Thank you very much Crescent. Each of your video is high quality. Even though I can’t fully understand this campaign (I’m waiting for samples for my first launch), when I actually add my first product, I’ll back to this video again! Thanks for sharing 👍

@CrescentKao

5 жыл бұрын

Thank you for your input and feedback, I appreciate it! I'm glad you found value in it and congrats on finding your first product!

Thank you, Crescent, I learned a lot of things from your videos

@CrescentKao

5 жыл бұрын

You're welcome. I'm glad you found value in the videos. Thank you for your feedback, I appreciate it!

Thanks for the video, you make everything very easy to understand

@CrescentKao

3 жыл бұрын

You're welcome! Thanks for your feedback, I appreciate it!

thanks a lot for your help Crescent

@CrescentKao

4 жыл бұрын

You're welcome!

These tips come really handy especially that is a lot of confusion around automatic/manual PPC campaigns. It is way more clear now.

@CrescentKao

5 жыл бұрын

Glad you're finding value in the videos!

You Dr. Kao are an AWESOME teacher thank you.

@CrescentKao

3 жыл бұрын

Thank you for your feedback, I appreciate it! I'm happy to hear you find value in the content!

Great video, I learn a lot, thanks.

@CrescentKao

4 жыл бұрын

You're welcome! I'm glad to hear you found it helpful!

Thanks for this, really helpful, was confusing at first but really in depth and simple at the same. Subscribed :)

@CrescentKao

4 жыл бұрын

You're welcome! I'm glad to hear you found it helpful! Thanks for your support, I appreciate it!

Free PPC Optimization Tool: go.crescentkao.com/freeppctool My #1 Amazon FBA Course: go.crescentkao.com/fbacourse Book a Consult with Me: go.crescentkao.com/consulting Jungle Scout: go.crescentkao.com/junglescout (30% OFF Promo) Helium10: go.crescentkao.com/helium10 (50% OFF Promo) AMZScout Pro: go.crescentkao.com/amzscoutbundle (20% OFF Promo) Viral Launch: go.crescentkao.com/virallaunch (40% OFF Promo) FREE Amazon Beginner Mastery Facebook Group: go.crescentkao.com/abmfacebookgroup FREE How to Get Started Selling on Amazon e-Book: go.crescentkao.com/free-getting-started-guide

Amazing. Thanks. Much aprpeciate.

@CrescentKao

4 жыл бұрын

You're welcome! I'm happy to hear you found it helpful!

Great video...clearly explained ...no bluffing like other youtubers....

@CrescentKao

4 жыл бұрын

Thank you for your input and feedback, I appreciate it! I'm happy to hear you found value in it.

Excellent presentation, you are my go to when it comes to Amazon logistics, keep up the good work

@CrescentKao

4 жыл бұрын

Thank you for your feedback and support! I'm happy to hear you continue to find value in the videos!

Good info. Thank you!

@CrescentKao

4 жыл бұрын

You're welcome!

Hey! Thank you. Set this up almost exactly as you said (couldn’t set a default bid) as wanted it for each individual keyword however got a sale with it overnight. Thanks for this strategy. It’s really opened my eyes.

@CrescentKao

4 жыл бұрын

You're welcome! Glad to hear it's working for you! Congrats!

Thanks Crescent!

@CrescentKao

5 жыл бұрын

You're welcome!

Great job with this video! Do I need to start all 3 campaigns at the same time or run the broad match or automatic first and then add exact match?

@CrescentKao

3 жыл бұрын

I'm glad you found it helpful! Yes, you want to do all the campaigns at the same time.

Hi Crescent! Thanks for this great video again. My question is : Why you use the master list when you know that most of them are Irrelevant keywords such. As electric can opener? Thanks a lot

@CrescentKao

5 жыл бұрын

Hello Gustavo W. You’re welcome. You want to keep those keywords and test them. If they prove unprofitable, then remove them. You can’t predict what people will click on and actually buy. Often times, unrelated and obscure keywords actually convert.

Cool. Thanks for the upload.

Gotta love the “#1 Best Seller” can opener with a 1 star rating.

