#WQOTD: What does PP need to do to attract the next generation of watch consumers? Let us know

@marlowe5511

5 жыл бұрын

A more accessible Nautilus would be a good move, an elegent sports watch people can actually get their hands on

@youngalwyn1124

5 жыл бұрын

Off topic but ... somebody put up the wrong product illustration when Christian mentioned "Calatrava in platinum" 😏

@jhcowatchinglifestyle

5 жыл бұрын

I think this largely depends on what the next generation values most out of a brand like Patek. Honestly, because of their rich history and lean towards the understated I think that digging into the potential of simplicity with unique variation might be a good way to go. Take the Patek 96 models.... maybe up the size (not too much) to a sub 38mm, stick to its underlying simplicity and pull something between A. LAnge and NOMOS.... Going asymmetric and going unique pop of color works for them, but what a Patek might consider could be the approach to the minute hand in it's representation. Rather than central minutes, sub second counter or no-counter at all, utilize something of the dial and add depth to show the passage of time while keeping true to the classic style. Patek has done some of this, but really it's not about holding on to a Patek for the next generation (as the old advertising stated) change how the brand communicates to its' audience and lean into the relationship you want to foster with those who hold your brand up. I think attracting a new audience doesn't start with the design, but it starts with how the brand interacts with potential buyers and admirers and ends with a design that doesn't try to "table-flip" but changes how we sit at the table.

@alexanderb8415

5 жыл бұрын

Theo and Harris I would say Patek Philippe making watches at a more affordable price point i.e below 10k.

@TheoandHarris

5 жыл бұрын

A B don you think the compromises necessary to reaching that price point would damage the PP brand?

Personally i like the Calatrava series better then the Aquanaut and Nautilus. I like the discreet, elegant, classic design in a watch. The sporstmodels from most brands are to flashy for my taste. The World Time Chronograph here though has a to bust dial for me. Its a bit to much going on there. Nice video though.

@TheoandHarris

5 жыл бұрын

Thanks for watching!! And to each their own, my friend! Not all watches are for everyone. That said, still a smart and tasteful move by Patek Philippe, in our opinion!

@derekholyfield6089

5 жыл бұрын

I'm a collector and agree with you 100%. i was thinking Aquanaut and the Naut but ended up with an Officer and a Gentleman, the Calatrava 5227g. Its more me. My sports watches are Rolex and my dress is the Patek Cal. You get it Dennis.

Love the collaboration with London Jewelers!! An awesome AD with great brands and great people! Happy to see T&H partner with the right type of people!

Why would a 75K white gold dress watch be aimed at Millenials?

@mikejones-dx8bx

5 жыл бұрын

because we're already in debt up to our eyeballs, what's another 75k?!

@malthus101

5 жыл бұрын

@@mikejones-dx8bx haha yeah... I'm gen X... Add me to the pile too lol

@smartmouthriveria

5 жыл бұрын

the title of the video was suppose to say "BEST Patek Philippe Watch for Mumble Rappers : 5930G World Time"

Price and availability would be a start

As a sub 50 y/o (barely) watch lover 73k is way too much to spend on a watch. I would love to see a under 15k sports execution. Nothing amazingly complicated, but a good looking stainless steel watch between 37-41mm.

Great video Christian. How about an “off topic” on your Juste in Clou bracelet?

@TheoandHarris

5 жыл бұрын

Great idea! Thank you for watching!

@alexisreyes1891

5 жыл бұрын

And the Love bracelet two

Watching again!

The video disappeared for a sec... Just when I thought I was out... They pull me back in

Credit where it's due Christian, you made it clear this was a sponsored spot right up front, very happy to see it, hope it continues. Now to your question - I could certainly see lots of shiny young investment bankers rocking this when their first bonus check lands. Beautiful watch, but the question is - do any Millennials know about it? What's Patek's advertising campaign backing it look like? Is it in any medium that Millennials actually engage with?

Even when you don't have the watch the information is always appreciated. Think Patek got a pretty hot thing going with the Nautilus right now just like Rolex an there Submariner line an they will ride that as long as they can with little changes along the way .

what bracelet are you wearing on right hand in the front with a knot ?

