According to “Inside the $7 Billion Dior Phenomenon”, a case study published by The Business of Fashion in 2022, Dior has become one of luxury fashion’s fastest-growing and most profitable businesses, with a growth spurt that saw revenues more than triple since 2017. Key to this success has been Maria Grazia Chiuri’s broad vision of the Dior customer, and the plethora of products that she has created for them.
In the latest episode of Backstage Pass, Imran Amed talks to Dior insiders Natalie Portman, Elizabeth Debicki and Peter Phillips, creative and image director of Christian Dior Makeup, at the brand’s Autumn/Winter 2024 to understand the recipe for Dior's global success. #PFW #Dior
Video production by Maxim Sapozhnikov | ‪@FashiontoMax‬
Oleg vasilev, Anna Mishchenko, Viktoryia Niadzleka
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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com