2007 is when Levi Roots pitched his business deal before the Dragons, here we are 13 years later in 2020 and Reggae Reggae Sauce is still on the shelves. Any comments on that Duncan?? 🤣

@HassanKhan-ml7yu

3 жыл бұрын

45 million pound worth

@parkender1833

3 жыл бұрын

Along with food, and drinks. The man done good.

@GeneralGrizzy

3 жыл бұрын

Love to see it

@rucu8311

3 жыл бұрын

@@GeneralGrizzy crisps too, man has done really well.

@gerbear3227

3 жыл бұрын

Tuesday evening 7.50pm on 13th April 2021.....and.........I am eating a sandwich as i type this with various meats and salads and SMOOTHERED in YEP you guessed it...............REGGAE REGGAE sauce :) lol Duncan and Deborah........would you like a bite ;) lol

The cool thing about this story is that they would've blown him out the water if he had a bad demeanour as he got his figures wrong. Manners and politeness cost nothing and get you far in life. I'm so pleased for him, what an inspirational man

@lorcster6694

2 жыл бұрын

Good point 👍

@skirk248

2 жыл бұрын

The guy made me want his sauce

@ranya_mohammed

2 жыл бұрын

That's a great point!

@blayzertrayl8929

2 жыл бұрын

True. Getting the figures wrong has been an absolute death knell for other entrepreneurs in the den. Dragons usually don't want to deal with them after that. They saw passed it on this occasion, perhaps due to Levy Roots charisma and honesty.

@dannydorko7075

2 жыл бұрын

inspirational? He seems like a dishonest guy who only cares about money. He lied about it being his grandmothers recipe and that he had been selling it for 15 years. It's also possible that he stole the recipe from a friend. The friend sued but lost because there wasn't enough evidence from either of them.

Still the most successful deal in Dragon's Den history.

@barsnack7999

Жыл бұрын

Most successful recipe steal "Roots gave evidence to the High Court and admitted that previous claims made by him on Dragons Den and in marketing for his product, including the claim that the recipe was his grandmother's, were untrue"

@joshr920

Жыл бұрын

@@barsnack7999 Who cares

@patmustardlive

Жыл бұрын

@@joshr920 you do. Because you took time to reply numb nuts

@Wally-H

Жыл бұрын

@@joshr920 Depends if you have any moral fibre. He took the recipe out of a book and co-made it with someone who counted him as a friend, to sell on their burger van. Levi did the dirty on him and took it to The Den, claiming it to be his own. Greed over friendship - it's a moral argument, everyone will have a different opinion on it. I think it's clear from this comments section that many people have no clue any of that even happened - Levi got away with his misdemeanours.

@monikadunns6512

Жыл бұрын

@@barsnack7999 SOUR GRAPE. Now Levi is a millionare and you are still a damn pauper. Get over it becuase it is now 2023 and his sauce is still on the market.

Peter: I don't want to take too much equity away from you because you need to earn a living. Levi: *makes £45 million*

@AwesomeMetalBands

2 жыл бұрын

Peter is very considerate. 😊

@georgedale4360

2 жыл бұрын

When you fail maffs in school

@joredmusic7461

2 жыл бұрын

@@georgedale4360 the misspelling is what made me chuckle.

@dabin88

Жыл бұрын

He makes it Poland to take advantage of low production costs and maximize profits

@onthetrowel1895

Жыл бұрын

Well Peter made 20%

Love it when some dragons say “there’s no business here” and the entrepreneurs prove them wrong! 😎

@alexanderbeck7953

2 жыл бұрын

Exactly. Here we are in 2022 and I love these sauces. Use them a lot and they last ages. Peace and love, god bless.

@TkrzTT

Жыл бұрын

Well, the dragons know what they’re talking about due to their experience however they do get things wrong as the are still human

@gelofshower

10 ай бұрын

It's literally in my corner store haha "no business"

@abzrollin9800

10 ай бұрын

@@gelofshower mans a millionaire today and that’s what matters. Success is key 👏

@maverickmic

2 ай бұрын

He got a bid so his success is tied to the Dragon, if he'd gone away done it solo your comment is right. Love seeing this comment which is always captain hindsight (though not in this case)

Levi Roots is a total legend, what a lovely man. And NOW many moons later a very rich man. Well done Levi you deserved it man.