@DreamsLoopsTruths

5 жыл бұрын

@theo this question begs an answer

Christian & Anna, I would be interested to see a follow up video on Patek Philippe’s IG. I think their stories & posting with an emphasis on content in the descriptions is one of the best on IG from a brand (my opinion). I know your original video was more on them being late to the game, but I think it may be worth a revisit now that we’re a year and a half in.

@TheoandHarris

5 жыл бұрын

charlie dunne Thanks for the idea man!! I haven't been paying as much attention to their stories, etc lately so it might be time to revisit them for sure!

Christian, one problem here... umm... you are right! it is nice!

i love this watch although i wished that tthe chronograph had hours too. A shuttle way to do this is to have a register with both hours and minutes 60 hours 60 minutes. In that way they would keep the dial uncluttered and they would still render the chronograph more useful

I think that they don't really need to do anything. They have their own identity and changing that would imo even alienate some customers. They have everything they need to appeal to a younger customer base and I think that marketing-wise, they don't need to buy ads online because basically everyone who can afford a Patek will already be aware of the brand in itself

Bless you

I actually have a question for T&H and the group here... what would you consider to be the ideal Patek to buy that would be the first/best Patek you could own and not want others OR be a good way to start a 2-3 Patek collection? Granted, this is largely subjective based on taste, lifestyle, budget, etc... The way I see it, regardless of those three personal points of consideration there has to be a good balance. Maybe making this an objective mission doesn't make sense, but I feel that at the level of the holy trinity there should be a widely agreed upon consideration. There are of course the stock answers of Calatrava and Nautilus, but if you skipped those, what would you consider?

@gmshadowtraders

5 жыл бұрын

Get the only practical one, the Aquanaut. Incredibly useful is the world time function, very cool instant switching of the hand when travelling. Only sophisticated collectors and those in the know understand that it's the model to get. The Nautilus is for pimps, the Calatrava for oldies. You sound young, late 20s early 30s so listen to my advice (I am knowledgeable okay lol) and save up for the Aquanaut.

@jhcowatchinglifestyle

5 жыл бұрын

@@gmshadowtraders Thanks for the advice! Honestly, it's funny you mention the Aquanaut... It's the one Patek I have eyed consistently and as far as "practical" Patek's go (Nice alliteration) it truly is just that, practical. Will have to start squirrelling away some change for that one ;-)

Great video man! Love the watch, but not the price!

@TheoandHarris

5 жыл бұрын

SoCal Watch Reviews Thanks as always brother!!! The price is definitely steep, but at least it doesn't cross into the 6 figure category??? Hahahahaha I'm trying to justify it somehow.

@SoCalWatchReviews

5 жыл бұрын

Theo and Harris - LOL still expensive, but good try!!

Patek can't give these watches away. The wealthy collectors are NOT going to trade their beautiful WT only 240 based watches for the 5930 - they'll likely buy a 5x70 chrono to pair with it. This watch is very impressive, but what do travelers do with a 30 minute chrono?? That basically leaves the aviation enthusiasts - pilots & astronauts - who would definitely like the 30-minute flyback feature and he WT can be used to track ZULU time. That is a very small audience, which is why there are so many of these are listed on Chrono24. The good news is you can get these heavily discounted. And it is a very good Patek.

Hi guys! I'm new to the watch scene! I was just wondering, why does everyone seem to dislike the date complication on watches? I find it very practical most times.

@TheoandHarris

5 жыл бұрын

Some feel that it is not symmetrical and throws off the look. It's opinion! We always say, wear what you love!

@normanpedersen5454

4 жыл бұрын

I like dress watches, so the cleaner the better. And I feel like most date windows look like an after thought. "Oh crap, we forgot the date! Cut a hole in the dial, call it good."

I have a 2018 Rolex Daytona two tone and I'm looking to get a leather strap that will work with my stock Buckle preferably in brown is this something that you can help me with or am I barking up the wrong tree

@scottallan3327

5 жыл бұрын

Reason I ask a hard time finding one and I do have an 8-inch wrist

My grandpa would like the Nautilus, it looks like a CRT tv.

