week! Keep grinding, chef!!! Pizza looks killer!

  • @landtowers96
    @landtowers962 ай бұрын

    Have had this pizza many times, it's fantastic -- this insight makes it even better -- pure, raw drive.

  • @nataliemscrzysxycoolharris
    @nataliemscrzysxycoolharris2 ай бұрын

    Mossimo 😍 I could listen to him all day. The food looks delicious. I wish Play•doh looked & felt like that dough looks 😁.

  • @tanyayachmen2771
    @tanyayachmen27712 ай бұрын

    It was amazing to watch the energy this group have making pizza

  • @JasonGenom
    @JasonGenom8 күн бұрын

    One of my favorite pizza spots in Brooklyn, so tasty and the produce is always fresh

  • @Sk8brdZepp13
    @Sk8brdZepp132 ай бұрын

    Very impressed with his process and overall approach. great guy over here, I can taste the quality through the screen :)

  • @irvlo
    @irvlo2 ай бұрын

    Massimo and Nick are the best! Best Pizza in NYC. I've been visiting the spot since day 1 and I can tell you the pizza is #1!!

  • @14sasst
    @14sasst2 ай бұрын

    His measuring chemistry is amazing!!

  • @patrickbaird8962
    @patrickbaird89622 ай бұрын

    "I don't understand lbs, metric is better." "Hey Gabriel, how many pounds of flour do we order per week?" Lol

  • @guilebarbosa

    @guilebarbosa

    2 ай бұрын

    Maybe the flour is sold in pounds but he uses grams in his recipes. 🤷🏻‍♂️

  • @patrickbaird8962

    @patrickbaird8962

    2 ай бұрын

    @@guilebarbosa for sure. I'm pro metric as well, it was just pretty funny timing.

  • @Sam-jq3rj

    @Sam-jq3rj

    2 ай бұрын

    lol thought the same thing

  • @tatjanaaustin9225

    @tatjanaaustin9225

    2 ай бұрын

    Agree!!! Too complicated, stick woth grams and kg

  • @bucswin2
    @bucswin22 ай бұрын

    Best pizza I’ve had across all my trips to New York. This video shows why. The passion is clear!

  • @georgepagakis9854
    @georgepagakis98542 ай бұрын

    I love the passion with this guy. It goes to show that if you are motivated and have passion anything is possible. I would love to go and eat at this restaurant!

  • @NathanHarrison7
    @NathanHarrison7Ай бұрын

    Can’t wait to try it. Dude puts a lot of passion and thought into everything he does. Looks delicious.

  • @zibberebbiz
    @zibberebbizАй бұрын

    I feel like he keeps saying how he didn't know anything and kind of learned as he went along, but he does everything with such ease and expertise

  • @rebel.rising
    @rebel.rising6 күн бұрын

    Legend, you can tell he is in flow and loves what he is creating. Love that!!

  • @kage122
    @kage1222 ай бұрын

    not only has everything I’ve had here been amazing but the service is always exceptional

  • @wolfreicherter748
    @wolfreicherter74821 күн бұрын

    this was the most I learned in PRACTICAL facts about dough and I m just about halfway through the video. Respect, Massimo !!!

  • @Tomas-rl5dx
    @Tomas-rl5dx2 ай бұрын

    Thanks for zooming in on that dough recipe!

  • @coljar100
    @coljar1002 ай бұрын

    this dude is one hard working individual.... lovin what he does.... wish I lived near by...epic

  • @AlexMarkTravel
    @AlexMarkTravel2 ай бұрын

    One of the best pizza videos ever, and also the kid doing pizza he really loves making pastries, incredible results in the end.

  • @rprestage21
    @rprestage2113 күн бұрын

    Finally, people in the service industry that enjoy what they do, serving people! They take pride in that rather than seeming entitled and bothered by their customers….. love it and can’t wait to go back to NY and try them out!

  • @robertrogers7939
    @robertrogers7939Ай бұрын

    He has a passion for his craft. Much respect.

  • @kierenmoore3236
    @kierenmoore32362 ай бұрын

    Pizza ‘n’ Pistachio Gelato … Heck, yeah!! 😋

  • @Aw1086
    @Aw10862 ай бұрын

    the pirlo picture had me dying! much respect to the chef

  • @andrewespejo785
    @andrewespejo7852 ай бұрын

    Ive been here and it’s truly a great slice

  • @yabo2424
    @yabo24242 ай бұрын

    Looks phenomenal. You are a maestro ✨️✨️

  • @OllieRamone
    @OllieRamoneАй бұрын

    Massimo is a legend and he is one of the best in NYC.