@CrescentKao

3 жыл бұрын

In some cases, these are great since people are buying the product knowing there are issues and you can differentiate by fixing the issues.

Thank you for the video. I’m confused about broad match you used master list why it’s not main keywords. Thank you

@CrescentKao

5 жыл бұрын

You're welcome. Not sure what you mean. When you're starting new campaigns, you want to test out the entire master list and over time, remove the unprofitable keywords. This video also goes over this: kzread.info/dash/bejne/k5-Izrefp7LRfLg.html

Thanks, man

@CrescentKao

4 жыл бұрын

You’re welcome!

Hey Crescent. Thanks for another great video. Could you give an advice about PPC promotion..having around 30 products launched, should I run ppc on all products (which will cost a fortune) or choose several best selling products and focus on them? appreciate your response!

@CrescentKao

5 жыл бұрын

If you're tight on capital, I would start with your best sellers.

Hello Crescent! Another great video, thank you! I have a question about when your campaign is already set-up...How do you edit your keywords? I have googled, youtubed it and cannot find it. Is it because my campaigns are only a few days old? I have come up with a whack more keywords that I would like to add, but I cannot figure out how to modify/edit my campaign with regards to the keywords!! I apologize if this question has been asked already....Thanks!

@CrescentKao

3 жыл бұрын

I'm glad you found value in the content. Click on the campaign and you'll see a yellow "Add Keywords" button. To remove keyword, you can disable them by toggling the switch next to the keywords.

What a great video

@CrescentKao

5 жыл бұрын

Glad you found value in it!

Hello Crescent and thank you for this awesome video. Just one question. Do you have to use the master list KW in your listing or back-end KW? Thank you.

@CrescentKao

5 жыл бұрын

Hello Stefan Maresi! You're welcome and thank you for your feedback, I appreciate it. Yes, you should use the master keyword list to create/optimize your listing and for the backend keywords list. This video goes over it: kzread.info/dash/bejne/mYJ6mauimpi3dLQ.html

@stephaam_music

5 жыл бұрын

Crescent Kao thank you so much for your answer.

@CrescentKao

5 жыл бұрын

You're welcome.

@fanievicky5934

5 жыл бұрын

So we doing 2 campaigns, one auto and one manual with 3 ad groups, or are we doing 4 campaigns?

Hey Crescent, helpful video as always. Question for you though, I know advertising spend can be as little or as much as you want, but have you done any videos or do you have any advice on how much to budget for amazon ad costs at the per unit level? I've seen stuff on the web saying you should be ball park aiming to get 25% of sales from ad campaigns at an ACOS of 25%, so does that mean for a product with a sales price of $20, a sensible per unit ad cost budget would be $1.25 (25% x 25% x $20)? Obviously I appreciate you may spend more in the early stages of launching a product than you would expect to when its established but how are you supposed to budget for ad costs when assessing whether a product is worth selling / will be profitable? 25% ad spend on an ongoing basis can't be viable unless you're selling magic beans and have a monopoly on them so I just wondered whether you had any guidance / tips on how to estimate / calculate ad spend when looking at the per unit cost for a new product?

@CrescentKao

3 жыл бұрын

I'm glad you're finding value in the content. There's really no way to estimate what the end PPC costs will be, there's simply too many variables. The more competitive a niche is, in general, the more expensive ads will be. You should spend as much as you can afford. PPC costs should go down as you continue to optimize your campaigns: kzread.info/dash/bejne/k5-Izrefp7LRfLg.html

Hey Crescent, Thanks for your videos. I was just wondering why you recommend running an automatic campaign as well as the manual ones- surely wouldn't the automatic campaign cover the results from the manual one? In any event won't the automatic campaign compete with your other campaign thus waste your money? Finally, why would you do a BROAD MATCH for ALL KEYWORDS as opposed to exact match as this is for sure going to bid on many irrelevant key words? Thanks, Mike

@CrescentKao

5 жыл бұрын

The auto campaign can mine keywords that you may not have discovered during your own keyword research and the auto campaign alone isn't as thorough compared to doing your own keyword research. Campaigns don't compete against each other. You want to use broad match to mine other keyword phrases that include the seed keywords you're focusing on .