@pinky-ud1rt

2 жыл бұрын

Amen to that x

@chrismarshall7001

Жыл бұрын

Right on, challenges are great

Nice re-watching knowing how successful his sauces became.

@circularminds3605

Жыл бұрын

Only sad he didn't asked them to lower their share after the investment was repaid

Peter Jones saying "I like impossible challenges" made me love him the more. Showed me how much of a competitive never give up dragon he is.

@bolshevikproductions

Жыл бұрын

Can’t believe it not custard.

@paulbarton-oz8mw

10 ай бұрын

Probably why he's the only billionaire in the room.

Peter Jones is a phenomenal philanthropist he doesn't just look at balance sheets and figures he knows when he sees a talented entrepreneur and great product.

@BigWes95

2 жыл бұрын

Isn't that the opposite of a philanthropist?

@nu-alphacarliste6888

2 жыл бұрын

@@BigWes95 Lmao

@GalvakzaMusic

Жыл бұрын

That's not what philanthropist means

@jamesfield1674

Жыл бұрын

Think you mean entrepreneur

@jordanbeech12

Жыл бұрын

It was the the message behind the brad

Had the pleasure of meeting Levi two weeks ago, he is a humble, lovely human being. Deserves everything he has worked for

@samanthadeer9458

2 ай бұрын

He's now on big brother x

Duncan Banantyne 2007- “There is no future in this, am out” Me 2020: "Cool, Reggae Reggae Sauce at my local supermarket, definitely buying this shiznit. Mmm tastes wonderful."

@hmq9052

Ай бұрын

Shiznit? You absolute spoon

@JoshuaHubbardmedia

27 күн бұрын

And his gyms a slowly but surely shutting down lol

‘My real name is Keith’. 🤣😂 Even if this guy did originally steal the recipe, man is he likeable!

@andrewna7362

Жыл бұрын

He came to do a talk in my school he got the recipe from his grandma back in the Caribbean

@anthonyobrien6648

7 ай бұрын

​@@andrewna7362Not according to his testimony in court documents he didn't.

@wayneerichsen

3 ай бұрын

​​@anthonyobrien6648 He won the court case, so he didn't admit anything, Otherwise, he would have lost, wouldn't he?

Exactly the second Peter says "I've been sitting here for 10 minutes" the clip has been playing for exactly 10:00 minutes. My man Peter is literally Chronos the God of time.

@SctLewis

2 жыл бұрын

ahahahaha I've just realised this

@manwhotookatit5666

2 жыл бұрын

Editor is the real god here

@shaneglover2404

2 жыл бұрын

Technically he has been sitting there longer I doubt he sat down the second this video started 👀

@dr.doctor7055

2 жыл бұрын

@@shaneglover2404 you must be fun at parties

@shaneglover2404

2 жыл бұрын

Hilarious never heard that before

this guy is an absolute legend. And the sauce is banging as well

@callingdrwoodrue2339

2 ай бұрын

Still get it. Remember they use to do ready meals and pizza with Sainsbury's. He's my favourite to win cbb

@dairymilkbaraddict90

2 ай бұрын

I can't get enough of it

He is now worth 45 million. What an amazing guy.

One of the best pitches ever. Knew his product and knew how to produce it. And most importantly sounded credible. He deserves all the success he has subsequently have.

“Levi there’s no business in this”. How wrong you were Duncan.

Coming back to this classic. I admire Peter for going with his gut instinct and giving this man the opportunity.

Just bought a bottle for the same price £1.50 in my local supermarket - 2021 Hats off to you Levi!!!

@sweeperboy

3 жыл бұрын

It's remarkable not to have gone up in price with inflation in 14 years. Hats off indeed - hopefully he's still making a profit though?

@user-bo3mp8un6c

2 жыл бұрын

@@sweeperboy They wouldn't be selling at a loss now would they. The guys is worth £45 million.