Amazing watch💙

Could you do one on the 5070G?

I love this

For millennials or not, that is one stunning watch!

after a few hundred thousand in student loans ........why not buy a Patek ! your favorite rapper has one.

If it had a date i would be over it!

best for me is the 5110j.

They should make this watch in white (or champagne, etc.) Dark is good but not always.

Didn’t go with the 5212A? Yes the world time is a better watch but I think the 5212A is more of a classically styled watch that is more timeless

For millennials ? You mean young rich kids.

They can make a watch like the new Calatrava weekly calendar.

@TheoandHarris

5 жыл бұрын

Trevor Ruby I don't hate the Weekly Calendar, but my GOD, that font hahaha I think a new version next year with a different font would send me over the edge for it.

First watch and thumbs up on the re-upload!... how’s that for timing (Facepalm)

@TheoandHarris

5 жыл бұрын

We seriously appreciate your dedication and THANK YOU for tuning in

I'm at the tail end of the baby boom generation, and clearly not a millenial. I probably could afford this watch but I can tell you it's not for me. I get that high horology is often about complications, but I think I want something more elegant. Elegant but not plain. Something to look at but not "LOOK AT ME!" I'm not sure what that is yet.

@malthus101

5 жыл бұрын

Gary Huntress I could help you choose...

@garyhuntress6871

5 жыл бұрын

@@malthus101 suggestions?

@malthus101

5 жыл бұрын

@@garyhuntress6871 firstly, do you want a "sports" watch or a dress watch?

Millenial that would be financially fit to buy this watch would need to have at least a million bucks in the bank to be smart in buying this watch, or a few million bucks in net assets. I dont think theres a bunch of those millenials around.

This time they copied the Girard perregeaux wwtc small second

Absolutely agree with you. World time luxury. But little expensive. But never more a China watch like Apple watch or similar. Stop plastic and cheap watch

To directly answer your question instead of just bitching at those complaining they can't afford the watch: people, especially young people, are more interested in other languages, cultures, countries, and people more than ever, and consequently they are *traveling* more than ever. High-end watches have always had "watches for travelers" in some form or another, typically offering some sort of capability to track multiple time zones, because the clientele of high-end watches has always tended to travel more than Joe Schmoe. I would say that now they need to double down on those complications and watches intended to appeal to those who travel frequently. The most valued complication, for me, in a watch (after time and date) is a toss up between a day function and a GMT function. A day function because I own a business and consequently don't have anything resembling a regular schedule and so I often don't know what fucking day it is (salaried people with regular work schedules don't have this problem, hence why a lot of people don't see the appeal of day-dates and say things like "How can you not know what day it is?! lolololol derp!"). A GMT function because I have friends and business contacts in multiple area codes and being able to tell at a glance if I'm about to ping their phone at 3 in the morning with my annoying whatsapp message is useful information to have on my wrist.

I will never understand this watch. It's been explained to me countless times and I'm still confused on how it works.

@TheoandHarris

5 жыл бұрын

full disclosure, I would absolutely forget to use the chronograph, (and probably the world time function). But it's pretty freaking sweet still.

Patek needs to increase their steel sports line to stay relevant to the younger crowd.

PP needs to get a better instagram HOLY SHIT

Layaway, LOL...

Better marketing! Tudor does it well! Rolex does it ok. Fuck, even Daniel Wellington does it well! The old ‘You never own a Patek you just look after it for the next yada yada yada’ is soooo freaking boring!

its PAH-TEK

Funny "London Jewelers" is spelled the non-London way. Sigh.

2 watches, really? Really?

Jesus makes watches?

I don't understand the hype but these watches are boring.

I think the next generation of watch consumers just need to grow up, learn more about watches, and start appreciating the basic bitch Calatrava at a younger age than any of us. (Not you, Christian. You are an old man trapped in tall child's body.)

Love the collaboration with London Jewelers!! An awesome AD with great brands and great people! Happy to see T&H partner with the right type of people!