Thanks a lot, that was a very clear explanation! I've been struggling to understand the keyword stuff and I believe I'm improving. If I may, I'll write 3 ideas and I hope you can tell me if I'm thinking right: 1) Every time we run a broad and exact ppc campaign and make sales, we rank for both those broad or exact keywords (those last being the more profitable). 2) Once we ranked we don't need to update our listing terms according to the profitable keywords we found with the campaigns. 3) when people say *you need to rank your keywords to first page*, they mean *you need to rank your listing for your product main keywords (the more profitable ones). That's a lot! :))

@CrescentKao

4 жыл бұрын

You're welcome. Listing rank is based primary on the daily sales velocity. The more conversions a listing has for certain keywords, the higher it'll be ranked in the search results. Whatever keywords you have in your listing has to do with indexing for the search algorithm. This video goes over it: kzread.info/dash/bejne/fnqlrJWxdpCrnso.html

Hi! Question would you add the main keywords on the broad campaign too? If not why not?

@SlyngshotSellers

5 жыл бұрын

Fanie Vicky your exact keywords should be added to a new individual exact campaign. In there, you can bid higher because you know that that keyword is making you money. You can leave it in the broad campaign as well, but just make the bid much lower. (:

Hello Crescent, I will try your strategy and I will get back in one week time to share the results. Great video as always!

@CrescentKao

5 жыл бұрын

Please let us know! And thanks for your support!

@auirek1

5 жыл бұрын

So, it has been 5 days and the campaigns did terrible, I was hoping for a blast in sales, but indeed spend almost $200 in PPC and got only 2 sales. Maybe the problem was that the Master Keyword list was too big (300 searches/month was the 87th keyword). I will try now to shorten the Master Keyword list and try again.

Thanks for your amazing video. My qustion is : I did not see your recommendation on how much we should bid on each keyword. Any suggestion ?

@CrescentKao

4 жыл бұрын

You're welcome. You want to adjust the bids over time, to see if you cane make them profitable: kzread.info/dash/bejne/k5-Izrefp7LRfLg.html

Great content! My wife and I are learning a lot from you. We have multiple products of similar but different types. We currently have 14 different campaigns (auto-Manual) to advertise 7 similar products. Should we combine our products into (1) or (2) campaigns per category, or leave the 14 as-is which is per product with identical keywords? We feel like we are competing against ourselves. Thank you for your videos.

@CrescentKao

4 жыл бұрын

The campaigns will never compete against other campaigns. It's best to keep different strategies separated so you can compare the results.

@johnmcateer4000

4 жыл бұрын

Thanks for the advice and quick response. We have a lot to learn and It seems we are barely keeping our nose above water. We appreciate your help. John

When adding your products for your campaign, if you have variations, are those variations apart of the product list added, or do I have to search keywords for each variation and run a separate campaign for each of them with their respective variation (color)? I hope you understand my question.....

@CrescentKao

4 жыл бұрын

You can add as many ASIN's as you want to a campaign. I suggest keeping them separate so the data in the reports are easier to analyze.

Dude! I just launched my first product and I thought ppc would be a walk in the park... As you can imagine, this wasn't the case. Thank you for this very very clear tutorial. You've gained a loyal subscriber! I do have one question: can you confirm the following statement: In order for ppc to work for the keyword master list, all the master keywords need to be mentioned in the listing itself (title, description, bullets,...) This is what I'm being taught in my amazon course.

@CrescentKao

4 жыл бұрын

Thank you for your input and feedback, I appreciate it! Yes, PPC can be daunting if you don't have any past experience with it. I'm glad you found the video helpful. PPC has nothing to do what write in your listing. PPC works directly from the list of keywords in the campaign.

Hi Crescent! I followed your tips and did really well the same evening. However, my auto campaign and broad campaign are out of budget on $20 each. should i increase the budget to what amazon recommends or keep them at 20 each? is it also too soon to start optimizing?