Levi’s personality and charm I think won him the deal as much as the sauce

@TkrzTT

Жыл бұрын

Yeah

@Wally-H

Жыл бұрын

Indeed. It's worth watching the parody of this that Paul Whitehouse and Harry Enfield did in their Harry and Paul show - hilarious, and spot on.

A moment to acknowledge Richard Farleigh here too. People seem to think this was all about Peter. Richard was, in my opinion, the best of them all.

@Tommybotham

5 ай бұрын

Truly a class act. And the one time where he was pissed off due to a pitch, you felt why.

"now wait for it 2 and a half million litres" still creases me to this day what a mistake

@lukem118

3 жыл бұрын

Now he is probz doing that a week.

I think this is the best pitch in the whole of dragons den.!

@blackchrysler

3 жыл бұрын

Also kirstey henshaw had a great one too

@justtry8552

2 жыл бұрын

@@blackchrysler my favourite

From rags to riches amazing journey

@lurkzie

3 жыл бұрын

Rag-gae Rag-gae* to riches

@tombstonerforever9374

2 жыл бұрын

@@lurkzie Brilliant

He is now richer than 2 out of 4 dragons...

@teoteo6185

3 жыл бұрын

His networth is still lower than all of them ?

@erosion271

2 жыл бұрын

@@teoteo6185 net worth means assets but in terms of money in the bank he's way richer than some of the dragons

@fieldy409

2 жыл бұрын

@@erosion271 If that's true he should be buying assets like stocks that he can turn back to money fast if he needs it.

@fin4204

2 жыл бұрын

2 out of 4 dragons does countdown

@pinky-ud1rt

2 жыл бұрын

He is

The most famous pitch in the history of Dragon's Den...................... and the best too!!! Levi is a multi-millionaire now, and that's because he is so marketable, and he became a star.

@jonjohnson1978.

Жыл бұрын

Most successful but there have been better pitches

@longq5198

9 ай бұрын

Some entrepreneurs forget that 60% of millions is a lot better than 80% to 90% of a couple hundred thousands.

I love this sauce.

@Not_Livid

3 жыл бұрын

Me too

@AInUnitedKingdom

2 жыл бұрын

I’m having it as we speak. It’s vegan too.

Levi’s ringtone on his gold-plated custom made super iPhone plus is the recording of Duncan “Levi, there’s no business in this. Levi, there’s no business in this. Levi, ther...” “Hello?”

@aaronhurst4379

3 жыл бұрын

Hahaha

13+ years later and reggae reggae sauce still active in the UK

@TrimbyGaming

2 жыл бұрын

And many other items! One of which is his Caribbean crush juice that I've got right this second haha

@PiglipsMaximus

Күн бұрын

​@@TrimbyGaming that drink is x50000 better than Lilt

@TrimbyGaming

Күн бұрын

@PiglipsMaximus Without a doubt. Got me craving some now hahaha haven't had it in quite awhile

Now he has a net worth £45 million! Amazing, seems like a nice guy and the sauce is good

Peter is a genius. Period.

@Wally-H

Жыл бұрын

No he isn't LOL.

@POPE_FRANC1S

Жыл бұрын

There is a reason why he is the most successful our of all of them

@user-lz7kq8ne9e

Жыл бұрын

​@@Wally-H dumb thing to say when Peter is a billionaire lol u can't even make 1% of his income

@Wally-H

Жыл бұрын

@@user-lz7kq8ne9e You have no idea what my income is. the fact he is rich doesn't make him a genius. Vladimir Putin is a billionaire and he isn't a genius either.

