Be a BETTER Creative Director - COMMUNICATE!
What does it take to be a good creative director? How do you manage a creative team, delegate tasks and get exactly what you expect? What questions should you ask so you have a clear understanding of the creative brief?
In this live stream, silky smooth Creative Director Matthew Encina leads the conversation on giving and receiving creative direction. Learn the do's and dont's of good communication.
For more of Matthew, check out the other videos on the channel and follow him at @matthewencina
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02:34 Helvetica Design Manual Assignment - Injecting personality/perspective
08:50 Why did you not ask questions beforehand? - vision alignment
13:57 Establish Checkpoints - Diagnostic should be the majority of the process
15:01 What are good questions a designer can as a director to get vision alignment?
15:27 Ask questions that gather the goals and intent of the creative director/client.
21:00 How should a creative director steer a project discovery session?
30:39 Sandboxing - What type of parameters should we establish?
32:38 What do you do when your feedback is not being followed?
35:45 How do you deal with scope creep as art direction happens.
40:35 How much experience do you need to become a creative director?
48:25 What mindset changes happened as you transitioned into the creative director position?
56:00 Be transparent about your thought process - Work on communicating designers work.
1:01:00 Be objective: Design is about solving a problem. How does this design meet our objectives?
1:01:53 How do you manage designers who are sensitive to feedback?
1:06:06 What's the most challenging art direction work you've done?
1:09:00 What is the difference between a creative director and an art director?
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Credits:
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Host- Chris Do
Director- Erica Pead
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Пікірлер: 44
Matthew is such a great host, full of information and excitement. Great stuff!
Really enjoy listening to Matthew. Would be great to see him more on the show if Chris isn’t whipping him too hard in the Blind studio! :D
This is so gooooood. This is a much needed topic. It probably won't get into a college lesson plan but it is vital for designers and creatives. I know that having a boss who's been in the field for a while can be super intimidating and tough! It can feel terrible but if they didn't need you they wouldn't have hired you. You can do it.
One of my fave streams so far :D I love seeing how Chris' teachings rubbed off on Matthew and how Matthew had applied it in his own way through the years. I can totally hear similar speech patterns between the two as well. I totally relate with how hard it is to articulate why something isn't working. I went through it for the first time when I tried to teach a friend watercolor. Had to take my time figuring out how to say things simply to a beginner. Shout out to the rest of the Dream Team as well! Pretty solid questions :D It totally helped the conversation along.
Guys... Awesome video. One might consider at first «oh no, there is no Chris in this video». There is. There are strong communication values and information that is passed on to us. I must say that I was happily pleased to see this video, now. I can also say that, from what I've seen so far from you TheFutur, that Matthew can address some stuff even «cleanliner» (if that is a word) than Chris, and I believe that it is a huge compliment for both of them. So, keep up the great work, of course, and we'll be here! Cheers from Portugal.
@mguerra79
6 жыл бұрын
Mate, it was a surprising pleasure to listen to you! Congrats to you all.
Mathew speaks in such a way that you can tell he really knows what he's talking about and has formal training from a top school and lots of experience as a CD.
I absolutely enjoy listening to Matthew! Learning so much from him! I applied to my work almost every key point what I’ve learned from him so far and it feels so good 😊
How can be someone be so kind as Matthew :( I swear Matthew is the most genuine and caring person ever. Honestly not so many people can do that; still being patient while everything goes crazy, Matthew I appreciate you! thank you for inspiring us ♡
Love Mathew! Great host. I'm still amazed at how he just uses common sense with the process and workflow and the youngster's are like that's genius. Makes me wonder what they are learning in school. Keep up the awesome programing!
I'm so sad I missed this live stream! So good!
L O V E I T ! So awesome session! Great job Molly and Matthew!
This video is extremely helpful! Thank you so much :)
I love it, very insightful !
Really awesome video..thanks matt and chris!
Matthew is powerhouse
You are amazing Matthew!
Matthew the man!
Great content :) Loved this video!
I would love to work under Matthew!
Mad respect yay glad to see some more smiling faces
Love you Mat. 💕
Great Video! I was wondering if in the Pro Group it is explained how to write a discovery document and a creative brief with more details. I am thinking to join the Pro Group and I am moving from Motion Designer to a Creative Director.
great i need this
Great video! I can relate to multiple sections... my managers hover and point, move this a couple pixels over, change that to a darker gray. Also almost every larger project that we do changes direction multiple times. Its definitely hard gearing up for the next large project. I try to rectify my process for each project but it never seems to work out. Do you guys have any advice on how to manage wireframes and annotations for web design?
I find myself in a similar situation as Matthew, taking on a director role so that our design team can succeed. This episode was EXTREMELY helpful for me. It really helps me to articulate my position and value within the company I work for, thanks Futur!!
So fun
I think this video will never come back
@thefutur
6 жыл бұрын
Sorry, we had some technical and scheduling issues. It's back now!
Did Molly or Chris watch the movie "Helvetica" before doing this project and discuss it?
@thefutur
5 жыл бұрын
I haven’t seen it.
Matthew how many years do you work with Chris now?
@thefutur
6 жыл бұрын
Jonas Arleth 7?
So is Mathew demonstrating how to be a better CD or is the guest a CD who is looking for feedback? She sounds like a designer who lacked a briefing. How does the CD title fit into a normal team structure?
"They still want to go down their direction, which is fine (my reaction : ?!). Like I have no emotion attached (my reaction : ????!)" ..... but how?
@meliams5661
6 жыл бұрын
OMG, you replied my comments. That's very kind, Matthew. I will absolutely note this down and practice it. Thank you so much!
damn wth happened to the monogram vid i havent finished watchin it
@thefutur
6 жыл бұрын
24 hours and it disappeared.
@joebazooks
6 жыл бұрын
boooo!! i only got to watch like 15 mins of it :( u gon b reuploading it?
@thefutur
6 жыл бұрын
yes. as a course. with 5-6 more videos.
Helvetica is a TYPEFACE. Helvetica light is a FONT. Helvetica is not a font Matt.
This format its terrible. It's just anecdotic.
@thefutur
5 жыл бұрын
anecdotal?
@leonsanchez6489
5 жыл бұрын
@@thefutur no just anecdotic, it's an adjective.