@CrescentKao

4 жыл бұрын

First, you should only spend what you can afford. I would analyze the reports and see if you can lower the costs and removing the keywords that are eating up you budget and not converting.

@JulianWongProBum

4 жыл бұрын

@@CrescentKao Sorry, what i mean is i set up an exact match $100/day campaign, a $20 auto campaign, and $20 broad match campaign as you shown in your video. amazon suggested I increase my budget to $67 and $47 respectively for the two $20 campaigns. Should i take the suggestion or leave it? Also, in my $100 exact match campaign, 2 keywords are taking up 60% of the adspend, and the Acos for those is 123% and 89%. Is now too soon to optimize by reducing the bid - because i remember in your video you said to leave them to run for 7 days.

Excellent as always. Question: if I set up my PPC campaigns before my products have arrived to the Amazon warehouses, can I assume they just sit there, dormant until the product is in stock?

@CrescentKao

3 жыл бұрын

You can't run PPC or promotions until you have inventory in stock.

@rusty256

3 жыл бұрын

Crescent Kao thanks a ton.

would it make sense to create PPC campaign for a product that has no reviews ? I would also need to buy professional version of seller central account to create campaign as I don't see advertising menu right now to create campaign

@CrescentKao

3 жыл бұрын

Yes, start PPC right away. And yes, you need a Professional Amazon account to access PPC and other advertising features.

Hi! Should not the "keyword bid" be higher than the "suggested bid" or the same as suggested bid?

@CrescentKao

5 жыл бұрын

You'll have to test to see. If you're not seeing your ad or your ad is not on the first page, then you're being out bid.

When choosing your most relevant keywords in the .csv file, could you go off the relevancy score that Jungle Scout gives? Say for example, the keywords with a relevancy score >65? Thanks!

@CrescentKao

4 жыл бұрын

I go by search volume and my own intuition on how relevant the keyword is to the niche.

I'm currently using Helium 10. Would that also be a good keyword tool to use? Thanks

@CrescentKao

4 жыл бұрын

Yes. I prefer Keyword Scout from Jungle Scout.

What if we have multiple products of same category something like multiple t.shirts, in that case shall I add one t.shirt ASIN, under AdGroup -> Products or shall I add all the t.shirt ASINS. What is the logic behind adding the products or what is the difference b/w adding one T.shirt or Multiple T.shirts, will we see advertisement of all products if we add more then one product ? and will we be charged for x number of products ?

@CrescentKao

3 жыл бұрын

You can include as few or as many ASIN's to your PPC campaigns as you like. I suggest keeping them separate so the data collected on the reports are separated by ASIN to make analyzing and optimizing the data easier.

Hi Crescent. would it not be better to first run an automatic campaign for a week then after a week print your report and look at the list of search terms then set up the manual campaign along with your auto campaign without needing to use jungle scout?

@CrescentKao

5 жыл бұрын

No, The auto campaign is only based off what the keywords the algorithm indexed from your listing.

@NissrineA74

5 жыл бұрын

ok got it. in your other video you set one exact and one broad. what is the purpose of the 2 exact here again?

Could i separate the broad and exact keywords into different ad groups instead of completely new campaigns?

@CrescentKao

3 жыл бұрын

You can. Ad groups within each campaign will all be of the same type though.

what is your opinion on creating 3 auto campaigns initially? I have heard it from 2 different people. They said if you have just one, say with a $20 daily budget, it may be non-profitable, but if you create 3, each with a $10/day budget, you can see which one is unprofitable after a week and turn it off, keeping the profitable one(s) on, & extracting search terms from report, creating a manual phrase match campaign, then later turning it into exact match. Should we do 3 auto ones initially?

@CrescentKao

5 жыл бұрын

If you want to try doing it that way, go for it.

@NissrineA74

5 жыл бұрын

Ok well was just asking your opinion on it if you’ve heard about it but thanks for reply!

HI Crescent. Let's say I have a product I wanna do PPC for and this product has 4 colors. Do I just do one PPC campaign?

