Alex Kersten Talks YouTube Empire, Proudest Moments, and What Really Matters

Автокөліктер мен көлік құралдары

Alex Kersten ( @AutoalexCars ) is an automotive KZreadr, Presenter and Podcaster, best known for producing relatable, authentic and passionate car related content. His Mazda MX5, affectionately named 'Phil' has brought in more than 100 million views across his social channels.
Alongside his own content, Alex has pulled together a group of new channels (and friends), all operating under the Auto Alex umbrella, namely @TopDeadC and @AllThe_Gear , bringing together some familiar faces from his time at Car Throttle.
In our interview, we discuss his own personal journey to KZread fame, his proudest moments, his long term plans for the Auto Alex group, and how his E46 M3 Touring project build is coming along.
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Custodian are proud Insurers of Alex's Porsche 993 and his Mazda MX5 and apparently are expecting another addition soon! You can start managing your car on Custodian at www.custodian.club and of course apply for Custodian Insurance here - www.custodian.club/features/i...
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Пікірлер: 61

  • @HonestWatchReviewsHWR
    @HonestWatchReviewsHWRАй бұрын

    When Alex was part of Car Throttle, you could always tell he was destined for great things. So, it's great to see how well he's doing now he gone out on his own... And even better that he's been able to bring all of the guys who used to be at Car Trottle with him on the journey now too.

  • @SPProduction02

    @SPProduction02

    Ай бұрын

    With three different channels

  • @ihax4uv179
    @ihax4uv179Ай бұрын

    honestly the 4 channel idea is the absolute best thing they could’ve done imo

  • @its_marc

    @its_marc

    Ай бұрын

    Four*

  • @jrbuch
    @jrbuchАй бұрын

    I really like that they've done three separate channels now. It should result in good times. I also appreciate that it's not supercars, it helps keep things relatable (Not that in Australia, any Porsche 993 is remotely affordable, they're easily all over 130k AUD).

  • @acidzer0
    @acidzer0Ай бұрын

    Absolutely love Alex such a genuine guy and gives so much back to people around him, deserves nothing but success.

  • @Mk2fSaloon
    @Mk2fSaloonАй бұрын

    Never really watched car throttl and only really ever started watching Alex on his own channel... now here I am, following all the Car Throttl lads in a much happier place, doing content I love, being introduced to Taylor, Tom, Josh and of course,... ... Rorys mum Jackie! Respect the graft and applaud the success 👏🏻👏🏻👏🏻

  • @Mentioum

    @Mentioum

    Ай бұрын

    Everyone loves Jackie! 🤣

  • @antonyevans9772

    @antonyevans9772

    Ай бұрын

    Shalom Jackie!

  • @AlexCarsMedia
    @AlexCarsMediaАй бұрын

    I love what Alex is doing with his brand, we now get an unfiltered, unrestricted CT team! Just don't steal my name in the future 😉

  • @Smammus
    @SmammusАй бұрын

    The LTT comparison is very true

  • @Mentioum

    @Mentioum

    Ай бұрын

    I'm a big LTT watcher.

  • @markhitchon5716
    @markhitchon5716Ай бұрын

    Alex has really opened up and I cannot respect him more. I have watched from day 1 and love his silliness as well as his humbleness. My dream would be to become a part of his business one day. He truly inspires me.

  • @CyclicscoobyFlyer
    @CyclicscoobyFlyerАй бұрын

    I've always thought Alex, with both his OG trio with Ethan and Jack, and his new trio with Rory and Taylor, are the next Clarkson, Hammond, May... I have no doult they will become that in the future... Real people with real friends... XXX

  • @OVB_NL
    @OVB_NLАй бұрын

    Great interview and nice to see Alex give smaller KZread channels his time to help them grow. Subscribed!

  • @alexUKguy
    @alexUKguyАй бұрын

    He's literally the perfect man for the job. Making all the right decisions with the right outlook.

  • @1213dragon1
    @1213dragon1Ай бұрын

    My gf isn't into cars at all but will happily sit down with me and enjoy watching an auto Alex video

  • @uksmudgesmith
    @uksmudgesmithАй бұрын

    Pushing the algorithm

  • @Mentioum

    @Mentioum

    Ай бұрын

    Appreciate it mate

  • @ErwinsRTLFormule1herinneringen
    @ErwinsRTLFormule1herinneringenАй бұрын

    Alex is amazing, notably the Mike Brewer imitations where the reason I kept watching his CT videos. The CT podcast was also a good laugh with some incredible stories from the guys and also listeners. When he started his own channel I really hoped it would stick and gain some traction. It's great fun with Taylor coming along in alot of videos and new Ethan and Jack joining in with a new channel!

  • @omallezo
    @omallezoАй бұрын

    What a genuine bloke, love all their content, wish I had that life ❤

  • @Elkott
    @ElkottАй бұрын

    Watching Alex and co feels similar to watching Top Gear with with Clarkson, Hammond and May for me, that kind of friendly banter among mates

  • @Mentioum

    @Mentioum

    Ай бұрын

    But somehow even more relatable :)

  • @bennjj4478
    @bennjj4478Ай бұрын

    Alex is a great guy! Great work Archie really great to see this side of you!

  • @user-lm5hm9ry2b
    @user-lm5hm9ry2bАй бұрын

    can tell alex has been lifting well again in the gym. looking in grate shape mate ive been around since day one and alex content has always been the best in my opinion x

  • @Lammys_Dram
    @Lammys_DramАй бұрын

    Alex seems a genuinely nice guy.

  • @Mentioum

    @Mentioum

    Ай бұрын

    He really is!