@MummyDiaries024

7 ай бұрын

Well said

Eating reggae reggae with some vegan nuggets whilst watching this nomnomnomnom

@doctorpanigrahi9975

3 жыл бұрын

I have never been to the Gym :)

@jcrossan1351

3 жыл бұрын

It’s even better with real nuggets

@user-eh1gc7xo7q

3 жыл бұрын

@@MichaelWatson21600 if you say so pal

@MichaelGallagher97

3 жыл бұрын

@@doctorpanigrahi9975 name checks out

@zigzagnemesist5074

3 жыл бұрын

I always come back and watch this whenever I’m eating the sauce

Still one of my favourite sauces👌🏻

Deb: it’s not going to be on a big enough scale for me I’m out. Oops 🤣🤣🤣

Drinking his Caribbean crush while watching this lol Arguably the best presentation I've seen

its actually hilarious how theo said he's got very little hope to get into supermarkets and I've literally grown up always seeing that sauce on the supermarket shelves ...damn

@Wally-H

Жыл бұрын

Weirdly, at that time the supermarket shelves were stuffed full of Chile sauces but not a decent jerk sauce. There was a glaring gap in the market for this. Theo and Duncan couldn't see it, but Peter Jones could.

Legend from nothing to a success levi has really come up in the world. Big respect to him 👏

My dad has been buying the stuff ever since this episode, he gave it a go because of the show, and loved the taste even more I quite like it too

Spoke to this gentleman on the phone today. What a respectable, kind individual.

Wow. What a real dude. You dont see many people like that who just rock your soul with a vibe from start to finish

*Man pitched with a jingle!* 😂 *Never seen that before* 🥳

You this man is probably richer then some of the dragons 😆😆😆😆😆😂

Levi is such a polite, humble and professional guy. So glad it worked out for him. What a dude. 😊

Interesting fact Keith Valentine Graham "Levi Roots" ( use to know Bob Marley before he passed away, and was a friend of Bob's when he lived in London in 1972

Peter was the bravest dragon.

Arguably the most successful deal to date in DD. Well done Levi!

Peter Jones is one of the smartest and most confident businessmen I have ever seen

I'm watching this while eating food with Reggae Reggae sauce. ITS SO NICE!!!

'There's no business in this' *Reggae Reggae Sauce proceeds to become a household name and the tastiest sauce on the market*

Used to make his drinks his Caribbean crush was amazing

Emotional I was, knowing where he is now. Love it.

Duncan: “There’s no business in this” Deborah: “It’s not going to be on a big enough scale for me” Whoopsy 😂😂😂

I remember he came to our school in sheffield well back in 2009 to our business & enterprise day, he was walking inside the school with shades on and was the coolest aura walking around 😂😂

Peter Jones...brilliant businessman

@andrewstotty1146

Ай бұрын

That's why he is on the panel

Theo says he's got "very little hope" of getting into the supermarkets...yet here we are in 2024 and he's still going strong in EVERY supermarket

I'm still having his sauce to this day and still singing it too. 👌😆

Legend 👊🏻 I came here for respect. I have reggae reggae sause in my ham and cheese sandwich every day at work

@bluebear3550

3 жыл бұрын

ew

He made *£50 million* quid off the sauce😂

Nows a millonaie bless him... what a great guy xx

He’s such a nice man

What an amazing human being Levi roots is you deserve all the success you have had gifted to you. Well played sir 👏

“It always seems impossible until it's done.” ― Nelson Mandela

@dannyjeffery1795

3 жыл бұрын

"Reggae reggae sauce" -Levi

Well done Keith, what an inspiration x

He deserves every red cent he made and continues to make from this sauce. The fact that he seems very likable and his sauce is excellent (it's a staple in my fridge) helps of course!

He made it huggggeeeeeeeee.. props to the man

Back in school we occasionally had days when we'd just do a project of some kind instead of our normal classes, and one time we had to design and then pitch a product like Dragon's Den and the example we were given at the start of the day to explain the project was this video of Levi singing the Reggae Reggae Sauce song, and needless to say it was permanently imprinted in our heads from that moment on 😂

Levi is so humble

Now reggae reggae sauce is all over the shelves and he's a very rich man

@jakerainey483

3 жыл бұрын

Yeah love the sauce

Duncan like there’s no business in this whilst I am here eating Levi roots sauce and drinking Levi roots Caribbean crush

I love the look of no interest when he comes up the stairs, priceless. I'm about to work with the company that distributes the Reggae Reggae sauce, small world, or work with some colleagues.