  • @shaheerrahman4278
    @shaheerrahman4278Ай бұрын

    L'industrie and Mama's Too changed the game with their new wave ny pizza style, elevated hero sandwich, and gelato combos

  • @AndrewT
    @AndrewT2 ай бұрын

    I can attest that they make some phenomenal pizza. Best I've ever had and I'm a life long NYer.

  • @Mr.Burglecutt

    @Mr.Burglecutt

    Ай бұрын

    I lived in New York City for 66 years and I never seen you before...

  • @yianninikolaou4055
    @yianninikolaou40552 ай бұрын

    Finally a spotlight on this gem!!

  • @JamesG007
    @JamesG007Ай бұрын

    Mad respect for this guy 🙌🏼

  • @Kylight
    @KylightАй бұрын

    Bro has a picture of Aunt Mey and Uncle Ben with their nephew on the wall. Bro has taste in Movies too

  • @reneniclasen353
    @reneniclasen353Ай бұрын

    What a refreshing mindset and personality.

  • @socalledbutton
    @socalledbutton2 ай бұрын

    Very much one of the city’s best. Worth the wait.

  • @williamnightingale3105
    @williamnightingale3105Ай бұрын

    This guy emulates his football hero Pirlo; both maestro's in their field. Pleasure to watch.

  • @Bouncer112
    @Bouncer1122 ай бұрын

    You can tell this guy actually works in his kitchen. Alot of ex-posse videos like this have the owner running around bumping shoulders with the day crew pretending he knows whats going on and you can almost always tell.

  • @cinephile1712

    @cinephile1712

    2 ай бұрын

    Ex-posse?

  • @thebun

    @thebun

    2 ай бұрын

    ​@@cinephile1712Expose' maybe?

  • @elluisito000
    @elluisito0002 ай бұрын

    I love this amazing country, but I agree, the metric system is superior.

  • @grabble7605

    @grabble7605

    2 ай бұрын

    What's amazing about it that isn't present elsewhere?

  • @corglass

    @corglass

    2 ай бұрын

    ​@@grabble7605metric just makes more sense in day to day use

  • @colinmusic3878
    @colinmusic3878Ай бұрын

    complete finesse and artisan excellence

  • @xpim3d
    @xpim3dАй бұрын

    First proper one I’ve seen in the US 👌👌

  • @NativeNewYorker66
    @NativeNewYorker6622 күн бұрын

    Amazing video! I'm ready for a nap after watching how much he has accomplished in one morning! What a smart and talented guy. The pizza, pastries and gelato look delicious! I need to visit there soon. Also, the production quality of this story/video is great!

  • @CLOPACIOUZZZ
    @CLOPACIOUZZZ2 ай бұрын

    Dude’s demystifying pizza. “Pizza is bread, it’s the same”

  • @panaceiasuberes6464
    @panaceiasuberes64642 ай бұрын

    The desserts look appetising...

  • @ReginaldTAP3
    @ReginaldTAP32 ай бұрын

    Not sure people are understanding the “reinventing” of getting a NY slice. It’s not just about the slice itself. It’s about everything else. Which is why the video shows us the amazing pastries they make as well. It’s about the experience of being IN NY and “getting a slice.” If you’re gonna go to NY to “see a show” you’d go to Broadway. This place is the Broadway of getting a slice.

  • @grabble7605

    @grabble7605

    2 ай бұрын

    If it's not about the slice, then the title is just lying about what's being reinvented. Also, pastries aren't reinventing anything either. It's not even like randos coming for pizza are seeing all this.

  • @ReginaldTAP3

    @ReginaldTAP3

    2 ай бұрын

    ⁠​⁠​⁠@@grabble7605Do you feel…lied to? I’m sorry, were you expecting some sort of sci-fi invention? It’s ok if you don’t get it. Some people plan a trip to New York City. Why not make this place the place you go for your slice experience. It’s ok if you don’t get it.

  • @eyespy3001

    @eyespy3001

    2 ай бұрын

    @@ReginaldTAP3I grew up in NYC. These places are a dime a dozen. Gelato in a pizzeria?!? Wow, stop the presses. Focaccia?!? My word! None of this is new except for the price of that regular slice. What used to be $1 is now probably $8. The video should be titled “Reinventing the Price.”