  • @rj.reliable
    @rj.reliableАй бұрын

    You are a #LEGEND was great seeing you at petrol headinism 🤘😎

  • @shayanbokaie4636
    @shayanbokaie4636Ай бұрын

    Great listen!

  • @andrewlarkin447
    @andrewlarkin447Ай бұрын

    E46 M3 is going to be awesome!

  • @nickmitchell6097
    @nickmitchell6097Ай бұрын

    Alex is the man!

  • @supersaabclaire
    @supersaabclaireАй бұрын

    Legend

  • @ivantenhave6131
    @ivantenhave6131Ай бұрын

    Are MCM really going to the Auto Alex car show? That will make the day.

  • @ThreeB78
    @ThreeB78Ай бұрын

    Will they insure the KTM?

  • @destructionnl8165
    @destructionnl8165Ай бұрын

    When your insurance people know how you love shitboxes but they'll still insure you.. That's great. I don't think "my" insurance company would fall for that one.

  • @Mentioum

    @Mentioum

    Ай бұрын

    Your name is equally terrifying to an insurer 😅 On a more serious note though, enthusiasm and passion for something is a great proxy for care. People tend to look after things they love just as much as they tend to enjoy them 😊

  • @destructionnl8165

    @destructionnl8165

    Ай бұрын

    @@Mentioum Luckily the insurer doesn't know that 🤣 And you're right. At least, that's how it should be. I've had several cars and because of that i have been in trouble with insurance companies when they thought i was a dealer. I wasn't. I just liked to get a car that wasn't perfect, get it in good condition and then move on to something else.

  • @Mentioum

    @Mentioum

    Ай бұрын

    @@destructionnl8165 I'm one of the co-founders at Custodian :) so I do now 🤣. But you're correct we don't share anything with insurers, which users don't want us to. We assess risk ourselves too though :) Re the dealership issue you mention, could be for lots of reasons they thought that. Lots of insurance systems and the systems they rely on are pretty archaic and struggle heavily with nuance. Different for different countries too :)

  • @glynsmith2843

    @glynsmith2843

    Ай бұрын

    The insurer is getting lots of clicks by giving a cheaper rate / free.

  • @destructionnl8165

    @destructionnl8165

    Ай бұрын

    @@glynsmith2843 Obviously this has got to be a good deal for both parties. But they do sound like an insurance company i'd call if i lived in the UK. If it's like Alex says that doesn't sound bad at all. Let's be honest here, most insurance companies are scum but amongst all the thiefs there are some good guys.

  • @paulhammond3590
    @paulhammond3590Ай бұрын

    My 3 dream car garage Plymouth fury 1958 Cadillac 1956 Chevy impala 1964

  • @KnightRider1157
    @KnightRider1157Ай бұрын

    Alfred does for me what Nigel does for you 🎉

  • @douglaspuglas6888
    @douglaspuglas6888Ай бұрын

    Alex get your Porsche to Restowerz for around 100k they'll turn your car into a Singer like car, it's a brand new car and they look amazing

  • @Shadowdarknessone
    @ShadowdarknessoneАй бұрын

    does you ensure in other countrys😅 i would need on in germany. mine is so shit that i pay for everything

  • @Mentioum

    @Mentioum

    Ай бұрын

    Unfortunately UK only for now - sorry! Our ownership tooling is available everywhere though and we do intend to expand globally as we grow!

  • @teaboyuk
    @teaboyukАй бұрын

    Bit indiscreet for Josh his boss might P45 Jim!

  • @paulhammond3590
    @paulhammond3590Ай бұрын

    They will never be the sidemen I love Alex n that but never the sidemen it’s a bold statement on this

  • @TomQuick14
    @TomQuick14Ай бұрын

    Just waiting for Adnan to make an appearance somewhere

  • @Lsmith08062008
    @Lsmith08062008Ай бұрын

    Who in the comments thinks Taylor makes the shows alongside alex? Without Taylor, it wouldn't be as watchable. I could definitely do without Rory, though 😂

  • @Mentioum

    @Mentioum

    Ай бұрын

    Love Taylor to bits ❤️ I think they are all pretty key though. Especially Rory's mum Jackie!

  • @kyleowen3371
    @kyleowen3371Ай бұрын

    Random comment.

  • @StanleyKubick1
    @StanleyKubick1Ай бұрын

    Phil has brought in more than 100 million views, so let's never make content on it again

  • @EJayNine
    @EJayNineАй бұрын

    BMW have something for everyone? What about poor people? lol BMWs are all the same car.

  • @colletteodonoghue5940
    @colletteodonoghue5940Ай бұрын

    Such a jarring juxtaposition between Alex's Matt story, and an insurance salesman. In fact, after a quick look, Custodian is the antithesis of shitbox based ordinary person of the people Auto Alex. Or is Alex a spoofer and a shill? I hope not.

  • @Mentioum

    @Mentioum

    Ай бұрын

    Our branding does certainly look high end but we are most definitely enthusiast first not just for expensive cars. (Give The Showroom a look and sort by lowest price first). We've also put many young drivers on policies they couldn't get anywhere else due to their usage of our ownership tooling. Most of their cars are extremely affordable. We're an enthusiast platform, anyone who loves their car and the automotive community is more than welcome on Custodian.

  • @nathalia_adeline

    @nathalia_adeline

    Ай бұрын

    Custodian is certainly not the antithesis you're describing :) It's for whoever loves their car!

  • @mrcolmun
    @mrcolmunАй бұрын

    Overrated

  • @jerkmajor6476
    @jerkmajor6476Ай бұрын

    So good love his channels

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