@CrescentKao

4 жыл бұрын

Hello. You can but I would separate them so the data is kept separate and therefore easier to analyze and optimize.

Just a question regarding the 0.95 cent on bid, is this what u will be charge daily or for each click? Thank you in advance Sir.

@CrescentKao

3 жыл бұрын

The bid is the highest you're willing to pay for a keyword when someone clicks on your ad. If you bid $5.00 but you only need $4.00 to win the bid, then you'll only be charged $4.00.

Hi Crescent, after running the campaigns you mentioned, I then narrowed it down and took the keywords that converted for sales and put them in a separate campaign but noticed that it didn't generate any sales and cost quite a bit of money - I was curious if I should have increased my bid amount to try to generate sales ? Either way the Acos was not proving profitable - any thoughts?

@CrescentKao

5 жыл бұрын

If the keywords aren't profitable, then you need to remove them or lower the bids: kzread.info/dash/bejne/k5-Izrefp7LRfLg.html

@doloresgildea8298

5 жыл бұрын

@@CrescentKao Thanks, even though these keywords converted sales in the initial campaign ? I suppose there is no point in running a campaign for sales if i'm not profiting...

@warrenjohnson5971

4 жыл бұрын

@@doloresgildea8298 It is quite common to find a keyword that will generate a sale, add it to your exact-match campaign and then burn through a lot of money on it and never get a sale again. This same exact thing happens to me all the time.

How come when a buyer type a keyword, some other products show up? like when you search for "mesh produce bags" you see "beeswax wrap" in between .. these two products can be bought together and I think the seller of the beeswax wrap is smart to make this happen. How did he do this?

@CrescentKao

5 жыл бұрын

You can keyword optimize and index whatever keywords you want in your listing. That's up to you.

How aggressive should the campaign budget be?

@CrescentKao

3 жыл бұрын

As aggressive as you can afford.

Do you sell those t shirts? :)

@CrescentKao

5 жыл бұрын

You can find details on how to get one in the video description.

Does "Jungle Scout Keyword Scout" work for UK/DE marketplaces?

@CrescentKao

4 жыл бұрын

Yes it does. They just added those marketplaces in the recent update a few days ago.

@flickrdogg

4 жыл бұрын

@@CrescentKao Thanx. I signed up to JS today, already tried 🤘🏼

During the first 7 days are we expected to pay more in PPC than we sell?

@CrescentKao

4 жыл бұрын

Your PPC campaigns will most likely not be profitable until they are optimized.

@tammynize

4 жыл бұрын

Crescent Kao so basically this is just to help us rank and for amazon to collect data regarding our product correct?

If you are selling a red ball and have keyword Red Ball in your broad match/ auto campaign and Red Ball in your exact match and the search term that is converting from broad and auto is Red ball do you negative exact and only have it in your exact match? But by negating that very relevant keyword from your broad/auto aren't you risking not mining new relevant keywords and long term key words because it relates to your product the most? Also what happens when you have the same keyword in auto broad and exact do those keywords cannibalize each other? Thank you!

@CrescentKao

5 жыл бұрын

Not sure what you're asking here. Keywords in different campaigns won't compete against each other and whatever you put on the negative keyword lists only applied to that campaign.

@FromQnz2King

5 жыл бұрын

Not sure what you don’t understand...if you negate your main keyword from your research campaigns because you know it converts well and added it to your exact match wouldn’t that limit additional long tail keywords in your research campaigns that includes your main keyword?

@CrescentKao

5 жыл бұрын

If the keyword is converting and is profitable, then why are your removing it from the campaign? That makes no sense.

@FromQnz2King

5 жыл бұрын

Crescent Kao because it’s literally what you and the “gurus” teach. lol

@CrescentKao

5 жыл бұрын

It’s not what I teach. If the keywords are unprofitable THEN remove them from the campaign. I suggest you rewatch the videos. Think about it. Why would you remove profitable keywords? That doesn’t make any sense.

hello i was trying to follow your steps i think i mess things up. My listing was all ready created and i thinki removed keywords move them and put the wrong keywords can you help me fix things its my first product launch please help?

