Α future sustainable fashion system | Malin Viola Wennberg | TEDxThessaloniki

Malin Viola Wennberg advocates that if there is a future fashion industry, it will be a sustainable fashion industry. She draws our attention to the fact that 80% of a garment's climate impact happens before the garment even hits the store. So, how can we build a better process? What needs to change in the global supply chain system?
Η βιώσιμη βιομηχανία μόδας του μέλλοντος
Η Malin Viola Wennberg υποστηρίζει ότι εάν πρόκειται να υπάρξει μέλλον για τη βιομηχανία της μόδας, τότε σε αυτό το μέλλον, η βιομηχανία της μόδας δεν μπορεί παρά να είναι βιώσιμη. Μας εφιστά την προσοχή στο γεγονός ότι το 80% του κλιματικού αντίκτυπου ενός ρούχου δημιουργείται πριν ακόμα το ρούχο αυτό φτάσει στα καταστήματα. Συνεπως, δημιουργείται το ερώτημα: Πώς μπορούμε να φτιάξουμε ένα καλύτερο σύστημα στη βιομηχανία της μόδας; Τι χρειάζεται να αλλάξει παγκοσμίως στην τροφοδοτική αλυσίδα των ρούχων;
Intro music by audionautix.com
Malin Viola Wennberg is a Sustainable Fashion Advocate at heart, working as Communications Manager at Mistra Future Fashion in Stockholm Sweden. Malin has a background in PR Communications & Fashion Concept Development working with various established companies & start-ups in the Nordic Region and the US. Malin holds an MA in Fashion Studies from Parsons School of Design in New York City and her doctoral dissertation focuses on the perception of sustainable production in luxury items.
Mistra Future Fashion is a cross-disciplinary research program aiming at a systemic change within the fashion industry and society. The research is focused on enabling a Circular Economy by taking on a full system perspective in examining every step of the fashion value chain.
Mistra Future Fashion is initiated & funded by MISTRA the Swedish foundation for strategic environmental research. The program is hosted by RISE in collaboration with 15 research partners and involves more than 50 industry partners. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

Пікірлер: 10

  • @federicog2542
    @federicog25422 жыл бұрын

    I’m astonished that people wear thirst only 30 times. I have some T-shirts I am wearing for years! Good quality is fundamental! Don’t trust fast fashion: it is fast for a reason.

  • @lo5338
    @lo53383 жыл бұрын

    I get what she's saying. If we all make small changes, it makes a big difference. though, tbh none of my garments would stand up to 60 wears (maybe not even 30), they'd fall apart due to poor quality.

  • @chris-2496

    @chris-2496

    2 жыл бұрын

    Yeah, buying good quality, responsibly produced garments goes a long way towards decreasing environmental impacts

  • @yogendermohann
    @yogendermohann2 жыл бұрын

    Buy pure organic cotton jeans or anything it can be decomposed by using it below a plant when planting it . Thus going back to nature. By below plant i mean shredding it and placing it in hole dugout to plant trees. But nonetheless weve created such a place where everything has a drawback like cotton having pesticides , polyester toxic..just choose for yourselves think

  • @chris-2496

    @chris-2496

    2 жыл бұрын

    The biggest impact you can make is to consume less and use for longer. Compared to that all other steps have small impact.

  • @yogendermohann

    @yogendermohann

    2 жыл бұрын

    @@chris-2496 yes sir

  • @aiii399
    @aiii3993 жыл бұрын

    i agree with most of her comments about what sustainable fashion should be, but.. besides her cranky expression and talking way which im sorry for calling it, i started to question the objectiveness of her argument, when she said that sustainable textile fiber is not a solution because of the coloring process and how it is made with coal power instead of the solar powered just like in her argument about renting fashion (but she also uses a colored dress.. and coloring process can be made sustainable too). its as if she just tossed away the idea of sustainable textile fibers when it could also be the solution for the weather impact by literally alot more better solutions than using the usual unsustainable fabrics such as polyesters, and definitely better for the next generations to have the more sustainable fabric made to clothing than keep on renting T-Shirts while wasting money.. (except if they rent a high-fashion for occasions not for everyday clothing). however, since she also mentioned about bio textiles being made with bio power (such as solar power) i was thinking, why don't she just mentioned it that way rather than making sustainable fabric sounds like a bad idea haha..

  • @chris-2496

    @chris-2496

    2 жыл бұрын

    I think the point she was making is that you have to consider the whole life cycle and just because one stage uses a better alternative (cotton is grown organically) the total impact could be worse than other garment which uses regular cotton but production is better.

  • @annal3708

    @annal3708

    2 жыл бұрын

    @@chris-2496 yes, that’s it.

  • @annal3708

    @annal3708

    2 жыл бұрын

    Well, days when you have a cranky expression could still be lived sustainably by you … I agree that the point is that you have to look at the whole chain from a little seed to the clothes on your body.

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