Customer Journey Mapping helps companies identify where they are delighting and disappointing the customer. There are best practices for building an effective journey map. Let’s focus on the core principles and tools so that you can start applying these ideas in your company.
Customers’ emotional response to a company drives retention and an increase in wallet share.
In this video we will go through:
1. What is a Customer Journey Map?
2. What are its main goals?
3. How to effectively prepare for a mapping session
4. Build a Journey Map together
We cannot improve what we don’t understand. Let’s start analyzing together.
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