  • @jssdl4287

    @jssdl4287

    Ай бұрын

    You have absolutely no idea what you’re talking about.@@eyespy3001

  • @Lord_Cappuccino
    @Lord_CappuccinoАй бұрын

    This guy is nothing short of amazing! Never seen a pizza shop do so many things well! 🍕

  • @Johnny1iq

    @Johnny1iq

    Ай бұрын

    New york pizza sucks! lou malnati Chicago deep dish pizza is better

  • @Christopherhaden
    @Christopherhaden28 күн бұрын

    @15:40 two dough layers. mind blown!

  • @nathaneinschlag3948
    @nathaneinschlag394823 күн бұрын

    this guy is a beast! love it

  • @Screwdriver346
    @Screwdriver3462 ай бұрын

    The bread looks amazing.

  • @Swagg3r3d
    @Swagg3r3d2 ай бұрын

    That team is crushing it.

  • @mikehooch4842
    @mikehooch4842Ай бұрын

    This is art! Love this guy

  • @mjalil9823
    @mjalil98232 ай бұрын

    i’ve never wanted pizza and bread more in my life than after watching this 😭

  • @hhh1856
    @hhh18562 ай бұрын

    Best slices I have had ever

  • @PongGod
    @PongGod2 ай бұрын

    Everything there looks top notch!

  • @syntacticalcrab
    @syntacticalcrabАй бұрын

    I love "everything is dough" guy.

  • @ezedozitt21
    @ezedozitt2120 күн бұрын

    He knows his business! 🍕...deserts, gelato! Focaccia. 😀💪🏼🎉

  • @rizcayrecordings
    @rizcayrecordings2 ай бұрын

    Looks amazing! And i love the ambition and passion.

  • @_augbog
    @_augbogАй бұрын

    I went here and I cannot stress enough how phenomenal the pizza here was.

  • @naxivillage
    @naxivillage2 ай бұрын

    This guy is great!

  • @iamheretopleaseyou
    @iamheretopleaseyouАй бұрын

    9:30 - The only use of a leafblower that ever actually made sense

  • @Guerilla423
    @Guerilla4232 ай бұрын

    lol the fake kicking you out outtros get me every time xD

  • @akkermanrik
    @akkermanrikАй бұрын

    Instant liked when he showed Pirlo :)

  • @HruVision
    @HruVision2 ай бұрын

    Who doesn’t love that sound 😌

  • @conniemeulemans3461
    @conniemeulemans34612 ай бұрын

    Yay on the Wisco cheese!!

  • @TejTalks
    @TejTalksАй бұрын

    Love this guys passion!!

  • @scarlet1650
    @scarlet1650Ай бұрын

    omg that water machine is so handy i just stand at the sink with gallon sized pitchers and my thermapen trying to get the correct temp

  • @johnblaise3022
    @johnblaise30222 ай бұрын

    There is no better guy than Max. By far best pizza in NYC

  • @shephusted2714
    @shephusted27142 ай бұрын

    the magic is in the dough - no question

  • @Dannybaauw
    @DannybaauwАй бұрын

    Passion, inspiring

  • @namiai7767
    @namiai7767Ай бұрын

    I know everything there tastes heavenly

  • @NguyenSon-dl1px
    @NguyenSon-dl1px2 ай бұрын

    It's amazing if you're in Williamsburg definitely visit.

  • @bnuttsgee
    @bnuttsgeeАй бұрын

    Passion is key!

  • @arturwkryabin9175
    @arturwkryabin91752 ай бұрын

    Absolutely 👍love it 😍

  • @julirichmond3
    @julirichmond32 ай бұрын

    Docker. The spiked roller

  • @disispeter
    @disispeterАй бұрын

    I appreciate the learning on thr fly

  • @letsgetdoing
    @letsgetdoingАй бұрын

    Respect to chef.

  • @tacumastevens2545
    @tacumastevens25452 ай бұрын

    A true entrepreneur! 🎉

  • @sameliterally
    @sameliterallyАй бұрын

    absolutely worth the line

  • @arspistorica562
    @arspistorica5622 ай бұрын

    Great editing, @bonappetit, matching his voiceover saying "bomboloni" to a close-up of maritozzi (when you did, in fact, get footage of bomboloni, seen later on at 07:56).

  • @redcoffee94
    @redcoffee942 ай бұрын

    This is amazing!!! Wow

  • @dinein1970
    @dinein19705 күн бұрын

    A Dough Docker... I like this guy

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