Levi should become a dragon himself,

@pinky-ud1rt

2 жыл бұрын

Deffernalty x

@duncan3932

2 жыл бұрын

He’s better than these people

@irrelevance3859

2 жыл бұрын

Yeah, look at how successful he is!

Got to say it. Reggae Reggae sauce is pretty dam good. The crisps are rare to find but they so nice. Well done Levi sit back and enjoy the money.

Levi is definitely a very passionate person

17 years later, levi Roots has become a 45 millions pound company. 👏

Never give up, countless success stories from sharktank, dragons den, other avenues, where they say there is no future in this biz, plenty of these biznesses go onto to massive success, just because someone has made a fortune, doesnt always necessarily mean they are right.... Fair play to levi roots, the sauce is outstanding...many blessings 🙏

@alemanmx1980

3 жыл бұрын

Actually, do give up. We tend to idolize the 1/1,000,000 people that actually make it, thinking everybody can with "hard work, determination and never giving up". Please, if it doesn't make sense, if you're losing money & time, re-evaluate your position and analyze whether it's worthwhile to continue, if its salvageable, or if its time to take the L. Do-not-say-never-give-up, be smart about it.

And to think this moment also eventually lead to a wonderful cookbook - Levi Roots Reggae Reggae cookbook - which I have really enjoyed cooking from. Summer has been refreshing thanks to the Easy Coconut Ice Creme recipe, and two years in a row I have baked the West Indian Christmas Cake which is THE BEST Christmas Cake (nice and moist with full flavor - not like too many other Christmas Cakes which go dry after 1 day) and the only Christmas Cake my father actually enjoyed - looking forward to baking that again this year (make it a nice tradition).

bet duncan is regretting his decision now that Levi Roots is now worth £45 million 😄

Watching this classic again in 2024

I've not watched this in years. I'm so happy I came across it again 👌👌👌🇬🇧🇬🇧🇬🇧🇬🇧

Peter jones is a legend

@AwesomeMetalBands

2 жыл бұрын

Peter Jones is a phenomenal philanthropist he looks beyond the balance sheets and figures and sees a great entrepreneur and product.

@user-bo3mp8un6c

2 жыл бұрын

@@AwesomeMetalBands He is also a very very greedy person who will attempt to fleece people for as much as he can get away with.

@RG-lq3bz

2 жыл бұрын

@@user-bo3mp8un6c welcome to the big bad world

I’ll never forget this episode, I was watching with both parents eating my dinner. This is what made me like watching dragons den (even tho I didn’t understand as a kid) 🤣

Love this stuff, I'm glad dude did well.

So glad for the guy and the sauce is bloody lovely.

I’m just sitting here laughing at the judges while eating a meal with some reggae reggae sauce.

I always expect to see 2 little pigeons peeking through those windows in the background

So happy he has done well

So happy for him. One love.

I like to see good people win in life so this was awesome to watch

I love this pitch and I absolutely adore Reggae Reggae Sauce

Levi has become so successful not because of the source but because he is such a nice person.

@laurakojobeecham4872

8 ай бұрын

I think it’s a healthy combi

“Theres no business in this “ Whos laughing now 🤣

They even have reggae reggae crisps now and i like them :)

@Wally-H

Жыл бұрын

The peanuts are better

Nice track! Blessings

Was just watching levi on james martins Saturday kitchen it’s now2023 and he’s still a babe and Reggae reggae is worth millions:)

Look how far he’s come

A wonderful man and a wonderful product!

Levi Roots: Tomato ketchup is boring, no flavour, just tomato. Hienz: :O

@andrewleah1983

2 жыл бұрын

*Heinz How could you spell one of the most famous brands in the world wrong?

I've order it and shipped over to Cyprus! Loved it!!

He’s proved em wrong, love his drinks

Levy roots a sweat but he know worth 45 million all need is somebody to believe in u. Good job roots

@elliepantry858

3 жыл бұрын

Levi*

@beigi8637

3 жыл бұрын

@@elliepantry858 Liwiy

@pinky-ud1rt

2 жыл бұрын

Amen