@CrescentKao

4 жыл бұрын

Try creating a new listing and starting over.

@garthdouglas5981

4 жыл бұрын

@@CrescentKao ok thank you so much I watch all of your videos I learn a lot from thanks!!!

I've been doing PPC for my first Amazon private label product and it's been 100+% ACOS everyday for the past 12 days. Not sure what to do.

@CrescentKao

4 жыл бұрын

kzread.info/dash/bejne/k5-Izrefp7LRfLg.html

So I will aggressively bid on the highest one clicked on? Is that right?

@CrescentKao

4 жыл бұрын

No necessarily. The goal is eventually have an optimized list of PROFITABLE keywords. You can budget to operate the campaigns at a loss initially to generate sales velocity but not if you're losing hand over fist for each conversion.

@BryanPena97

4 жыл бұрын

@@CrescentKao ok so after the 7 days i just pick out the most profitable keywords and /then/ i make a campaign to bid aggresively?

where did you get that t shirt. I want one! great video!

@CrescentKao

5 жыл бұрын

Thank you for your feedback! I’m glad you found value in it. There are links for the shirts in the video description.

Crescent, I can see that your main keyword list is about 10 keywords. Do you include the ones that are highly competitive for this main list even though it's very relevant? Thanks

@CrescentKao

5 жыл бұрын

The main keyword list should include all the most relevant keywords regardless of the search volume.

@henriettatan

5 жыл бұрын

@@CrescentKao thanks!!

So I'm on the struggle bus trying to fully understand my budget. If I set budget to $100. Does that mean I spend a $100 a day?? Or does that mean with each click they charged me $100? Or do they take a portion of money out of that $100..... ah! Please let me know.

@CrescentKao

2 жыл бұрын

The daily budget is how much you're willing to spend in a 24 hour period. What you bid on for each keyword is the most you're willing to pay for each click. You only pay if people click on your ads.

@dontaewoods79

2 жыл бұрын

@Crescent Kao correct so if I have $100 budget does that mean I pay $100 every time someone clicks?

@CrescentKao

2 жыл бұрын

@@dontaewoods79 No, what you bid is what you pay per click. Did you watch the video?

What products are you selling and what kinda of revenue are you seeing?

@CrescentKao

4 жыл бұрын

My products are in the Home, Garden, Kitchen and Tools categories. Each product is making around $5000-11,000/mo revenue.

@kylehardwick3952

4 жыл бұрын

Crescent Kao what is your Instagram ?

should u do PPC for a new product launch? or wait till we get some reviews?

@CrescentKao

5 жыл бұрын

I'd just start. Reviews will come with sales.

@alexchan2914

5 жыл бұрын

@@CrescentKao thanks!!

Something the PPC guys never seem to talk about is seasonality and its affect on your conversion rate. My product catalog converts best starting second week of November and ending around December 20th. I have moderately decent conversion from January through March and from April to end of October its awful. All the PPC magic in the world isn't going to do shit for you unless its the right time of the year. If you are selling garden hoses, you can expect your conversions to be a lot better in Spring, Summer and Fall but then plummet in Winter. Also, if you sell cute 3 ring binders for students, you're going to take a bath on PPC in February.

@warrenjohnson5971

4 жыл бұрын

Amazon only tracks sales within a 7 day window so if someone sees your product in October and comes back to buy it in November, there's no way to tie those sales together. Its a pretty shitty aspect of this PPC system because some companies have longer sales cycles then others.

@CrescentKao

4 жыл бұрын

I always tell beginners to avoid selling seasonal products so you don't have these issues.

guys 'f you st'll confused don@t worry come hereafter several video and article then watch this again you ll see that this is pretty easy to start to PPC

@CrescentKao

4 жыл бұрын

Thanks for your feedback, I appreciate it!

People with dislike might have some mental difficulties!

@CrescentKao

4 жыл бұрын

LOL Thanks for your support!

The maths are daunting...my worst subject

@CrescentKao

5 жыл бұрын

Practice makes perfect.

Dude, you think this is the BEST strategy for PPC? this must be a joke!